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    <title><![CDATA[StreamingMeme — Innovid coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Innovid.]]></description>
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      <title><![CDATA[StreamingMeme — Innovid coverage]]></title>
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    <item>
      <title><![CDATA[BrightLine data shows CTV QR scan rates fell 60% to 0.004%]]></title>
      <link><![CDATA[https://www.thedrum.com/opinion/andrew-tindall-if-you-re-still-putting-qr-codes-in-your-ads-sorry-you-re-a-moron]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[New data from BrightLine and Innovid shows that CTV QR code scan rates have declined significantly, reaching 0.004% by late 2025. The findings suggest that marketers are shifting away from QR-based calls-to-action in favor of alternative shoppable formats as consumer engagement remains low.]]></description>
      <content:encoded><![CDATA[New data from BrightLine and Innovid shows that CTV QR code scan rates have declined significantly, reaching 0.004% by late 2025. The findings suggest that marketers are shifting away from QR-based calls-to-action in favor of alternative shoppable formats as consumer engagement remains low.]]></content:encoded>
      <dc:creator><![CDATA[The Drum]]></dc:creator>
      <author><![CDATA[The Drum]]></author>
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      <title><![CDATA[Meta integrates Model Context Protocol into Innovid AI advertising workflows]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-meta/meta-platforms/news/meta-meta-deepens-enterprise-ai-push-across-ads-and-customer/amp]]></link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Meta Platforms is integrating its Model Context Protocol into Innovid's advertising workflows and expanding its partnership with Genesys Cloud to enhance WhatsApp-based customer engagement. These initiatives aim to embed Meta's AI agents and messaging tools directly into enterprise marketing and contact center systems.]]></description>
      <content:encoded><![CDATA[Meta Platforms is integrating its Model Context Protocol into Innovid's advertising workflows and expanding its partnership with Genesys Cloud to enhance WhatsApp-based customer engagement. These initiatives aim to embed Meta's AI agents and messaging tools directly into enterprise marketing and contact center systems.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Innovid integrates NIVO AI with Meta Ads Model Context Protocol]]></title>
      <link><![CDATA[https://www.martechcube.com/innovid-expands-nivo-with-meta-ads-mcp-integration/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Innovid has integrated its NIVO AI platform with Meta's Ads Model Context Protocol (MCP) to enable conversational workflows for enterprise advertisers. The integration allows marketers to use natural language to analyze campaign performance, identify creative fatigue, and execute optimizations directly within the Meta advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Innovid has integrated its NIVO AI platform with Meta's Ads Model Context Protocol (MCP) to enable conversational workflows for enterprise advertisers. The integration allows marketers to use natural language to analyze campaign performance, identify creative fatigue, and execute optimizations directly within the Meta advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube]]></dc:creator>
      <author><![CDATA[MarTech Cube]]></author>
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    <item>
      <title><![CDATA[Innovid integrates NIVO AI with Meta Ads Model Context Protocol]]></title>
      <link><![CDATA[https://ppc.land/innovid-gains-meta-campaign-data-in-nivo-through-ads-mcp-integration/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Innovid has integrated its NIVO AI layer with Meta's ads Model Context Protocol (MCP) server to enable natural-language querying of campaign data. The integration allows enterprise advertisers to analyze performance trends and creative fatigue across omnichannel workflows, though the specific capabilities regarding write-access remain unconfirmed.]]></description>
      <content:encoded><![CDATA[Innovid has integrated its NIVO AI layer with Meta's ads Model Context Protocol (MCP) server to enable natural-language querying of campaign data. The integration allows enterprise advertisers to analyze performance trends and creative fatigue across omnichannel workflows, though the specific capabilities regarding write-access remain unconfirmed.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Innovid reports $114.5 million Q2 2026 revenue and narrowing net loss]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/nebenwerte/ctv-stock-benefits-from-privacy-safe-ad-demand-as-innovid-narrows-q2-2026/70021876]]></link>
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      <pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Innovid reported $114.5 million in revenue for Q2 2026, showing a narrowed net loss compared to the previous year. The company attributes this financial progress to increased advertiser demand for privacy-safe, contextual connected TV ad solutions following a major social media privacy settlement.]]></description>
      <content:encoded><![CDATA[Innovid reported $114.5 million in revenue for Q2 2026, showing a narrowed net loss compared to the previous year. The company attributes this financial progress to increased advertiser demand for privacy-safe, contextual connected TV ad solutions following a major social media privacy settlement.]]></content:encoded>
      <dc:creator><![CDATA[Ad-hoc-news.de]]></dc:creator>
      <author><![CDATA[Ad-hoc-news.de]]></author>
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    <item>
      <title><![CDATA[Omnicom and Disney Deploy Sequential Ads to Combat Streaming Ad Fatigue]]></title>
      <link><![CDATA[https://digiday.com/media-buying/omnicom-media-and-disney-advertising-collaborate-to-enable-sequential-ads-in-streaming/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media and Disney Advertising are implementing a dynamic sequential CTV ad solution using Innovid technology to reduce ad fatigue. The initiative allows brands to deliver evolving creative narratives across both live sports and VOD content, with matching powered by Acxiom and Omni data.]]></description>
      <content:encoded><![CDATA[Omnicom Media and Disney Advertising are implementing a dynamic sequential CTV ad solution using Innovid technology to reduce ad fatigue. The initiative allows brands to deliver evolving creative narratives across both live sports and VOD content, with matching powered by Acxiom and Omni data.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[Omnicom and Disney launch sequential ad solution to combat viewer fatigue]]></title>
      <link><![CDATA[https://digiday.com/media-buying/omnicom-media-and-disney-advertising-collaborate-to-enable-sequential-ads-in-streaming/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media and Disney Advertising have partnered to launch a dynamic sequential ad delivery solution across VOD and live streaming environments. Powered by ad-tech vendor Innovid, the system rotates coordinated creative messages within a single viewing session to reduce repetitive ad fatigue. The integration leverages clean room data connectivity between Disney's identity graph and Omnicom's Acxiom platform.]]></description>
