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    <title><![CDATA[StreamingMeme — Gracenote coverage]]></title>
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    <description><![CDATA[Articles mentioning Gracenote.]]></description>
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      <title><![CDATA[StreamingMeme — Gracenote coverage]]></title>
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    <item>
      <title><![CDATA[Gracenote: 26% of sports fans struggle to locate live game broadcasts]]></title>
      <link><![CDATA[https://ppc.land/gracenote-finds-26-of-sports-fans-cannot-find-the-games-they-want/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[A Gracenote survey of 3,000 sports fans across six countries reveals that 26% of viewers struggle to locate live game broadcasts due to rights fragmentation. The report highlights the growing demand for unified home screen navigation and metadata-driven discovery tools to mitigate churn and improve viewer engagement.]]></description>
      <content:encoded><![CDATA[A Gracenote survey of 3,000 sports fans across six countries reveals that 26% of viewers struggle to locate live game broadcasts due to rights fragmentation. The report highlights the growing demand for unified home screen navigation and metadata-driven discovery tools to mitigate churn and improve viewer engagement.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Gracenote integrates content IDs and metadata into The Trade Desk]]></title>
      <link><![CDATA[https://www.impactonnet.com/more-from-impact/gracenote-integrates-content-intelligence-with-the-trade-desk-for-ctv-buying-16331.html]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote has integrated its content IDs and metadata taxonomy into The Trade Desk, enabling programmatic CTV advertisers to perform program-level targeting and reporting. This partnership marks Gracenote's first integration with a demand-side platform, addressing industry demand for more granular content-based ad intelligence.]]></description>
      <content:encoded><![CDATA[Gracenote has integrated its content IDs and metadata taxonomy into The Trade Desk, enabling programmatic CTV advertisers to perform program-level targeting and reporting. This partnership marks Gracenote's first integration with a demand-side platform, addressing industry demand for more granular content-based ad intelligence.]]></content:encoded>
      <dc:creator><![CDATA[Impactonnet]]></dc:creator>
      <author><![CDATA[Impactonnet]]></author>
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    <item>
      <title><![CDATA[Gracenote and Index Exchange introduce show-level transparency for CTV bid streams]]></title>
      <link><![CDATA[https://ppc.land/back-catalogue/]]></link>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The streaming industry is increasingly focused on monetizing back catalogue content through dynamic ad insertion and FAST channel scheduling. However, a significant metadata gap persists, with only 40% of CTV bid requests carrying program-level signals, prompting firms like Gracenote and Index Exchange to integrate show-level transparency into programmatic bid streams.]]></description>
      <content:encoded><![CDATA[The streaming industry is increasingly focused on monetizing back catalogue content through dynamic ad insertion and FAST channel scheduling. However, a significant metadata gap persists, with only 40% of CTV bid requests carrying program-level signals, prompting firms like Gracenote and Index Exchange to integrate show-level transparency into programmatic bid streams.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[The Trade Desk adds agentic AI and Gracenote data to Kokai]]></title>
      <link><![CDATA[https://stocktwits.com/symbol/TTD/news]]></link>
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      <pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk is integrating Gracenote content data and new agentic AI capabilities into its Kokai platform to enhance CTV measurement and contextual targeting. These technical updates occur alongside broader market challenges, including a mixed shelf offering filing and a cautious Q3 financial outlook.]]></description>
      <content:encoded><![CDATA[The Trade Desk is integrating Gracenote content data and new agentic AI capabilities into its Kokai platform to enhance CTV measurement and contextual targeting. These technical updates occur alongside broader market challenges, including a mixed shelf offering filing and a cautious Q3 financial outlook.]]></content:encoded>
      <dc:creator><![CDATA[StockTwits]]></dc:creator>
      <author><![CDATA[StockTwits]]></author>
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    <item>
      <title><![CDATA[The Trade Desk integrates Gracenote metadata and Kokai Zuma agentic AI]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-ttd/trade-desk/news/does-trade-desks-kokai-zuma-ai-and-gracenote-ctv-deal-redefi]]></link>
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      <pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched its Kokai Zuma agentic AI platform and partnered with Gracenote to integrate show-level content intelligence into its demand-side platform. These updates aim to improve CTV advertising precision, with early internal data reporting a 32% improvement in cost per acquisition for brand clients.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched its Kokai Zuma agentic AI platform and partnered with Gracenote to integrate show-level content intelligence into its demand-side platform. These updates aim to improve CTV advertising precision, with early internal data reporting a 32% improvement in cost per acquisition for brand clients.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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      <title><![CDATA[The Trade Desk integrates Gracenote metadata for programmatic CTV targeting]]></title>
      <link><![CDATA[https://thedesk.net/2026/08/gracenote-trade-desk-partnership/]]></link>
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      <pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has integrated Gracenote’s content metadata and standardized taxonomy into its demand-side platform to enable program-level targeting and reporting for CTV campaigns. This partnership aims to address the industry-wide challenge of limited show-level data visibility in programmatic advertising.]]></description>
      <content:encoded><![CDATA[The Trade Desk has integrated Gracenote’s content metadata and standardized taxonomy into its demand-side platform to enable program-level targeting and reporting for CTV campaigns. This partnership aims to address the industry-wide challenge of limited show-level data visibility in programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[Block the Merger Coalition urges AGs to reject Paramount-WBD concessions]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-28-26-the-block-the-merger-coalition-bites-back/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Block the Merger Coalition is petitioning state attorneys general to reject behavioral concessions in the proposed $110 billion Paramount-Skydance and Warner Bros. Discovery merger, advocating for structural remedies instead. Additionally, Nielsen's Gracenote has partnered with The Trade Desk to provide advertisers with granular program-level data to encourage increased investment in streaming content.]]></description>
      <content:encoded><![CDATA[The Block the Merger Coalition is petitioning state attorneys general to reject behavioral concessions in the proposed $110 billion Paramount-Skydance and Warner Bros. Discovery merger, advocating for structural remedies instead. Additionally, Nielsen's Gracenote has partnered with The Trade Desk to provide advertisers with granular program-level data to encourage increased investment in streaming content.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Gracenote develops clip-level metadata standards for long-tail content discovery]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Metadata-Hyperpersonalization-and-Leveraging-Longtail-CTV-Content--176361.aspx]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Gracenote and Hub Entertainment Research executives discussed the use of AI-driven scene-level analysis and standardized metadata to improve the discovery and monetization of long-tail content. The discussion highlighted the industry's shift toward hyperpersonalization and the need for standardized clip-level metadata to better surface legacy IP for younger audiences.]]></description>
      <content:encoded><![CDATA[Gracenote and Hub Entertainment Research executives discussed the use of AI-driven scene-level analysis and standardized metadata to improve the discovery and monetization of long-tail content. The discussion highlighted the industry's shift toward hyperpersonalization and the need for standardized clip-level metadata to better surface legacy IP for younger audiences.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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    <item>
      <title><![CDATA[Gracenote integrates show-level CTV data into The Trade Desk]]></title>
      <link><![CDATA[https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote has integrated its content intelligence and standardized taxonomy into The Trade Desk, enabling programmatic CTV buyers to access show-level targeting and reporting. This partnership aims to address the transparency gap in CTV advertising, where only 40% of bid requests currently carry usable program-level signals.]]></description>
      <content:encoded><![CDATA[Gracenote has integrated its content intelligence and standardized taxonomy into The Trade Desk, enabling programmatic CTV buyers to access show-level targeting and reporting. This partnership aims to address the transparency gap in CTV advertising, where only 40% of bid requests currently carry usable program-level signals.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Gracenote partners with The Trade Desk for programmatic CTV content targeting]]></title>
      <link><![CDATA[https://www.prnewswire.com/news-releases/gracenotes-first-dsp-integration-brings-show-level-content-intelligence-to-the-trade-desk-302861401.html]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and The Trade Desk have partnered to integrate show-level content metadata into The Trade Desk's demand-side platform. This integration allows programmatic CTV advertisers to move beyond genre-based targeting and access granular program-level reporting across multiple supply partners.]]></description>
      <content:encoded><![CDATA[Gracenote and The Trade Desk have partnered to integrate show-level content metadata into The Trade Desk's demand-side platform. This integration allows programmatic CTV advertisers to move beyond genre-based targeting and access granular program-level reporting across multiple supply partners.]]></content:encoded>
      <dc:creator><![CDATA[PR Newswire]]></dc:creator>
      <author><![CDATA[PR Newswire]]></author>
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    <item>
      <title><![CDATA[Gracenote: FAST Sports Games Grow 37.5% as Channel Counts Lag]]></title>
      <link><![CDATA[https://ppc.land/gracenote-finds-fast-sports-games-gain-37-5-as-channels-rise-13-8/]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that sports programming on FAST platforms grew 37.5% at the game and event level, significantly outpacing the 13.8% growth in sports-classified channels. The report highlights a growing addressability gap, noting that over half of sports programming lacks critical metadata like original air dates, which hinders programmatic targeting.]]></description>
      <content:encoded><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that sports programming on FAST platforms grew 37.5% at the game and event level, significantly outpacing the 13.8% growth in sports-classified channels. The report highlights a growing addressability gap, noting that over half of sports programming lacks critical metadata like original air dates, which hinders programmatic targeting.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Mediagenix to showcase updated Title Management SaaS at IBC 2026]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/ibc-mediagenix-to-pitch-title-management-upgrade/]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Mediagenix is set to demonstrate an updated SaaS Title Management solution at IBC 2026, featuring new semantic intelligence capabilities and metadata enrichment integrations with Gracenote and TMDB. The platform aims to centralize content metadata to improve discovery, scheduling, and distribution workflows for media operations.]]></description>
      <content:encoded><![CDATA[Mediagenix is set to demonstrate an updated SaaS Title Management solution at IBC 2026, featuring new semantic intelligence capabilities and metadata enrichment integrations with Gracenote and TMDB. The platform aims to centralize content metadata to improve discovery, scheduling, and distribution workflows for media operations.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    <item>
      <title><![CDATA[Gracenote: FAST Sports Events Grow 37.5% Outpacing Channel Count Increases]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESiwEB6zswFb6UYnMwqAPP2cUp9BtHadR5qDtvHcdElqR8c6USfLulp9D_hvFwsdFjS2zguOQH4EjOBZ91AW__0IW_uuo7_x7kC4pJ999cQNRy94JBhMtz_iAvSokICJkpBahmNh7aaCZKoz6WUHr_M_QhXNZS0IZHNE1Jd5Dwgw-36L2VxGuE3-OwrPKB]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that sports programming on FAST channels is growing at 37.5% annually, significantly outpacing the 13.8% growth in sports-classified channel counts. The report highlights a critical addressability gap, noting that 55% of FAST sports titles lack original air date metadata, which hinders programmatic targeting and monetization.]]></description>
      <content:encoded><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that sports programming on FAST channels is growing at 37.5% annually, significantly outpacing the 13.8% growth in sports-classified channel counts. The report highlights a critical addressability gap, noting that 55% of FAST sports titles lack original air date metadata, which hinders programmatic targeting and monetization.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Gracenote: FAST Sports Events Grow 37.5% Outpacing Channel Count Increases]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESiwEB6zswFdL8QNBPHMG3cTTcMHimuV4mHf77HOUoLio86ekfG-n5H9ZNEWH9uY1-L2y1uCNqZ0J9Q-BaymqUD0KtoEZSsupUMddzpoVft_2vo_9BQIKcOLNTAoJZ9OPDeUfqwLSG6-xLYEmZbnHtvmJ2EF1wYaYwc4Iy7EPFjmUAJq-zfBpUGiYZ-w9C]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that FAST sports programming volume grew 37.5% year-over-year, significantly outpacing the 13.8% growth in dedicated sports channels. The report highlights a persistent addressability gap, noting that 60% of connected TV bid requests lack the program-level metadata necessary for effective ad targeting.]]></description>
      <content:encoded><![CDATA[Gracenote's Q3 2026 Data Hub analysis reveals that FAST sports programming volume grew 37.5% year-over-year, significantly outpacing the 13.8% growth in dedicated sports channels. The report highlights a persistent addressability gap, noting that 60% of connected TV bid requests lack the program-level metadata necessary for effective ad targeting.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Gracenote: Global FAST channel count grows 17.5% to 2,170 channels]]></title>
      <link><![CDATA[https://thedesk.net/2026/08/gracenote-data-hub-q3-update-fast-channel-count/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Gracenote's latest Data Hub report indicates the global FAST channel market grew to 2,170 channels by July 2026, a 17.5% year-over-year increase. The data highlights a significant surge in news and sports programming, alongside a trend where FAST catalogs contain a higher percentage of recent content compared to major SVOD services.]]></description>
      <content:encoded><![CDATA[Gracenote's latest Data Hub report indicates the global FAST channel market grew to 2,170 channels by July 2026, a 17.5% year-over-year increase. The data highlights a significant surge in news and sports programming, alongside a trend where FAST catalogs contain a higher percentage of recent content compared to major SVOD services.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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      <title><![CDATA[Tubi Media Group tests Gracenote IDs in programmatic bid streams]]></title>
      <link><![CDATA[https://ppc.land/tubi-and-fox-one-gain-gracenote-metadata-on-55-million-titles/]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Tubi Media Group has announced a partnership with Gracenote to integrate content identifiers into its Tubi and FOX One platforms for improved search, discovery, and programmatic advertising. The deal includes a test phase to place Gracenote IDs into programmatic bid streams to improve show-level transparency in connected TV advertising.]]></description>
      <content:encoded><![CDATA[Tubi Media Group has announced a partnership with Gracenote to integrate content identifiers into its Tubi and FOX One platforms for improved search, discovery, and programmatic advertising. The deal includes a test phase to place Gracenote IDs into programmatic bid streams to improve show-level transparency in connected TV advertising.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Nielsen launches Ad Intel AI for competitive streaming transparency]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-7-29-2026-new-show-turns-10-million-followers-into-a-viral-neighborhood-watch/]]></link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has announced the launch of Ad Intel AI, a platform aimed at improving connected TV ad performance and transparency via Gracenote content metadata and Model Context Protocol. Separately, the FCC has initiated early license reviews for all eight ABC-owned stations following political criticism from the Trump administration.]]></description>
      <content:encoded><![CDATA[Nielsen has announced the launch of Ad Intel AI, a platform aimed at improving connected TV ad performance and transparency via Gracenote content metadata and Model Context Protocol. Separately, the FCC has initiated early license reviews for all eight ABC-owned stations following political criticism from the Trump administration.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote research finds ungrounded LLMs have 80% to 90% metadata hallucination rates]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/News/Online-Video-News/Sneak-Preview-Find-It-FAST-Leveraging-AI-in-CTV-Discovery-175852.aspx]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Executives from Gracenote, Hub Entertainment Research, Future Today, and Xperi will discuss AI-driven content discovery and metadata grounding at the upcoming Streaming Media Connect event. The panel will address current challenges in using LLMs for CTV, specifically the high rates of metadata hallucinations found in ungrounded models.]]></description>
      <content:encoded><![CDATA[Executives from Gracenote, Hub Entertainment Research, Future Today, and Xperi will discuss AI-driven content discovery and metadata grounding at the upcoming Streaming Media Connect event. The panel will address current challenges in using LLMs for CTV, specifically the high rates of metadata hallucinations found in ungrounded models.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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    </item>

