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    <title><![CDATA[StreamingMeme — Index Exchange coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Index Exchange.]]></description>
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    <ttl>60</ttl>
    <lastBuildDate>Mon, 07 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title><![CDATA[StreamingMeme — Index Exchange coverage]]></title>
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    <item>
      <title><![CDATA[Adnami launches curated deal packages in Google Display & Video 360]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/09/07/adnami-launches-exclusive-attention-optimised-packages-on-display-video-360/]]></link>
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      <pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Adnami has launched curated, attention-optimized ad deal packages directly within Google Display & Video 360 (DV360) via Index Exchange. This integration allows programmatic buyers to access premium, multi-publisher inventory without requiring a direct Adnami account.]]></description>
      <content:encoded><![CDATA[Adnami has launched curated, attention-optimized ad deal packages directly within Google Display & Video 360 (DV360) via Index Exchange. This integration allows programmatic buyers to access premium, multi-publisher inventory without requiring a direct Adnami account.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    <item>
      <title><![CDATA[PMG Partners With Index Exchange to Deploy Sell-Side Decisioning via Index Cloud]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/09/01/innovators-unscripted-with-pmg/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Agency PMG is utilizing Index Exchange's Index Cloud to run containerized code directly within the exchange's infrastructure. This sell-side decisioning approach aims to reduce latency and signal loss by processing media buying intelligence closer to the impression source.]]></description>
      <content:encoded><![CDATA[Agency PMG is utilizing Index Exchange's Index Cloud to run containerized code directly within the exchange's infrastructure. This sell-side decisioning approach aims to reduce latency and signal loss by processing media buying intelligence closer to the impression source.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[AWS RTB Fabric reduces ad bidding timeouts by 80 percent]]></title>
      <link><![CDATA[https://ppc.land/latency/]]></link>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad tech providers are increasingly deploying private networks and containerized bidding infrastructure to reduce programmatic latency and bid timeouts. Industry data indicates that reducing load and interaction delays significantly improves conversion rates, prompting infrastructure shifts by major players like AWS, Google, and Index Exchange.]]></description>
      <content:encoded><![CDATA[Ad tech providers are increasingly deploying private networks and containerized bidding infrastructure to reduce programmatic latency and bid timeouts. Industry data indicates that reducing load and interaction delays significantly improves conversion rates, prompting infrastructure shifts by major players like AWS, Google, and Index Exchange.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Gracenote and Index Exchange introduce show-level transparency for CTV bid streams]]></title>
      <link><![CDATA[https://ppc.land/back-catalogue/]]></link>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The streaming industry is increasingly focused on monetizing back catalogue content through dynamic ad insertion and FAST channel scheduling. However, a significant metadata gap persists, with only 40% of CTV bid requests carrying program-level signals, prompting firms like Gracenote and Index Exchange to integrate show-level transparency into programmatic bid streams.]]></description>
      <content:encoded><![CDATA[The streaming industry is increasingly focused on monetizing back catalogue content through dynamic ad insertion and FAST channel scheduling. However, a significant metadata gap persists, with only 40% of CTV bid requests carrying program-level signals, prompting firms like Gracenote and Index Exchange to integrate show-level transparency into programmatic bid streams.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[VIZIO Ads integrates Walmart shopper data for programmatic streaming measurement]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/08/21/innovators-unscripted-with-vizio-ads/]]></link>
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      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[VIZIO Ads is integrating Walmart first-party shopper data with its ACR technology to enable outcome-based measurement for programmatic streaming TV. The company is collaborating with Index Exchange to address cross-platform reach and frequency challenges while optimizing supply paths.]]></description>
      <content:encoded><![CDATA[VIZIO Ads is integrating Walmart first-party shopper data with its ACR technology to enable outcome-based measurement for programmatic streaming TV. The company is collaborating with Index Exchange to address cross-platform reach and frequency challenges while optimizing supply paths.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[Goldvertise to take over High View ad sales from Sky Media]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/08/04/goldvertise-expands-portfolio-with-deluxe-music-advertising-sales/]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Goldvertise will assume exclusive advertising sales responsibilities for High View’s portfolio, including various FAST channels and Deluxe Music, beginning January 2027. The partnership leverages Goldvertise's programmatic stack, utilizing FreeWheel and Index Exchange for cross-platform ad trading.]]></description>
