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    <title><![CDATA[StreamingMeme — LiveRamp coverage]]></title>
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      <title><![CDATA[StreamingMeme — LiveRamp coverage]]></title>
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    <item>
      <title><![CDATA[Publicis acquires LiveRamp for $2.2B in all-cash transaction]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/415139/publicis-acquires-liveramp-for-22b.html]]></link>
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      <pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe has acquired data identity firm LiveRamp in an all-cash transaction valued at $2.167 billion. The acquisition aims to integrate LiveRamp's data clean room and identity resolution capabilities with Publicis's existing Epsilon and Lotame assets to enhance addressable advertising and AI-driven targeting.]]></description>
      <content:encoded><![CDATA[Publicis Groupe has acquired data identity firm LiveRamp in an all-cash transaction valued at $2.167 billion. The acquisition aims to integrate LiveRamp's data clean room and identity resolution capabilities with Publicis's existing Epsilon and Lotame assets to enhance addressable advertising and AI-driven targeting.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[LiveRamp schedules LAB Demo Day for agentic AI marketing applications]]></title>
      <link><![CDATA[https://liveramp.com/blog/see-the-future-of-agentic-ai-at-liveramps-lab-demo-day]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp is hosting its first LAB Demo Day during Advertising Week New York 2026 to showcase over 25 agentic AI use cases built on its identity and governance infrastructure. The event highlights partnerships with companies like OpenAI, Firsthand.ai, and Shopsense.ai to demonstrate AI-driven performance improvements for publishers and platforms.]]></description>
      <content:encoded><![CDATA[LiveRamp is hosting its first LAB Demo Day during Advertising Week New York 2026 to showcase over 25 agentic AI use cases built on its identity and governance infrastructure. The event highlights partnerships with companies like OpenAI, Firsthand.ai, and Shopsense.ai to demonstrate AI-driven performance improvements for publishers and platforms.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    <item>
      <title><![CDATA[Digitas North America deploys synthetic audiences to test creative concepts]]></title>
      <link><![CDATA[https://www.beet.tv/2026/09/ai-enables-creative-magic-but-humans-still-make-the-call-says-digitas-chief.html]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Digitas North America is deploying a 'Synthetic Audience Agent' that uses Epsilon data to pressure-test creative concepts before production. The agency aims to use AI as a co-pilot for contextual content distribution, a strategy supported by parent company Publicis Groupe's acquisition of LiveRamp.]]></description>
      <content:encoded><![CDATA[Digitas North America is deploying a 'Synthetic Audience Agent' that uses Epsilon data to pressure-test creative concepts before production. The agency aims to use AI as a co-pilot for contextual content distribution, a strategy supported by parent company Publicis Groupe's acquisition of LiveRamp.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[LiveRamp, CVS, and IQVIA detail healthcare ad measurement at Cannes]]></title>
      <link><![CDATA[https://www.beet.tv/2026/09/healthcare-marketers-seek-to-close-the-loop-from-ad-impressions-to-patient-outcomes.html]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Executives from LiveRamp, CVS Media Exchange, and IQVIA discussed the use of clean-room frameworks and tokenization to link advertising impressions to patient health outcomes. The panel emphasized the importance of privacy-preserving data connectivity to measure the effectiveness of pharmaceutical advertising across non-linear patient journeys.]]></description>
      <content:encoded><![CDATA[Executives from LiveRamp, CVS Media Exchange, and IQVIA discussed the use of clean-room frameworks and tokenization to link advertising impressions to patient health outcomes. The panel emphasized the importance of privacy-preserving data connectivity to measure the effectiveness of pharmaceutical advertising across non-linear patient journeys.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Newton Research hires LiveRamp's Christine Grammier as Chief Customer Officer]]></title>
      <link><![CDATA[https://www.citybiz.co/article/900813/newton-research-names-christine-grammier-first-chief-customer-officer/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Newton Research has appointed former LiveRamp executive Christine Grammier as its first Chief Customer Officer. The role is intended to help the company scale its agentic AI analytics platform for marketers and publishers.]]></description>
      <content:encoded><![CDATA[Newton Research has appointed former LiveRamp executive Christine Grammier as its first Chief Customer Officer. The role is intended to help the company scale its agentic AI analytics platform for marketers and publishers.]]></content:encoded>
      <dc:creator><![CDATA[citybiz]]></dc:creator>
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      <title><![CDATA[L2 integrates PharosGraph narrative intelligence for programmatic voter targeting]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417455/its-the-salience-stupid.html?edition=143638]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Voter data platform L2 has integrated PharosGraph's narrative intelligence technology to enable political campaigns to target voters based on issue salience. The integration allows campaigns to execute programmatic ad buys across CTV and digital channels through existing DSP connections with Yahoo, LiveRamp, and The Trade Desk.]]></description>
      <content:encoded><![CDATA[Voter data platform L2 has integrated PharosGraph's narrative intelligence technology to enable political campaigns to target voters based on issue salience. The integration allows campaigns to execute programmatic ad buys across CTV and digital channels through existing DSP connections with Yahoo, LiveRamp, and The Trade Desk.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[PubMatic beats Q2 revenue estimates by 13.7% as peers report slowdown]]></title>
      <link><![CDATA[https://stockstory.org/us/stocks/nyse/dv/news/earnings/advertising-software-stocks-q2-in-review-doubleverify-nysedv-vs-peers-3]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></description>
      <content:encoded><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></content:encoded>
      <dc:creator><![CDATA[StockStory]]></dc:creator>
      <author><![CDATA[StockStory]]></author>
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      <title><![CDATA[LiveRamp shareholders approve Publicis Groupe merger agreement]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESvQEB7keqTXGIhNKX6MtuX7haJCfXfmjtY3LdXymPcs9o0xQCMt6hUtXncf-m0Vv9Ui9xyUuFhLaYh-j0eWd1D1gBvZR2Tf5qH-AEvA7-cRrmGkNsF29O6E7aTS8QxRHr3Z-hvjlyzRBTVHALkx39-gxLGyRN9lEZAlbA8MwMBGALiUJIyPI6kbzjcJy1qKC1bxTy7bi_Vk75Vk3_QWofS-1g5egfUvvpdTIfJIp0o_U7u_drU8RxAzRSlU6U-3A=]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[LiveRamp shareholders have approved the merger agreement with Publicis Groupe, marking a significant step in the acquisition of the data connectivity platform. The deal is intended to bolster Publicis Groupe's identity and measurement capabilities as the company continues to integrate AI-driven solutions into its core service offerings.]]></description>
      <content:encoded><![CDATA[LiveRamp shareholders have approved the merger agreement with Publicis Groupe, marking a significant step in the acquisition of the data connectivity platform. The deal is intended to bolster Publicis Groupe's identity and measurement capabilities as the company continues to integrate AI-driven solutions into its core service offerings.]]></content:encoded>
      <dc:creator><![CDATA[Google]]></dc:creator>
      <author><![CDATA[Google]]></author>
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    <item>
      <title><![CDATA[Snowflake and LiveRamp prioritize data infrastructure for agentic AI adoption]]></title>
      <link><![CDATA[https://www.thecurrent.com/innovation/how-marketers-building-data-infrastructure-scale-ai-snowflake-hyphametrics-padsquad-liveramp]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Executives from Snowflake, LiveRamp, HyphaMetrics, and PadSquad discuss the necessity of robust data infrastructure and standardized measurement for scaling agentic AI in advertising. The discussion highlights that while AI adoption is growing, marketers must prioritize data governance and first-party data organization to effectively implement automated campaign planning.]]></description>
