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    <title><![CDATA[StreamingMeme — Integral Ad Science coverage]]></title>
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    <description><![CDATA[Articles mentioning Integral Ad Science.]]></description>
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      <title><![CDATA[StreamingMeme — Integral Ad Science coverage]]></title>
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    <item>
      <title><![CDATA[Novacap to acquire Integral Ad Science for $1.9 billion]]></title>
      <link><![CDATA[https://ppc.land/ias-quality-attention/]]></link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science's Quality Attention product uses machine learning to score impression-level engagement based on visibility, situation, and interaction signals. While the tool has gained traction for pre-bid optimization, it faces scrutiny regarding its lack of MRC accreditation and conflicting industry research on the correlation between attention metrics and campaign outcomes.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's Quality Attention product uses machine learning to score impression-level engagement based on visibility, situation, and interaction signals. While the tool has gained traction for pre-bid optimization, it faces scrutiny regarding its lack of MRC accreditation and conflicting industry research on the correlation between attention metrics and campaign outcomes.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[IAS identifies Papyrus ad fraud scheme generating $1M monthly via mobile apps]]></title>
      <link><![CDATA[https://integralads.com/uk/insider/papyrus-inside-a-mobile-scheme-built-to-fake-clicks-scrolls-and-attention/]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has identified a mobile ad fraud scheme called Papyrus that uses novel-reading apps to execute hidden background browser activity. The scheme, which utilizes command-and-control infrastructure to automate clicks and scrolls, is estimated to have generated up to $1 million in monthly fraudulent ad revenue.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has identified a mobile ad fraud scheme called Papyrus that uses novel-reading apps to execute hidden background browser activity. The scheme, which utilizes command-and-control infrastructure to automate clicks and scrolls, is estimated to have generated up to $1 million in monthly fraudulent ad revenue.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[IAS Report Finds EMEA Brand Suitability Fail Rates 1.5X U.S. Baseline]]></title>
      <link><![CDATA[https://integralads.com/insider/navigating-brand-suitability-across-languages-and-markets/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science's 21st Media Quality Report finds that brand suitability fail rates in EMEA are 1.5 times the U.S. baseline, with significant variation across European markets. The report attributes these higher rates to linguistic and cultural complexities that challenge automated programmatic content classification.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's 21st Media Quality Report finds that brand suitability fail rates in EMEA are 1.5 times the U.S. baseline, with significant variation across European markets. The report attributes these higher rates to linguistic and cultural complexities that challenge automated programmatic content classification.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[IAS uncovers Papyrus ad fraud scheme generating $1M per month]]></title>
      <link><![CDATA[https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science's Threat Lab has uncovered Papyrus, a sophisticated mobile ad fraud operation that leverages hidden browser windows within reading apps to generate synthetic clicks and scrolls. The scheme inflated attention scores and click rates, potentially impacting programmatic budget allocation by corrupting performance signals used by advertisers.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's Threat Lab has uncovered Papyrus, a sophisticated mobile ad fraud operation that leverages hidden browser windows within reading apps to generate synthetic clicks and scrolls. The scheme inflated attention scores and click rates, potentially impacting programmatic budget allocation by corrupting performance signals used by advertisers.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[IAS report finds US invalid traffic rates hit 1.4 percent]]></title>
      <link><![CDATA[https://integralads.com/insider/what-north-americas-media-quality-data-reveals/]]></link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science's 21st Media Quality Report finds that despite strong brand suitability controls in North America, the region faces the world's highest rates of invalid traffic (1.4%) and made-for-advertising inventory (1.5%). The data suggests that programmatic scale and the use of AI by fraudulent actors continue to present significant risks to campaign efficiency in the U.S. market.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's 21st Media Quality Report finds that despite strong brand suitability controls in North America, the region faces the world's highest rates of invalid traffic (1.4%) and made-for-advertising inventory (1.5%). The data suggests that programmatic scale and the use of AI by fraudulent actors continue to present significant risks to campaign efficiency in the U.S. market.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[Electronic Arts launches proprietary ad server to monetize 1 billion monthly matches]]></title>
      <link><![CDATA[https://ppc.land/ea-turns-1-billion-fc-matches-a-month-into-ad-inventory-for-brands/]]></link>
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      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Electronic Arts has launched EA Advertising, a proprietary platform designed to monetize in-game placements across its sports franchises using a Frostbite-engine-integrated ad server. The platform offers tiered buying models for brands and utilizes Integral Ad Science for measurement, aligning with IAB gaming measurement frameworks.]]></description>
      <content:encoded><![CDATA[Electronic Arts has launched EA Advertising, a proprietary platform designed to monetize in-game placements across its sports franchises using a Frostbite-engine-integrated ad server. The platform offers tiered buying models for brands and utilizes Integral Ad Science for measurement, aligning with IAB gaming measurement frameworks.]]></content:encoded>
      <dc:creator><![CDATA[PPC land]]></dc:creator>
      <author><![CDATA[PPC land]]></author>
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    <item>
      <title><![CDATA[World Cup surge masks 30% gap in invalid traffic baselines]]></title>
      <link><![CDATA[https://ppc.land/invalid-traffic-stays-30-above-forecast-as-world-cup-surge-hits-ias-finds/]]></link>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) released a report indicating that invalid traffic and Made for Advertising (MFA) activity remained 30% above seasonal forecasts during the 2026 FIFA World Cup, suggesting such traffic is hiding within higher volumes of legitimate user engagement. The report advises advertisers to account for these inflated baselines and adjust pre-bid verification settings to favor premium inventory.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) released a report indicating that invalid traffic and Made for Advertising (MFA) activity remained 30% above seasonal forecasts during the 2026 FIFA World Cup, suggesting such traffic is hiding within higher volumes of legitimate user engagement. The report advises advertisers to account for these inflated baselines and adjust pre-bid verification settings to favor premium inventory.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[IAS Appoints Lidiane Jones as CEO to Build AI Trust Infrastructure]]></title>