      <content:encoded><![CDATA[Goldvertise will assume exclusive advertising sales responsibilities for High View’s portfolio, including various FAST channels and Deluxe Music, beginning January 2027. The partnership leverages Goldvertise's programmatic stack, utilizing FreeWheel and Index Exchange for cross-platform ad trading.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
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    <item>
      <title><![CDATA[Spectrum Reach integrates Gracenote IDs for show-level programmatic transparency]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/07/28/innovators-unscripted-with-spectrum-reach/]]></link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Spectrum Reach is migrating its 38 million subscribers to a digital-first distribution model on Xumo while partnering with Index Exchange and Gracenote to enable show-level programmatic transparency. The operator is also deploying AI tools to automate ad creative production and streamline inventory discovery for programmatic buyers.]]></description>
      <content:encoded><![CDATA[Spectrum Reach is migrating its 38 million subscribers to a digital-first distribution model on Xumo while partnering with Index Exchange and Gracenote to enable show-level programmatic transparency. The operator is also deploying AI tools to automate ad creative production and streamline inventory discovery for programmatic buyers.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[Walmart Connect and Index Exchange extend shopper data to open web]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/07/23/innovators-unscripted-with-walmart-connect/]]></link>
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      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Walmart Connect is extending retail media data to the open internet via its Connect Select marketplace, developed in collaboration with Index Exchange. The initiative leverages Vizio TV inventory to allow advertisers to link streaming ad campaigns with in-store and online sales data for closed-loop measurement.]]></description>
      <content:encoded><![CDATA[Walmart Connect is extending retail media data to the open internet via its Connect Select marketplace, developed in collaboration with Index Exchange. The initiative leverages Vizio TV inventory to allow advertisers to link streaming ad campaigns with in-store and online sales data for closed-loop measurement.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[WPP integrates Open Intelligence with Index Marketplaces for sell-side decisioning]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/07/14/innovators-unscripted-wpp/]]></link>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[WPP and Index Exchange are partnering to integrate WPP's Open Intelligence data solution with Index Marketplaces. The collaboration aims to enable sell-side programmatic decisioning and the use of agentic AI to improve supply path optimization and campaign performance.]]></description>
      <content:encoded><![CDATA[WPP and Index Exchange are partnering to integrate WPP's Open Intelligence data solution with Index Marketplaces. The collaboration aims to enable sell-side programmatic decisioning and the use of agentic AI to improve supply path optimization and campaign performance.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[AI 'slop' drives first major resurgence in MFA ad spend]]></title>
      <link><![CDATA[https://www.adexchanger.com/ai/mfa-ad-spend-is-increasing-is-ai-slop-to-blame]]></link>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Association of National Advertisers reports a rebound in ad spend flowing toward made-for-advertising (MFA) sites in Q1 2026, rising to 1.1% of total budgets. Industry experts from The Trade Desk, Index Exchange, and others suggest that the rise of low-quality AI-generated content, or 'AI slop,' is a primary driver behind this resurgence in low-tier publisher inventory.]]></description>
      <content:encoded><![CDATA[The Association of National Advertisers reports a rebound in ad spend flowing toward made-for-advertising (MFA) sites in Q1 2026, rising to 1.1% of total budgets. Industry experts from The Trade Desk, Index Exchange, and others suggest that the rise of low-quality AI-generated content, or 'AI slop,' is a primary driver behind this resurgence in low-tier publisher inventory.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Culture Hive brings impression-level cultural scoring to CTV via Index Exchange]]></title>
      <link><![CDATA[https://ppc.land/culture-hive-and-subjective-drop-static-ctv-setup-for-agentic-cultural-scoring/]]></link>
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      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Culture Hive Media Group and Subjective launched a Cultural Relevance Score (CRS)-powered agentic decisioning capability for connected television (CTV) advertising, available through Index Marketplaces. The system uses real-time impression-level cultural scoring and historical outcomes data to optimize ad buys. It moves away from static audience segments.]]></description>
      <content:encoded><![CDATA[Culture Hive Media Group and Subjective launched a Cultural Relevance Score (CRS)-powered agentic decisioning capability for connected television (CTV) advertising, available through Index Marketplaces. The system uses real-time impression-level cultural scoring and historical outcomes data to optimize ad buys. It moves away from static audience segments.]]></content:encoded>
      