      <content:encoded><![CDATA[Executives from Snowflake, LiveRamp, HyphaMetrics, and PadSquad discuss the necessity of robust data infrastructure and standardized measurement for scaling agentic AI in advertising. The discussion highlights that while AI adoption is growing, marketers must prioritize data governance and first-party data organization to effectively implement automated campaign planning.]]></content:encoded>
      <dc:creator><![CDATA[The Trade Desk]]></dc:creator>
      <author><![CDATA[The Trade Desk]]></author>
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    <item>
      <title><![CDATA[Salesforce and Dentsu launch Identity Boost for addressable advertising]]></title>
      <link><![CDATA[https://www.merkle.com/en/merkle-now/articles-blogs/2026/salesforces-latest-addressable-advertising-launch.html]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Salesforce and Dentsu have launched Identity Boost, an integration that brings third-party identity data into Salesforce Data Cloud for addressable advertising. The solution aims to improve audience match rates and expand clean room utility by enriching first-party data without requiring third-party data custody.]]></description>
      <content:encoded><![CDATA[Salesforce and Dentsu have launched Identity Boost, an integration that brings third-party identity data into Salesforce Data Cloud for addressable advertising. The solution aims to improve audience match rates and expand clean room utility by enriching first-party data without requiring third-party data custody.]]></content:encoded>
      <dc:creator><![CDATA[Merkle]]></dc:creator>
      <author><![CDATA[Merkle]]></author>
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    <item>
      <title><![CDATA[Publicis acquires LiveRamp for $2.167 billion to build AI agents]]></title>
      <link><![CDATA[https://www.adexchanger.com/data-driven-thinking/ad-techs-last-neutral-party-just-picked-a-side/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe has acquired LiveRamp for $2.167 billion to integrate its identity and data infrastructure with Publicis' AI agent development. The acquisition has caused major competitors Omnicom and WPP to accelerate the termination of their existing contracts with LiveRamp to avoid reliance on a competitor's infrastructure.]]></description>
      <content:encoded><![CDATA[Publicis Groupe has acquired LiveRamp for $2.167 billion to integrate its identity and data infrastructure with Publicis' AI agent development. The acquisition has caused major competitors Omnicom and WPP to accelerate the termination of their existing contracts with LiveRamp to avoid reliance on a competitor's infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[LiveRamp adds Meta campaign data to Cross-Media Intelligence reporting]]></title>
      <link><![CDATA[https://ppc.land/brand-marketers-gain-de-duplicated-meta-measurement-in-liveramp-clean-room/]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp has integrated Meta campaign data into its Cross-Media Intelligence product, enabling brand marketers to perform de-duplicated attribution and incrementality measurement across Meta, CTV, and other channels. This update expands the capabilities of the LiveRamp Clean Room as the company progresses toward its $2.5 billion acquisition by Publicis Groupe.]]></description>
      <content:encoded><![CDATA[LiveRamp has integrated Meta campaign data into its Cross-Media Intelligence product, enabling brand marketers to perform de-duplicated attribution and incrementality measurement across Meta, CTV, and other channels. This update expands the capabilities of the LiveRamp Clean Room as the company progresses toward its $2.5 billion acquisition by Publicis Groupe.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Universal Ads integrates mobile measurement partners into self-serve CTV platform]]></title>
      <link><![CDATA[https://adtechradar.com/2026/07/30/universal-ads-mobile-measurement-ctv/]]></link>
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      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Universal Ads has integrated mobile measurement partners including Adjust, AppsFlyer, and Kochava into its self-serve CTV platform. The update enables advertisers to use familiar attribution tools for CTV campaigns alongside new audience segmentation partners like LiveRamp and TransUnion.]]></description>
      <content:encoded><![CDATA[Universal Ads has integrated mobile measurement partners including Adjust, AppsFlyer, and Kochava into its self-serve CTV platform. The update enables advertisers to use familiar attribution tools for CTV campaigns alongside new audience segmentation partners like LiveRamp and TransUnion.]]></content:encoded>
      <dc:creator><![CDATA[AdTech Radar]]></dc:creator>
      <author><![CDATA[AdTech Radar]]></author>
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    <item>
      <title><![CDATA[LiveRamp integrates RampID with AWS Elemental MediaTailor Monetization Functions]]></title>
      <link><![CDATA[https://liveramp.com/blog/expanding-authenticated-identity-in-ctv-ad-monetization-in-partnership-with-aws-tools]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp has integrated its RampID identity resolution service with AWS Elemental MediaTailor Monetization Functions to enable server-side ad insertion for CTV and FAST publishers. This integration allows publishers to attach authenticated identity signals to ad requests directly within the AWS streaming workflow to improve addressability and inventory CPMs.]]></description>
      <content:encoded><![CDATA[LiveRamp has integrated its RampID identity resolution service with AWS Elemental MediaTailor Monetization Functions to enable server-side ad insertion for CTV and FAST publishers. This integration allows publishers to attach authenticated identity signals to ad requests directly within the AWS streaming workflow to improve addressability and inventory CPMs.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    <item>
      <title><![CDATA[VAB guide names UID 2.0 and LiveRamp as key identity solutions]]></title>
      <link><![CDATA[https://ppc.land/six-identity-questions-vab-says-every-ad-buyer-must-ask-their-vendor/]]></link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Video Advertising Bureau (VAB) has released a guide outlining identity resolution and data clean room practices in video advertising, emphasizing the importance of match-rate accuracy and privacy-by-design. The publication highlights major identity solutions like UID 2.0 and RampID while warning marketers to vet vendors on data quality and security standards.]]></description>
      <content:encoded><![CDATA[The Video Advertising Bureau (VAB) has released a guide outlining identity resolution and data clean room practices in video advertising, emphasizing the importance of match-rate accuracy and privacy-by-design. The publication highlights major identity solutions like UID 2.0 and RampID while warning marketers to vet vendors on data quality and security standards.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[LiveRamp study finds identity mismatch cuts campaign ROI by 70%]]></title>
      <link><![CDATA[https://ppc.land/wrong-data-made-a-profitable-campaign-look-like-a-loss/]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Recent reports from LiveRamp and CIMM highlight significant systemic errors in identity matching and audience classification that distort marketing measurement, often causing profitable campaigns to appear as losses. Simultaneously, Netflix has transitioned to a self-serve programmatic advertising model via The Trade Desk, while the UK's Ofcom has introduced draft measures to hold platforms accountable for fraudulent advertisements.]]></description>
      <content:encoded><![CDATA[Recent reports from LiveRamp and CIMM highlight significant systemic errors in identity matching and audience classification that distort marketing measurement, often causing profitable campaigns to appear as losses. Simultaneously, Netflix has transitioned to a self-serve programmatic advertising model via The Trade Desk, while the UK's Ofcom has introduced draft measures to hold platforms accountable for fraudulent advertisements.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      
    </item>