      <link><![CDATA[https://www.adexchanger.com/measurement/iass-new-ceo-takes-the-helm-at-a-very-murkytime-for-media-quality]]></link>
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      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Lidiane Jones has succeeded Lisa Utzschneider as the new CEO of ad-verification firm Integral Ad Science (IAS), following the company's $1.9 billion acquisition by private equity firm Novacap. Under its new leadership, IAS plans to prioritize trust infrastructure for AI-generated content, focusing on cross-platform verification and contextual suitability for brands across CTV and emerging media channels.]]></description>
      <content:encoded><![CDATA[Lidiane Jones has succeeded Lisa Utzschneider as the new CEO of ad-verification firm Integral Ad Science (IAS), following the company's $1.9 billion acquisition by private equity firm Novacap. Under its new leadership, IAS plans to prioritize trust infrastructure for AI-generated content, focusing on cross-platform verification and contextual suitability for brands across CTV and emerging media channels.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      <enclosure url="https://www.adexchanger.com/wp-content/themes/adexchanger-2023/assets/images/logo.svg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Mobile web display drives 72% of made-for-advertising impressions, IAS reports]]></title>
      <link><![CDATA[https://ppc.land/advertisers-face-4-times-higher-mfa-rate-on-mobile-web-display-ias-finds/]]></link>
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      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science has published its 21st Media Quality Report, revealing that mobile web display environments account for roughly 72% of Made-for-Advertising (MFA) impressions. The report also highlights a growing quality gap between video and display, with video showing significantly higher viewability across major global markets.]]></description>
      <content:encoded><![CDATA[Integral Ad Science has published its 21st Media Quality Report, revealing that mobile web display environments account for roughly 72% of Made-for-Advertising (MFA) impressions. The report also highlights a growing quality gap between video and display, with video showing significantly higher viewability across major global markets.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Lidiane Jones succeeds Lisa Utzschneider as Integral Ad Science CEO]]></title>
      <link><![CDATA[https://www.beet.tv/2026/07/integral-ad-science-names-lidiane-jones-ceo-as-ai-reshapes-digital-advertisings-trust-infrastructure.html]]></link>
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      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Integral Ad Science has appointed Lidiane Jones, formerly of Slack and Bumble, as its new CEO, succeeding Lisa Utzschneider. The leadership transition follows the company's 2025 transition to private ownership and focuses on utilizing AI-driven video classification and expanding the Total TV measurement initiative for CTV advertisers.]]></description>
      <content:encoded><![CDATA[Integral Ad Science has appointed Lidiane Jones, formerly of Slack and Bumble, as its new CEO, succeeding Lisa Utzschneider. The leadership transition follows the company's 2025 transition to private ownership and focuses on utilizing AI-driven video classification and expanding the Total TV measurement initiative for CTV advertisers.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      <enclosure url="https://www.beet.tv/wp-content/uploads/2026/07/image-6.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[IAS Quality Connect bridges the transparency gap between buyers and publishers]]></title>
      <link><![CDATA[https://www.01net.it/ias-launches-quality-connect-giving-publishers-greater-visibility-into-advertiser-campaign-preferences/]]></link>
      <guid isPermaLink="false">8f37266a-a2fa-4bcc-a684-adc67f7948a3</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched Quality Connect, a transparency and optimization tool within the IAS Pulse publisher platform. The solution provides publishers with real-time visibility into advertiser campaign preferences, including brand safety, suitability, and fraud prevention settings. This integration aims to reduce wasted impressions, improve campaign delivery, and enhance reporting efficiency for ad-supported media and streaming platforms.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched Quality Connect, a transparency and optimization tool within the IAS Pulse publisher platform. The solution provides publishers with real-time visibility into advertiser campaign preferences, including brand safety, suitability, and fraud prevention settings. This integration aims to reduce wasted impressions, improve campaign delivery, and enhance reporting efficiency for ad-supported media and streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[01net.it]]></dc:creator>
      <author><![CDATA[01net.it]]></author>
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    <item>
      <title><![CDATA[IAS and Spotify launch episode-level pre-bid podcast ad optimization via The Trade Desk]]></title>
      <link><![CDATA[https://podnews.net/press-release/ias-episode-level-spotify]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched an episode-level pre-bid optimization solution for programmatic podcast audio and video on Spotify, available through The Trade Desk. The new solution leverages IAS Context Control to allow advertisers to apply contextual filters and brand suitability settings before bidding on the Spotify Ad Exchange. This rollout builds on IAS's existing brand safety and suitability partnership with Spotify established in 2025.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched an episode-level pre-bid optimization solution for programmatic podcast audio and video on Spotify, available through The Trade Desk. The new solution leverages IAS Context Control to allow advertisers to apply contextual filters and brand suitability settings before bidding on the Spotify Ad Exchange. This rollout builds on IAS's existing brand safety and suitability partnership with Spotify established in 2025.]]></content:encoded>
      <dc:creator><![CDATA[Podnews]]></dc:creator>
      <author><![CDATA[Podnews]]></author>
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    <item>
      <title><![CDATA[Fox’s $22B Roku deal sparks revaluation for PubMatic and Paramount]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-pubm/pubmatic/news/streaming-and-digital-media-stocks-one-ctv-bet-three-ways]]></link>
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      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Following Fox Corp's US$22 billion bid for Roku, the article highlights three stock picks related to the connected TV (CTV) market: PubMatic, Paramount Global, and Integral Ad Science (IAS). It analyzes each company's operations, market cap, and investment potential within the evolving CTV advertising landscape, emphasizing their exposure to programmatic tools, ad verification, and streaming platforms.]]></description>
