<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
  xmlns:atom="http://www.w3.org/2005/Atom"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title><![CDATA[StreamingMeme — HbbTV Association coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning HbbTV Association.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Fri, 18 Sep 2026 00:00:00 GMT</lastBuildDate>
    <copyright>StreamingMeme</copyright>
    <atom:link href="https://www.streamingmeme.com/client/hbbtv-association/feed.xml" rel="self" type="application/rss+xml"/>
    <image>
      <url>https://www.streamingmeme.com/streamingmeme_logo_main.svg</url>
      <title><![CDATA[StreamingMeme — HbbTV Association coverage]]></title>
      <link>https://www.streamingmeme.com</link>
    </image>
    
    <item>
      <title><![CDATA[AGF to integrate HbbTV return-channel data into German TV ratings]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/09/18/agf-to-integrate-hbbtv-return-channel-data-into-german-tv-measurement/]]></link>
      <guid isPermaLink="false">b225323f-0772-412b-86a6-a4685c834572</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[German ratings provider AGF Videoforschung will integrate HbbTV return-channel data from 3.4 million devices into its national measurement system by 2028. The hybrid architecture will combine representative panel data with anonymized device-level information to improve reach measurement for fragmented linear and streaming services.]]></description>
      <content:encoded><![CDATA[German ratings provider AGF Videoforschung will integrate HbbTV return-channel data from 3.4 million devices into its national measurement system by 2028. The hybrid architecture will combine representative panel data with anonymized device-level information to improve reach measurement for fragmented linear and streaming services.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/b225323f-0772-412b-86a6-a4685c834572.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Freeview New Zealand to launch nationwide DVB-I platform in 2026]]></title>
      <link><![CDATA[https://dvb.org/news/new-zealands-journey-to-the-nationwide-launch-of-dvb-i-services/]]></link>
      <guid isPermaLink="false">c4da3c5e-0b0d-4735-b6d6-1138492df0ae</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Freeview New Zealand is set to launch a nationwide DVB-I platform in 2026, integrating broadcast and IP-delivered linear television using HbbTV 2.0.4 and DVB-DASH. The project, which avoids regulatory mandates in favor of industry collaboration, aims to ensure universal access to free-to-air services on connected smart TVs.]]></description>
      <content:encoded><![CDATA[Freeview New Zealand is set to launch a nationwide DVB-I platform in 2026, integrating broadcast and IP-delivered linear television using HbbTV 2.0.4 and DVB-DASH. The project, which avoids regulatory mandates in favor of industry collaboration, aims to ensure universal access to free-to-air services on connected smart TVs.]]></content:encoded>
      <dc:creator><![CDATA[DVB Project]]></dc:creator>
      <author><![CDATA[DVB Project]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/c4da3c5e-0b0d-4735-b6d6-1138492df0ae.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Sofia Digital delivers HbbTV application for DFB.TV on HD+ platform]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/09/09/sofia-digital-delivers-hbbtv-media-library-for-dfb-tv-on-hd/]]></link>
      <guid isPermaLink="false">4d102401-c550-449a-8e49-3e7480f78e05</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Sofia Digital has deployed an HbbTV application for the DFB.TV media library on the German HD+ platform. The application utilizes a unified framework to integrate catalogue navigation, subscriber entitlement management, and video playback for the football-focused pay-TV channel.]]></description>
      <content:encoded><![CDATA[Sofia Digital has deployed an HbbTV application for the DFB.TV media library on the German HD+ platform. The application utilizes a unified framework to integrate catalogue navigation, subscriber entitlement management, and video playback for the football-focused pay-TV channel.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/4d102401-c550-449a-8e49-3e7480f78e05.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Sofia Digital and Broadpeak partner on HbbTV performance advertising solutions]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/09/09/sofia-digital-and-broadpeak-enable-performance-tv-advertising-to-hbbtv/]]></link>
      <guid isPermaLink="false">d7a9d606-4bc4-4b50-b035-8d93584bda74</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Sofia Digital and Broadpeak have partnered to integrate performance-based advertising solutions into HbbTV and DTT environments. The joint offering includes Spot2Spot for ad replacement, Click2 for smartphone-based interaction, and BannersIn for web-based overlays, aiming to bring addressable CTV capabilities to legacy television sets.]]></description>
      <content:encoded><![CDATA[Sofia Digital and Broadpeak have partnered to integrate performance-based advertising solutions into HbbTV and DTT environments. The joint offering includes Spot2Spot for ad replacement, Click2 for smartphone-based interaction, and BannersIn for web-based overlays, aiming to bring addressable CTV capabilities to legacy television sets.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/d7a9d606-4bc4-4b50-b035-8d93584bda74.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Milano Pavia TV launches HbbTV service using Sofia Digital and Icareus]]></title>
      <link><![CDATA[https://tmbroadcast.com/icareus-milano-pavia-hbbtv-ott/]]></link>
      <guid isPermaLink="false">bfa991da-3357-48d9-a8a7-a4ac6d4bcc5e</guid>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Italian regional broadcaster Milano Pavia TV has launched a new HbbTV and OTT service powered by Sofia Digital's HbbTV solution and the Icareus Video Cloud backend. The deployment provides a scalable infrastructure for the broadcaster to manage live and on-demand content while preparing for future monetization models like subscription and pay-per-view.]]></description>
      <content:encoded><![CDATA[Italian regional broadcaster Milano Pavia TV has launched a new HbbTV and OTT service powered by Sofia Digital's HbbTV solution and the Icareus Video Cloud backend. The deployment provides a scalable infrastructure for the broadcaster to manage live and on-demand content while preparing for future monetization models like subscription and pay-per-view.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/bfa991da-3357-48d9-a8a7-a4ac6d4bcc5e.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Kineton launches K-Tag Integration and Validation Hub for fragmented CTV ecosystems]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/08/28/beyond-testing-the-rise-of-the-integration-validation-hub/]]></link>
      <guid isPermaLink="false">4ce7e638-3b4b-4e67-846c-6875c9975668</guid>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Kineton has launched its Integration & Validation Hub, a platform designed to automate regression testing and quality assurance for connected TV and broadcast ecosystems. The system, which leverages the K-Tag platform, supports over 350 device models and is currently used by European operators including tivùsat and HD+ to manage complex HbbTV and DVB-I standards.]]></description>
      <content:encoded><![CDATA[Kineton has launched its Integration & Validation Hub, a platform designed to automate regression testing and quality assurance for connected TV and broadcast ecosystems. The system, which leverages the K-Tag platform, supports over 350 device models and is currently used by European operators including tivùsat and HD+ to manage complex HbbTV and DVB-I standards.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/4ce7e638-3b4b-4e67-846c-6875c9975668.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association names jury for 2026 Awards in Barcelona]]></title>
      <link><![CDATA[https://tmbroadcast.com/hbbtv-jury-award/]]></link>
      <guid isPermaLink="false">50423813-b189-4e6f-86e4-9ed50813bb13</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has announced the jury for its 2026 Awards, which will take place in Barcelona on November 18, 2026. The event introduces a new award category for audience measurement and analytics, reflecting the standard's continued expansion in European, MENA, and Asian markets.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has announced the jury for its 2026 Awards, which will take place in Barcelona on November 18, 2026. The event introduces a new award category for audience measurement and analytics, reflecting the standard's continued expansion in European, MENA, and Asian markets.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/50423813-b189-4e6f-86e4-9ed50813bb13.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[wedotv launches FAST channel on Tele Columbus PŸUR cable service]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/08/04/wedotv-movies-launches-on-pyur-cable-network/]]></link>
      <guid isPermaLink="false">19e29bc4-b7a6-44cc-8189-248e2ac8280f</guid>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Free streaming platform wedotv has launched its FAST channel on Tele Columbus's PŸUR cable service in Germany. The channel utilizes HbbTV-based Dynamic Ad Insertion and substitution technology to deliver programmatic advertising to approximately three million households.]]></description>
      <content:encoded><![CDATA[Free streaming platform wedotv has launched its FAST channel on Tele Columbus's PŸUR cable service in Germany. The channel utilizes HbbTV-based Dynamic Ad Insertion and substitution technology to deliver programmatic advertising to approximately three million households.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/19e29bc4-b7a6-44cc-8189-248e2ac8280f.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[ProSiebenSat.1 launches HbbTV-based Pause Ads for linear television]]></title>
      <link><![CDATA[https://www.samenacouncil.org/samena_daily_news.php?news=111720]]></link>
      <guid isPermaLink="false">89a0464b-76d5-4b7b-8a50-08b129a8d14e</guid>
      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Seven.One Media, the sales house for German broadcaster ProSiebenSat.1, has launched a cross-channel advertising package that expands its 'Pause Ad' format from VOD to live linear television. The solution utilizes the HbbTV standard to display full-screen advertisements on connected TVs when users pause live content.]]></description>
      <content:encoded><![CDATA[Seven.One Media, the sales house for German broadcaster ProSiebenSat.1, has launched a cross-channel advertising package that expands its 'Pause Ad' format from VOD to live linear television. The solution utilizes the HbbTV standard to display full-screen advertisements on connected TVs when users pause live content.]]></content:encoded>
      <dc:creator><![CDATA[SAMENA Telecommunications Council]]></dc:creator>
      <author><![CDATA[SAMENA Telecommunications Council]]></author>
      