    <item>
      <title><![CDATA[Xumo maps 2,000 FAST channels via Gracenote and IRIS.TV integrations]]></title>
      <link><![CDATA[https://ppc.land/xumo-brings-contextual-signals-to-linear-streaming-with-gracenote-and-iris-tv/]]></link>
      <guid isPermaLink="false">80b9de6f-ca4c-4728-8d7c-a09a46b64792</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Xumo, the joint venture between Comcast and Charter, has expanded its integrations with Gracenote and IRIS.TV to bring program-level metadata and frame-level AI analysis to its free ad-supported streaming TV (FAST) inventory. The integrations cover Xumo's global footprint of 2,000 channels across more than 30 platforms. This technical deployment aims to solve historical FAST metadata gaps and enable programmatic advertisers to execute standardized, brand-safe contextual targeting at scale.]]></description>
      <content:encoded><![CDATA[Xumo, the joint venture between Comcast and Charter, has expanded its integrations with Gracenote and IRIS.TV to bring program-level metadata and frame-level AI analysis to its free ad-supported streaming TV (FAST) inventory. The integrations cover Xumo's global footprint of 2,000 channels across more than 30 platforms. This technical deployment aims to solve historical FAST metadata gaps and enable programmatic advertisers to execute standardized, brand-safe contextual targeting at scale.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic bridge CTV content signal gap with programmatic integration]]></title>
      <link><![CDATA[https://marketingreport.one/news/gracenote-and-pubmatic-partner-on-ctv-buying.html]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have partnered to integrate Gracenote’s content metadata into PubMatic’s platform, allowing CTV advertisers to programmatically target specific shows, episodes, and live sports. The integration uses the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) to process bids with under half a millisecond of added latency, facilitating automated agentic advertising workflows.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have partnered to integrate Gracenote’s content metadata into PubMatic’s platform, allowing CTV advertisers to programmatically target specific shows, episodes, and live sports. The integration uses the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) to process bids with under half a millisecond of added latency, facilitating automated agentic advertising workflows.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic bridge the CTV content signal gap for sports]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2026/gracenote-and-pubmatic-bring-curated-live-sports-and-content-level-deals-to-programmatic-ctv/]]></link>
      <guid isPermaLink="false">be3b6a05-01a5-4306-8c2c-38964e8051a7</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have partnered to integrate content intelligence and live sports schedule data directly into PubMatic's programmatic CTV platform. Operating on the IAB Tech Lab's Agentic Real-Time Framework (ARTF), the integration allows advertisers to access show-level metadata at the speed of the bidstream to target premium streaming inventory.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have partnered to integrate content intelligence and live sports schedule data directly into PubMatic's programmatic CTV platform. Operating on the IAB Tech Lab's Agentic Real-Time Framework (ARTF), the integration allows advertisers to access show-level metadata at the speed of the bidstream to target premium streaming inventory.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic partnership targets the 86% CTV data gap]]></title>
      <link><![CDATA[https://www.prnewswire.com/news-releases/gracenote-and-pubmatic-bring-curated-live-sports-and-content-level-deals-to-programmatic-ctv-302802828.html]]></link>
      <guid isPermaLink="false">3a74411d-bdab-4215-b13d-91aed7828ab2</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have announced a strategic partnership to integrate Gracenote's content metadata and real-time live sports scheduler data into PubMatic's programmatic platform. Running on the IAB Tech Lab's Agentic Real-Time Framework, the integration aims to bridge the CTV content signal gap by enabling advertiser-selected inventory to be matched with verified episode-level data at-auction.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have announced a strategic partnership to integrate Gracenote's content metadata and real-time live sports scheduler data into PubMatic's programmatic platform. Running on the IAB Tech Lab's Agentic Real-Time Framework, the integration aims to bridge the CTV content signal gap by enabling advertiser-selected inventory to be matched with verified episode-level data at-auction.]]></content:encoded>
      <dc:creator><![CDATA[PRNewswire]]></dc:creator>
      <author><![CDATA[PRNewswire]]></author>
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    </item>