    <item>
      <title><![CDATA[Publicis raises outlook following 4.8% organic growth and LiveRamp integration]]></title>
      <link><![CDATA[https://www.marketingdive.com/news/publicis-addresses-liveramp-deal-lagging-sapient-arm-as-it-raises-outlook/825379/]]></link>
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      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe reported a 4.8% organic revenue increase for Q2 2026 and raised its annual outlook, despite performance challenges within its Sapient unit. The company reiterated that its $2.2 billion acquisition of LiveRamp remains on track to close by the end of the year, focusing on integrating the platform for AI-driven agency services.]]></description>
      <content:encoded><![CDATA[Publicis Groupe reported a 4.8% organic revenue increase for Q2 2026 and raised its annual outlook, despite performance challenges within its Sapient unit. The company reiterated that its $2.2 billion acquisition of LiveRamp remains on track to close by the end of the year, focusing on integrating the platform for AI-driven agency services.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Dive]]></dc:creator>
      <author><![CDATA[Marketing Dive]]></author>
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      <title><![CDATA[Sky to acquire ITV's Media unit for £1.6 billion]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/tuesday-07072026/]]></link>
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      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Sky will acquire ITV's Media & Entertainment unit for £1.6 billion, significantly concentrating the UK linear television advertising market. Separately, technology vendors like LiveRamp and Vibe.co are increasingly utilizing B2C marketing tactics on streaming platforms to reach enterprise decision-makers.]]></description>
      <content:encoded><![CDATA[Sky will acquire ITV's Media & Entertainment unit for £1.6 billion, significantly concentrating the UK linear television advertising market. Separately, technology vendors like LiveRamp and Vibe.co are increasingly utilizing B2C marketing tactics on streaming platforms to reach enterprise decision-makers.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Cannes 2026: $25B+ in ad-tech deals reshape CTV landscape]]></title>
      <link><![CDATA[https://www.beet.tv/2026/06/cannes-lions-was-powered-by-rose-ai-and-billion-dollar-deals-luma-partners-ceo-terry-kawaja.html]]></link>
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      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[At Cannes Lions 2026, LUMA Partners CEO Terry Kawaja discussed a surge in ad-tech M&A, including Walmart's $1.2B acquisition of performance TV platform Vibe, Publicis's $2.2B LiveRamp acquisition, and Fox's $22B Roku purchase, driven by demand for outcome-based advertising and scarce CTV assets.]]></description>
      <content:encoded><![CDATA[At Cannes Lions 2026, LUMA Partners CEO Terry Kawaja discussed a surge in ad-tech M&A, including Walmart's $1.2B acquisition of performance TV platform Vibe, Publicis's $2.2B LiveRamp acquisition, and Fox's $22B Roku purchase, driven by demand for outcome-based advertising and scarce CTV assets.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[LiveRamp Exit Pushes Brands to Rivals; FIFA Breaks Net $250M for Broadcasters]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/friday-26062026/]]></link>
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      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe is acquiring LiveRamp, a major identity data vendor, prompting brands to seek independent alternatives. The article also covers FIFA World Cup hydration breaks generating over $250 million in ad revenue for US broadcasters. Both developments impact ad-tech ownership and monetization strategies for streaming media.]]></description>
      <content:encoded><![CDATA[Publicis Groupe is acquiring LiveRamp, a major identity data vendor, prompting brands to seek independent alternatives. The article also covers FIFA World Cup hydration breaks generating over $250 million in ad revenue for US broadcasters. Both developments impact ad-tech ownership and monetization strategies for streaming media.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Ad tech scrambles for LiveRamp alternatives as Publicis deal looms]]></title>
      <link><![CDATA[https://digiday.com/marketing/the-hunt-for-a-post-liveramp-successor-is-already-underway/]]></link>
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      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publicis Groupe's planned acquisition of ad-tech firm LiveRamp is prompting advertisers and agencies to seek alternative independent data connectivity providers, spurring opportunities for cloud-native identity and activation platforms like Hightouch and MadConnect. Industry executives anticipate a fragmented replacement landscape of interoperable identity graphs, cloud-resident collaboration tools, and possible further M&A.]]></description>
      <content:encoded><![CDATA[Publicis Groupe's planned acquisition of ad-tech firm LiveRamp is prompting advertisers and agencies to seek alternative independent data connectivity providers, spurring opportunities for cloud-native identity and activation platforms like Hightouch and MadConnect. Industry executives anticipate a fragmented replacement landscape of interoperable identity graphs, cloud-resident collaboration tools, and possible further M&A.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[OpenAI targets 'intelligence economy' ads as IPO pressure mounts]]></title>
      <link><![CDATA[https://www.marketingdive.com/news/how-openai-positioning-chatgpt-ads-cannes-lions-debut/823476/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenAI has officially introduced its advertising strategy at Cannes Lions, detailing a cost-per-click model integrated with partners like Criteo and LiveRamp to target mid-funnel consumer decision-making. The company reports over 2,000 active brand advertisers and emphasizes that its 'intentional' query-based ad placement does not negatively impact user behavior.]]></description>
      <content:encoded><![CDATA[OpenAI has officially introduced its advertising strategy at Cannes Lions, detailing a cost-per-click model integrated with partners like Criteo and LiveRamp to target mid-funnel consumer decision-making. The company reports over 2,000 active brand advertisers and emphasizes that its 'intentional' query-based ad placement does not negatively impact user behavior.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Dive]]></dc:creator>
      <author><![CDATA[Marketing Dive]]></author>
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      <title><![CDATA[LiveRamp CEO defends Publicis deal amid WPP fallout and OpenAI expansion]]></title>
      <link><![CDATA[https://www.marketingdive.com/news/liveramp-ceo-dishes-on-openai-partnership-looming-publicis-acquisition/823481/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[LiveRamp CEO Scott Howe addressed industry skepticism surrounding Publicis Groupe's $2.2 billion acquisition of the firm, which is expected to close by the end of 2026. Simultaneously, the company announced a partnership with Adobe to integrate transaction-level data into AI-generated creative and highlighted its ongoing collaborative work with OpenAI.]]></description>
      <content:encoded><![CDATA[LiveRamp CEO Scott Howe addressed industry skepticism surrounding Publicis Groupe's $2.2 billion acquisition of the firm, which is expected to close by the end of 2026. Simultaneously, the company announced a partnership with Adobe to integrate transaction-level data into AI-generated creative and highlighted its ongoing collaborative work with OpenAI.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Dive]]></dc:creator>
      <author><![CDATA[Marketing Dive]]></author>
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    <item>
      <title><![CDATA[Meta expands Instagram for TV to Samsung smart TVs]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-06-23-26-brown-bag-films-goes-grown-up/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[This newsletter briefing reports on Samba TV's acquisition of generative AI platform Bestever AI and Meta's launch of Instagram for TV on Samsung devices. It also covers various B2B developments, including AI-driven ad tech integrations from Xumo, Smartly, and LiveRamp.]]></description>
      <content:encoded><![CDATA[This newsletter briefing reports on Samba TV's acquisition of generative AI platform Bestever AI and Meta's launch of Instagram for TV on Samsung devices. It also covers various B2B developments, including AI-driven ad tech integrations from Xumo, Smartly, and LiveRamp.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    </item>