    </item>

    <item>
      <title><![CDATA[Seven.One Media bundles Joyn pause ads with HbbTV channel-switch overlays]]></title>
      <link><![CDATA[https://www.techtimes.com/articles/321836/20260728/pause-ads-now-cross-live-tv-sevenone-media-pairs-joyn-streaming-hbbtv.htm]]></link>
      <guid isPermaLink="false">1ff731cc-b265-4d8a-a195-e7384aa729e6</guid>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Seven.One Media has launched the Pause Creative Fullscreen Package, a unified ad product that combines pause-screen advertising on the Joyn platform with HbbTV-based channel-switch overlays on linear TV. The format uses identical static creative to deliver a cross-channel ad experience that avoids traditional interruption points.]]></description>
      <content:encoded><![CDATA[Seven.One Media has launched the Pause Creative Fullscreen Package, a unified ad product that combines pause-screen advertising on the Joyn platform with HbbTV-based channel-switch overlays on linear TV. The format uses identical static creative to deliver a cross-channel ad experience that avoids traditional interruption points.]]></content:encoded>
      <dc:creator><![CDATA[Tech Times]]></dc:creator>
      <author><![CDATA[Tech Times]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/1ff731cc-b265-4d8a-a195-e7384aa729e6.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association adds analytics category to 2026 Awards program]]></title>
      <link><![CDATA[https://tmbroadcast.com/hbbtv-award-2026-new-categories]]></link>
      <guid isPermaLink="false">e1ab4c46-5953-401e-a78d-3a5566b11b70</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The HbbTV Association has opened submissions for its 2026 awards, which will be held in Barcelona on November 18-19. The competition now features a new category dedicated to audience measurement and analytics to reflect current industry trends in connected TV.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has opened submissions for its 2026 awards, which will be held in Barcelona on November 18-19. The competition now features a new category dedicated to audience measurement and analytics to reflect current industry trends in connected TV.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/e1ab4c46-5953-401e-a78d-3a5566b11b70.gif" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association opens entries for 2026 Awards in Barcelona]]></title>
      <link><![CDATA[https://www.4rfv.co.uk/industrynews/332696/hbbtv_opens_entries_for_2026_awards_ahead_of_barcelona_symposium]]></link>
      <guid isPermaLink="false">7ee809d5-c5d6-4232-9522-f6797fccd13f</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has opened entry submissions for its 2026 Awards, including a new category dedicated to audience measurement and analytics. The awards ceremony will take place during the 14th HbbTV Symposium in Barcelona on November 18, 2026.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has opened entry submissions for its 2026 Awards, including a new category dedicated to audience measurement and analytics. The awards ceremony will take place during the 14th HbbTV Symposium in Barcelona on November 18, 2026.]]></content:encoded>
      <dc:creator><![CDATA[4RFV]]></dc:creator>
      <author><![CDATA[4RFV]]></author>
      