    <item>
      <title><![CDATA[95% of traders cite 'Data Gap' for stalling CTV ad spend]]></title>
      <link><![CDATA[https://www.movieguide.org/news-articles/connected-tv-is-winning-viewers-advertisers-still-arent-so-sure.html]]></link>
      <guid isPermaLink="false">8018637b-8bd3-4dbb-bd73-fc4d1ecf1909</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A report from Nielsen's Gracenote emphasizes a persistent 'CTV Data Gap' where 95% of programmatic traders cite the lack of show-level content data as a primary barrier to increasing CTV spend. Despite commanding over 20% of media consumption time, CTV only captures 7.7% of total ad spending, a disparity compounded by high CTV bot fraud rates. The report highlights the need for standardized content intelligence to provide the transparency required to transition linear TV ad budgets to streaming platforms.]]></description>
      <content:encoded><![CDATA[A report from Nielsen's Gracenote emphasizes a persistent 'CTV Data Gap' where 95% of programmatic traders cite the lack of show-level content data as a primary barrier to increasing CTV spend. Despite commanding over 20% of media consumption time, CTV only captures 7.7% of total ad spending, a disparity compounded by high CTV bot fraud rates. The report highlights the need for standardized content intelligence to provide the transparency required to transition linear TV ad budgets to streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[Movieguide | The Family Guide to Movies & Entertainment]]></dc:creator>
      <author><![CDATA[Movieguide | The Family Guide to Movies & Entertainment]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote study reveals ungrounded AI metadata errors in 20% of titles]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/gracenote-ai-llm-study-streamtv-show/]]></link>
      <guid isPermaLink="false">d748d733-9ff7-4f3a-853e-a827391aa86d</guid>
      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Gracenote's new study reveals that ungrounded AI models, such as Claude's Sonnet and Google's Gemini Pro, frequently produce incorrect or incomplete metadata for nearly 20% of tested film and TV titles. This highlights a critical need for verified entertainment databases to ensure accurate search and discovery experiences on streaming platforms. The report suggests that relying on proprietary and accurate metadata, like Gracenote's, is essential to prevent user dissatisfaction.]]></description>
      <content:encoded><![CDATA[Gracenote's new study reveals that ungrounded AI models, such as Claude's Sonnet and Google's Gemini Pro, frequently produce incorrect or incomplete metadata for nearly 20% of tested film and TV titles. This highlights a critical need for verified entertainment databases to ensure accurate search and discovery experiences on streaming platforms. The report suggests that relying on proprietary and accurate metadata, like Gracenote's, is essential to prevent user dissatisfaction.]]></content:encoded>
      <dc:creator><![CDATA[TheDesk.net]]></dc:creator>
      <author><![CDATA[TheDesk.net]]></author>
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      <title><![CDATA[Research: SVoD catalogues upping sports content | Advanced Television]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/05/21/research-svod-catalogues-significantly-upping-sports-content/]]></link>
      <guid isPermaLink="false">1255b334-c5ea-4050-8fd5-3ebd0ac383cd</guid>
      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Research from Gracenote, Nielsen's content intelligence unit, indicates that sports content is rapidly becoming a fundamental component of SVoD service offerings. This analysis highlights a significant trend in SVoD catalog development.]]></description>
      <content:encoded><![CDATA[Research from Gracenote, Nielsen's content intelligence unit, indicates that sports content is rapidly becoming a fundamental component of SVoD service offerings. This analysis highlights a significant trend in SVoD catalog development.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      <enclosure url="https://www.advanced-television.com/wp-content/uploads/2025/10/NFL-commanders.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Gen Alpha turns to AI chatbots for TV recommendations]]></title>
      <link><![CDATA[https://www.broadcastnow.co.uk/tech-innovation/gen-alpha-turns-to-ai-chatbots-for-tv-recommendations/5215591.article]]></link>
      <guid isPermaLink="false">2710dda2-e0ab-49b1-b82f-8872cba0c638</guid>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Gracenote research on TV and movie search and discovery reports growing use of AI chatbots for content recommendations, with 66% of respondents saying their usage increased over the past 12–18 months and Gen Alpha at 80%. In the survey, 49% of Gen Alpha chose AI chatbots as the best source for recommendations versus 41% for streaming/cable UIs and guides, while respondents still rated traditional search higher for trustworthiness and accuracy. The report is based on an online survey of 4,003 US AI chatbot users ages 13–79 conducted from 23 January to 4 February 2026.]]></description>
      <content:encoded><![CDATA[Gracenote research on TV and movie search and discovery reports growing use of AI chatbots for content recommendations, with 66% of respondents saying their usage increased over the past 12–18 months and Gen Alpha at 80%. In the survey, 49% of Gen Alpha chose AI chatbots as the best source for recommendations versus 41% for streaming/cable UIs and guides, while respondents still rated traditional search higher for trustworthiness and accuracy. The report is based on an online survey of 4,003 US AI chatbot users ages 13–79 conducted from 23 January to 4 February 2026.]]></content:encoded>
      <dc:creator><![CDATA[Broadcast]]></dc:creator>
      <author><![CDATA[Broadcast]]></author>
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    </item>