      
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    <item>
      <title><![CDATA[Federal judge rules Index Exchange must face wiretap suit over Temu data]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/415907/index-exchange-must-face-wiretap-suit-judge-rules.html?edition=142967]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[A federal judge ruled that ad-tech firm Index Exchange must face a class-action lawsuit alleging it violated the Electronic Communications Privacy Act. The suit claims the company intercepted user web activity on BibleGateway.com and illegally transmitted it, alongside IP addresses and device identifiers, to Chinese e-commerce platform Temu. The ruling allows the case to proceed under an exception to the wiretap law, despite the publisher's implicit consent.]]></description>
      <content:encoded><![CDATA[A federal judge ruled that ad-tech firm Index Exchange must face a class-action lawsuit alleging it violated the Electronic Communications Privacy Act. The suit claims the company intercepted user web activity on BibleGateway.com and illegally transmitted it, alongside IP addresses and device identifiers, to Chinese e-commerce platform Temu. The ruling allows the case to proceed under an exception to the wiretap law, despite the publisher's implicit consent.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Philo launches programmatic pause ads via native ad tech stack]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/philo-becomes-the-latest-to-roll-out-pause-ads/]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></description>
      <content:encoded><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[IAB Tech Lab and Index Exchange slash programmatic latency by 95%]]></title>
      <link><![CDATA[https://www.indexexchange.com/en-au/index-explains/what-is-agentic-real-time-framework-artf-au/]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Index Exchange has detailed the mechanics of the IAB Tech Lab's Agentic Real-Time Framework (ARTF), a new standard designed to execute programmatic trading logic within containerized environments directly inside auction infrastructure. By moving decisioning intelligence locally to the exchange, the framework aims to reduce programmatic bid latency by up to 95% and lower cloud compute costs. The system allows ad verification, identity, and bid enrichment tools to pitch changes in under 10 milliseconds before bid requests reach DSPs.]]></description>
      <content:encoded><![CDATA[Index Exchange has detailed the mechanics of the IAB Tech Lab's Agentic Real-Time Framework (ARTF), a new standard designed to execute programmatic trading logic within containerized environments directly inside auction infrastructure. By moving decisioning intelligence locally to the exchange, the framework aims to reduce programmatic bid latency by up to 95% and lower cloud compute costs. The system allows ad verification, identity, and bid enrichment tools to pitch changes in under 10 milliseconds before bid requests reach DSPs.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    <item>
      <title><![CDATA[Spectrum Reach embeds Anoki AI to automate scene-level live TV advertising]]></title>
      <link><![CDATA[https://www.stocktitan.net/news/CHTR/spectrum-reach-and-anoki-ai-team-up-to-achieve-improved-real-time-6yorz5bp98vl.html]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Spectrum Reach has integrated Anoki AI's ContextIQ into its streaming ad inventory to offer advertisers real-time, scene-level contextual ad placements, including for live content. This collaboration aims to enhance transparency and brand suitability controls for CTV advertising. The system, supported by Magnite and Index Exchange SSPs, leverages AI-powered sub-segment genre classification to match ads with suitable ad breaks within milliseconds.]]></description>
      <content:encoded><![CDATA[Spectrum Reach has integrated Anoki AI's ContextIQ into its streaming ad inventory to offer advertisers real-time, scene-level contextual ad placements, including for live content. This collaboration aims to enhance transparency and brand suitability controls for CTV advertising. The system, supported by Magnite and Index Exchange SSPs, leverages AI-powered sub-segment genre classification to match ads with suitable ad breaks within milliseconds.]]></content:encoded>
      <dc:creator><![CDATA[Stock Titan]]></dc:creator>
      <author><![CDATA[Stock Titan]]></author>
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    <item>
      <title><![CDATA[Index Exchange: Programmatic Transparency Critical Amid Streaming and AI Growth]]></title>
      <link><![CDATA[https://www.campaignlive.co.uk/article/trust-transparency-future-programmatic-advertising/1960366]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Index Exchange's John Tigg discusses how the rapid growth of streaming and AI in programmatic advertising is driving a critical need for greater transparency and control for brands. As programmatic encompasses a larger share of digital media spend across display, streaming, and CTV, advertisers are reassessing their strategies and demanding more accountability.
He highlights that Connected TV is pushing higher-quality programmatic standards and that transparent platforms with direct publisher relationships, quality data, and infrastructure will differentiate trusted partners.]]></description>
      <content:encoded><![CDATA[Index Exchange's John Tigg discusses how the rapid growth of streaming and AI in programmatic advertising is driving a critical need for greater transparency and control for brands. As programmatic encompasses a larger share of digital media spend across display, streaming, and CTV, advertisers are reassessing their strategies and demanding more accountability.
He highlights that Connected TV is pushing higher-quality programmatic standards and that transparent platforms with direct publisher relationships, quality data, and infrastructure will differentiate trusted partners.]]></content:encoded>