    </item>

    <item>
      <title><![CDATA[ATVI scales HbbTV-TA certification to 10 million European smart TVs]]></title>
      <link><![CDATA[https://dtg.org.uk/news-resources/meet-the-member-atvi/]]></link>
      <guid isPermaLink="false">e0b16e28-ac79-4fbb-b0c0-e137c7de8a3d</guid>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[ATVI is certifying smart TVs for the HbbTV-TA specification to enable frame-accurate ad substitution in linear broadcast environments. The organization aims to scale its certification process to over 10 million devices in Europe to mitigate technology fragmentation across both broadcast and IP distribution.]]></description>
      <content:encoded><![CDATA[ATVI is certifying smart TVs for the HbbTV-TA specification to enable frame-accurate ad substitution in linear broadcast environments. The organization aims to scale its certification process to over 10 million devices in Europe to mitigate technology fragmentation across both broadcast and IP distribution.]]></content:encoded>
      <dc:creator><![CDATA[Digital TV Group]]></dc:creator>
      <author><![CDATA[Digital TV Group]]></author>
      <enclosure url="https://dtg.org.uk/wp-content/uploads/2026/07/MTM-ATVI.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV re-elects Vincent Grivet as chair to lead IP-transition roadmap]]></title>
      <link><![CDATA[https://content-technology.com/media-business/vincent-grivet-re-elected-chair-at-hbbtv-association/]]></link>
      <guid isPermaLink="false">16f924a3-989d-498a-961f-4a839659c0eb</guid>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has re-elected Vincent Grivet as Chairman for a two-year term and appointed a new Steering Group including representatives from Vestel and Skyworth. The association is prioritizing the finalization of HbbTV 2.0.6, the study of All-IP distribution, and has introduced updated membership categories to expand ecosystem participation.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has re-elected Vincent Grivet as Chairman for a two-year term and appointed a new Steering Group including representatives from Vestel and Skyworth. The association is prioritizing the finalization of HbbTV 2.0.6, the study of All-IP distribution, and has introduced updated membership categories to expand ecosystem participation.]]></content:encoded>
      <dc:creator><![CDATA[Content+Technology]]></dc:creator>
      <author><![CDATA[Content+Technology]]></author>
      <enclosure url="https://content-technology.com/wp-content/uploads/2022/07/HbbTV.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[ATVI and BCi Digital partner to scale European addressable TV advertising]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/07/06/atvi-and-bci-digital-join-forces-to-accelerate-hbbtv-ta-addressable-tv-deployment/]]></link>
      <guid isPermaLink="false">ab6229c2-1b9d-4188-afb1-083e64a0b9ce</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The Addressable TV Initiative (ATVI) and BCi Digital have entered a multi-year partnership to streamline the rollout of HbbTV-TA addressable advertising in European markets. The agreement centers on integrating ATVI’s technical assets and verified device list into BCi Digital’s ad-delivery solutions to reduce industry fragmentation.]]></description>
      <content:encoded><![CDATA[The Addressable TV Initiative (ATVI) and BCi Digital have entered a multi-year partnership to streamline the rollout of HbbTV-TA addressable advertising in European markets. The agreement centers on integrating ATVI’s technical assets and verified device list into BCi Digital’s ad-delivery solutions to reduce industry fragmentation.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/ab6229c2-1b9d-4188-afb1-083e64a0b9ce.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Symposium 2026 targets unified CTV standards and AI-driven personalization]]></title>
      <link><![CDATA[https://tmbroadcast.com/broadcast-international-media-partner-14-hbbtv/]]></link>
      <guid isPermaLink="false">412ee8d4-6d79-4b7c-8a2b-eac7182ac93d</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association and 3Cat have announced the 14th HbbTV Symposium and Awards, scheduled for November 18-19, 2026, in Barcelona. The conference will address technical and business challenges in the connected TV industry, including addressable advertising, AI-driven personalization, and the role of HbbTV as a unifying standard in fragmented environments.]]></description>
      <content:encoded><![CDATA[The HbbTV Association and 3Cat have announced the 14th HbbTV Symposium and Awards, scheduled for November 18-19, 2026, in Barcelona. The conference will address technical and business challenges in the connected TV industry, including addressable advertising, AI-driven personalization, and the role of HbbTV as a unifying standard in fragmented environments.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://tmbroadcast.com/wp-content/uploads/2026/03/20260303-tmbroadcast-720x150px-coral.gif" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV re-elects Vincent Grivet as chair, prioritizes IP-delivery roadmap]]></title>
      <link><![CDATA[https://tmbroadcast.com/hbbtv-vincent-grivet-chair]]></link>
      <guid isPermaLink="false">941a68fd-f85a-41d5-ad14-ba2a0b0be7b5</guid>
      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has re-elected Vincent Grivet as chair and appointed a new steering group to oversee the organization through 2028. The group aims to advance technical interoperability by prioritizing the HbbTV 2.0.6 standard, All-IP roadmaps, and DVB-I integration.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has re-elected Vincent Grivet as chair and appointed a new steering group to oversee the organization through 2028. The group aims to advance technical interoperability by prioritizing the HbbTV 2.0.6 standard, All-IP roadmaps, and DVB-I integration.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://tmbroadcast.com/wp-content/uploads/2026/03/20260303-tmbroadcast-720x150px-coral.gif" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Aragón Play set for June 24 beta launch with 2027 roadmap]]></title>
      <link><![CDATA[https://www.panoramaaudiovisual.com/en/2026/06/17/plataforma-aragon-play-hoja-ruta-2027-fase-beta-hbbtv-ia/]]></link>
      <guid isPermaLink="false">685ae496-5ac5-4688-afd7-e6c8897994ed</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Spanish regional broadcaster CARTV has announced the roadmap for its new streaming platform, Aragón Play, which enters beta on June 24. Developed by technology consultant hiberus, the platform integrates streaming distribution software from Mediastream and the Xalok CMS framework, with rollouts of HbbTV, multi-profile personalization, and AI tools planned through 2027.]]></description>
      <content:encoded><![CDATA[Spanish regional broadcaster CARTV has announced the roadmap for its new streaming platform, Aragón Play, which enters beta on June 24. Developed by technology consultant hiberus, the platform integrates streaming distribution software from Mediastream and the Xalok CMS framework, with rollouts of HbbTV, multi-profile personalization, and AI tools planned through 2027.]]></content:encoded>
      <dc:creator><![CDATA[Panorama Audiovisual]]></dc:creator>
      <author><![CDATA[Panorama Audiovisual]]></author>
      <enclosure url="https://www.panoramaaudiovisual.com/wp-content/uploads/2026/06/Aragon-TV-Aragon-Play-Presentacion.webp" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[DTG's Ranjeet Kaur joins HbbTV Steering Group to guide hybrid standards]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/06/16/dtgs-ranjeet-kaur-elected-to-hbbtv-association-steering-group/]]></link>
      <guid isPermaLink="false">91efc802-3f67-4491-9465-60b84ca5733c</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Ranjeet Kaur, Programme Director at the Digital TV Group (DTG), has been elected to the HbbTV Association Steering Group. This appointment highlights DTG's ongoing influence in shaping international television standards, particularly concerning hybrid broadcast and broadband delivery models. Kaur's work includes developing DVB-I Test Suite and HbbTV test materials to improve interoperability in connected TV services.]]></description>
      <content:encoded><![CDATA[Ranjeet Kaur, Programme Director at the Digital TV Group (DTG), has been elected to the HbbTV Association Steering Group. This appointment highlights DTG's ongoing influence in shaping international television standards, particularly concerning hybrid broadcast and broadband delivery models. Kaur's work includes developing DVB-I Test Suite and HbbTV test materials to improve interoperability in connected TV services.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cdn.broadbandtvnews.com/wp-content/uploads/2026/06/16131325/Ranjeet-Kaur.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association calls for speakers for 14th annual Barcelona symposium]]></title>
      <link><![CDATA[https://www.4rfv.co.uk/industrynews/331226/hbbtv_association_announces_call_for_speakers_for_14th_annual_symposium]]></link>