    <item>
      <title><![CDATA[Q1 2026 SVOD Video Distribution Trends Analysis]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/todd-nicolini-a7370430_gracenote-nielsen-company-q1-2026-content-activity-7448017933064286211-SCt1?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGYkarYBVRKuksk9RJpxRBlu8BZf6lkIGlo]]></link>
      <guid isPermaLink="false">820014e5-b949-404b-a2e8-3237a0a7e3dc</guid>
      <pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[A LinkedIn post citing Q1 2026 Gracenote (Nielsen) data summarizes video distribution share across five premium SVOD services: Amazon Prime Video, Netflix, Disney+, Paramount+, and Apple TV. It reports that across all program types, about 72% of the analyzed titles are in the Prime Video ecosystem, with similar patterns for TV shows and relatively higher movie share on Disney+. For sports content, distribution is described as more evenly spread, led by Prime Video just under 40% followed by Netflix at 26% and Disney+ at 24%.]]></description>
      <content:encoded><![CDATA[A LinkedIn post citing Q1 2026 Gracenote (Nielsen) data summarizes video distribution share across five premium SVOD services: Amazon Prime Video, Netflix, Disney+, Paramount+, and Apple TV. It reports that across all program types, about 72% of the analyzed titles are in the Prime Video ecosystem, with similar patterns for TV shows and relatively higher movie share on Disney+. For sports content, distribution is described as more evenly spread, led by Prime Video just under 40% followed by Netflix at 26% and Disney+ at 24%.]]></content:encoded>
      <dc:creator><![CDATA[Todd Nicolini]]></dc:creator>
      <author><![CDATA[Todd Nicolini]]></author>
      