      <content:encoded><![CDATA[Omnicom Media and Disney Advertising have partnered to launch a dynamic sequential ad delivery solution across VOD and live streaming environments. Powered by ad-tech vendor Innovid, the system rotates coordinated creative messages within a single viewing session to reduce repetitive ad fatigue. The integration leverages clean room data connectivity between Disney's identity graph and Omnicom's Acxiom platform.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[Connected TV market projected to reach $33.28 billion by 2030]]></title>
      <link><![CDATA[https://www.openpr.com/news/4551301/connected-television-tv-market-report-evaluates-growth]]></link>
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      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The connected television (CTV) market is projected to reach $33.28 billion by 2030, driven by advanced display technologies and ad-supported models. Key trends include the growth of CTV advertising and AI-powered content optimization. Mediaocean acquired Innovid in February 2025 to enhance its CTV advertising capabilities, while LG India introduced new OLED and QNED TVs with AI features in July 2025.]]></description>
      <content:encoded><![CDATA[The connected television (CTV) market is projected to reach $33.28 billion by 2030, driven by advanced display technologies and ad-supported models. Key trends include the growth of CTV advertising and AI-powered content optimization. Mediaocean acquired Innovid in February 2025 to enhance its CTV advertising capabilities, while LG India introduced new OLED and QNED TVs with AI features in July 2025.]]></content:encoded>
      <dc:creator><![CDATA[openPR.com]]></dc:creator>
      <author><![CDATA[openPR.com]]></author>
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    <item>
      <title><![CDATA[InnovidXP platform launches to bridge CTV attribution and business outcomes]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/ueberblick/innovidxp-connected-tv-analytics-platform-targets-marketers-with-real-time/69557644]]></link>
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      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Innovid has launched InnovidXP Connected TV Analytics Platform, designed to provide marketers with real-time, transparent data on CTV campaign performance. The platform aims to bridge the accountability gap in streaming advertising by linking ad impressions to business outcomes across various CTV environments. InnovidXP will allow marketers to analyze incremental reach, site visits, and sales data to optimize campaigns.]]></description>
      <content:encoded><![CDATA[Innovid has launched InnovidXP Connected TV Analytics Platform, designed to provide marketers with real-time, transparent data on CTV campaign performance. The platform aims to bridge the accountability gap in streaming advertising by linking ad impressions to business outcomes across various CTV environments. InnovidXP will allow marketers to analyze incremental reach, site visits, and sales data to optimize campaigns.]]></content:encoded>
      <dc:creator><![CDATA[InnovidXP Connected TV Analytics Platform targets marketers with real time CTV transparency]]></dc:creator>
      <author><![CDATA[InnovidXP Connected TV Analytics Platform targets marketers with real time CTV transparency]]></author>
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    <item>
      <title><![CDATA[Innovid revenue climbs as CTV ad impressions outpace mobile and desktop]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/ueberblick/innovid-corp-stock-il0011776995-quarterly-earnings-and-ad-tech-peers-in/69525446]]></link>
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      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Innovid Corp's recent quarterly earnings report highlights revenue growth driven by increased connected-TV (CTV) ad impressions, deeper client penetration, and new partnerships. The company, an infrastructure provider for CTV ad campaigns, is balancing growth investments with a focus on achieving profitability. Innovid specializes in delivering, personalizing, and measuring video and CTV ads, emphasizing its role in the shift of ad budgets towards streaming and programmatic CTV.]]></description>
      <content:encoded><![CDATA[Innovid Corp's recent quarterly earnings report highlights revenue growth driven by increased connected-TV (CTV) ad impressions, deeper client penetration, and new partnerships. The company, an infrastructure provider for CTV ad campaigns, is balancing growth investments with a focus on achieving profitability. Innovid specializes in delivering, personalizing, and measuring video and CTV ads, emphasizing its role in the shift of ad budgets towards streaming and programmatic CTV.]]></content:encoded>
      <dc:creator><![CDATA[Innovid Corp Stock (IL0011776995): Quarterly earnings and ad-tech peers in focus]]></dc:creator>
      <author><![CDATA[Innovid Corp Stock (IL0011776995): Quarterly earnings and ad-tech peers in focus]]></author>
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    <item>
      <title><![CDATA[Innovid and Mediaocean launch NIVO AI to automate creative orchestration]]></title>
      <link><![CDATA[https://www.adexchanger.com/ai/this-ai-brain-wants-to-get-rid-of-the-grunt-work-in-creative-campaigns/]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Innovid has launched NIVO AI, an 'agentic AI' ad orchestration layer that automates creative processes using natural language prompts. Optimum, an early adopter, has reduced campaign execution time by 80% with NIVO AI, enabling more personalized and timely ad delivery. This technology aims to streamline the creation, delivery, and measurement of advertising creatives.]]></description>
      <content:encoded><![CDATA[Innovid has launched NIVO AI, an 'agentic AI' ad orchestration layer that automates creative processes using natural language prompts. Optimum, an early adopter, has reduced campaign execution time by 80% with NIVO AI, enabling more personalized and timely ad delivery. This technology aims to streamline the creation, delivery, and measurement of advertising creatives.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Today's tips for Friday, March 27]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/johnebbert_todays-tips-for-friday-march-27-unity-activity-7443273225549025280-sajj?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGZMpV0B45aK4Vr1GcTNQfJwmzb2GvOiNF8]]></link>
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      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This LinkedIn post is a brief roundup of industry items spanning AI, advertising, and media/TV, including Meta’s NewFronts updates adding AI to creative tools, ad-tech activity (e.g., Cognitiv), and claims of AI improving TV performance. It also notes broader AI platform developments (Google Search Live, Apple opening Siri to external assistants, OpenAI discussing ChatGPT ad revenue and Sora) and selected business moves in ad-tech and media operations (Horizon hiring a COO; Mediaocean promoting an executive from Innovid).]]></description>
      <content:encoded><![CDATA[This LinkedIn post is a brief roundup of industry items spanning AI, advertising, and media/TV, including Meta’s NewFronts updates adding AI to creative tools, ad-tech activity (e.g., Cognitiv), and claims of AI improving TV performance. It also notes broader AI platform developments (Google Search Live, Apple opening Siri to external assistants, OpenAI discussing ChatGPT ad revenue and Sora) and selected business moves in ad-tech and media operations (Horizon hiring a COO; Mediaocean promoting an executive from Innovid).]]></content:encoded>
      <dc:creator><![CDATA[John Ebbert]]></dc:creator>
      <author><![CDATA[John Ebbert]]></author>
      