      <guid isPermaLink="false">51da0fed-a834-4330-90aa-73491e24346e</guid>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has announced its Call for Speakers for the 14th HbbTV Symposium and Awards, taking place in Barcelona on November 18–19, 2026. The event focuses on the evolution of connected TV, covering topics like HbbTV, DVB-I, audience measurement, monetization, and AI in HbbTV applications. Industry experts are invited to submit proposals for presentations or panel discussions by June 30, 2026.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has announced its Call for Speakers for the 14th HbbTV Symposium and Awards, taking place in Barcelona on November 18–19, 2026. The event focuses on the evolution of connected TV, covering topics like HbbTV, DVB-I, audience measurement, monetization, and AI in HbbTV applications. Industry experts are invited to submit proposals for presentations or panel discussions by June 30, 2026.]]></content:encoded>
      <dc:creator><![CDATA[4rfv]]></dc:creator>
      <author><![CDATA[4rfv]]></author>
      <enclosure url="https://www.4rfv.co.uk/images/burgerIcon.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Germany’s AGF pushes ahead with HbbTV integration in TV ratings]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/05/28/germanys-agf-pushes-ahead-with-hbbtv-integration-in-tv-ratings/]]></link>
      <guid isPermaLink="false">146ce168-70a2-4bc6-9c9b-fac78bec5ca9</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Germany's TV audience measurement body, AGF Videoforschung, is extending its trial to incorporate HbbTV return-path data into the official TV ratings, aiming to combine traditional panel data with usage details from HbbTV-compliant CTVs and Sky set-top boxes. This initiative marks a significant methodological change in German national TV ratings, with testing continuing through 2026 and potential integration into the existing panel structure. The project addresses the need for more stable and representative measurement, particularly in small, fragmented viewing structures.]]></description>
      <content:encoded><![CDATA[Germany's TV audience measurement body, AGF Videoforschung, is extending its trial to incorporate HbbTV return-path data into the official TV ratings, aiming to combine traditional panel data with usage details from HbbTV-compliant CTVs and Sky set-top boxes. This initiative marks a significant methodological change in German national TV ratings, with testing continuing through 2026 and potential integration into the existing panel structure. The project addresses the need for more stable and representative measurement, particularly in small, fragmented viewing structures.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cdn.broadbandtvnews.com/wp-content/uploads/2026/05/28115159/Kerstin-Niederauer-Kopf-c-Mara-Monetti-AGF-Videoforschung-2.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV launches global hub for real-world application showcases - TM Broadcast International]]></title>
      <link><![CDATA[https://tmbroadcast.com/hbbtv-hub-real-application-showcase/]]></link>
      <guid isPermaLink="false">4a9dc44d-ac99-4886-ae56-fafd97273f36</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has launched an "HbbTV Application Showcase" to exhibit real-world applications of its specification. This showcase will feature functionalities such as interactive advertising, program enhancements, on-demand catalogs, EPGs, FAST Channel access, gaming, accessibility services, and addressable advertising. The initiative aims to provide insights into the capabilities of HbbTV in various streaming contexts.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has launched an "HbbTV Application Showcase" to exhibit real-world applications of its specification. This showcase will feature functionalities such as interactive advertising, program enhancements, on-demand catalogs, EPGs, FAST Channel access, gaming, accessibility services, and addressable advertising. The initiative aims to provide insights into the capabilities of HbbTV in various streaming contexts.]]></content:encoded>
      <dc:creator><![CDATA[TM Broadcast]]></dc:creator>
      <author><![CDATA[TM Broadcast]]></author>
      <enclosure url="https://tmbroadcast.com/wp-content/uploads/2026/05/hbbtv_association.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Wedotv and Amtecco Team Up for FAST Innovations - decodeTV | Video & Broadband Business & Technology News & Analysis]]></title>
      <link><![CDATA[https://www.decodetv.com/2026/05/12/wedotv-and-amtecco-team-up-for-fast-and-hbbtv/]]></link>
      <guid isPermaLink="false">760ff878-516d-425b-a8f0-52018de970a2</guid>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Wedotv and Amtecco have formed a strategic partnership to offer a combined service for FAST channels and HbbTV and IP-based distribution, targeting broadcasters and content owners in Europe, MENA, and other international markets. The service integrates channel origination, IP delivery, CDN infrastructure, monetization, and HbbTV deployment, with Motorvision Group's More Than Sports free-to-air channel already utilizing the joint offering via HbbTV Uniform Resource Relocation distribution on SES Astra.]]></description>
      <content:encoded><![CDATA[Wedotv and Amtecco have formed a strategic partnership to offer a combined service for FAST channels and HbbTV and IP-based distribution, targeting broadcasters and content owners in Europe, MENA, and other international markets. The service integrates channel origination, IP delivery, CDN infrastructure, monetization, and HbbTV deployment, with Motorvision Group's More Than Sports free-to-air channel already utilizing the joint offering via HbbTV Uniform Resource Relocation distribution on SES Astra.]]></content:encoded>
      <dc:creator><![CDATA[decodeTV | Video & Broadband Business & Technology News & Analysis]]></dc:creator>
      <author><![CDATA[decodeTV | Video & Broadband Business & Technology News & Analysis]]></author>
      <enclosure url="https://www.decodetv.com/wp-content/uploads/2026/05/Motorvision_-IndyCar_.jpeg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[wedotv and Amtecco team up for HbbTV, FAST and IP delivery]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/05/12/wedotv-and-amtecco-team-up-for-hbbtv-fast-and-ip-delivery/]]></link>
      <guid isPermaLink="false">211c0b50-8aaa-4b3c-9ec2-a589efe02de3</guid>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[wedotv, a global FAST and AVOD network, and Amtecco, a Belgian broadcast and IP delivery provider, have formed a strategic partnership to offer end-to-end HbbTV, FAST, and IP distribution services to the broadcast and streaming industry. This combined offering, which includes channel origination, platform distribution, HbbTV and FAST-on-HbbTV deployment, CDN, and monetization, is now available across Europe, MENA, and other international markets. Motorvision Group's More Than Sports TV is the first client to utilize these services for HbbTV distribution on Astra.]]></description>
      <content:encoded><![CDATA[wedotv, a global FAST and AVOD network, and Amtecco, a Belgian broadcast and IP delivery provider, have formed a strategic partnership to offer end-to-end HbbTV, FAST, and IP distribution services to the broadcast and streaming industry. This combined offering, which includes channel origination, platform distribution, HbbTV and FAST-on-HbbTV deployment, CDN, and monetization, is now available across Europe, MENA, and other international markets. Motorvision Group's More Than Sports TV is the first client to utilize these services for HbbTV distribution on Astra.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cdn.broadbandtvnews.com/wp-content/uploads/2024/11/26144714/Wedotv.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[wedotv, Amtecco partner on end-to-end FAST, HbbTV, and IP delivery]]></title>
      <link><![CDATA[https://www.tvbeurope.com/media-delivery/wedotv-amtecco-partner-on-end-to-end-fast-hbbtv-and-ip-delivery]]></link>
      <guid isPermaLink="false">8d0a6a11-a6d3-426c-a13c-c7203908013b</guid>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[wedotv, a FAST company, has partnered with Amtecco, a broadcast and IP delivery specialist, to offer an end-to-end delivery solution for FAST, HbbTV, and IP distribution services. This joint offering provides a full value chain from SRT contribution and IP delivery to channel origination, platform distribution, HbbTV/FAST-on-HbbTV deployment, CDN, and monetization, targeting broadcasters, rights holders, content owners, and platform operators across Europe, MENA, and other international markets.]]></description>
      <content:encoded><![CDATA[wedotv, a FAST company, has partnered with Amtecco, a broadcast and IP delivery specialist, to offer an end-to-end delivery solution for FAST, HbbTV, and IP distribution services. This joint offering provides a full value chain from SRT contribution and IP delivery to channel origination, platform distribution, HbbTV/FAST-on-HbbTV deployment, CDN, and monetization, targeting broadcasters, rights holders, content owners, and platform operators across Europe, MENA, and other international markets.]]></content:encoded>
      <dc:creator><![CDATA[TV[BE]urope]]></dc:creator>
      <author><![CDATA[TV[BE]urope]]></author>
      