      <dc:creator><![CDATA[campaignmag]]></dc:creator>
      <author><![CDATA[campaignmag]]></author>
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    <item>
      <title><![CDATA[Dynamic Take Rates Reduce Publisher Revenue by 6%, Shift Costs to Premium Advertisers]]></title>
      <link><![CDATA[https://www.adexchanger.com/the-sell-sider/dynamic-take-rates-are-a-market-wide-squeeze-disguised-as-innovation/]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad exchanges, including Google and Index Exchange, are increasingly using dynamic take rates, a method where they take a larger cut from high bids to subsidize lower bids. While presented as innovation, this practice is estimated to reduce publisher revenue by approximately 6% and shifts costs to premium advertisers, ultimately benefiting the exchanges' growth metrics by crowding out other buyers for inventory that would have sold regardless. The author suggests this trend will worsen and calls for advertisers to demand transparency on commission structures.]]></description>
      <content:encoded><![CDATA[Ad exchanges, including Google and Index Exchange, are increasingly using dynamic take rates, a method where they take a larger cut from high bids to subsidize lower bids. While presented as innovation, this practice is estimated to reduce publisher revenue by approximately 6% and shifts costs to premium advertisers, ultimately benefiting the exchanges' growth metrics by crowding out other buyers for inventory that would have sold regardless. The author suggests this trend will worsen and calls for advertisers to demand transparency on commission structures.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Ad Tech Vendors Shift to On-Prem and Containerized Cloud for Cost and Performance]]></title>
      <link><![CDATA[https://www.adexchanger.com/marketers/independent-ad-tech-is-reframing-itself-around-cloud-hardware/]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Independent ad tech vendors like PubMatic and Index Exchange are differentiating themselves by adopting unique cloud infrastructure strategies, either owning and operating their own servers or offering containerized DSP deployments. This approach aims to reduce costs for high-volume programmatic advertising and enhance capabilities for audience targeting and curation, directly challenging reliance on public cloud providers. The article discusses the benefits and trade-offs of these 'on-prem' strategies versus public cloud usage for ad tech infrastructure.]]></description>
      <content:encoded><![CDATA[Independent ad tech vendors like PubMatic and Index Exchange are differentiating themselves by adopting unique cloud infrastructure strategies, either owning and operating their own servers or offering containerized DSP deployments. This approach aims to reduce costs for high-volume programmatic advertising and enhance capabilities for audience targeting and curation, directly challenging reliance on public cloud providers. The article discusses the benefits and trade-offs of these 'on-prem' strategies versus public cloud usage for ad tech infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic, Index Exchange Compete in Programmatic Containerization Race]]></title>
      <link><![CDATA[https://digiday.com/media-buying/ad-tech-briefing-containerization-moves-from-concept-to-competition/]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched "Decision Fabric" on AgenticOS, a containerization layer enabling partners to run decisioning models directly within the programmatic supply path. This move follows Index Exchange's "Index Cloud" and aims to reduce operational costs, lower latency, and improve signal fidelity by moving compute closer to where ad impressions are created. The article highlights an industry trend towards re-architecting the ad tech supply chain to address inefficiencies.]]></description>
      <content:encoded><![CDATA[PubMatic has launched "Decision Fabric" on AgenticOS, a containerization layer enabling partners to run decisioning models directly within the programmatic supply path. This move follows Index Exchange's "Index Cloud" and aims to reduce operational costs, lower latency, and improve signal fidelity by moving compute closer to where ad impressions are created. The article highlights an industry trend towards re-architecting the ad tech supply chain to address inefficiencies.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[Live sports are rewriting the rules of CTV advertising. Are you ready for what’s next?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/nxt-media-days-us_ctvaddaysla-ctv-sportsmedia-activity-7446934758913138688-krQ3?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGW5XlMBDHoTwCUn8r51QpWdWoWkOENMUw0]]></link>
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      <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[NXT Media Days US is promoting a May 27 event in Los Angeles (#CTVAdDaysLA) featuring a panel on live sports, large events, and CTV advertising innovation. The post highlights planned discussion topics including real-time targeting during live events, new ad inventory in premium live content, split-screen and mobile-first engagement, and lessons expected from the 2026 FIFA World Cup, with speakers from Fox Corporation, Paramount, the NFL, Warner Bros. Discovery, Index Exchange, and Trailer Park Group.]]></description>
      <content:encoded><![CDATA[NXT Media Days US is promoting a May 27 event in Los Angeles (#CTVAdDaysLA) featuring a panel on live sports, large events, and CTV advertising innovation. The post highlights planned discussion topics including real-time targeting during live events, new ad inventory in premium live content, split-screen and mobile-first engagement, and lessons expected from the 2026 FIFA World Cup, with speakers from Fox Corporation, Paramount, the NFL, Warner Bros. Discovery, Index Exchange, and Trailer Park Group.]]></content:encoded>
      <dc:creator><![CDATA[NXT Media Days US]]></dc:creator>
      <author><![CDATA[NXT Media Days US]]></author>
      