    </item>

    <item>
      <title><![CDATA[Mediaocean Appoints Guy Kuperman as Chief Strategy Officer]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech-pulse_mediaocean-appoints-guy-kuperman-chief-strategy-activity-7442904656126668800-waY0?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGW5TrsBaBiZU6hgsaWfcyRVrXtOzp5gN8U]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Mediaocean appointed Guy Kuperman as Chief Strategy Officer to lead the company’s global strategy, citing an AI-first shift in advertising. The company said Kuperman will focus on expanding strategic partnerships and driving growth across Mediaocean platforms including Innovid, Prisma, and Protected to deliver unified, AI-powered advertising outcomes.]]></description>
      <content:encoded><![CDATA[Mediaocean appointed Guy Kuperman as Chief Strategy Officer to lead the company’s global strategy, citing an AI-first shift in advertising. The company said Kuperman will focus on expanding strategic partnerships and driving growth across Mediaocean platforms including Innovid, Prisma, and Protected to deliver unified, AI-powered advertising outcomes.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Pulse]]></dc:creator>
      <author><![CDATA[MarTech Pulse]]></author>
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    <item>
      <title><![CDATA[The 30-Second Ad Reboot: Serialized Content in the Streaming Era]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/aahana-patel_futureofadvertising-streamingwars-contentmarketing-activity-7439264314232008704-YhqV?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGTeRa4BANfW6pbMFTGMkh6_s8vDi_KLFd0]]></link>
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      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article argues that brands are experimenting with serialized, long-form advertising on streaming platforms (citing Ford on Apple TV) as an alternative to traditional 30-second spots. It cites third-party estimates including projected US streaming ad spend of $22.5B (eMarketer) and claims that ad-as-content formats may reduce ad-skipping by up to 40% (Innovid), while noting higher production costs and more complex measurement requirements. The post also points to growing ad-supported tiers on Netflix, Disney+, and Max as expanding inventory for newer ad formats and predicts increased brand budget allocation to serialized streaming ads.]]></description>
      <content:encoded><![CDATA[The article argues that brands are experimenting with serialized, long-form advertising on streaming platforms (citing Ford on Apple TV) as an alternative to traditional 30-second spots. It cites third-party estimates including projected US streaming ad spend of $22.5B (eMarketer) and claims that ad-as-content formats may reduce ad-skipping by up to 40% (Innovid), while noting higher production costs and more complex measurement requirements. The post also points to growing ad-supported tiers on Netflix, Disney+, and Max as expanding inventory for newer ad formats and predicts increased brand budget allocation to serialized streaming ads.]]></content:encoded>
      <dc:creator><![CDATA[Aahana Patel, MS]]></dc:creator>
      <author><![CDATA[Aahana Patel, MS]]></author>
      