    <item>
      <title><![CDATA[DoubleVerify and LiveRamp deploy AI agents to automate media buying]]></title>
      <link><![CDATA[https://ppc.land/agentic-ad-tech-tries-to-take-over-the-buying-layer-as-ai-search-budgets-surge/]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify and LiveRamp have introduced new AI-driven capabilities, DV Neura and the LAB program respectively, to automate campaign management and data collaboration. Parallel developments include Pixalate launching its open-programmatic OpenEPG Index for CTV measurement, and Fox Corporation acquiring Roku for $22 billion to consolidate ad-supported streaming.]]></description>
      <content:encoded><![CDATA[DoubleVerify and LiveRamp have introduced new AI-driven capabilities, DV Neura and the LAB program respectively, to automate campaign management and data collaboration. Parallel developments include Pixalate launching its open-programmatic OpenEPG Index for CTV measurement, and Fox Corporation acquiring Roku for $22 billion to consolidate ad-supported streaming.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[DOJ split on Paramount-WBD merger as M&A activity begins rebounding]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-17062026/]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The DOJ remains divided over the Paramount and Warner Bros. Discovery merger, while Fox's recent $22 billion acquisition of Roku signals a broader wave of streaming platform and ad tech consolidation. Analysts predict a surge in post-Cannes M&A targeting vendors that bridge artificial intelligence with proprietary data infrastructure, highlighted by Hightouch's $1.2 billion offer for LiveRamp's identity assets.]]></description>
      <content:encoded><![CDATA[The DOJ remains divided over the Paramount and Warner Bros. Discovery merger, while Fox's recent $22 billion acquisition of Roku signals a broader wave of streaming platform and ad tech consolidation. Analysts predict a surge in post-Cannes M&A targeting vendors that bridge artificial intelligence with proprietary data infrastructure, highlighted by Hightouch's $1.2 billion offer for LiveRamp's identity assets.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Uber Advertising shifts to 'delivery media' via data and content expansion]]></title>
      <link><![CDATA[https://www.beet.tv/2026/06/from-retail-to-reality-ubers-argyilan-on-the-rise-of-commerce-media.html]]></link>
      <guid isPermaLink="false">2e8fdccd-6e56-4b3a-96a7-12349488acaa</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Kristi Argyilan, global head of advertising at Uber Advertising, discussed her career journey from retail media at Target and Albertsons to defining "delivery media" at Uber. Her work focuses on leveraging first-party data and contextual moments to build advertising propositions for the streaming industry. Uber Advertising recently launched new capabilities, including Uber Intelligence with LiveRamp and JourneyTV Presents with premium content partners, expanding their advertising offerings.]]></description>
      <content:encoded><![CDATA[Kristi Argyilan, global head of advertising at Uber Advertising, discussed her career journey from retail media at Target and Albertsons to defining "delivery media" at Uber. Her work focuses on leveraging first-party data and contextual moments to build advertising propositions for the streaming industry. Uber Advertising recently launched new capabilities, including Uber Intelligence with LiveRamp and JourneyTV Presents with premium content partners, expanding their advertising offerings.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      <enclosure url="https://www.beet.tv/wp-content/uploads/2026/06/image-11.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Publicis-LiveRamp Deal Fuels European Ad-Tech Neutrality Concerns]]></title>
      <link><![CDATA[https://www.thecurrent.com/marketing/publicis-liveramp-skepticism-spreads-uk-europe-ad-leaders-voice-neutrality-concerns]]></link>
      <guid isPermaLink="false">3ef8e9f4-5750-401b-9afa-d8b86908f489</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publicis' acquisition of LiveRamp has sparked widespread skepticism among ad industry leaders in the U.K. and Europe, who argue it compromises LiveRamp's essential neutrality. This concern is leading advertisers and retailers to re-evaluate their ad-tech strategies and seek alternative data solutions. The industry anticipates increased fragmentation and a push for rival agency groups to develop their own identity solutions.]]></description>
      <content:encoded><![CDATA[Publicis' acquisition of LiveRamp has sparked widespread skepticism among ad industry leaders in the U.K. and Europe, who argue it compromises LiveRamp's essential neutrality. This concern is leading advertisers and retailers to re-evaluate their ad-tech strategies and seek alternative data solutions. The industry anticipates increased fragmentation and a push for rival agency groups to develop their own identity solutions.]]></content:encoded>
      <dc:creator><![CDATA[The Current]]></dc:creator>
      <author><![CDATA[The Current]]></author>
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    <item>
      <title><![CDATA[Customize ad workflows with AWS Elemental MediaTailor Monetization Functions | AWS for M&E Blog]]></title>
      <link><![CDATA[https://aws.amazon.com/blogs/media/customize-ad-workflows-with-aws-elemental-mediatailor-monetization-functions/]]></link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article explains a framework for customizing ad workflows and provides an end-to-end example that utilizes LiveRamp identity enrichment. The focus is on AWS Elemental MediaTailor Monetization Functions to enhance advertising capabilities.]]></description>
      <content:encoded><![CDATA[The article explains a framework for customizing ad workflows and provides an end-to-end example that utilizes LiveRamp identity enrichment. The focus is on AWS Elemental MediaTailor Monetization Functions to enhance advertising capabilities.]]></content:encoded>
      <dc:creator><![CDATA[Amazon Web Services]]></dc:creator>
      <author><![CDATA[Amazon Web Services]]></author>
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    </item>