      <content:encoded><![CDATA[Following Fox Corp's US$22 billion bid for Roku, the article highlights three stock picks related to the connected TV (CTV) market: PubMatic, Paramount Global, and Integral Ad Science (IAS). It analyzes each company's operations, market cap, and investment potential within the evolving CTV advertising landscape, emphasizing their exposure to programmatic tools, ad verification, and streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[Simplywall]]></dc:creator>
      <author><![CDATA[Simplywall]]></author>
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    <item>
      <title><![CDATA[IAS launches performance guide as summer retail events move to June]]></title>
      <link><![CDATA[https://integralads.com/insider/2026-retail-sales-events/]]></link>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) released a guide for marketers focused on driving sales during summer retail events like Amazon Prime Day. The guide promotes IAS's Context Control Targeting and Audience Enhanced Targeting to improve ad placement and boost brand awareness. It aims to help brands reach high-intent shoppers more precisely amid increased competition.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) released a guide for marketers focused on driving sales during summer retail events like Amazon Prime Day. The guide promotes IAS's Context Control Targeting and Audience Enhanced Targeting to improve ad placement and boost brand awareness. It aims to help brands reach high-intent shoppers more precisely amid increased competition.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[Stellantis analyzes 13B impressions to validate attention metrics for programmatic advertising]]></title>
      <link><![CDATA[https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/]]></link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Stellantis, Publicis Media, and Integral Ad Science (IAS) completed a global attention measurement program, analyzing over 13 billion ad impressions across 19 countries. Utilizing IAS Quality Attention, the initiative led to a 165% increase in engagement and a 33% improvement in ad recall for key demographics. This case study demonstrates the efficacy of advanced attention metrics for optimizing programmatic ad campaigns.]]></description>
      <content:encoded><![CDATA[Stellantis, Publicis Media, and Integral Ad Science (IAS) completed a global attention measurement program, analyzing over 13 billion ad impressions across 19 countries. Utilizing IAS Quality Attention, the initiative led to a 165% increase in engagement and a 33% improvement in ad recall for key demographics. This case study demonstrates the efficacy of advanced attention metrics for optimizing programmatic ad campaigns.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[IAS launches AI-powered 'Agent' to automate real-time ad campaign optimization]]></title>
      <link><![CDATA[https://integralads.com/insider/ias-agent-always-on-campaign-insights-built-for-action/]]></link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) launched IAS Agent, an AI-powered platform designed for automated campaign performance analysis, in March 2026. This new solution provides real-time recommendations and insights directly within the Signal UI Overview Dashboard, aiming to significantly reduce the time marketers spend on manual data analysis. IAS Agent leverages over 15 years of data and processes 280 billion data interactions daily to deliver precise, actionable insights for campaign optimization.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) launched IAS Agent, an AI-powered platform designed for automated campaign performance analysis, in March 2026. This new solution provides real-time recommendations and insights directly within the Signal UI Overview Dashboard, aiming to significantly reduce the time marketers spend on manual data analysis. IAS Agent leverages over 15 years of data and processes 280 billion data interactions daily to deliver precise, actionable insights for campaign optimization.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[Stellantis Sees 165% Engagement Lift Using IAS Attention Measurement]]></title>
      <link><![CDATA[https://integralads.com/insider/how-stellantis-is-turning-attention-into-a-competitive-advantage/]]></link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Stellantis partnered with Integral Ad Science (IAS) and Publicis Media to integrate attention measurement into its media strategy, analyzing over 13 billion impressions across 19 countries. This large-scale program, which included continuous measurement, analysis, and research, resulted in a 165% increase in engagement on high-attention inventory and a 33% rise in ad recall. The initiative helped Stellantis refine media allocation strategies by prioritizing high-attention environments for premium storytelling and lower-attention for repetition and efficiency.]]></description>
      <content:encoded><![CDATA[Stellantis partnered with Integral Ad Science (IAS) and Publicis Media to integrate attention measurement into its media strategy, analyzing over 13 billion impressions across 19 countries. This large-scale program, which included continuous measurement, analysis, and research, resulted in a 165% increase in engagement on high-attention inventory and a 33% rise in ad recall. The initiative helped Stellantis refine media allocation strategies by prioritizing high-attention environments for premium storytelling and lower-attention for repetition and efficiency.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    <item>
      <title><![CDATA[CTV's Growth Hinges on Transparent Supply Paths and Measurable Performance]]></title>
      <link><![CDATA[https://integralads.com/uk/insider/the-future-of-ctv-will-be-defined-by-what-we-can-trust/]]></link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science's Nick Welch highlights that the future growth of Connected TV (CTV) advertising relies heavily on improved transparency in supply paths and more reliable performance insights. The article notes that lack of clarity in how CTV inventory is bought and measured, including unawareness of programmatic activity, hinders advertiser confidence. Solving these measurement and visibility challenges, possibly through AI-driven content and supply chain analysis, is crucial for fostering trust and sustained investment in CTV.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's Nick Welch highlights that the future growth of Connected TV (CTV) advertising relies heavily on improved transparency in supply paths and more reliable performance insights. The article notes that lack of clarity in how CTV inventory is bought and measured, including unawareness of programmatic activity, hinders advertiser confidence. Solving these measurement and visibility challenges, possibly through AI-driven content and supply chain analysis, is crucial for fostering trust and sustained investment in CTV.]]></content:encoded>
      <dc:creator><![CDATA[Integral Ad Science]]></dc:creator>
      <author><![CDATA[Integral Ad Science]]></author>
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    </item>