    </item>

    <item>
      <title><![CDATA[Solving the Discoverability Gap in an Expanding Streaming Ecosystem]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/gracenote_nab2026-activity-7442929631982350337-LuAh?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGUgKvYBDEwAJvQW0HKr_6DwLmwH9zR72mg]]></link>
      <guid isPermaLink="false">3ffd665c-f802-44e8-83da-e3f8d56eb87e</guid>
      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Gracenote highlights that streaming now dominates TV viewing and says SVOD catalogs increased 20% over the past year to more than 107K titles, alongside continued growth in FAST channels. The post cites that U.S. viewers still spend an average of 12 minutes searching for something to watch, positioning discoverability—not more content—as a key industry gap, and references plans for NAB 2026.]]></description>
      <content:encoded><![CDATA[Gracenote highlights that streaming now dominates TV viewing and says SVOD catalogs increased 20% over the past year to more than 107K titles, alongside continued growth in FAST channels. The post cites that U.S. viewers still spend an average of 12 minutes searching for something to watch, positioning discoverability—not more content—as a key industry gap, and references plans for NAB 2026.]]></content:encoded>
      <dc:creator><![CDATA[Gracenote]]></dc:creator>
      <author><![CDATA[Gracenote]]></author>
      
    </item>

    <item>
      <title><![CDATA[Gracenote launches legal action against OpenAI over use of metadata]]></title>
      <link><![CDATA[https://www.tvbeurope.com/business/gracenote-launches-legal-action-against-openai-over-use-of-metadata]]></link>
      <guid isPermaLink="false">3e3f0ba1-8e4d-4d96-807b-41b2c0e22d3e</guid>
      <pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Gracenote has filed a lawsuit in a New York court against OpenAI, alleging OpenAI used Gracenote’s entertainment metadata and framework to train and improve ChatGPT without permission or compensation. The complaint claims ChatGPT can output Gracenote programme descriptions verbatim for titles including Breaking Bad, Game of Thrones, and Saturday Night Live, and argues OpenAI could have licensed the data or relied on public-domain sources instead.]]></description>
      <content:encoded><![CDATA[Gracenote has filed a lawsuit in a New York court against OpenAI, alleging OpenAI used Gracenote’s entertainment metadata and framework to train and improve ChatGPT without permission or compensation. The complaint claims ChatGPT can output Gracenote programme descriptions verbatim for titles including Breaking Bad, Game of Thrones, and Saturday Night Live, and argues OpenAI could have licensed the data or relied on public-domain sources instead.]]></content:encoded>
      <dc:creator><![CDATA[TV[BE]urope]]></dc:creator>
      <author><![CDATA[TV[BE]urope]]></author>
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    </item>

    <item>
      <title><![CDATA[U.S.-Produced SVOD Titles Are Up 13% Year-Over-Year — Yet Their Share Of Global Catalogs Is Shrinking]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/gracenote_us-produced-svod-titles-are-up-13-year-over-year-activity-7434602624420814849-JzEP?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGUgKvYBDEwAJvQW0HKr_6DwLmwH9zR72mg]]></link>
      <guid isPermaLink="false">88cb9e76-a0c2-48a7-92dc-d0f03eb5c5a6</guid>
      <pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Gracenote reports that U.S.-produced SVOD titles increased 13% year-over-year, while the U.S. share of available titles across the five top streaming services fell to 42% from 45% a year ago. The post highlights Netflix as having 32% U.S. titles, with South Korea (9.8%) and Japan (9.5%) contributing larger shares than Great Britain, alongside international titles appearing in Nielsen Top 10 rankings.]]></description>
      <content:encoded><![CDATA[Gracenote reports that U.S.-produced SVOD titles increased 13% year-over-year, while the U.S. share of available titles across the five top streaming services fell to 42% from 45% a year ago. The post highlights Netflix as having 32% U.S. titles, with South Korea (9.8%) and Japan (9.5%) contributing larger shares than Great Britain, alongside international titles appearing in Nielsen Top 10 rankings.]]></content:encoded>
      <dc:creator><![CDATA[Gracenote]]></dc:creator>
      <author><![CDATA[Gracenote]]></author>
      