    </item>

    <item>
      <title><![CDATA[HbbTV announces latest Test Suite upgrade with DRM and WAVE test coverage]]></title>
      <link><![CDATA[https://www.tvbeurope.com/media-delivery/hbbtv-announces-latest-test-suite-upgrade-with-drm-and-wave-test-coverage]]></link>
      <guid isPermaLink="false">7c536c05-550b-4979-a70d-5ed256b3c65a</guid>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[HbbTV released version 2026-1 of its Conformance Test Suite, expanding to 3,439 test cases (2,907 approved) and adding 64 newly approved tests plus quality improvements to more than 180 cases. The update adds new approved coverage for CTA WAVE Media Source Extensions (MSE) API tests and Widevine DRM support, and integrates test cases previously only available in the UK to broaden regional applicability.]]></description>
      <content:encoded><![CDATA[HbbTV released version 2026-1 of its Conformance Test Suite, expanding to 3,439 test cases (2,907 approved) and adding 64 newly approved tests plus quality improvements to more than 180 cases. The update adds new approved coverage for CTA WAVE Media Source Extensions (MSE) API tests and Widevine DRM support, and integrates test cases previously only available in the UK to broaden regional applicability.]]></content:encoded>
      <dc:creator><![CDATA[TV[BE]urope]]></dc:creator>
      <author><![CDATA[TV[BE]urope]]></author>
      
    </item>

    <item>
      <title><![CDATA[Themes and Insights from the Connected TV World Summit]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/roberta-cambio-a6a633_connectedtv-streaming-ctvws-activity-7439223938485923840-nG5X?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGW-eBoBZ1-ifQc2Oj1fPRV_IlsAPX9PZbE]]></link>
      <guid isPermaLink="false">44b45314-a001-446d-9cc9-88378ad7e8c1</guid>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A LinkedIn post summarizes themes from Adwanted Events' Connected TV World Summit in London, including global streamers partnering with strong local broadcasters (citing the Netflix–TF1 partnership) as streaming growth and subscription stacking rates slow. It highlights CTV’s shift toward measurable performance advertising, driven by retail media data for targeting, and discusses HbbTV’s role in expanding addressable advertising beyond current BVOD/CTV revenues. The post also notes increasing collaboration among technology vendors and system integrators and cites rapid growth in micro-dramas, including reported $7B 2024 revenue in China and a $9.5B global market projection by 2030.]]></description>
      <content:encoded><![CDATA[A LinkedIn post summarizes themes from Adwanted Events' Connected TV World Summit in London, including global streamers partnering with strong local broadcasters (citing the Netflix–TF1 partnership) as streaming growth and subscription stacking rates slow. It highlights CTV’s shift toward measurable performance advertising, driven by retail media data for targeting, and discusses HbbTV’s role in expanding addressable advertising beyond current BVOD/CTV revenues. The post also notes increasing collaboration among technology vendors and system integrators and cites rapid growth in micro-dramas, including reported $7B 2024 revenue in China and a $9.5B global market projection by 2030.]]></content:encoded>
      <dc:creator><![CDATA[Roberta Cambio]]></dc:creator>
      <author><![CDATA[Roberta Cambio]]></author>
      