    <item>
      <title><![CDATA[Integral Ad Science Shares Steady Amid Digital Ad Budget Shifts]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/ueberblick/integral-ad-science-stock-us45828l1044-shares-steady-as-nasdaq-tech/69470063]]></link>
      <guid isPermaLink="false">104cbed4-75df-4ac2-939b-bcb056feb3c9</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Integral Ad Science (IAS) shares traded steadily on the Nasdaq as investors analyzed the company's latest quarterly results and shifts in US digital advertising budgets. The report provides insight into the ad-tech firm's financial trajectory and response to changes in online advertising spend and privacy-conscious measurement solutions, which influences its valuation.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) shares traded steadily on the Nasdaq as investors analyzed the company's latest quarterly results and shifts in US digital advertising budgets. The report provides insight into the ad-tech firm's financial trajectory and response to changes in online advertising spend and privacy-conscious measurement solutions, which influences its valuation.]]></content:encoded>
      <dc:creator><![CDATA[ad-hoc-news.de]]></dc:creator>
      <author><![CDATA[ad-hoc-news.de]]></author>
      <enclosure url="https://mdb.ad-hoc-news.de/bild/bild-2404986_1200_800.webp" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Integral Ad Science stock (US45828L1044): ad verification specialist in focus after latest quarterly]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/ueberblick/integral-ad-science-stock-us45828l1044-ad-verification-specialist-in/69359679]]></link>
      <guid isPermaLink="false">58b5179b-553c-4696-82f3-87d75c26cfaa</guid>
      <pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has released its latest quarterly financial figures, providing an update to investors regarding the demand for its ad verification and measurement services. The announcement focuses on the company's performance and market position in ad tech.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has released its latest quarterly financial figures, providing an update to investors regarding the demand for its ad verification and measurement services. The announcement focuses on the company's performance and market position in ad tech.]]></content:encoded>
      <dc:creator><![CDATA[Ad-Hoc-News]]></dc:creator>
      <author><![CDATA[Ad-Hoc-News]]></author>
      