    </item>

    <item>
      <title><![CDATA[03/02/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/03-02-26-cynopsis-media-tech-update/]]></link>
      <guid isPermaLink="false">ce7ce2da-c232-445b-9088-8e96012c656b</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cynopsis’ media tech roundup highlights 2025 earnings commentary from Paramount Skydance and Warner Bros. Discovery indicating streaming advertising growth helping offset continued linear TV audience and ad declines, alongside PubMatic’s Q4 results and its push into agentic AI for CTV campaign activation. The article also notes measurement and ad-tech updates (Nielsen ONE advanced audience segments, Kantar Media’s rebrand to Fifty5Blue, IAS mobile fraud findings), plus product and partnership moves including AWS Elemental Inference for vertical video conversion, Samsung using Gracenote metadata with an LLM for improved discovery, and Nexxen/VIDAA adopting The Trade Desk’s Ventura with OpenPath and UID 2.0.]]></description>
      <content:encoded><![CDATA[Cynopsis’ media tech roundup highlights 2025 earnings commentary from Paramount Skydance and Warner Bros. Discovery indicating streaming advertising growth helping offset continued linear TV audience and ad declines, alongside PubMatic’s Q4 results and its push into agentic AI for CTV campaign activation. The article also notes measurement and ad-tech updates (Nielsen ONE advanced audience segments, Kantar Media’s rebrand to Fifty5Blue, IAS mobile fraud findings), plus product and partnership moves including AWS Elemental Inference for vertical video conversion, Samsung using Gracenote metadata with an LLM for improved discovery, and Nexxen/VIDAA adopting The Trade Desk’s Ventura with OpenPath and UID 2.0.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2016/07/nfltech.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Cynopsis 02/26/26: HBO Renews “Industry” for Fifth and Final Season]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-02-26-26-hbo-renews-industry-for-fifth-and-final-season/]]></link>
      <guid isPermaLink="false">78e2ea95-e8a4-44fc-8bfa-e58cb7df1833</guid>
      <pubDate>Thu, 26 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The FCC opened a public inquiry into broadcast sports rights, citing consumer frustration as more games move behind streaming paywalls and require multiple subscriptions, and is seeking public comment. Separately, Republican state attorneys general sent a letter to the U.S. attorney general criticizing Warner Bros. Discovery’s deal with Netflix as potentially anti-competitive, as Netflix co-CEO Ted Sarandos is reported to be meeting at the White House about the transaction and related political issues. The article also notes industry updates including Samsung using Gracenote metadata to enable LLM-powered content discovery and Nielsen expanding advanced audience segments in Nielsen ONE.]]></description>
      <content:encoded><![CDATA[The FCC opened a public inquiry into broadcast sports rights, citing consumer frustration as more games move behind streaming paywalls and require multiple subscriptions, and is seeking public comment. Separately, Republican state attorneys general sent a letter to the U.S. attorney general criticizing Warner Bros. Discovery’s deal with Netflix as potentially anti-competitive, as Netflix co-CEO Ted Sarandos is reported to be meeting at the White House about the transaction and related political issues. The article also notes industry updates including Samsung using Gracenote metadata to enable LLM-powered content discovery and Nielsen expanding advanced audience segments in Nielsen ONE.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2026/gracenote-appoints-adtech-veteran-bill-condon-first-head-of-advertising-sales/]]></link>
      <guid isPermaLink="false">1065e2d3-50c8-42de-a9e8-29d5a9260bfd</guid>
      <pubDate>Wed, 21 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Nielsen’s Gracenote has appointed Bill Condon as its first Head of Advertising Sales to accelerate revenue growth for its Content Connect CTV ad platform. This move underscores Gracenote's commitment to advancing content intelligence and program-level targeting in the rapidly evolving streaming video advertising market.]]></description>
      <content:encoded><![CDATA[Nielsen’s Gracenote has appointed Bill Condon as its first Head of Advertising Sales to accelerate revenue growth for its Content Connect CTV ad platform. This move underscores Gracenote's commitment to advancing content intelligence and program-level targeting in the rapidly evolving streaming video advertising market.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
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    </item>

    <item>
      <title><![CDATA[Going to be an epic #CES2026!]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/andy-plesser_ces2026-activity-7411774163989839874-LL_Y?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGB94_wB-Jt3Dg8LHGxmQscWt6qka5viI1U]]></link>
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      <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[CES 2026 is set to be a pivotal event, supported by partnerships with industry leaders such as FreeWheel and Gracenote. This collaboration signals significant advancements in streaming video technology and provides opportunities for networking and innovation among professionals in the sector.]]></description>
      <content:encoded><![CDATA[CES 2026 is set to be a pivotal event, supported by partnerships with industry leaders such as FreeWheel and Gracenote. This collaboration signals significant advancements in streaming video technology and provides opportunities for networking and innovation among professionals in the sector.]]></content:encoded>
      <dc:creator><![CDATA[Andy Plesser]]></dc:creator>
      <author><![CDATA[Andy Plesser]]></author>
      
    </item>

    <item>
      <title><![CDATA[ Gracenote Unveils New Immersive Features for Sports Hubs ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/business/gracenote-unveils-new-features-for-sports-hubs]]></link>
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      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote's updated Sports solution enables TV platforms to deliver visually rich, connected sports hub experiences that extend beyond live games. This enhancement supports the growing demand in streaming video for immersive, interactive sports content, offering new opportunities for platform differentiation and viewer engagement.]]></description>
      <content:encoded><![CDATA[Gracenote's updated Sports solution enables TV platforms to deliver visually rich, connected sports hub experiences that extend beyond live games. This enhancement supports the growing demand in streaming video for immersive, interactive sports content, offering new opportunities for platform differentiation and viewer engagement.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
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    <item>
      <title><![CDATA[Gracenote enhances On Sports solution]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/12/17/gracenote-enhances-on-sports-solution/]]></link>
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      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote, Nielsen's content data unit, has upgraded its On Sports solution to cover over 160 sports leagues and competitions worldwide, enabling TV providers to enhance viewer engagement beyond live broadcasts. This advancement is significant for streaming and broadcast providers aiming to deepen sports content interactivity and retention.]]></description>
      <content:encoded><![CDATA[Gracenote, Nielsen's content data unit, has upgraded its On Sports solution to cover over 160 sports leagues and competitions worldwide, enabling TV providers to enhance viewer engagement beyond live broadcasts. This advancement is significant for streaming and broadcast providers aiming to deepen sports content interactivity and retention.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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    <item>
      <title><![CDATA[Gracenote Data Hub Update: FAST Ecosystem Continues Strong Growth]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/fastchannels-tv_data-svod-programming-shrinks-in-q4-sports-activity-7406694772800901120-Va4r?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGG_wq0BB_-DPKoE-e-iJTD9GSkwOpIl8C8]]></link>
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      <pubDate>Tue, 16 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The latest Gracenote Data Hub update reveals an 8.9% increase in FAST channels, with Canada experiencing the highest growth. This trend highlights evolving audience preferences in programming genres, emphasizing the dominance of sports and the ascendance of action, horror, and nature content for industry professionals.]]></description>
      <content:encoded><![CDATA[The latest Gracenote Data Hub update reveals an 8.9% increase in FAST channels, with Canada experiencing the highest growth. This trend highlights evolving audience preferences in programming genres, emphasizing the dominance of sports and the ascendance of action, horror, and nature content for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[FAST Channels TV]]></dc:creator>
      <author><![CDATA[FAST Channels TV]]></author>
      