    <item>
      <title><![CDATA[If LiveRamp was “Switzerland,” Why Sell it Now?]]></title>
      <link><![CDATA[https://www.adweek.com/adweek-wire/if-liveramp-was-switzerland-why-sell-it-now/]]></link>
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      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article provides commentary on LiveRamp's sale to Publicis, questioning the timing and multiple of the deal given LiveRamp's previous positioning as a neutral data player. Concurrently, it announces Publisher Collective's appointment of Bill Swanson as Chief Revenue Officer to lead global revenue strategy and expansion of publisher partnerships in digital media and programmatic advertising.]]></description>
      <content:encoded><![CDATA[This article provides commentary on LiveRamp's sale to Publicis, questioning the timing and multiple of the deal given LiveRamp's previous positioning as a neutral data player. Concurrently, it announces Publisher Collective's appointment of Bill Swanson as Chief Revenue Officer to lead global revenue strategy and expansion of publisher partnerships in digital media and programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[adweek]]></dc:creator>
      <author><![CDATA[adweek]]></author>
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    </item>

    <item>
      <title><![CDATA[AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry]]></title>
      <link><![CDATA[https://ppc.land/ai-search-2-2bn-data-deals-and-a-fake-ai-ad-scandal-reshape-ad-industry/]]></link>
      <guid isPermaLink="false">30028c73-45bd-461e-9c97-74f60f4a1bc2</guid>
      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article highlights several significant developments shaping the ad industry, including Google AI Mode reaching 1 billion users and OpenAI upgrading its ChatGPT Ads Manager. It also notes Publicis' $2.2 billion acquisition of LiveRamp and the FTC fining Cox Media $880,000 for a fake AI ad scandal. These events collectively point to the increasing influence of AI in advertising, alongside business consolidations and regulatory oversight.]]></description>
      <content:encoded><![CDATA[This article highlights several significant developments shaping the ad industry, including Google AI Mode reaching 1 billion users and OpenAI upgrading its ChatGPT Ads Manager. It also notes Publicis' $2.2 billion acquisition of LiveRamp and the FTC fining Cox Media $880,000 for a fake AI ad scandal. These events collectively point to the increasing influence of AI in advertising, alongside business consolidations and regulatory oversight.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Publicis plans to buy ad tech firm LiveRamp in $2.5 billion deal]]></title>
      <link><![CDATA[https://www.msn.com/en-us/money/companies/publicis-plans-to-buy-ad-tech-firm-liveramp-in-2-5-billion-deal/ar-AA23t5vE?uxmode=ruby]]></link>
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      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe SA plans to acquire online data broker LiveRamp Holdings Inc. for approximately $2.5 billion in cash. This acquisition signals Publicis' continued expansion in the online data and ad technology sectors.]]></description>
      <content:encoded><![CDATA[Publicis Groupe SA plans to acquire online data broker LiveRamp Holdings Inc. for approximately $2.5 billion in cash. This acquisition signals Publicis' continued expansion in the online data and ad technology sectors.]]></content:encoded>
      <dc:creator><![CDATA[Bloomberg]]></dc:creator>
      <author><![CDATA[Bloomberg]]></author>
      
    </item>

    <item>
      <title><![CDATA[Publicis says LiveRamp will stay neutral. The industry isn't buying it.]]></title>
      <link><![CDATA[https://www.thecurrent.com/marketing-strategy-publicis-liveramp-rampid-data-industry-ad-tech]]></link>
      <guid isPermaLink="false">e262496a-ac3e-434a-aec4-e62e9265752f</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis's acquisition of LiveRamp for $2.2 billion is facing industry skepticism regarding LiveRamp's promised neutrality. The deal gives an agency holding company control over identity infrastructure critical to rival advertisers.]]></description>
      <content:encoded><![CDATA[Publicis's acquisition of LiveRamp for $2.2 billion is facing industry skepticism regarding LiveRamp's promised neutrality. The deal gives an agency holding company control over identity infrastructure critical to rival advertisers.]]></content:encoded>
      <dc:creator><![CDATA[The Trade Desk]]></dc:creator>
      <author><![CDATA[The Trade Desk]]></author>
      