    </item>

    <item>
      <title><![CDATA[Integral Ad Science Launches Total TV Suite To Bring Linear-Style Transparency To Connected TV]]></title>
      <link><![CDATA[https://smbtech.au/news/integral-ad-science-launches-total-tv-suite-to-bring-linear-style-transparency-to-connected-tv/]]></link>
      <guid isPermaLink="false">649418f6-214b-496b-a218-8862690b47f0</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science has launched IAS Total TV, a suite of connected TV solutions. The company says the product is designed to give marketers linear-style transparency in connected TV.]]></description>
      <content:encoded><![CDATA[Integral Ad Science has launched IAS Total TV, a suite of connected TV solutions. The company says the product is designed to give marketers linear-style transparency in connected TV.]]></content:encoded>
      <dc:creator><![CDATA[SMB Tech]]></dc:creator>
      <author><![CDATA[SMB Tech]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS launches Total TV for CTV transparency across platforms]]></title>
      <link><![CDATA[https://www.afaqs.com/news/media/ias-launches-total-tv-for-ctv-transparency-across-platforms-11773837]]></link>
      <guid isPermaLink="false">b0b832ae-c3a4-4c2b-b3d7-75359c47fd69</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched Total TV, a new product designed to provide transparency for Connected TV (CTV). The offering aggregates data including show, genre, rating, and language from platforms such as Disney, NBCUniversal, Paramount, and Prime Video. The data is integrated into the IAS Signal platform.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched Total TV, a new product designed to provide transparency for Connected TV (CTV). The offering aggregates data including show, genre, rating, and language from platforms such as Disney, NBCUniversal, Paramount, and Prime Video. The data is integrated into the IAS Signal platform.]]></content:encoded>
      <dc:creator><![CDATA[afaqs]]></dc:creator>
      <author><![CDATA[afaqs]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS rolls out ‘IAS Total TV’ to scale transparency in CTV advertising]]></title>
      <link><![CDATA[https://marketech-apac.com/ias-rolls-out-ias-total-tv-to-scale-transparency-in-ctv-advertising/]]></link>
      <guid isPermaLink="false">5f1f6c12-6223-40d0-aa7d-4c52a52851ef</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched IAS Total TV, a new product for connected TV. The solution provides advertisers with aggregated programme-level data and measurement tools. The stated goal is to increase transparency in CTV advertising.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched IAS Total TV, a new product for connected TV. The solution provides advertisers with aggregated programme-level data and measurement tools. The stated goal is to increase transparency in CTV advertising.]]></content:encoded>
      <dc:creator><![CDATA[Marketech APAC]]></dc:creator>
      <author><![CDATA[Marketech APAC]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS Total TV Solutions – Transparency for Connected TV]]></title>
      <link><![CDATA[https://content-technology.com/content-delivery/ias-total-tv-solutions-transparency-for-connected-tv/]]></link>
      <guid isPermaLink="false">393a0000-6375-4469-ac90-0a2bfc287616</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has announced the launch of IAS Total TV, a new product suite for Connected TV (CTV). The new solutions are designed to provide transparency for streaming TV advertising, aiming to match the measurement standards of linear television.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has announced the launch of IAS Total TV, a new product suite for Connected TV (CTV). The new solutions are designed to provide transparency for streaming TV advertising, aiming to match the measurement standards of linear television.]]></content:encoded>
      <dc:creator><![CDATA[Content Technology]]></dc:creator>
      <author><![CDATA[Content Technology]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertising]]></title>
      <link><![CDATA[https://m.economictimes.com/industry/media/entertainment/ias-launches-total-tv-suite-to-bring-linear-style-transparency-to-ctv-advertising/amp_articleshow/130583116.cms]]></link>
      <guid isPermaLink="false">8ea8f4f6-2a4b-4bb8-a8b7-2c52d99a3468</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV', a new product suite for Connected TV (CTV) advertising. The solution aims to provide transparency and measurement for CTV campaigns comparable to the standards of linear television. The product is intended to address what the company describes as a significant gap in the streaming advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV', a new product suite for Connected TV (CTV) advertising. The solution aims to provide transparency and measurement for CTV campaigns comparable to the standards of linear television. The product is intended to address what the company describes as a significant gap in the streaming advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[The Economic Times]]></dc:creator>
      <author><![CDATA[The Economic Times]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/04/28/ias-launches-ias-total-tv-solutions-giving-marketers-linear-like-transparency-for-connected-tv/]]></link>
      <guid isPermaLink="false">bac13f08-0b82-4c32-840d-7d7092c46088</guid>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV,' a new suite of solutions for Connected TV (CTV) advertising. The product is designed to provide marketers with transparency for their CTV campaigns that is comparable to linear television.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV,' a new suite of solutions for Connected TV (CTV) advertising. The product is designed to provide marketers with transparency for their CTV campaigns that is comparable to linear television.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
      