    </item>

    <item>
      <title><![CDATA[Wondering If 'Attention' Is Really Worth Your Attention?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_attention-omnichanneladvertising-techwebinar-activity-7420106507616296960-irjv?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGA_YfYBt4dnYfZOnJIUquXj4-BXzb6rMD0]]></link>
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      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Join industry experts Sara Maskivish from Mediaocean and Dan Mouradian from Innovid in a webinar that explores the evolution of attention metrics and their significance for professionals in the streaming video and advertising sectors.]]></description>
      <content:encoded><![CDATA[Join industry experts Sara Maskivish from Mediaocean and Dan Mouradian from Innovid in a webinar that explores the evolution of attention metrics and their significance for professionals in the streaming video and advertising sectors.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid and Wurl Pair Emotional Targeting With Dynamic Creative Optimization]]></title>
      <link><![CDATA[https://www.wurl.com/blog/in-context-with-innovid-the-power-of-context-and-dynamic-creative/]]></link>
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      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Innovid and Wurl collaborated on a QSR advertising campaign, leveraging Wurl's emotional content targeting and Innovid's dynamic creative optimization to achieve improved results. The initiative highlighted a shift towards using context as a creative input in CTV advertising, not just a targeting parameter. Innovid emphasizes that creative drives about 50% of campaign performance, utilizing AI for scene-level insights.]]></description>
      <content:encoded><![CDATA[Innovid and Wurl collaborated on a QSR advertising campaign, leveraging Wurl's emotional content targeting and Innovid's dynamic creative optimization to achieve improved results. The initiative highlighted a shift towards using context as a creative input in CTV advertising, not just a targeting parameter. Innovid emphasizes that creative drives about 50% of campaign performance, utilizing AI for scene-level insights.]]></content:encoded>
      <dc:creator><![CDATA[Wurl]]></dc:creator>
      <author><![CDATA[Wurl]]></author>
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    <item>
      <title><![CDATA[Social Just Got Simpler (And Even Better)]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_social-adtech-omnichanneladvertising-activity-7409233189287866372-4oVA?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAorT0BqHNSOwi7EQvnDqqy5-XnCRS0sgs]]></link>
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      <pubDate>Tue, 23 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has unveiled updates to its Social Ads Manager, introducing support for Reddit ads, Meta optimization signals, and enhanced Google CM360 integration. These improvements are designed to minimize manual tasks, speed up campaign launches, and provide clearer performance insights for professionals in the advertising sector.]]></description>
      <content:encoded><![CDATA[Innovid has unveiled updates to its Social Ads Manager, introducing support for Reddit ads, Meta optimization signals, and enhanced Google CM360 integration. These improvements are designed to minimize manual tasks, speed up campaign launches, and provide clearer performance insights for professionals in the advertising sector.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Full Funnel. Bold Creative. Real-World AI.]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_ces-ces2026-techtalk-activity-7408871053751386113-iTBn?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGGU5ToBI7ili0n58hMuIr0QoSEI0JP2LHo]]></link>
      <guid isPermaLink="false">daff36b2-1eaf-4fff-96c6-9725d021db0b</guid>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At the Brand Innovators Marketing Leadership Summit during CES, Innovid's Christian Winburn and PepsiCo's Drew Ingram will discuss strategies for optimizing marketing funnels, utilizing creative as a performance tool, and the role of AI in measurement and optimization as brands prepare for 2026.]]></description>
      <content:encoded><![CDATA[At the Brand Innovators Marketing Leadership Summit during CES, Innovid's Christian Winburn and PepsiCo's Drew Ingram will discuss strategies for optimizing marketing funnels, utilizing creative as a performance tool, and the role of AI in measurement and optimization as brands prepare for 2026.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid Tackles Live Sports Ad Tech Challenges with Certification Program]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/sarahapovey_broadsheetpr-broadsheetcommunications-broadsheetclient-activity-7407060760247517184-i2Qh?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGH11H0BwDBaVC64t4elDXxWLAT4ca5s9q4]]></link>
      <guid isPermaLink="false">6adf1483-821a-4f5a-92b3-6a0a647476ae</guid>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has introduced a Live Content Certification Program to enhance ad technology reliability during live events. This initiative aims to ensure accurate measurement and delivery of ads, demonstrating that live streaming can meet accountability standards akin to traditional television.]]></description>
      <content:encoded><![CDATA[Innovid has introduced a Live Content Certification Program to enhance ad technology reliability during live events. This initiative aims to ensure accurate measurement and delivery of ads, demonstrating that live streaming can meet accountability standards akin to traditional television.]]></content:encoded>
      <dc:creator><![CDATA[Sarah Abigail PoVey]]></dc:creator>
      <author><![CDATA[Sarah Abigail PoVey]]></author>
      
    </item>

    <item>
      <title><![CDATA[New Month, New Social Updates]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_social-omnichanneladvertising-adtech-activity-7407064730177249280-dFz-?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGH11H0BwDBaVC64t4elDXxWLAT4ca5s9q4]]></link>
      <guid isPermaLink="false">21ca3ff9-81f2-486a-a360-c32982ba62b1</guid>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has introduced significant updates to its Social Ads Manager, enhancing workflows and optimization capabilities across multiple platforms. These innovations aim to help marketing teams accelerate their efforts and optimize ad performance effectively in the evolving digital landscape.]]></description>
      <content:encoded><![CDATA[Innovid has introduced significant updates to its Social Ads Manager, enhancing workflows and optimization capabilities across multiple platforms. These innovations aim to help marketing teams accelerate their efforts and optimize ad performance effectively in the evolving digital landscape.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Attention Metrics Webinar Today With Mediaocean And Innovid]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_are-you-paying-attention-why-the-industry-activity-7404522344616091649-ZLEU?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGIpVB8BG_WnxH28RYW9olVWloPXlMZjXuI]]></link>
      <guid isPermaLink="false">14f315fe-4358-4805-9d82-916f508eca1a</guid>
      <pubDate>Wed, 10 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Today's webinar will feature Sara Maskivish from Mediaocean and Dan Mouradian from Innovid discussing the evolving importance of attention metrics in the advertising landscape. This conversation is crucial for industry professionals seeking to enhance their strategic approaches in streaming video advertising.]]></description>
      <content:encoded><![CDATA[Today's webinar will feature Sara Maskivish from Mediaocean and Dan Mouradian from Innovid discussing the evolving importance of attention metrics in the advertising landscape. This conversation is crucial for industry professionals seeking to enhance their strategic approaches in streaming video advertising.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Hoy Encendemos Una Luz Por Quienes Iluminan La Salud En Colombia]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovidco_daedadelasvelitas-innovid-saludconpropaejsito-activity-7403433366588497920-k3-n?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBjviABmjQy5cJTLvEcsajmxh7ASyXi8X4]]></link>
      <guid isPermaLink="false">b1aaa5f8-91cb-481a-9546-504f3a34befb</guid>
      <pubDate>Sun, 07 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[On Día de Las Velitas, INNOVID expresses gratitude towards healthcare professionals in Colombia for their unwavering dedication and compassion in providing care. This acknowledgment emphasizes the significance of unity and technological advancement in the health sector.]]></description>
      <content:encoded><![CDATA[On Día de Las Velitas, INNOVID expresses gratitude towards healthcare professionals in Colombia for their unwavering dedication and compassion in providing care. This acknowledgment emphasizes the significance of unity and technological advancement in the health sector.]]></content:encoded>
      <dc:creator><![CDATA[INNOVID]]></dc:creator>
      <author><![CDATA[INNOVID]]></author>
      