    </item>

    <item>
      <title><![CDATA[Genius Sports opens up real-time live sports targeting to brands]]></title>
      <link><![CDATA[https://digiday.com/media-buying/genius-sports-opens-up-real-time-live-sports-targeting-to-brands/]]></link>
      <guid isPermaLink="false">63a7efe1-eb36-409c-a2c9-ded50a362891</guid>
      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></description>
      <content:encoded><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[Introducing AudienceGPT™: Closing the Gap Between Consumer Insight and Ad Targeting]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cognitiv_cognitiv-declares-the-end-of-static-audience-activity-7442903187717681153-9Ikz?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGYNehIBHrQA2118IKTDx6rUH1pnWptBd2E]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cognitiv announced the launch of AudienceGPT, an AI-powered product designed to predict consumer journeys and generate dynamic audiences for ad targeting. The company says the tool can be activated across CTV, audio, social, and programmatic channels, and highlights expanded integrations with Magnite, Index Exchange, and the LiveRamp Marketplace.]]></description>
      <content:encoded><![CDATA[Cognitiv announced the launch of AudienceGPT, an AI-powered product designed to predict consumer journeys and generate dynamic audiences for ad targeting. The company says the tool can be activated across CTV, audio, social, and programmatic channels, and highlights expanded integrations with Magnite, Index Exchange, and the LiveRamp Marketplace.]]></content:encoded>
      <dc:creator><![CDATA[Cognitiv]]></dc:creator>
      <author><![CDATA[Cognitiv]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cognitiv Launches AudienceGPT for Real-Time Predictive Targeting]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/activity-7442906483564015616-2XZN?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGYNehIBHrQA2118IKTDx6rUH1pnWptBd2E]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cognitiv announced the launch of AudienceGPT, a product designed to build dynamic, real-time advertising audiences that refresh as frequently as every 15 minutes and predict consumers’ current position in the purchase funnel. The tool allows marketers to describe a target audience in plain language and receive persona recommendations with supporting rationale, without requiring seed data or predefined segment taxonomies. Cognitiv states it supports multiple channels including CTV and integrates via Magnite, Index Exchange, and LiveRamp.]]></description>
      <content:encoded><![CDATA[Cognitiv announced the launch of AudienceGPT, a product designed to build dynamic, real-time advertising audiences that refresh as frequently as every 15 minutes and predict consumers’ current position in the purchase funnel. The tool allows marketers to describe a target audience in plain language and receive persona recommendations with supporting rationale, without requiring seed data or predefined segment taxonomies. Cognitiv states it supports multiple channels including CTV and integrates via Magnite, Index Exchange, and LiveRamp.]]></content:encoded>
      <dc:creator><![CDATA[Jonathan Gardner]]></dc:creator>
      <author><![CDATA[Jonathan Gardner]]></author>
      
    </item>

    <item>
      <title><![CDATA[A+E Global Media Ad Podding Case Study]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/index-platform_streamingtv-programmaticadvertising-adtech-activity-7442196530150813696-aBKJ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGXlAeMBtdt4t93B0xYtly96_XP4G5q4bO0]]></link>
      <guid isPermaLink="false">028d628c-8d35-4e96-bf71-a858de974a39</guid>
      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Index Exchange shared a case study stating that A+E Global Media worked with FreeWheel and Index to implement ad podding to streamline programmatic advertising for streaming TV inventory. The post reports results including 84% fewer inbound ad server requests, 39% more impressions for podded supply, and 19% higher ad spend.]]></description>
      <content:encoded><![CDATA[Index Exchange shared a case study stating that A+E Global Media worked with FreeWheel and Index to implement ad podding to streamline programmatic advertising for streaming TV inventory. The post reports results including 84% fewer inbound ad server requests, 39% more impressions for podded supply, and 19% higher ad spend.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
      
    </item>

    <item>
      <title><![CDATA[The Threat of OpenAI’s Post-Programmatic Ad Model]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/spasevski_programmatic-adtech-ai-activity-7440321222535450624-P2ic?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGVkjpcBQiuFQ051Jcp3NWWpg4J1wBBK4Ho]]></link>
      <guid isPermaLink="false">e89b992d-e3c0-404b-8922-972e5f092fac</guid>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></description>
      <content:encoded><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></content:encoded>
      <dc:creator><![CDATA[Claude Spasevski]]></dc:creator>
      <author><![CDATA[Claude Spasevski]]></author>
      
    </item>

    <item>
      <title><![CDATA[Samba TV Joins Index Marketplaces to Launch Agentic-curated Media Marketplace Powered by Samba’s First-party Behavioral and Contextual Data]]></title>
      <link><![CDATA[https://www.samba.tv/press-releases/samba-tv-joins-index-marketplaces-to-launch-agentic-curated-media-marketplace-powered-by-sambas-first-party-behavioral-and-contextual-data]]></link>
      <guid isPermaLink="false">fc2559af-5763-4735-bb7c-de4e4d258259</guid>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Samba TV and Index Exchange have partnered to integrate Samba’s first-party behavioral and contextual data directly into Index’s programmatic platform, enabling advertisers to access precise, AI-powered targeting across web, mobile, and streaming TV in over 50 countries. This collaboration simplifies programmatic workflows and enhances supply path optimization, addressing the growing industry demand for efficient, accountable, and high-performance media buying.]]></description>
      <content:encoded><![CDATA[Samba TV and Index Exchange have partnered to integrate Samba’s first-party behavioral and contextual data directly into Index’s programmatic platform, enabling advertisers to access precise, AI-powered targeting across web, mobile, and streaming TV in over 50 countries. This collaboration simplifies programmatic workflows and enhances supply path optimization, addressing the growing industry demand for efficient, accountable, and high-performance media buying.]]></content:encoded>
      <dc:creator><![CDATA[Samba TV]]></dc:creator>
      <author><![CDATA[Samba TV]]></author>
      