    </item>

    <item>
      <title><![CDATA[Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising]]></title>
      <link><![CDATA[https://www.adexchanger.com/?p=457448]]></link>
      <guid isPermaLink="false">c3b0a239-6ccb-462d-bb15-d43764053140</guid>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article highlights three developments in the digital advertising space. Integral Ad Science (IAS) is working to enhance ad visibility in streaming, Meta is exploring a potential plug-in based approach for connected TV (CTV) advertising, and the creator economy is facing a structural imbalance with more creators than available advertising revenue.]]></description>
      <content:encoded><![CDATA[This article highlights three developments in the digital advertising space. Integral Ad Science (IAS) is working to enhance ad visibility in streaming, Meta is exploring a potential plug-in based approach for connected TV (CTV) advertising, and the creator economy is facing a structural imbalance with more creators than available advertising revenue.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS launches Total TV for content-level ad measurement across Disney, NBCUniversal, Paramount and Prime Video]]></title>
      <link><![CDATA[https://www.storyboard18.com/brand-makers/ias-launches-total-tv-for-content-level-ad-measurement-across-disney-nbcuniversal-paramount-and-prime-video-96445.htm]]></link>
      <guid isPermaLink="false">561c5c78-7e66-48a8-857b-44a9eff39e91</guid>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched "IAS Total TV," a new offering for Connected TV ad measurement. The product provides content-level measurement and is launching with media partners including Disney, NBCUniversal, Paramount, and Prime Video.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched "IAS Total TV," a new offering for Connected TV ad measurement. The product provides content-level measurement and is launching with media partners including Disney, NBCUniversal, Paramount, and Prime Video.]]></content:encoded>
      <dc:creator><![CDATA[Storyboard18]]></dc:creator>
      <author><![CDATA[Storyboard18]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS launches Total TV to deliver deeper visibility across streaming Ad ecosystem]]></title>
      <link><![CDATA[https://www.medianews4u.com/ias-launches-total-tv-to-deliver-deeper-visibility-across-streaming-ad-ecosystem/]]></link>
      <guid isPermaLink="false">88dbb5c5-c012-4bc6-8374-c996d0b53211</guid>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV', a new suite of solutions for Connected TV (CTV). The product is designed to provide advertisers with comprehensive visibility and measurement for campaigns across the streaming ad ecosystem, with the stated aim of delivering a “linear-like” experience.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has launched 'IAS Total TV', a new suite of solutions for Connected TV (CTV). The product is designed to provide advertisers with comprehensive visibility and measurement for campaigns across the streaming ad ecosystem, with the stated aim of delivering a “linear-like” experience.]]></content:encoded>
      <dc:creator><![CDATA[medianews4u]]></dc:creator>
      <author><![CDATA[medianews4u]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS Total TV brings show-level transparency to CTV ad buying]]></title>
      <link><![CDATA[https://ppc.land/ias-total-tv-brings-show-level-transparency-to-ctv-ad-buying/]]></link>
      <guid isPermaLink="false">009d713d-3d18-424f-b9f2-2b08a2630128</guid>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) launched its "Total TV" product on April 27, 2026, which provides advertisers with show, genre, and rating data for CTV ad placements. The service aims to increase transparency for ad buying on platforms including Disney, NBCUniversal, Paramount, and Prime Video.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) launched its "Total TV" product on April 27, 2026, which provides advertisers with show, genre, and rating data for CTV ad placements. The service aims to increase transparency for ad buying on platforms including Disney, NBCUniversal, Paramount, and Prime Video.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      
    </item>

    <item>
      <title><![CDATA[04/27/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/04-27-26-cynopsis-media-tech-update/]]></link>
      <guid isPermaLink="false">864f8560-7d2c-4222-82f2-ad282713bada</guid>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A roundup of media technology news, primarily from the POSSIBLE conference, details numerous product launches and partnerships focused on advertising performance and transparency. Key announcements include Nielsen's Predictive Sales Lift, Roku's Curate platform, and Integral Ad Science's IAS Total TV suite for program-level data. Other developments mentioned are Fox's AI-driven AdStudio, Netflix's plan for dynamic ad insertion in live sports, and new ad-focused partnerships involving YouTube, SiriusXM, Magnite, and PayPal.]]></description>
      <content:encoded><![CDATA[A roundup of media technology news, primarily from the POSSIBLE conference, details numerous product launches and partnerships focused on advertising performance and transparency. Key announcements include Nielsen's Predictive Sales Lift, Roku's Curate platform, and Integral Ad Science's IAS Total TV suite for program-level data. Other developments mentioned are Fox's AI-driven AdStudio, Netflix's plan for dynamic ad insertion in live sports, and new ad-focused partnerships involving YouTube, SiriusXM, Magnite, and PayPal.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      
    </item>