    </item>

    <item>
      <title><![CDATA[Time is Running Out! Don't Forget to Register for Our Upcoming Webinar]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_attention-ctv-techwebinar-activity-7402347749775441920-4IGg?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEeLOcBZCwodpF6GktFF-Jm-Xc_TnZftbg]]></link>
      <guid isPermaLink="false">c0618e16-0890-416d-9790-4a34fc04f6f2</guid>
      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Next Wednesday, experts Sara Maskivish from Mediaocean and Dan Mouradian from Innovid will discuss the evolution of attention metrics, crucial for understanding audience engagement in the streaming video industry. This webinar is essential for professionals looking to leverage these metrics effectively.]]></description>
      <content:encoded><![CDATA[Next Wednesday, experts Sara Maskivish from Mediaocean and Dan Mouradian from Innovid will discuss the evolution of attention metrics, crucial for understanding audience engagement in the streaming video industry. This webinar is essential for professionals looking to leverage these metrics effectively.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Live Sports Is The Future of Streaming and So Is Innovid]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/danmouradian_innovid-launches-live-content-certification-activity-7402352647435165697-Sc-S?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEeLOcBZCwodpF6GktFF-Jm-Xc_TnZftbg]]></link>
      <guid isPermaLink="false">c068aaef-61ad-4958-8aee-2b425fb37c2b</guid>
      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid is making strides in the live sports streaming segment, emphasizing its role in enhancing viewer engagement and monetization. This development highlights opportunities for streaming executives and technology strategists to innovate and adapt in a rapidly evolving landscape.]]></description>
      <content:encoded><![CDATA[Innovid is making strides in the live sports streaming segment, emphasizing its role in enhancing viewer engagement and monetization. This development highlights opportunities for streaming executives and technology strategists to innovate and adapt in a rapidly evolving landscape.]]></content:encoded>
      <dc:creator><![CDATA[Dan Mouradian]]></dc:creator>
      <author><![CDATA[Dan Mouradian]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid Continues to Show What True Innovation Looks Like in Ad Tech]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_awards-g2-g2recognition-activity-7401985338153570304-obZ_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGCb7RwB83w_4OE3EhhQyrUdWHF5REIExAI]]></link>
      <guid isPermaLink="false">2638e9a9-a206-4316-a25b-de4b8ebc8b7d</guid>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has been recognized with 77 badges across key advertising categories, including top rankings in creative management and mobile. This recognition underscores Innovid’s dedication to enhancing advertisers' and agencies' ability to deliver superior omnichannel experiences.]]></description>
      <content:encoded><![CDATA[Innovid has been recognized with 77 badges across key advertising categories, including top rankings in creative management and mobile. This recognition underscores Innovid’s dedication to enhancing advertisers' and agencies' ability to deliver superior omnichannel experiences.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[The Industry's Hottest Metrics Might Finally Be Worth Your Attention]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/protected-media_attentionmetrics-adtech-marketingmeasurement-activity-7401624473092771840-oRmH?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGIFN4sBvJfCCoiu0rcAx9E_048by8KzO04]]></link>
      <guid isPermaLink="false">1259ef1c-6c4a-4a16-8ea9-94f235943e11</guid>
      <pubDate>Tue, 02 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Protected by Mediaocean partners with Innovid for a webinar focusing on the new metrics of attention and relevance in advertising, emphasizing their importance over traditional impression metrics for industry professionals seeking real business impact.]]></description>
      <content:encoded><![CDATA[Protected by Mediaocean partners with Innovid for a webinar focusing on the new metrics of attention and relevance in advertising, emphasizing their importance over traditional impression metrics for industry professionals seeking real business impact.]]></content:encoded>
      <dc:creator><![CDATA[Protected by Mediaocean]]></dc:creator>
      <author><![CDATA[Protected by Mediaocean]]></author>
      