    </item>

    <item>
      <title><![CDATA[Programmatic Advertising Just Hit a New Era — AI Is the Engine Behind It]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/fareed-ahammed_programmatic-advertising-just-hit-a-new-activity-7403426916235722752-cM1e?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBmGbEB66Cuwu74J45cfYc9B_ySAEISh60]]></link>
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      <pubDate>Sun, 07 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote has launched an AI-driven CTV ad platform that enhances ad precision and engagement, indicating a growing trend of AI in advertising. This advancement promises significant improvements in ad effectiveness and cost efficiency for professionals in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Gracenote has launched an AI-driven CTV ad platform that enhances ad precision and engagement, indicating a growing trend of AI in advertising. This advancement promises significant improvements in ad effectiveness and cost efficiency for professionals in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Ahammed Fareed]]></dc:creator>
      <author><![CDATA[Ahammed Fareed]]></author>
      
    </item>

    <item>
      <title><![CDATA[ Gracenote Launches New CTV Ad Platform ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/gracenote-launches-new-ctv-ad-platform]]></link>
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      <pubDate>Fri, 05 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote Content Connect empowers streaming video professionals to synchronize advertising campaigns and programming with detailed content metadata, enhancing targeting accuracy and viewer engagement. This advancement supports more effective ad placement strategies amid the growing complexity of streaming content ecosystems.]]></description>
      <content:encoded><![CDATA[Gracenote Content Connect empowers streaming video professionals to synchronize advertising campaigns and programming with detailed content metadata, enhancing targeting accuracy and viewer engagement. This advancement supports more effective ad placement strategies amid the growing complexity of streaming content ecosystems.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
      
    </item>

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      <title><![CDATA[{"a":[{"_":"Gracenote launches contextual CTV ad platform for buyers ","$":{"href":"/advertising/gracnote-launches-contextual-ctv-ad-platform-buyers","hreflang":"en"}}]}]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/gracnote-launches-contextual-ctv-ad-platform-buyers]]></link>
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      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote's new Content Connect platform streamlines and flexibilizes metadata access for advertising buyers, expanding the vendor's reach to a broader customer base. This development enhances targeted ad strategies and data-driven decision-making in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Gracenote's new Content Connect platform streamlines and flexibilizes metadata access for advertising buyers, expanding the vendor's reach to a broader customer base. This development enhances targeted ad strategies and data-driven decision-making in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Fierce Video]]></dc:creator>
      <author><![CDATA[Fierce Video]]></author>
      
    </item>

    <item>
      <title><![CDATA[Gracenote launches new CTV ad platform making program-level targeting a reality]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2025/gracenote-launches-new-ctv-ad-platform-making-program-level-targeting-a-reality/]]></link>
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      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Nielsen’s Gracenote has launched Content Connect, a platform enabling precise program-level targeting and transparent reporting for CTV ad campaigns. This advancement allows media buyers and agencies to optimize CTV ad performance leveraging standardized metadata across platforms, marking a significant step forward in addressable CTV advertising.]]></description>
      <content:encoded><![CDATA[Nielsen’s Gracenote has launched Content Connect, a platform enabling precise program-level targeting and transparent reporting for CTV ad campaigns. This advancement allows media buyers and agencies to optimize CTV ad performance leveraging standardized metadata across platforms, marking a significant step forward in addressable CTV advertising.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
      
    </item>

    <item>
      <title><![CDATA[Gracenote launches new CTV ad platform]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/12/04/275390/]]></link>
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      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Nielsen’s Gracenote introduces Content Connect, a platform providing standardized programme-level metadata to improve CTV ad planning, targeting, and reporting. This advancement enables agencies and ad tech platforms to execute more precise and efficient advertising campaigns in the connected TV ecosystem.]]></description>
      <content:encoded><![CDATA[Nielsen’s Gracenote introduces Content Connect, a platform providing standardized programme-level metadata to improve CTV ad planning, targeting, and reporting. This advancement enables agencies and ad tech platforms to execute more precise and efficient advertising campaigns in the connected TV ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
    </item>

    <item>
      <title><![CDATA[Gracenote Data Hub Q4 Report: Insights on Streaming Trends]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/roxy-galuba-839542174_gracenote-datahub-fast-activity-7399437292538327042-ea_s?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEh9w0B4gEppFEkiumg379Pjre-grLOk14]]></link>
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      <pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The latest Gracenote Data Hub Q4 report shows SVOD growth slowing to just over 2%, while FAST channels expanded by nearly 9%. This shift indicates evolving audience preferences, highlighting the need for content strategists to adapt to the increasing demand for live and diverse offerings.]]></description>
      <content:encoded><![CDATA[The latest Gracenote Data Hub Q4 report shows SVOD growth slowing to just over 2%, while FAST channels expanded by nearly 9%. This shift indicates evolving audience preferences, highlighting the need for content strategists to adapt to the increasing demand for live and diverse offerings.]]></content:encoded>
      <dc:creator><![CDATA[Roxy Galuba]]></dc:creator>
      <author><![CDATA[Roxy Galuba]]></author>
      
    </item>

    <item>
      <title><![CDATA[Growth in Global SVOD Catalogues Slowed Sharply in Q4 2025]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/fairmilewest_svod-catalogue-growth-slows-activity-7399094277600931841-CesV?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGErxT0Bjche5MoG05K8t81v1NJHhYUK9RA]]></link>
      <guid isPermaLink="false">47101378-3b94-4caa-931f-5870a376558a</guid>
      <pubDate>Tue, 25 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The latest Gracenote Data Hub update reveals a significant slowdown in global SVOD catalogue growth in Q4 2025, contrasted by strong gains in FAST channels and sports programming, indicating a potential shift in consumer viewing strategies and content investment priorities for industry professionals.]]></description>
      <content:encoded><![CDATA[The latest Gracenote Data Hub update reveals a significant slowdown in global SVOD catalogue growth in Q4 2025, contrasted by strong gains in FAST channels and sports programming, indicating a potential shift in consumer viewing strategies and content investment priorities for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Fairmile West Consulting]]></dc:creator>
      <author><![CDATA[Fairmile West Consulting]]></author>
      