    <item>
      <title><![CDATA[Report: Social, digital video remain key to UK media plans]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/12/08/report-social-digital-video-remain-key-to-uk-media-plans/]]></link>
      <guid isPermaLink="false">a9256c60-01de-4f68-84dd-e80905599ece</guid>
      <pubDate>Mon, 08 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Integral Ad Science's 2026 Industry Pulse Report reveals a strategic shift in the UK media landscape, emphasizing digital video, social platforms, and mobile while tackling the rise of AI-generated content and creator-led media. This insight is crucial for streaming video professionals aiming to navigate complex media environments and optimize future campaigns.]]></description>
      <content:encoded><![CDATA[Integral Ad Science's 2026 Industry Pulse Report reveals a strategic shift in the UK media landscape, emphasizing digital video, social platforms, and mobile while tackling the rise of AI-generated content and creator-led media. This insight is crucial for streaming video professionals aiming to navigate complex media environments and optimize future campaigns.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS Leads Engaging Training Session at WPP Media Germany]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/jp-hinrichs-3a0ab07_innovation-collaboration-education-activity-7401862867211182080-1AJA?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEjDcYB_ajltz1ExY2BKbPa5mwJ-MEuNyU]]></link>
      <guid isPermaLink="false">951b6c67-b398-4980-8b21-37135696c59d</guid>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Integral Ad Science hosted a productive training session at WPP Media Germany, fostering collaboration and enhancing knowledge of media quality measurement and optimization solutions for new employees. This engagement underscores the importance of educational partnerships in driving client success in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Integral Ad Science hosted a productive training session at WPP Media Germany, fostering collaboration and enhancing knowledge of media quality measurement and optimization solutions for new employees. This engagement underscores the importance of educational partnerships in driving client success in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[JP Hinrichs]]></dc:creator>
      <author><![CDATA[JP Hinrichs]]></author>
      
    </item>

    <item>
      <title><![CDATA[Integral Ad Science Earns MRC Accreditation for Amazon Properties]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/mediashotz_ias-gains-mrc-nod-for-amazon-impressions-activity-7394738492662071296-7Dtu?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEeiloBmkZ8ZCccA8Ma0SR3CJTUPo9wcrA]]></link>
      <guid isPermaLink="false">e1d6b046-be0d-41b8-8e15-d578b49062db</guid>
      <pubDate>Thu, 13 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Integral Ad Science has received Media Ratings Council accreditation for measuring impressions, viewability, and invalid traffic on Amazon properties. This recognition enhances the credibility of ad measurement in the streaming video sector, providing assurance to advertisers and stakeholders.]]></description>
      <content:encoded><![CDATA[Integral Ad Science has received Media Ratings Council accreditation for measuring impressions, viewability, and invalid traffic on Amazon properties. This recognition enhances the credibility of ad measurement in the streaming video sector, providing assurance to advertisers and stakeholders.]]></content:encoded>
      <dc:creator><![CDATA[Mediashotz]]></dc:creator>
      <author><![CDATA[Mediashotz]]></author>
      
    </item>

    <item>
      <title><![CDATA[Integral Ad Science Acquired by Novacap for $1.9 Billion]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/marketing-advertising-m-a-news-by-clare-advisors_ias-acquired-by-private-equity-firm-novacap-activity-7377434677344731136-Xg3E?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8w_CcBI_BWW92cH2IZ42ECzd7X9HY2Mto]]></link>
      <guid isPermaLink="false">2347b141-a38b-49fc-80d7-5c9768ab578b</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Integral Ad Science (IAS), a leader in ad verification and measurement, has been acquired by Canadian private equity firm Novacap for $1.9 billion, signaling a significant move in the adtech sector that may impact industry strategies and investment opportunities.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS), a leader in ad verification and measurement, has been acquired by Canadian private equity firm Novacap for $1.9 billion, signaling a significant move in the adtech sector that may impact industry strategies and investment opportunities.]]></content:encoded>
      <dc:creator><![CDATA[Marketing+Advertising M&A News by Clare Advisors]]></dc:creator>
      <author><![CDATA[Marketing+Advertising M&A News by Clare Advisors]]></author>
      
    </item>

    <item>
      <title><![CDATA[Novacap’s $1.9B Acquisition of IAS: Implications for Ad Ecosystem]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/joeyfeghaly_ias-to-be-acquired-by-novacap-for-19-billion-activity-7377247055808827392-X3IS?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF82ha4B6EbGEMCH1YCfApOtSOIInnpsDd0]]></link>
      <guid isPermaLink="false">ecccad5a-8ea5-498d-8b2f-2006a8f09165</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Novacap's acquisition of Integral Ad Science for $1.9 billion signals a pivotal shift in ad verification, emphasizing the need for stronger partnerships and unified measurement across digital platforms. This consolidation is expected to enhance innovation and efficiency in the media quality ecosystem.]]></description>
      <content:encoded><![CDATA[Novacap's acquisition of Integral Ad Science for $1.9 billion signals a pivotal shift in ad verification, emphasizing the need for stronger partnerships and unified measurement across digital platforms. This consolidation is expected to enhance innovation and efficiency in the media quality ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Joey Feghaly]]></dc:creator>
      <author><![CDATA[Joey Feghaly]]></author>
      