    </item>

    <item>
      <title><![CDATA[Quest for CTV Engagement: QR Codes Emerge as Game-Changer]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/vincent-luvera-7229834_from-branding-to-action-best-practices-for-activity-7399819009912885248-PsHB?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAs-hkBaJIw42NxN1wyNxpQK7DgSCFHpAM]]></link>
      <guid isPermaLink="false">c500579f-936e-454a-85c5-978ecf223968</guid>
      <pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[In 2024, Innovid reports a threefold increase in QR code usage within CTV, alongside an 18% rise in impressions and nearly tripled engagement. This trend highlights QR codes as essential tools for performance marketing in the streaming video industry, enhancing viewer interaction and conversion.]]></description>
      <content:encoded><![CDATA[In 2024, Innovid reports a threefold increase in QR code usage within CTV, alongside an 18% rise in impressions and nearly tripled engagement. This trend highlights QR codes as essential tools for performance marketing in the streaming video industry, enhancing viewer interaction and conversion.]]></content:encoded>
      <dc:creator><![CDATA[Vincent Luvera]]></dc:creator>
      <author><![CDATA[Vincent Luvera]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid is Bridging the Gap Between Ad Delivery and Performance]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_adtech-omnichanneladvertising-measurement-activity-7398724092897640448-YcpP?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGB-zXsB7zaIyc9N2t7fakd9x5hgigR1MkE]]></link>
      <guid isPermaLink="false">5d05ae89-91dd-4ee7-866b-581754b74d62</guid>
      <pubDate>Mon, 24 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid's Harmony platform enables publishers to optimize advertising campaigns in real-time by leveraging conversion signals from actual business results, enhancing the effectiveness of ad delivery strategies in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Innovid's Harmony platform enables publishers to optimize advertising campaigns in real-time by leveraging conversion signals from actual business results, enhancing the effectiveness of ad delivery strategies in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Exciting Times Indeed]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/megan-gall-7619727_innovidorchestrator-orchestrateai-adtech-activity-7394733934904832000-p1iy?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGErcuUBJye8QQNpAwXZMCdBD_2gMARGrKU]]></link>
      <guid isPermaLink="false">fff326fb-dea3-434e-a628-cb0be31c2d10</guid>
      <pubDate>Thu, 13 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid is positioned to enhance client performance and innovation in the streaming video industry by providing expert guidance and advanced technological solutions, ensuring they remain competitive in a rapidly evolving market.]]></description>
      <content:encoded><![CDATA[Innovid is positioned to enhance client performance and innovation in the streaming video industry by providing expert guidance and advanced technological solutions, ensuring they remain competitive in a rapidly evolving market.]]></content:encoded>
      <dc:creator><![CDATA[Megan Gall]]></dc:creator>
      <author><![CDATA[Megan Gall]]></author>
      
    </item>

    <item>
      <title><![CDATA[Say Hello To The Future Of Agentic AI In Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_innovidorchestrator-orchestrateai-adtech-activity-7394020346653270016-9Yhr?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEmnSsBSzr2BppFRjIapoRf_iLYD5iKasQ]]></link>
      <guid isPermaLink="false">b107f54a-f6ea-43c1-bb5e-5cd1e813189f</guid>
      <pubDate>Tue, 11 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has unveiled a new suite of AI agents designed to enhance advertising by automating creation, delivery, measurement, and optimization, while the Innovid Orchestrator serves as the central AI superagent, streamlining the entire advertising lifecycle for industry professionals.]]></description>
      <content:encoded><![CDATA[Innovid has unveiled a new suite of AI agents designed to enhance advertising by automating creation, delivery, measurement, and optimization, while the Innovid Orchestrator serves as the central AI superagent, streamlining the entire advertising lifecycle for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[CMOFirst’s Weekly Roundup: Discover the Most Recent News]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cmo-first_cmofirst-news-ringcentral-activity-7392562527693512704-A1WS?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBaRVkB8h4NidYpJe0gwpgl8-Rfm3oaHSM]]></link>
      <guid isPermaLink="false">e0dd562a-d74a-41c1-8adb-c0c0e0ad74dd</guid>
      <pubDate>Fri, 07 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The latest updates feature Innovid's new video advertising solutions and Snowflake's enhancements to its data cloud, both pivotal for professionals in the streaming video industry seeking to leverage advanced tools for better performance and audience engagement.]]></description>
      <content:encoded><![CDATA[The latest updates feature Innovid's new video advertising solutions and Snowflake's enhancements to its data cloud, both pivotal for professionals in the streaming video industry seeking to leverage advanced tools for better performance and audience engagement.]]></content:encoded>
      <dc:creator><![CDATA[CMO First]]></dc:creator>
      <author><![CDATA[CMO First]]></author>
      
    </item>

    <item>
      <title><![CDATA[Do You Want To Optimize On The Outcomes That Matter? Innovid Is Here For It!]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/danmouradian_adtech-innovidharmony-conversions-activity-7391846337325035520-DCtf?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAofCABFoaO1_ga7RsBRcU8f9FWgf-mlrU]]></link>
      <guid isPermaLink="false">ebdeb284-7427-455c-9442-4b9efb9143b0</guid>
      <pubDate>Wed, 05 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has announced new tools designed to optimize streaming video outcomes, enabling businesses to enhance viewer engagement and improve advertising effectiveness. This development is significant for industry professionals seeking innovative strategies to drive performance in the competitive streaming landscape.]]></description>
      <content:encoded><![CDATA[Innovid has announced new tools designed to optimize streaming video outcomes, enabling businesses to enhance viewer engagement and improve advertising effectiveness. This development is significant for industry professionals seeking innovative strategies to drive performance in the competitive streaming landscape.]]></content:encoded>
      <dc:creator><![CDATA[Dan Mouradian]]></dc:creator>
      <author><![CDATA[Dan Mouradian]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid Hosts Engaging In-Person Workshop After Five-Year Hiatus]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/florenciabmarotta_hace-algunas-semanas-tuve-la-dicha-de-poder-activity-7380250214118436864-Rl2L?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF98XOoBMRdywfgzfdyuOxIUqemWJU9DNBs]]></link>
      <guid isPermaLink="false">f771b88c-e3c3-438d-b8fd-4b4bf69b1830</guid>
      <pubDate>Sat, 04 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The recent in-person workshop hosted by Innovid marked a significant return after five years, offering professionals an engaging platform to practice skills through interactive activities. This event highlights the importance of continued education and networking in the evolving streaming technology landscape.]]></description>
      <content:encoded><![CDATA[The recent in-person workshop hosted by Innovid marked a significant return after five years, offering professionals an engaging platform to practice skills through interactive activities. This event highlights the importance of continued education and networking in the evolving streaming technology landscape.]]></content:encoded>
      <dc:creator><![CDATA[Florencia Marotta]]></dc:creator>
      <author><![CDATA[Florencia Marotta]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid Welcomes All Brands To VIP Lounge At NAMLS]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/megan-gall-7619727_namls-biltmore-customerfirst-activity-7378794616336322560-KLXs?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8eU2YBEAGadAys0ynYBPr8JZUrXeIceR4]]></link>
      <guid isPermaLink="false">9b68903f-1dd2-4a46-8b56-6c27c2e6fb64</guid>
      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At the NAMLS Executive Platforms event in Phoenix, Innovid emphasizes its dedication to customer experience by welcoming all brands to the VIP lounge, enhancing networking opportunities for industry professionals in the streaming video sector.]]></description>
      <content:encoded><![CDATA[At the NAMLS Executive Platforms event in Phoenix, Innovid emphasizes its dedication to customer experience by welcoming all brands to the VIP lounge, enhancing networking opportunities for industry professionals in the streaming video sector.]]></content:encoded>
      <dc:creator><![CDATA[Megan Gall]]></dc:creator>
      <author><![CDATA[Megan Gall]]></author>
      