    </item>

    <item>
      <title><![CDATA[Data: SVoD programming shrinks in Q4; Sports content rises]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/11/25/data-svod-programming-shrinks-in-q4-sports-content-rises/]]></link>
      <guid isPermaLink="false">74fefd14-f77a-49c5-8422-15a0fa6286bc</guid>
      <pubDate>Tue, 25 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote's Q4 2025 Data Hub update reveals a decline in total SVoD programming alongside increased sports content across both SVoD and FAST platforms, signaling shifting content trends for streaming providers. This data is critical for industry professionals assessing programming strategies and market dynamics in the evolving streaming video landscape.]]></description>
      <content:encoded><![CDATA[Gracenote's Q4 2025 Data Hub update reveals a decline in total SVoD programming alongside increased sports content across both SVoD and FAST platforms, signaling shifting content trends for streaming providers. This data is critical for industry professionals assessing programming strategies and market dynamics in the evolving streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
    </item>

    <item>
      <title><![CDATA[Inside the Stream: Fubo’s Growth, Netflix’s New MAVs Metric, Streamers’ Frustrations]]></title>
      <link><![CDATA[https://www.videonuze.com/article/inside-the-stream-fubo-s-growth-netflix-s-new-mavs-metric-streamers-frustrations]]></link>
      <guid isPermaLink="false">1d12b7a9-5ca8-45f4-89a4-bed5e40a080d</guid>
      <pubDate>Fri, 07 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Fubo has completed its acquisition deal with Disney and detailed four key benefit areas during its earnings call, signaling strategic growth in streaming. Meanwhile, Netflix introduced a new Monthly Active Viewers metric reporting 190 million globally, sparking debate on its value, and Gracenote data highlights rapid FAST channel growth alongside audience dissatisfaction concerns.]]></description>
      <content:encoded><![CDATA[Fubo has completed its acquisition deal with Disney and detailed four key benefit areas during its earnings call, signaling strategic growth in streaming. Meanwhile, Netflix introduced a new Monthly Active Viewers metric reporting 190 million globally, sparking debate on its value, and Gracenote data highlights rapid FAST channel growth alongside audience dissatisfaction concerns.]]></content:encoded>
      <dc:creator><![CDATA[VideoNuze]]></dc:creator>
      <author><![CDATA[VideoNuze]]></author>
      
    </item>

    <item>
      <title><![CDATA[Inside the Stream – Fubo’s Growth, Netflix’s New MAVs Metric, Streamers’ Frustrations]]></title>
      <link><![CDATA[https://nscreenmedia.com/inside-the-stream-fubos-growth-netflixs-new-mavs-metric-streamers-frustrations/]]></link>
      <guid isPermaLink="false">6bf9cb45-8cfa-4a01-b3a9-c99eb6fa09ea</guid>
      <pubDate>Fri, 07 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Fubo disclosed its Q3 financial results alongside strategic plans to integrate with Disney, signaling growth momentum in the streaming space. Meanwhile, Netflix introduced a new advertising metric called Monthly Active Viewers (MAVs) to better measure ad engagement, and Gracenote's latest data underscores the robust value of streaming services for industry stakeholders.]]></description>
      <content:encoded><![CDATA[Fubo disclosed its Q3 financial results alongside strategic plans to integrate with Disney, signaling growth momentum in the streaming space. Meanwhile, Netflix introduced a new advertising metric called Monthly Active Viewers (MAVs) to better measure ad engagement, and Gracenote's latest data underscores the robust value of streaming services for industry stakeholders.]]></content:encoded>
      <dc:creator><![CDATA[nScreenMedia]]></dc:creator>
      <author><![CDATA[nScreenMedia]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cynopsis 11/06/25: Premiere Date Set for “The Last Thing He Told Me”]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-11-06-25-premiere-date-set-for-the-last-thing-he-told-me/]]></link>
      <guid isPermaLink="false">b43c117c-2fcf-4626-9f2f-88846870e60d</guid>
      <pubDate>Thu, 06 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote emphasizes the critical need for video platforms to enhance user experiences that help viewers easily find content, warning that failure to do so poses significant business risks. Meanwhile, Cynopsis announces the premiere date for the highly anticipated series 'The Last Thing He Told Me,' marking a key event in streaming video programming.]]></description>
      <content:encoded><![CDATA[Gracenote emphasizes the critical need for video platforms to enhance user experiences that help viewers easily find content, warning that failure to do so poses significant business risks. Meanwhile, Cynopsis announces the premiere date for the highly anticipated series 'The Last Thing He Told Me,' marking a key event in streaming video programming.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      
    </item>

    <item>
      <title><![CDATA[Too much of a good thing? Streaming audiences are still struggling to find what they want to watch]]></title>
      <link><![CDATA[https://www.tvbeurope.com/media-consumption/too-much-of-a-good-thing-streaming-audiences-are-still-struggling-to-find-what-they-want-to-watch]]></link>
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      <pubDate>Thu, 06 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Gracenote's 2025 State of Play report reveals that streaming viewers spend an average of 14 minutes searching for something to watch, highlighting ongoing challenges in content discoverability. This underscores the critical need for better recommendation technologies and user experience improvements in the streaming industry.]]></description>
      <content:encoded><![CDATA[Gracenote's 2025 State of Play report reveals that streaming viewers spend an average of 14 minutes searching for something to watch, highlighting ongoing challenges in content discoverability. This underscores the critical need for better recommendation technologies and user experience improvements in the streaming industry.]]></content:encoded>
      <dc:creator><![CDATA[TV[BE]urope]]></dc:creator>
      <author><![CDATA[TV[BE]urope]]></author>
      
    </item>

    <item>
      <title><![CDATA[nScreenNoise – Streaming TV love fest under threat]]></title>
      <link><![CDATA[https://nscreenmedia.com/nscreennoise-streaming-tv-love-fest-under-threat/]]></link>
      <guid isPermaLink="false">8277c46b-9cd2-4704-bcbf-bcded74b2680</guid>
      <pubDate>Thu, 06 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[New data from Gracenote reveals that consumers are cutting other expenses to maintain streaming TV subscriptions, yet escalating experience issues risk undermining service stability. This trend is critical for streaming providers aiming to sustain subscriber loyalty and address quality challenges.]]></description>
      <content:encoded><![CDATA[New data from Gracenote reveals that consumers are cutting other expenses to maintain streaming TV subscriptions, yet escalating experience issues risk undermining service stability. This trend is critical for streaming providers aiming to sustain subscriber loyalty and address quality challenges.]]></content:encoded>
      <dc:creator><![CDATA[nScreenMedia]]></dc:creator>
      <author><![CDATA[nScreenMedia]]></author>
      
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