    </item>

    <item>
      <title><![CDATA[M&A Discussion: Novacap Acquires Integral Ad Science for $1.9B]]></title>
      <link><![CDATA[https://www.linkedin.com/feed/update/urn:li:activity:7377268115509768192?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF82ha4B6EbGEMCH1YCfApOtSOIInnpsDd0]]></link>
      <guid isPermaLink="false">443d7e03-6cc4-4dd1-bf03-214e362c77a3</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Novacap is acquiring Integral Ad Science for $1.9 billion, offering shareholders $10.30 per share. This strategic move underscores the growing demand for ad verification solutions as digital advertising expenditures continue to rise, signaling potential M&A activity in the adtech sector.]]></description>
      <content:encoded><![CDATA[Novacap is acquiring Integral Ad Science for $1.9 billion, offering shareholders $10.30 per share. This strategic move underscores the growing demand for ad verification solutions as digital advertising expenditures continue to rise, signaling potential M&A activity in the adtech sector.]]></content:encoded>
      <dc:creator><![CDATA[Sudha Shukla]]></dc:creator>
      <author><![CDATA[Sudha Shukla]]></author>
      
    </item>

    <item>
      <title><![CDATA[Novacap Acquires Integral Ad Science in $1.9 Billion Deal]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/adweek_ias-acquired-by-private-equity-firm-novacap-activity-7376622367898279936--h3f?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8n7wwB4hq0Hg5Gy6zw97CiTAVXvnnqo8Y]]></link>
      <guid isPermaLink="false">b56e9f0d-854e-4f90-baf3-54b62af7f855</guid>
      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Integral Ad Science has been acquired by Canadian private equity firm Novacap in a $1.9 billion deal, highlighting the growing importance of ad verification in the digital advertising sector. This acquisition is significant for industry professionals as it underscores the demand for robust measurement solutions in evolving digital landscapes.]]></description>
      <content:encoded><![CDATA[Integral Ad Science has been acquired by Canadian private equity firm Novacap in a $1.9 billion deal, highlighting the growing importance of ad verification in the digital advertising sector. This acquisition is significant for industry professionals as it underscores the demand for robust measurement solutions in evolving digital landscapes.]]></content:encoded>
      <dc:creator><![CDATA[ADWEEK]]></dc:creator>
      <author><![CDATA[ADWEEK]]></author>
      
    </item>

    <item>
      <title><![CDATA[IAS acquires Publica for $220 million to bolster CTV monetization]]></title>
      <link><![CDATA[https://www.getpublica.com/blog/integral-ad-science-acquires-connected-tv-advertising-leader-publica]]></link>
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      <pubDate>Thu, 25 Jun 2026 01:53:47 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Integral Ad Science (IAS) has acquired Publica, an ad-tech company specializing in CTV-focused monetization tools for $220 million. The deal integrates Publica's SSAI, header bidding, and ad pod automation technologies into IAS's programmatic verification and measurement suite.]]></description>
      <content:encoded><![CDATA[Integral Ad Science (IAS) has acquired Publica, an ad-tech company specializing in CTV-focused monetization tools for $220 million. The deal integrates Publica's SSAI, header bidding, and ad pod automation technologies into IAS's programmatic verification and measurement suite.]]></content:encoded>
      <dc:creator><![CDATA[Publica]]></dc:creator>
      <author><![CDATA[Publica]]></author>
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    <item>
      <title><![CDATA[Publica launches Platform Connect to streamline CTV audience extension strategies]]></title>
      <link><![CDATA[https://www.getpublica.com/blog/why-ctv-publishers-are-exploring-audience-extension]]></link>
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      <pubDate>Wed, 24 Jun 2026 08:28:51 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publica, a CTV ad server acquired by Integral Ad Science, has appointed Steph Miller as its new commercial director for EMEA to lead international market expansion. The company also introduced Platform Connect, a tool that allows streaming publishers to manage and scale audience extension strategies using their existing ad server infrastructure.]]></description>
      <content:encoded><![CDATA[Publica, a CTV ad server acquired by Integral Ad Science, has appointed Steph Miller as its new commercial director for EMEA to lead international market expansion. The company also introduced Platform Connect, a tool that allows streaming publishers to manage and scale audience extension strategies using their existing ad server infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[VideoWeek]]></dc:creator>
      <author><![CDATA[VideoWeek]]></author>
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