    </item>

    <item>
      <title><![CDATA[AdRoll, Innovid Partner to Deliver Outcome-Based CTV Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech-cube-news_adroll-innovid-partner-to-deliver-outcome-based-activity-7378798316689633280-zjJr?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8eU2YBEAGadAys0ynYBPr8JZUrXeIceR4]]></link>
      <guid isPermaLink="false">3f15e899-8fe1-44f9-9239-8cf7839a6da2</guid>
      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[AdRoll and Innovid have partnered to enhance outcome-based measurement for connected TV (CTV) advertising. This collaboration signals a significant development for marketing professionals seeking to improve performance analytics in the rapidly evolving streaming video landscape.]]></description>
      <content:encoded><![CDATA[AdRoll and Innovid have partnered to enhance outcome-based measurement for connected TV (CTV) advertising. This collaboration signals a significant development for marketing professionals seeking to improve performance analytics in the rapidly evolving streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube News]]></dc:creator>
      <author><![CDATA[MarTech Cube News]]></author>
      
    </item>

    <item>
      <title><![CDATA[In Today’s Fragmented Ad Ecosystem, Identity Is Key]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_adtech-measurement-omnichanneladvertising-activity-7378435198499213312-P4xS?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF851PgBfaBS7WxKuYziQh5RoPODpfVEnkI]]></link>
      <guid isPermaLink="false">67955e4d-67a2-464c-a8a0-847cd09ea7cb</guid>
      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid's Anthony Yam highlights the crucial role of identity in achieving cross-channel coordination and smarter measurement in the fragmented advertising ecosystem, providing industry professionals with key insights for optimizing their strategies and enhancing campaign effectiveness.]]></description>
      <content:encoded><![CDATA[Innovid's Anthony Yam highlights the crucial role of identity in achieving cross-channel coordination and smarter measurement in the fragmented advertising ecosystem, providing industry professionals with key insights for optimizing their strategies and enhancing campaign effectiveness.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Is All This Fragmentation Holding Your Marketing Back?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/theroomvip_theroom-activity-7377444702528348160-9h6B?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8-UGQBLmrsgoaoQIgo8jkBEpHH50Fm02o]]></link>
      <guid isPermaLink="false">fd3e5b8f-c108-419d-8115-4837ad9bde50</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid's recent session in Chicago focused on overcoming marketing fragmentation by simplifying processes and integrating platforms. This approach offers professionals in the streaming video industry strategies to boost effectiveness while navigating a complex landscape of metrics and channels.]]></description>
      <content:encoded><![CDATA[Innovid's recent session in Chicago focused on overcoming marketing fragmentation by simplifying processes and integrating platforms. This approach offers professionals in the streaming video industry strategies to boost effectiveness while navigating a complex landscape of metrics and channels.]]></content:encoded>
      <dc:creator><![CDATA[The Room]]></dc:creator>
      <author><![CDATA[The Room]]></author>
      
    </item>

    <item>
      <title><![CDATA[AdRoll Partners with Innovid to Deliver Independent, Outcome-Based CTV Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech360_adcreation-adroll-businessperformance-activity-7377303557131350016-ZTOA?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8b-bEBzQI2U-Ql5gBu3AM4LI9VL8A-eTQ]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[AdRoll has partnered with Innovid to introduce InnovidXP, providing advertisers with independent, outcome-based insights into how connected TV (CTV) campaigns impact their marketing objectives, from reach to real business performance.]]></description>
      <content:encoded><![CDATA[AdRoll has partnered with Innovid to introduce InnovidXP, providing advertisers with independent, outcome-based insights into how connected TV (CTV) campaigns impact their marketing objectives, from reach to real business performance.]]></content:encoded>
      <dc:creator><![CDATA[MarTech360]]></dc:creator>
      <author><![CDATA[MarTech360]]></author>
      