    </item>

    <item>
      <title><![CDATA[The New Agentic RTB Framework Developed In Partnership With Coalition]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/strategybag-marketing_iab-launches-technical-standard-for-faster-activity-7394734801834053632-s-Wo?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGErcuUBJye8QQNpAwXZMCdBD_2gMARGrKU]]></link>
      <guid isPermaLink="false">4e87c339-07b6-4c7c-ad15-cfa45824381e</guid>
      <pubDate>Thu, 13 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The newly developed Agentic RTB Framework, created in collaboration with WPP, The Trade Desk, Index Exchange, and more, aims to enhance real-time bidding processes in advertising, significantly impacting strategy and efficiency for professionals in the streaming video and digital advertising sectors.]]></description>
      <content:encoded><![CDATA[The newly developed Agentic RTB Framework, created in collaboration with WPP, The Trade Desk, Index Exchange, and more, aims to enhance real-time bidding processes in advertising, significantly impacting strategy and efficiency for professionals in the streaming video and digital advertising sectors.]]></content:encoded>
      <dc:creator><![CDATA[STRATEGY BAG Marketing]]></dc:creator>
      <author><![CDATA[STRATEGY BAG Marketing]]></author>
      
    </item>

    <item>
      <title><![CDATA[Jobs at Index Exchange!]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cleverhire_hiringadtech-marketingroles-activity-7392928015887982592-SclH?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBYscUBBi8xAB5HCeX3p_WitE3QhKI9JsE]]></link>
      <guid isPermaLink="false">031cc4b0-eeac-465f-8123-b9776b6a76c0</guid>
      <pubDate>Sat, 08 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Index Exchange is currently hiring for the positions of Product Marketing Manager and Vice President of Product Marketing in New York City. These roles are crucial for professionals in the streaming video technology sector, providing an opportunity to influence marketing strategies and product direction.]]></description>
      <content:encoded><![CDATA[Index Exchange is currently hiring for the positions of Product Marketing Manager and Vice President of Product Marketing in New York City. These roles are crucial for professionals in the streaming video technology sector, providing an opportunity to influence marketing strategies and product direction.]]></content:encoded>
      <dc:creator><![CDATA[CleverHire]]></dc:creator>
      <author><![CDATA[CleverHire]]></author>
      
    </item>

    <item>
      <title><![CDATA[Programmatic Advertising steht vor einem Umbruch]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/digital-bash_programmatic-advertising-steht-vor-einem-activity-7379516835693563904-IpI9?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8DY4ABdpeNVgH8jGk7EDolNaQRijMDYy0]]></link>
      <guid isPermaLink="false">18d59410-a761-4cba-9f61-fb80ebb4a391</guid>
      <pubDate>Thu, 02 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Roland Oberländer of Index Exchange emphasizes the transformative role of marketplaces in programmatic advertising, enabling publishers to regain control and drive more efficient, data-driven deals. This shift signifies a new standard for investment in high-quality content within the industry.]]></description>
      <content:encoded><![CDATA[Roland Oberländer of Index Exchange emphasizes the transformative role of marketplaces in programmatic advertising, enabling publishers to regain control and drive more efficient, data-driven deals. This shift signifies a new standard for investment in high-quality content within the industry.]]></content:encoded>
      <dc:creator><![CDATA[Digital Bash]]></dc:creator>
      <author><![CDATA[Digital Bash]]></author>
      
    </item>

    <item>
      <title><![CDATA[Index Exchange Receives Frost & Sullivan’s 2025 Global New Product Innovation Recognition for Leadership in Supply-Side Platforms]]></title>
      <link><![CDATA[https://www.frost.com/news/press-releases/index-exchange-receives-frost-sullivans-2025-global-new-product-innovation-recognition-for-leadership-in-supply-side-platforms/]]></link>
      <guid isPermaLink="false">fdb135bf-396d-48c8-b299-8cd9d5576525</guid>
      <pubDate>Wed, 17 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Index Exchange has received Frost & Sullivan’s 2025 Global New Product Innovation Recognition for its leadership in advancing innovation, transparency, and customer-centric solutions within the supply-side platform ecosystem. This accolade underscores its pivotal role in enhancing programmatic video advertising technology, crucial for streaming video industry professionals focused on optimizing demand-side and supply-side interactions.]]></description>
      <content:encoded><![CDATA[Index Exchange has received Frost & Sullivan’s 2025 Global New Product Innovation Recognition for its leadership in advancing innovation, transparency, and customer-centric solutions within the supply-side platform ecosystem. This accolade underscores its pivotal role in enhancing programmatic video advertising technology, crucial for streaming video industry professionals focused on optimizing demand-side and supply-side interactions.]]></content:encoded>
      <dc:creator><![CDATA[Frost & Sullivan]]></dc:creator>
      <author><![CDATA[Frost & Sullivan]]></author>
      