    </item>

    <item>
      <title><![CDATA[HbbTV Association Formally Integrates DRM into Core Specification]]></title>
      <link><![CDATA[https://www.tvtechnology.com/standards/hbbtv-association-formally-integrates-drm-into-core-specification]]></link>
      <guid isPermaLink="false">836cdf35-e9c3-4b08-a46b-fcb039b8b2d2</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The HbbTV Association published HbbTV core specification version 2.0.5, updating hybrid broadcast-broadband interactive TV requirements. The release formally integrates DRM into the core spec—requiring support for at least one listed system (Microsoft PlayReady or Google Widevine)—and adds/clarifies capabilities including optional AV1 and VVC codec support, formal WebAssembly support, and enhanced DVB-I integration and security measures. The association also plans an RfP to extend its Conformance Test Suite for HbbTV 2.0.5.]]></description>
      <content:encoded><![CDATA[The HbbTV Association published HbbTV core specification version 2.0.5, updating hybrid broadcast-broadband interactive TV requirements. The release formally integrates DRM into the core spec—requiring support for at least one listed system (Microsoft PlayReady or Google Widevine)—and adds/clarifies capabilities including optional AV1 and VVC codec support, formal WebAssembly support, and enhanced DVB-I integration and security measures. The association also plans an RfP to extend its Conformance Test Suite for HbbTV 2.0.5.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/836cdf35-e9c3-4b08-a46b-fcb039b8b2d2.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association integrates DRM support into standard]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/03/02/hbbtv-integrates-drm-support-into-standard/]]></link>
      <guid isPermaLink="false">1cf7b076-02b1-4c57-850b-3e20f87104d3</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The HbbTV Association has published HbbTV Core Specification version 2.0.5, formally adding DRM support to the standard for the first time and requiring devices to support at least one approved DRM system (Microsoft PlayReady or Google Widevine). The update also adds specification-level support for WebAssembly, clarifies and enhances DVB-I integration, and defines optional support for next-generation codecs AV1 and VVC, alongside additional security and interoperability changes.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has published HbbTV Core Specification version 2.0.5, formally adding DRM support to the standard for the first time and requiring devices to support at least one approved DRM system (Microsoft PlayReady or Google Widevine). The update also adds specification-level support for WebAssembly, clarifies and enhances DVB-I integration, and defines optional support for next-generation codecs AV1 and VVC, alongside additional security and interoperability changes.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/1cf7b076-02b1-4c57-850b-3e20f87104d3.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association publishes HbbTV 2.0.5 core spec]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/03/02/hbbtv-association-publishes-hbbtv-2-0-5-core-spec/]]></link>
      <guid isPermaLink="false">4e214e45-270b-48b3-b44a-3265b442a6e8</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The HbbTV Association has published HbbTV core specification version 2.0.5, an incremental update to 2.0.4, approved by its Steering Group. Key changes include formalizing DRM requirements in the core spec (mandating support for at least PlayReady or Widevine), adding formal WebAssembly support, defining optional AV1 and VVC codec support, and refining HbbTV integration with DVB-I including guidance for service-list applications and consent/terms flows. The association also plans an RfP to extend its Conformance Test Suite for HbbTV 2.0.5.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has published HbbTV core specification version 2.0.5, an incremental update to 2.0.4, approved by its Steering Group. Key changes include formalizing DRM requirements in the core spec (mandating support for at least PlayReady or Widevine), adding formal WebAssembly support, defining optional AV1 and VVC codec support, and refining HbbTV integration with DVB-I including guidance for service-list applications and consent/terms flows. The association also plans an RfP to extend its Conformance Test Suite for HbbTV 2.0.5.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      <enclosure url="https://www.advanced-television.com/wp-content/uploads/2022/04/HBBTV-e1649236376396.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Interoperability boost as HbbTV publishes core specification upgrade]]></title>
      <link><![CDATA[https://www.tvbeurope.com/media-management/interoperability-boost-as-hbbtv-publishes-core-specification-upgrade]]></link>
      <guid isPermaLink="false">fbe91690-ce0e-4bdb-b95a-79d562eff220</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The HbbTV Association has released HbbTV 2.0.5, updating its core specification for hybrid and interactive TV services. The update integrates DRM into the core spec (requiring support for either Microsoft PlayReady or Google Widevine), formalizes WebAssembly support, defines AV1 and VVC codec support, and adds additional web security measures. It also clarifies improved integration with DVB-I for service lists, including support for workflows such as GDPR consent and terms acceptance, and the association plans to extend its conformance test suite for the new version.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has released HbbTV 2.0.5, updating its core specification for hybrid and interactive TV services. The update integrates DRM into the core spec (requiring support for either Microsoft PlayReady or Google Widevine), formalizes WebAssembly support, defines AV1 and VVC codec support, and adds additional web security measures. It also clarifies improved integration with DVB-I for service lists, including support for workflows such as GDPR consent and terms acceptance, and the association plans to extend its conformance test suite for the new version.]]></content:encoded>
      <dc:creator><![CDATA[TV[BE]urope]]></dc:creator>
      <author><![CDATA[TV[BE]urope]]></author>
      <enclosure url="https://www.tvbeurope.com/wp-content/uploads/2019/01/hbbtv-copy.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Warner Bros. Discovery Launches Addressable Advertising Solution in Europe]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/tvadstv_warner-bros-discovery-transforms-fta-advertising-activity-7406694722863534082-sp8U?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGG0mO8BZTmPz6OZlF_oUXLtzW8-LPQ7pbw]]></link>
      <guid isPermaLink="false">a122214c-905f-4581-ad7b-2d1b9de90b2e</guid>
      <pubDate>Tue, 16 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Warner Bros. Discovery has launched a new addressable advertising solution for free-to-air TV in Europe, utilizing HbbTV standards to deliver personalized ads. This innovation enhances targeting and viewer engagement, significantly benefiting advertisers in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Warner Bros. Discovery has launched a new addressable advertising solution for free-to-air TV in Europe, utilizing HbbTV standards to deliver personalized ads. This innovation enhances targeting and viewer engagement, significantly benefiting advertisers in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[tvads]]></dc:creator>
      <author><![CDATA[tvads]]></author>
      