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    <item>
      <title><![CDATA[AdRoll and Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cmo-first_adroll-and-innovid-partner-for-outcome-based-activity-7377314034724888576-YTc7?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8b-bEBzQI2U-Ql5gBu3AM4LI9VL8A-eTQ]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[AdRoll has partnered with Innovid to create a new independent outcome-based measurement solution for connected TV advertising, enhancing data analytics capabilities for industry professionals. This partnership aims to provide brands with actionable insights into campaign performance and effectiveness in the CTV space.]]></description>
      <content:encoded><![CDATA[AdRoll has partnered with Innovid to create a new independent outcome-based measurement solution for connected TV advertising, enhancing data analytics capabilities for industry professionals. This partnership aims to provide brands with actionable insights into campaign performance and effectiveness in the CTV space.]]></content:encoded>
      <dc:creator><![CDATA[CMO First]]></dc:creator>
      <author><![CDATA[CMO First]]></author>
      
    </item>

    <item>
      <title><![CDATA[AdRoll and Innovid Form Partnership to Elevate CTV Advertising Accountability]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/davidclutter_ctv-digitalmarketing-digitaladvertising-activity-7377314982952194048-jZ6L?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8b-bEBzQI2U-Ql5gBu3AM4LI9VL8A-eTQ]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[AdRoll has partnered with Innovid to integrate InnovidXP into its platform, enabling independent, outcome-based measurement for Connected TV campaigns. This collaboration aims to provide advertisers with clearer insights into the effectiveness of their CTV investments.]]></description>
      <content:encoded><![CDATA[AdRoll has partnered with Innovid to integrate InnovidXP into its platform, enabling independent, outcome-based measurement for Connected TV campaigns. This collaboration aims to provide advertisers with clearer insights into the effectiveness of their CTV investments.]]></content:encoded>
      <dc:creator><![CDATA[David Clutter]]></dc:creator>
      <author><![CDATA[David Clutter]]></author>
      
    </item>

    <item>
      <title><![CDATA[Social Isn't Just a Popular Channel—It's a Cultural Force]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/innovid_adtech-omnichanneladvertising-social-activity-7377328194745483264-ZiUt?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8b-bEBzQI2U-Ql5gBu3AM4LI9VL8A-eTQ]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid's Alexa George highlights essential insights from Meta's Brand Building Summit, emphasizing how advertisers can strategically adapt to recent social media changes. This guidance is crucial for professionals seeking to enhance their advertising effectiveness in the rapidly evolving digital landscape.]]></description>
      <content:encoded><![CDATA[Innovid's Alexa George highlights essential insights from Meta's Brand Building Summit, emphasizing how advertisers can strategically adapt to recent social media changes. This guidance is crucial for professionals seeking to enhance their advertising effectiveness in the rapidly evolving digital landscape.]]></content:encoded>
      <dc:creator><![CDATA[Innovid]]></dc:creator>
      <author><![CDATA[Innovid]]></author>
      
    </item>

    <item>
      <title><![CDATA[Innovid and AdRoll Join Forces to Advance CTV Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/lindseylazarte_ctv-marketinginnovation-partnership-activity-7376987039834984448-OoTQ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8s_ksBYh0CP7mvS4ubA9lafTw4YHtvuhk]]></link>
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      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Innovid has announced its strategic partnership with AdRoll to enhance connected TV (CTV) measurement for advertisers. This collaboration aims to provide more accurate analytics, ultimately helping businesses optimize their advertising strategies in the streaming video landscape.]]></description>
      <content:encoded><![CDATA[Innovid has announced its strategic partnership with AdRoll to enhance connected TV (CTV) measurement for advertisers. This collaboration aims to provide more accurate analytics, ultimately helping businesses optimize their advertising strategies in the streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Lindsey Carson]]></dc:creator>
      <author><![CDATA[Lindsey Carson]]></author>
      
    </item>

    <item>
      <title><![CDATA[Omnicom and Disney partner to deploy sequential ad storytelling technology]]></title>
      <link><![CDATA[https://marketingreport.one/media/omnicom-media-disney-expand-ad-deal.html]]></link>
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      <pubDate>Thu, 25 Jun 2026 04:13:55 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media Group and Disney Advertising have partnered to implement a sequential ad delivery platform designed to reduce repetitive commercials in streaming. The solution integrates Innovid's creative sequencing technology with Disney's audience graph and Omni's measurement tools to evolve ad narratives across live and VOD inventory.]]></description>
      <content:encoded><![CDATA[Omnicom Media Group and Disney Advertising have partnered to implement a sequential ad delivery platform designed to reduce repetitive commercials in streaming. The solution integrates Innovid's creative sequencing technology with Disney's audience graph and Omni's measurement tools to evolve ad narratives across live and VOD inventory.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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      <title><![CDATA[Disney and Omnicom launch AI-driven sequential ad storytelling for CTV]]></title>
      <link><![CDATA[https://www.sahmcapital.com/news/content/omnicom-and-disney-advertising-team-up-to-enable-smarter-sequential-advertising-in-streaming-2026-06-23]]></link>
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      <pubDate>Thu, 25 Jun 2026 01:46:17 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media and Disney Advertising have launched a CTV advertising solution, supported by Innovid, to enable sequential ad storytelling and improve frequency management. The platform uses audience identity verification and AI-driven content analysis to deliver personalized creative sequences across VOD and live streaming experiences.]]></description>
      <content:encoded><![CDATA[Omnicom Media and Disney Advertising have launched a CTV advertising solution, supported by Innovid, to enable sequential ad storytelling and improve frequency management. The platform uses audience identity verification and AI-driven content analysis to deliver personalized creative sequences across VOD and live streaming experiences.]]></content:encoded>
      <dc:creator><![CDATA[Disney Advertising]]></dc:creator>
      <author><![CDATA[Disney Advertising]]></author>
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