    </item>

    <item>
      <title><![CDATA[CTV ad pods evolve with unified auctions and granular bid data]]></title>
      <link><![CDATA[https://www.getpublica.com/blog/the-future-of-ctv-the-adbreak-in-2021]]></link>
      <guid isPermaLink="false">faf79306-c793-47d4-afe9-c9b64fb0d862</guid>
      <pubDate>Thu, 25 Jun 2026 02:12:48 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Executives from Publica, Philo, and Index Exchange discussed the challenges of standardizing CTV ad experience to match linear ad-pod controls. The panel emphasized the need for more granular bid request data and the industry-wide move toward unified auctions to replace fragmented ad-waterfall configurations.]]></description>
      <content:encoded><![CDATA[Executives from Publica, Philo, and Index Exchange discussed the challenges of standardizing CTV ad experience to match linear ad-pod controls. The panel emphasized the need for more granular bid request data and the industry-wide move toward unified auctions to replace fragmented ad-waterfall configurations.]]></content:encoded>
      <dc:creator><![CDATA[Publica]]></dc:creator>
      <author><![CDATA[Publica]]></author>
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    </item>

    <item>
      <title><![CDATA[Bedrock Debuts Containerised DSP Deployment on Index Cloud]]></title>
      <link><![CDATA[https://www.indexexchange.com/en-gb/press/press-releases/bedrock-debuts-containerised-dsp-deployment-index-cloud/]]></link>
      <guid isPermaLink="false">b140a56c-0298-4fe6-b81f-3f59f69eb50c</guid>
      <pubDate>Sat, 30 May 2026 05:11:34 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Bedrock Platform has debuted the first containerized demand-side platform (DSP), deploying its bidder on Index Exchange's Index Cloud infrastructure. This integration aims to enable more efficient and scalable programmatic buying by operating the DSP's custom models and bidder closer to the impression, reducing infrastructure costs and expanding participation across available opportunities. Independent agencies like InterMedia Group and Bay Street Media are among the first to test this new model for AI-driven programmatic decisioning.]]></description>
      <content:encoded><![CDATA[Bedrock Platform has debuted the first containerized demand-side platform (DSP), deploying its bidder on Index Exchange's Index Cloud infrastructure. This integration aims to enable more efficient and scalable programmatic buying by operating the DSP's custom models and bidder closer to the impression, reducing infrastructure costs and expanding participation across available opportunities. Independent agencies like InterMedia Group and Bay Street Media are among the first to test this new model for AI-driven programmatic decisioning.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    </item>

    <item>
      <title><![CDATA[Reach specific audiences using Index's addressability solutions]]></title>
      <link><![CDATA[https://kb.indexexchange.com/buyers/identity/what_is_identity_buyers.htm]]></link>
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      <pubDate>Tue, 26 May 2026 11:03:19 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Index Exchange published an article detailing its addressability solutions for advertisers and publishers, which aim to help target specific audiences with relevant ads. These solutions include Universal ID providers, Matched Audiences, ID Match Extension, and the use of Publisher First-party data for contextual targeting. The article explains how these tools enable the delivery of personalized ads in open market and deal ID scenarios, leading to potentially higher bids for publishers.]]></description>
      <content:encoded><![CDATA[Index Exchange published an article detailing its addressability solutions for advertisers and publishers, which aim to help target specific audiences with relevant ads. These solutions include Universal ID providers, Matched Audiences, ID Match Extension, and the use of Publisher First-party data for contextual targeting. The article explains how these tools enable the delivery of personalized ads in open market and deal ID scenarios, leading to potentially higher bids for publishers.]]></content:encoded>
      <dc:creator><![CDATA[Indexexchange]]></dc:creator>
      <author><![CDATA[Indexexchange]]></author>
      