    </item>

    <item>
      <title><![CDATA[Publicis' LiveRamp deal puts competitors on edge]]></title>
      <link><![CDATA[https://www.axios.com/2026/05/19/publicis-liveramp-ad-tech-deal]]></link>
      <guid isPermaLink="false">4fd97afc-9f7d-4b4b-83a2-b8e1840c99c6</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publicis Groupe's acquisition of data software company LiveRamp is anticipated to revitalize mergers and acquisitions activity within the ad tech sector, following a slow first quarter. This deal is specifically noted for its potential impact on the competitive landscape.]]></description>
      <content:encoded><![CDATA[Publicis Groupe's acquisition of data software company LiveRamp is anticipated to revitalize mergers and acquisitions activity within the ad tech sector, following a slow first quarter. This deal is specifically noted for its potential impact on the competitive landscape.]]></content:encoded>
      <dc:creator><![CDATA[Axios]]></dc:creator>
      <author><![CDATA[Axios]]></author>
      
    </item>

    <item>
      <title><![CDATA[Publicis Buys LiveRamp for $2.5B: End of Neutral Identity]]></title>
      <link><![CDATA[https://noticemesenpai.com/news/publicis-liveramp-2-5-billion-identity-layer-holdcos-2026/]]></link>
      <guid isPermaLink="false">5cab6945-1094-4642-8654-a001f6bb29bd</guid>
      <pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publicis Groupe acquired LiveRamp for $2.5 billion in an all-cash deal, paying a 29.8% premium. This acquisition integrates LiveRamp's RampID and clean room network into Publicis's existing ad tech ecosystem, affecting the identity and activation infrastructure for programmatic advertising, and prompting other holding companies to re-evaluate their identity strategies.]]></description>
      <content:encoded><![CDATA[Publicis Groupe acquired LiveRamp for $2.5 billion in an all-cash deal, paying a 29.8% premium. This acquisition integrates LiveRamp's RampID and clean room network into Publicis's existing ad tech ecosystem, affecting the identity and activation infrastructure for programmatic advertising, and prompting other holding companies to re-evaluate their identity strategies.]]></content:encoded>
      <dc:creator><![CDATA[Notice Me Senpai]]></dc:creator>
      <author><![CDATA[Notice Me Senpai]]></author>
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    </item>

    <item>
      <title><![CDATA[Publicis Buys LiveRamp in $2.5 Billion Push Into AI-Driven Advertising]]></title>
      <link><![CDATA[https://www.beet.tv/2026/05/publicis-buys-liveramp-in-2-5-billion-push-into-ai-driven-advertising.html]]></link>
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      <pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Publicis Groupe has agreed to acquire LiveRamp for approximately $2.5 billion in an all-cash transaction. This acquisition aims to enhance Publicis' position in AI-driven advertising by integrating LiveRamp's data capabilities.]]></description>
      <content:encoded><![CDATA[Publicis Groupe has agreed to acquire LiveRamp for approximately $2.5 billion in an all-cash transaction. This acquisition aims to enhance Publicis' position in AI-driven advertising by integrating LiveRamp's data capabilities.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      
    </item>

    <item>
      <title><![CDATA[04/20/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/04-20-26-cynopsis-media-tech-update/]]></link>
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      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article highlights an upfront-season push toward performance-focused streaming advertising, including growing adoption of Conversion APIs (CAPIs) and closed-loop measurement, with Paramount announcing ad stack consolidation across Paramount+ and Pluto TV plus its Precision+ product, and DirecTV Advertising integrating with LiveRamp’s Conversions API Hub. It also cites Viant’s plan to acquire attention-measurement firm TVision for $40M, Netflix’s Q1 2026 results emphasizing ad-supported and programmatic growth, and broader measurement debate and programmatic enablement initiatives involving Nielsen, NBCUniversal, AMC, and Magnite.]]></description>
      <content:encoded><![CDATA[The article highlights an upfront-season push toward performance-focused streaming advertising, including growing adoption of Conversion APIs (CAPIs) and closed-loop measurement, with Paramount announcing ad stack consolidation across Paramount+ and Pluto TV plus its Precision+ product, and DirecTV Advertising integrating with LiveRamp’s Conversions API Hub. It also cites Viant’s plan to acquire attention-measurement firm TVision for $40M, Netflix’s Q1 2026 results emphasizing ad-supported and programmatic growth, and broader measurement debate and programmatic enablement initiatives involving Nielsen, NBCUniversal, AMC, and Magnite.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    </item>

    <item>
      <title><![CDATA[04/06/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/04-06-26-cynopsis-media-tech-update/]]></link>
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      <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This Cynopsis Media Tech Update compiles ad-tech announcements emphasizing agentic AI for advertising workflows, including a Swivel–Olyzon partnership enabling agent-to-agent CTV transactions via the Ad Context Protocol (AdCP), plus new agentic planning/buying products from Basis (Compass) and Kargo (Project KERA). Additional items include Criteo expanding Criteo GO self-service (including video creative tools), identity/activation partnerships affecting CTV and digital video (Deep Sync–MiQ; LiveRamp–Unity), and a Locality acquisition of planning software company Deben.]]></description>
      <content:encoded><![CDATA[This Cynopsis Media Tech Update compiles ad-tech announcements emphasizing agentic AI for advertising workflows, including a Swivel–Olyzon partnership enabling agent-to-agent CTV transactions via the Ad Context Protocol (AdCP), plus new agentic planning/buying products from Basis (Compass) and Kargo (Project KERA). Additional items include Criteo expanding Criteo GO self-service (including video creative tools), identity/activation partnerships affecting CTV and digital video (Deep Sync–MiQ; LiveRamp–Unity), and a Locality acquisition of planning software company Deben.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2014/04/shutterstock_186407018-e1397427010395.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Introducing AudienceGPT™: Closing the Gap Between Consumer Insight and Ad Targeting]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cognitiv_cognitiv-declares-the-end-of-static-audience-activity-7442903187717681153-9Ikz?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGYNehIBHrQA2118IKTDx6rUH1pnWptBd2E]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cognitiv announced the launch of AudienceGPT, an AI-powered product designed to predict consumer journeys and generate dynamic audiences for ad targeting. The company says the tool can be activated across CTV, audio, social, and programmatic channels, and highlights expanded integrations with Magnite, Index Exchange, and the LiveRamp Marketplace.]]></description>
      <content:encoded><![CDATA[Cognitiv announced the launch of AudienceGPT, an AI-powered product designed to predict consumer journeys and generate dynamic audiences for ad targeting. The company says the tool can be activated across CTV, audio, social, and programmatic channels, and highlights expanded integrations with Magnite, Index Exchange, and the LiveRamp Marketplace.]]></content:encoded>
      <dc:creator><![CDATA[Cognitiv]]></dc:creator>
      <author><![CDATA[Cognitiv]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cognitiv Launches AudienceGPT for Real-Time Predictive Targeting]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/activity-7442906483564015616-2XZN?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGYNehIBHrQA2118IKTDx6rUH1pnWptBd2E]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cognitiv announced the launch of AudienceGPT, a product designed to build dynamic, real-time advertising audiences that refresh as frequently as every 15 minutes and predict consumers’ current position in the purchase funnel. The tool allows marketers to describe a target audience in plain language and receive persona recommendations with supporting rationale, without requiring seed data or predefined segment taxonomies. Cognitiv states it supports multiple channels including CTV and integrates via Magnite, Index Exchange, and LiveRamp.]]></description>
      <content:encoded><![CDATA[Cognitiv announced the launch of AudienceGPT, a product designed to build dynamic, real-time advertising audiences that refresh as frequently as every 15 minutes and predict consumers’ current position in the purchase funnel. The tool allows marketers to describe a target audience in plain language and receive persona recommendations with supporting rationale, without requiring seed data or predefined segment taxonomies. Cognitiv states it supports multiple channels including CTV and integrates via Magnite, Index Exchange, and LiveRamp.]]></content:encoded>
      <dc:creator><![CDATA[Jonathan Gardner]]></dc:creator>
      <author><![CDATA[Jonathan Gardner]]></author>
      