    </item>

    <item>
      <title><![CDATA[HbbTV Association forms Audience Measurement Group to standardize hybrid TV metrics]]></title>
      <link><![CDATA[https://www.4rfv.co.uk/industrynews/332406/hbbtv_unveils_amg]]></link>
      <guid isPermaLink="false">0d344588-6580-4c43-92ac-bad840962759</guid>
      <pubDate>Thu, 16 Jul 2026 01:43:14 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has launched a new Audience Measurement Group (AMG) to develop standardized metrics and software for broadcast and IP streaming. The group aims to create industry-wide guidance and open-source reference implementations, particularly for addressable advertising workflows.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has launched a new Audience Measurement Group (AMG) to develop standardized metrics and software for broadcast and IP streaming. The group aims to create industry-wide guidance and open-source reference implementations, particularly for addressable advertising workflows.]]></content:encoded>
      <dc:creator><![CDATA[4RFV]]></dc:creator>
      <author><![CDATA[4RFV]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/0d344588-6580-4c43-92ac-bad840962759.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV re-elects Grivet, adds Vestel and Skyworth to Steering Group]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/06/29/grivet-re-elected-chair-as-hbbtv-association-appoints-new-sg]]></link>
      <guid isPermaLink="false">e55c9398-8f1b-4bb3-b551-3ab0d4116b1d</guid>
      <pubDate>Mon, 29 Jun 2026 10:44:58 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association re-elected Vincent Grivet as Chair and appointed a 15-member Steering Group for 2026-2028. New members include Vestel, Skyworth, and DTG, with priorities such as finalizing HbbTV 2.0.6, an All-IP/3.0 study, DVB-I integration, and new membership tiers.]]></description>
      <content:encoded><![CDATA[The HbbTV Association re-elected Vincent Grivet as Chair and appointed a 15-member Steering Group for 2026-2028. New members include Vestel, Skyworth, and DTG, with priorities such as finalizing HbbTV 2.0.6, an All-IP/3.0 study, DVB-I integration, and new membership tiers.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      <enclosure url="https://www.advanced-television.com/wp-content/uploads/2022/11/Vincent-Grivet-e1669289852961.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Eutelsat pivots to hybrid satellite-OTT model with GEO-LEO integration]]></title>
      <link><![CDATA[https://teletimesinternational.com/2026/future-of-video/]]></link>
      <guid isPermaLink="false">7fa66637-4340-428b-b48c-744fc45d6349</guid>
      <pubDate>Wed, 24 Jun 2026 01:18:09 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Eutelsat is advocating for a hybrid satellite-OTT model that leverages GEO-LEO satellite constellations alongside IP-centric standards like DVB-NIP and HbbTV to optimize live distribution. The company aims to provide broadcasters with a cost-efficient, low-latency alternative to traditional CDNs while enabling advanced ad-insertion and personalization.]]></description>
      <content:encoded><![CDATA[Eutelsat is advocating for a hybrid satellite-OTT model that leverages GEO-LEO satellite constellations alongside IP-centric standards like DVB-NIP and HbbTV to optimize live distribution. The company aims to provide broadcasters with a cost-efficient, low-latency alternative to traditional CDNs while enabling advanced ad-insertion and personalization.]]></content:encoded>
      <dc:creator><![CDATA[TeleTimes International]]></dc:creator>
      <author><![CDATA[TeleTimes International]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/7fa66637-4340-428b-b48c-744fc45d6349.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[BCi Digital Explainer: Introduction to HbbTV Addressable Advertising]]></title>
      <link><![CDATA[https://www.bcidigital.com/post/introduction-to-hbbtv-addressable-advertising]]></link>
      <guid isPermaLink="false">05240b28-6a35-4f0c-9446-b274d77f9119</guid>
      <pubDate>Mon, 01 Jun 2026 06:51:15 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[BCi Digital published an explainer detailing HbbTV Addressable Advertising, outlining its evolution, technical approaches (including spot-level vs. break-level replacement), and the implications for ad decisioning and measurement in free-to-air broadcast environments. The article positions HbbTV as a key enabler for broadcasters to implement addressable advertising, combining traditional broadcast with broadband delivery.]]></description>
      <content:encoded><![CDATA[BCi Digital published an explainer detailing HbbTV Addressable Advertising, outlining its evolution, technical approaches (including spot-level vs. break-level replacement), and the implications for ad decisioning and measurement in free-to-air broadcast environments. The article positions HbbTV as a key enabler for broadcasters to implement addressable advertising, combining traditional broadcast with broadband delivery.]]></content:encoded>
      <dc:creator><![CDATA[Bcidigital]]></dc:creator>
      <author><![CDATA[Bcidigital]]></author>
      <enclosure url="https://cdn.prod.website-files.com/6880a3bc79e66676bde5eaa6/6a15d08d7a1cf5a91e3f621f_HbbTV%20Explainer%20Main-1.jpeg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[DTVKit — Royalty-Free DVB, ATSC, HbbTV & CI+ Middleware]]></title>
      <link><![CDATA[https://dtvkit.org/]]></link>
      <guid isPermaLink="false">a40e463f-d5e0-4b9d-936b-ea7ec7f8beab</guid>
      <pubDate>Thu, 28 May 2026 06:20:33 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[DTVKit provides royalty-free, open-source middleware solutions for DVB, ATSC, HbbTV, and CI+ standards, aiming to accelerate innovation and reduce costs in the global TV industry. Their software components are platform-agnostic and support various platforms like Android TV and RDK, serving chipset vendors, OEMs, broadcasters, and operators. The organization highlights its collaborative shared-source model and its role in enabling various digital TV deployments.]]></description>
      <content:encoded><![CDATA[DTVKit provides royalty-free, open-source middleware solutions for DVB, ATSC, HbbTV, and CI+ standards, aiming to accelerate innovation and reduce costs in the global TV industry. Their software components are platform-agnostic and support various platforms like Android TV and RDK, serving chipset vendors, OEMs, broadcasters, and operators. The organization highlights its collaborative shared-source model and its role in enabling various digital TV deployments.]]></content:encoded>
      <dc:creator><![CDATA[DTVKit]]></dc:creator>
      <author><![CDATA[DTVKit]]></author>
      <enclosure url="https://dtvkit.org/wp-content/uploads/2026/05/Home-Page-platform-Benefits-6.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Kineton International Plugfest & HbbTV Testing EventHbbTV]]></title>
      <link><![CDATA[https://www.hbbtv.org/event/kineton-international-plugfest-hbbtv-testing-event-2026/]]></link>
      <guid isPermaLink="false">6b0f14d9-d71c-44a6-b324-2d5340bbc1ec</guid>
      <pubDate>Tue, 26 May 2026 11:38:01 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Kineton and the HbbTV Association announced the second International Plugfest and HbbTV Testing Event from June 22-26, 2026, in Naples, Italy. The event aims to foster interoperability and validate the HbbTV Test Suite v2026-2, covering technologies such as UHD-4K/8K, HDR, HFR, NGA, HbbTV, DVB-I, and HDMI. Participants will include TV device manufacturers, broadcasters, and technology providers for testing and validation of AV products and software.]]></description>
      <content:encoded><![CDATA[Kineton and the HbbTV Association announced the second International Plugfest and HbbTV Testing Event from June 22-26, 2026, in Naples, Italy. The event aims to foster interoperability and validate the HbbTV Test Suite v2026-2, covering technologies such as UHD-4K/8K, HDR, HFR, NGA, HbbTV, DVB-I, and HDMI. Participants will include TV device manufacturers, broadcasters, and technology providers for testing and validation of AV products and software.]]></content:encoded>
      <dc:creator><![CDATA[Hbbtv]]></dc:creator>
      <author><![CDATA[Hbbtv]]></author>
      
    </item>

    <item>
      <title><![CDATA[Expanding into new markets with HbbTV – HbbTV Developer Portal]]></title>
      <link><![CDATA[https://developer.hbbtv.org/articles/expanding-into-new-markets-with-hbbtv/]]></link>
      <guid isPermaLink="false">caf50b54-a753-48a9-94bb-9f28c54d1ad0</guid>
      <pubDate>Tue, 26 May 2026 11:06:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[An HbbTV Symposium 2025 roundtable discussed how HbbTV can facilitate market expansion for broadcasters and technology providers, focusing on hybrid distribution methods combining satellite and streaming.
The discussion highlighted HbbTV's role in simplifying multi-platform deployment, enabling new monetization strategies through targeted advertising, and navigating diverse market conditions including regulatory frameworks and infrastructure variations.]]></description>
      <content:encoded><![CDATA[An HbbTV Symposium 2025 roundtable discussed how HbbTV can facilitate market expansion for broadcasters and technology providers, focusing on hybrid distribution methods combining satellite and streaming.
The discussion highlighted HbbTV's role in simplifying multi-platform deployment, enabling new monetization strategies through targeted advertising, and navigating diverse market conditions including regulatory frameworks and infrastructure variations.]]></content:encoded>
      <dc:creator><![CDATA[Hbbtv]]></dc:creator>
      <author><![CDATA[Hbbtv]]></author>
      