    </item>

    <item>
      <title><![CDATA[Index Exchange Expands Streaming Capabilities with New Support for Pause Ads]]></title>
      <link><![CDATA[https://www.indexexchange.com/press/press-releases/index-exchange-expands-streaming-capabilities-new-support-pause-ads/]]></link>
      <guid isPermaLink="false">151b43e7-0a7c-4347-a4e8-0b4d4927ed34</guid>
      <pubDate>Sat, 16 May 2026 05:46:23 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Index Exchange announced programmatic support for pause ads across streaming platforms including DIRECTV Advertising, Foxtel, Philo, and Plex. This new capability allows marketers to programmatically access non-intrusive ad inventory that appears when viewers pause content, aiming for greater standardization and efficiency in streaming ad formats.]]></description>
      <content:encoded><![CDATA[Index Exchange announced programmatic support for pause ads across streaming platforms including DIRECTV Advertising, Foxtel, Philo, and Plex. This new capability allows marketers to programmatically access non-intrusive ad inventory that appears when viewers pause content, aiming for greater standardization and efficiency in streaming ad formats.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    </item>

    <item>
      <title><![CDATA[Genius Sports unveils new adtech partnerships at NewFronts event]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/03/26/genius-sports-expands-moment-engine-adtech-solution/]]></link>
      <guid isPermaLink="false">23ced2d1-0a39-48a8-adfc-b5411cdd1360</guid>
      <pubDate>Sat, 11 Apr 2026 00:56:03 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></description>
      <content:encoded><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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    <item>
      <title><![CDATA[Interoperable TV Ecosystem is the Only Way Forward | FreeWheel]]></title>
      <link><![CDATA[https://www.freewheel.com/insights/blog/an-interoperable-tv-ecosystem-is-the-only-way-forward]]></link>
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      <pubDate>Tue, 07 Apr 2026 09:17:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FreeWheel Chief Product Officer David Dworin argues that converged TV advertising needs greater interoperability across technology stacks, demand sources, and partnerships to improve efficiency and outcomes for buyers, sellers, and viewers. The post cites FreeWheel’s existing integrations with measurement partners, multiple DSPs, and SSPs including Xandr, PubMatic, Unruly, and Index Exchange to support cross-platform monetization and unified decisioning for premium video inventory.]]></description>
      <content:encoded><![CDATA[FreeWheel Chief Product Officer David Dworin argues that converged TV advertising needs greater interoperability across technology stacks, demand sources, and partnerships to improve efficiency and outcomes for buyers, sellers, and viewers. The post cites FreeWheel’s existing integrations with measurement partners, multiple DSPs, and SSPs including Xandr, PubMatic, Unruly, and Index Exchange to support cross-platform monetization and unified decisioning for premium video inventory.]]></content:encoded>
      <dc:creator><![CDATA[FreeWheel]]></dc:creator>
      <author><![CDATA[FreeWheel]]></author>
      <enclosure url="https://www.freewheel.com/wp-content/uploads/2023/03/interoperability_blog_thumb.png" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[New Video Frontiers – London, April 15-16, 2026 – Video & CTV Advertising's Global Gathering]]></title>
      <link><![CDATA[https://newvideofrontiers.com/#agenda]]></link>
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      <pubDate>Tue, 07 Apr 2026 07:31:24 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The page promotes New Video Frontiers, VideoWeek’s CTV and video advertising conference in London (Kings Place) on April 15–16, 2026, and lists themes focused on CTV ad trading, measurement, programmatic growth, and AI’s impact on video/TV workflows. The agenda includes sessions and speakers from ad tech, broadcasters, agencies, measurement firms, and platforms, with partners including Comcast Advertising (platinum), TiVo Ads, Epsilon, Nielsen, Rakuten TV Enterprise, PubMatic, Scope3, Dailymotion Advertising, Index Exchange, Adform, LG Ad Solutions, and Teads.]]></description>
      <content:encoded><![CDATA[The page promotes New Video Frontiers, VideoWeek’s CTV and video advertising conference in London (Kings Place) on April 15–16, 2026, and lists themes focused on CTV ad trading, measurement, programmatic growth, and AI’s impact on video/TV workflows. The agenda includes sessions and speakers from ad tech, broadcasters, agencies, measurement firms, and platforms, with partners including Comcast Advertising (platinum), TiVo Ads, Epsilon, Nielsen, Rakuten TV Enterprise, PubMatic, Scope3, Dailymotion Advertising, Index Exchange, Adform, LG Ad Solutions, and Teads.]]></content:encoded>
      <dc:creator><![CDATA[New Video Frontiers]]></dc:creator>
      <author><![CDATA[New Video Frontiers]]></author>
      <enclosure url="https://newvideofrontiers.com/wp-content/uploads/2025/01/download-1-1024x354.webp" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Digital advertising leaders unite around Genius Sports’ Moment Engine for real-time activation | News | Genius Sports]]></title>
      <link><![CDATA[https://www.geniussports.com/newsroom/digital-advertising-leaders-unite-around-genius-sports-moment-engine-for-real-time-activation/]]></link>
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      <pubDate>Tue, 07 Apr 2026 05:53:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></description>
      <content:encoded><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></content:encoded>
      <dc:creator><![CDATA[Genius Sports]]></dc:creator>
      <author><![CDATA[Genius Sports]]></author>
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