    </item>

    <item>
      <title><![CDATA[A Massive Thank You to Every Single Sponsor Helping Bring Prebid Ascent London 2026 to Life]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/prebid-org_prebidascentlondon2026-activity-7439996554893234176-3w5v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGXdW2UBMMxnrh4ATsoT7nfm4LnWnxh8elY]]></link>
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      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Prebid.org posted a sponsor thank-you message ahead of Prebid Ascent London 2026, an industry event scheduled to take place in London about a week after the post date. The post lists sponsors including Amazon Ads, The Trade Desk, Magnite, LiveRamp, ID5, and HUMAN, among others.]]></description>
      <content:encoded><![CDATA[Prebid.org posted a sponsor thank-you message ahead of Prebid Ascent London 2026, an industry event scheduled to take place in London about a week after the post date. The post lists sponsors including Amazon Ads, The Trade Desk, Magnite, LiveRamp, ID5, and HUMAN, among others.]]></content:encoded>
      <dc:creator><![CDATA[Prebid.org]]></dc:creator>
      <author><![CDATA[Prebid.org]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cynopsis 03/06/26: Apple TV Gets Twisted]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-03-06-26-apple-tv-gets-twisted/]]></link>
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      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[This Cynopsis roundup highlights multiple streaming-industry developments, including comments from Paramount CEO David Ellison (post-Paramount/Warner Bros. Discovery deal) about accelerating CNN and CBS News’ transition from linear to streaming. It also reports Netflix viewing performance for "The Lincoln Lawyer" S4 and several content orders, plus streaming sports distribution updates including Prime Video’s exclusive in-market New York Yankees games and ESPN+/Disney+ carrying a real-time animated NHL broadcast. On the tech and ad side, Shudder launched a redesigned app, Netflix acquired AI firm InterPositive, and Chalice AI partnered with LiveRamp amid ongoing advertiser measurement and identity challenges noted in a CIMM/4As study.]]></description>
      <content:encoded><![CDATA[This Cynopsis roundup highlights multiple streaming-industry developments, including comments from Paramount CEO David Ellison (post-Paramount/Warner Bros. Discovery deal) about accelerating CNN and CBS News’ transition from linear to streaming. It also reports Netflix viewing performance for "The Lincoln Lawyer" S4 and several content orders, plus streaming sports distribution updates including Prime Video’s exclusive in-market New York Yankees games and ESPN+/Disney+ carrying a real-time animated NHL broadcast. On the tech and ad side, Shudder launched a redesigned app, Netflix acquired AI firm InterPositive, and Chalice AI partnered with LiveRamp amid ongoing advertiser measurement and identity challenges noted in a CIMM/4As study.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2026/03/yoga.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Cynopsis 02/20/26: Yanked Colbert Interview Draws 8 Million Engagements]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-02-20-26-yanked-colbert-interview-draws-8-million-engagements/]]></link>
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      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Cynopsis newsletter highlights continued growth and shifting dynamics in streaming, including a 52% year-over-year increase in sports programming across the top five SVODs, with Paramount+ emerging as the leading sports streamer following its UFC rights acquisition and ongoing gains in FAST sports content. It also covers new ad-tech and measurement initiatives such as Canela Media’s data partnership with LiveRamp, IAB Tech Lab’s proposed Live Event Playbook standard for planning live digital inventory, and Digital Remedy’s Echo platform for cross-channel performance measurement. Additional items include streaming ratings and content updates for platforms like Netflix, Peacock, Paramount+, Viaplay, and ESPN’s programming adjustments, as well as regulatory scrutiny around major media mergers and content decisions impacting Paramount and CBS.]]></description>
      <content:encoded><![CDATA[The Cynopsis newsletter highlights continued growth and shifting dynamics in streaming, including a 52% year-over-year increase in sports programming across the top five SVODs, with Paramount+ emerging as the leading sports streamer following its UFC rights acquisition and ongoing gains in FAST sports content. It also covers new ad-tech and measurement initiatives such as Canela Media’s data partnership with LiveRamp, IAB Tech Lab’s proposed Live Event Playbook standard for planning live digital inventory, and Digital Remedy’s Echo platform for cross-channel performance measurement. Additional items include streaming ratings and content updates for platforms like Netflix, Peacock, Paramount+, Viaplay, and ESPN’s programming adjustments, as well as regulatory scrutiny around major media mergers and content decisions impacting Paramount and CBS.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2026/02/colbert.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Vista Equity bids for Criteo as LiveRamp targets Netflix executives]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/07/08/digest-vista-backed-bid-targets-criteo-liveramp-launches-netflix-brand-campaign-outvertising-searches-for-new-ceo/?amp]]></link>
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      <pubDate>Thu, 09 Jul 2026 01:47:44 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Vista Equity Partners and Quinti Capital are reportedly pursuing a takeover of ad tech firm Criteo at a 50% premium. Additionally, LiveRamp has initiated a connected TV brand campaign on Netflix focused on data collaboration and identity solutions.]]></description>
      <content:encoded><![CDATA[Vista Equity Partners and Quinti Capital are reportedly pursuing a takeover of ad tech firm Criteo at a 50% premium. Additionally, LiveRamp has initiated a connected TV brand campaign on Netflix focused on data collaboration and identity solutions.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    <item>
      <title><![CDATA[Publica and LiveRamp expand partnership to scale people-based CTV targeting]]></title>
      <link><![CDATA[https://www.getpublica.com/blog/publica-expands-partnership-with-liveramp-bringing-increased-audience-targeting-to-ctv]]></link>
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      <pubDate>Thu, 25 Jun 2026 02:03:33 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publica is expanding its partnership with LiveRamp to integrate people-based identity solutions into the Publica ad platform. This integration enables CTV publishers to improve audience targeting and frequency management within programmatic OpenRTB bid requests.]]></description>
      <content:encoded><![CDATA[Publica is expanding its partnership with LiveRamp to integrate people-based identity solutions into the Publica ad platform. This integration enables CTV publishers to improve audience targeting and frequency management within programmatic OpenRTB bid requests.]]></content:encoded>
      <dc:creator><![CDATA[Publica]]></dc:creator>
      <author><![CDATA[Publica]]></author>
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    <item>
      <title><![CDATA[LiveRamp integrates with Google Ad Manager to boost cookieless programmatic curation]]></title>
      <link><![CDATA[https://liveramp.com/blog/liveramp-integrates-with-google-ad-manager-to-power-curation-driving-value-for-marketers-publishers-and-data-sellers]]></link>
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      <pubDate>Mon, 22 Jun 2026 13:19:18 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp has integrated its Curation service with Google Ad Manager in a closed beta to support addressable and cookieless programmatic advertising. The integration utilizes LiveRamp's RampID and Authenticated Traffic Solution to allow marketers to leverage first-party and market segment data for forecasting and targeting.]]></description>
      <content:encoded><![CDATA[LiveRamp has integrated its Curation service with Google Ad Manager in a closed beta to support addressable and cookieless programmatic advertising. The integration utilizes LiveRamp's RampID and Authenticated Traffic Solution to allow marketers to leverage first-party and market segment data for forecasting and targeting.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    <item>
      <title><![CDATA[LiveRamp acquires data clean room provider Habu in $200M deal]]></title>
      <link><![CDATA[https://liveramp.com/blog/liveramp-habu-accelerate-data-collaboration]]></link>
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      <pubDate>Mon, 22 Jun 2026 12:52:49 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[LiveRamp has entered into a definitive agreement to acquire data clean room software provider Habu. The acquisition aims to create a unified, interoperable platform for privacy-compliant data collaboration and campaign measurement across clouds and walled gardens.]]></description>
      <content:encoded><![CDATA[LiveRamp has entered into a definitive agreement to acquire data clean room software provider Habu. The acquisition aims to create a unified, interoperable platform for privacy-compliant data collaboration and campaign measurement across clouds and walled gardens.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    </item>