    </item>

    <item>
      <title><![CDATA[Global TV and video trends shaping the connected TV era – HbbTV Developer Portal]]></title>
      <link><![CDATA[https://developer.hbbtv.org/articles/ophelie-boucaud-2025/]]></link>
      <guid isPermaLink="false">16aabaa7-cf60-48d0-8165-dcc2ae3e12f9</guid>
      <pubDate>Wed, 13 May 2026 06:46:34 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Dataxis Principal Analyst Ophélie Boucaud presented an overview of the global TV and video market at the HbbTV Symposium 2025, highlighting that connected TV is expected to reach 1.1 billion active devices globally by the end of 2025. The analysis projects connected TV will overtake traditional pay TV as the primary content access method, with global connected TV advertising valued at approximately $40-45 billion and paid streaming adoption plateauing around 40% of global households.]]></description>
      <content:encoded><![CDATA[Dataxis Principal Analyst Ophélie Boucaud presented an overview of the global TV and video market at the HbbTV Symposium 2025, highlighting that connected TV is expected to reach 1.1 billion active devices globally by the end of 2025. The analysis projects connected TV will overtake traditional pay TV as the primary content access method, with global connected TV advertising valued at approximately $40-45 billion and paid streaming adoption plateauing around 40% of global households.]]></content:encoded>
      <dc:creator><![CDATA[Hbbtv]]></dc:creator>
      <author><![CDATA[Hbbtv]]></author>
      
    </item>

    <item>
      <title><![CDATA[DVB-I Client for Android, iOS, Web & HbbTV - Sofia Digital]]></title>
      <link><![CDATA[https://sofiadigital.com/dvb-i-client/]]></link>
      <guid isPermaLink="false">f1fe91d9-84db-4ba2-bdad-5f074f3e9739</guid>
      <pubDate>Wed, 13 May 2026 06:37:59 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Sofia Digital has launched a production-ready DVB-I client compatible with Android Mobile, Android TV, iOS, Web browsers, and HbbTV. The client unifies broadcast and internet linear TV delivery, supporting DVB-I service discovery, adaptive streaming, and multiple tuner inputs for operators and device makers. Sofia Digital states it previously developed the official DVB-I reference client and has existing deployments with satellite operators like SES.]]></description>
      <content:encoded><![CDATA[Sofia Digital has launched a production-ready DVB-I client compatible with Android Mobile, Android TV, iOS, Web browsers, and HbbTV. The client unifies broadcast and internet linear TV delivery, supporting DVB-I service discovery, adaptive streaming, and multiple tuner inputs for operators and device makers. Sofia Digital states it previously developed the official DVB-I reference client and has existing deployments with satellite operators like SES.]]></content:encoded>
      <dc:creator><![CDATA[Sofia Digital]]></dc:creator>
      <author><![CDATA[Sofia Digital]]></author>
      <enclosure url="https://sofiadigital.com/wp-content/uploads/2026/04/DVB-I-client.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[wedotv partners with Amtecco | Advanced Television]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/05/12/wedotv-partners-with-amtecco/]]></link>
      <guid isPermaLink="false">25384377-85cc-4c73-b79f-2ec40ed06252</guid>
      <pubDate>Wed, 13 May 2026 05:01:50 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[wedotv, a FAST and AVOD network, and Amtecco, a broadcast and IP delivery specialist, announced a strategic partnership to offer end-to-end FAST, HbbTV, and IP distribution services to the broadcast and streaming industry. This partnership combines wedotv's channel operations, distribution, and ad monetization with Amtecco's technical delivery, including SRT cloud transport, HbbTV infrastructure, CDN, and automation. Motorvision Group's 'More Than Sports FTA' channel is the first to utilize this combined service, accessible via HbbTV URR on SES Astra 19.2.]]></description>
      <content:encoded><![CDATA[wedotv, a FAST and AVOD network, and Amtecco, a broadcast and IP delivery specialist, announced a strategic partnership to offer end-to-end FAST, HbbTV, and IP distribution services to the broadcast and streaming industry. This partnership combines wedotv's channel operations, distribution, and ad monetization with Amtecco's technical delivery, including SRT cloud transport, HbbTV infrastructure, CDN, and automation. Motorvision Group's 'More Than Sports FTA' channel is the first to utilize this combined service, accessible via HbbTV URR on SES Astra 19.2.]]></content:encoded>
      <dc:creator><![CDATA[Advanced-television]]></dc:creator>
      <author><![CDATA[Advanced-television]]></author>
      <enclosure url="https://www.advanced-television.com/wp-content/uploads/2026/05/Motorvision-e1778576286380.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[HbbTV Association Announces 14th Symposium and Awards in Barcelona]]></title>
      <link><![CDATA[https://www.4rfv.co.uk/industrynews/329752/hbbtv_association_announces_14th_symposium_and_awards_in_barcelona]]></link>
      <guid isPermaLink="false">a76bc816-e5d2-4839-8cb9-8fee427e48dd</guid>
      <pubDate>Fri, 24 Apr 2026 10:15:01 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The HbbTV Association has announced its 14th Symposium and Awards will take place on November 18-19, 2026, in Barcelona, Spain, co-hosted by public broadcaster 3Cat. The conference program will address open standards for connected TV, diverse operating systems, and the application of AI for personalization and accessibility. The event will conclude with an 'unconference' format on the second day to facilitate participant-led discussions.]]></description>
      <content:encoded><![CDATA[The HbbTV Association has announced its 14th Symposium and Awards will take place on November 18-19, 2026, in Barcelona, Spain, co-hosted by public broadcaster 3Cat. The conference program will address open standards for connected TV, diverse operating systems, and the application of AI for personalization and accessibility. The event will conclude with an 'unconference' format on the second day to facilitate participant-led discussions.]]></content:encoded>
      <dc:creator><![CDATA[4RFV]]></dc:creator>
      <author><![CDATA[4RFV]]></author>
      <enclosure url="https://www.4rfv.co.uk/newsimages/1_329752_hbbtv.jpg" type="image/jpeg" length="0"/>
    </item>
  </channel>
</rss>