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    <title><![CDATA[StreamingMeme — iSpot.tv coverage]]></title>
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      <title><![CDATA[AbbVie’s Skyrizi leads pharma streaming ad impressions with 7.5% share]]></title>
      <link><![CDATA[https://www.mmm-online.com/news/skyrizi-reclaims-pharma-tv-rankings-while-bluechew-leads-youtube-list-in-july/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[A report from iSpot.tv and Tubular Labs highlights that pharmaceutical brands are heavily concentrating ad spend on CTV and news programming, while telehealth brands are increasingly leveraging YouTube Shorts for high-volume engagement. The data indicates a shift in media strategy as pharma advertisers balance traditional linear reach with digital-first social video platforms.]]></description>
      <content:encoded><![CDATA[A report from iSpot.tv and Tubular Labs highlights that pharmaceutical brands are heavily concentrating ad spend on CTV and news programming, while telehealth brands are increasingly leveraging YouTube Shorts for high-volume engagement. The data indicates a shift in media strategy as pharma advertisers balance traditional linear reach with digital-first social video platforms.]]></content:encoded>
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      <title><![CDATA[Fox Advertising integrates iSpot cross-platform currency into OneFOX platform]]></title>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[Fox Advertising has expanded its partnership with iSpot.tv to integrate cross-platform measurement currency into its automated OneFOX ad platform. The move enables advertisers to use unified data to plan and measure campaigns across linear, CTV, and digital video inventory.]]></description>
      <content:encoded><![CDATA[Fox Advertising has expanded its partnership with iSpot.tv to integrate cross-platform measurement currency into its automated OneFOX ad platform. The move enables advertisers to use unified data to plan and measure campaigns across linear, CTV, and digital video inventory.]]></content:encoded>
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      <title><![CDATA[iSpot.tv expands multi-screen measurement with 83 million smart TV footprint]]></title>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[iSpot.tv offers solutions for ad creative assessment, audience measurement, and business outcomes across TV and streaming. Their services help advertisers optimize campaigns by providing insights into ad effectiveness, real-time visibility across screens, and connecting ad exposure to conversions to improve ROAS.]]></description>
      <content:encoded><![CDATA[iSpot.tv offers solutions for ad creative assessment, audience measurement, and business outcomes across TV and streaming. Their services help advertisers optimize campaigns by providing insights into ad effectiveness, real-time visibility across screens, and connecting ad exposure to conversions to improve ROAS.]]></content:encoded>
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      <title><![CDATA[iSpot.tv Details Ad Measurement Suite for Peterson Custom Solutions]]></title>
      <link><![CDATA[https://www.ispot.tv/brands/gsN/peterson-custom-solutions-llc]]></link>
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      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[iSpot.tv offers various advertising measurement solutions for Peterson Custom Solutions LLC, encompassing creative assessment, audience measurement, and business outcomes. These tools provide insights into ad effectiveness, media optimization, and campaign attribution crucial for streaming professionals to analyze their advertising spend and performance across different platforms, including streaming publishers.]]></description>
      <content:encoded><![CDATA[iSpot.tv offers various advertising measurement solutions for Peterson Custom Solutions LLC, encompassing creative assessment, audience measurement, and business outcomes. These tools provide insights into ad effectiveness, media optimization, and campaign attribution crucial for streaming professionals to analyze their advertising spend and performance across different platforms, including streaming publishers.]]></content:encoded>
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