    <item>
      <title><![CDATA[LiveRamp and Magnite integrate RampID to boost global CTV addressability]]></title>
      <link><![CDATA[https://liveramp.com/blog/liveramp-and-magnite-power-omnichannel-addressability-on-rampid]]></link>
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      <pubDate>Mon, 22 Jun 2026 12:01:20 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp and Magnite have integrated LiveRamp's RampID identity solution into the Magnite Streaming CTV SSP. This global partnership allows publishers to pass privacy-conscious identifiers to Magnite, enabling advertisers to execute cookieless, omnichannel targeting campaigns and closed-loop measurement across CTV.]]></description>
      <content:encoded><![CDATA[LiveRamp and Magnite have integrated LiveRamp's RampID identity solution into the Magnite Streaming CTV SSP. This global partnership allows publishers to pass privacy-conscious identifiers to Magnite, enabling advertisers to execute cookieless, omnichannel targeting campaigns and closed-loop measurement across CTV.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    <item>
      <title><![CDATA[LiveRamp scales identity API to 200,000 requests per second for DAZN]]></title>
      <link><![CDATA[https://liveramp.com/blog/identity-api-scalability-fifa-traffic-spikes]]></link>
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      <pubDate>Mon, 22 Jun 2026 10:54:21 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp implemented a scheduled, CRON-based infrastructure pre-heating strategy to handle DAZN's massive authentication surges during the 2025 FIFA Club World Cup. Rather than relying on reactive Kubernetes metrics, the proactive scaling successfully managed traffic spikes of up to 200,000 requests per second with zero failures. The technical setup also utilized Google Cloud Armor rules as a multi-tenant safeguard to isolate DAZN's traffic and protect other platform users.]]></description>
      <content:encoded><![CDATA[LiveRamp implemented a scheduled, CRON-based infrastructure pre-heating strategy to handle DAZN's massive authentication surges during the 2025 FIFA Club World Cup. Rather than relying on reactive Kubernetes metrics, the proactive scaling successfully managed traffic spikes of up to 200,000 requests per second with zero failures. The technical setup also utilized Google Cloud Armor rules as a multi-tenant safeguard to isolate DAZN's traffic and protect other platform users.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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    <item>
      <title><![CDATA[LiveRamp and Microsoft integrate clean rooms for enhanced CTV measurement]]></title>
      <link><![CDATA[https://liveramp.com/blog/ctv-measurement-microsoft]]></link>
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      <pubDate>Mon, 22 Jun 2026 08:49:13 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp has expanded its partnership with Microsoft Advertising to integrate its Clean Room technology, facilitating privacy-centric connected TV (CTV) measurement. The collaboration leverages Microsoft Azure Confidential Compute to allow joint customers to securely connect first-, second-, and third-party data across Microsoft properties.]]></description>
      <content:encoded><![CDATA[LiveRamp has expanded its partnership with Microsoft Advertising to integrate its Clean Room technology, facilitating privacy-centric connected TV (CTV) measurement. The collaboration leverages Microsoft Azure Confidential Compute to allow joint customers to securely connect first-, second-, and third-party data across Microsoft properties.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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