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    <title><![CDATA[StreamingMeme — Google Ad Manager coverage]]></title>
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    <description><![CDATA[Articles mentioning Google Ad Manager.]]></description>
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      <title><![CDATA[StreamingMeme — Google Ad Manager coverage]]></title>
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    <item>
      <title><![CDATA[Judge Brinkema rules Google must open AdX to rival ad servers]]></title>
      <link><![CDATA[https://digiday.com/media-buying/can-adland-realistically-reduce-its-reliance-on-googles-vertically-integrated-ad-stack/]]></link>
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      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Justice Leonie Brinkema has issued a ruling requiring Google to make its ad stack more interoperable and transparent, including opening AdX to rival ad servers and integrating with Prebid. The decision mandates significant architectural changes to Google Ad Manager but stops short of forcing a divestiture of the company's ad tech assets.]]></description>
      <content:encoded><![CDATA[Justice Leonie Brinkema has issued a ruling requiring Google to make its ad stack more interoperable and transparent, including opening AdX to rival ad servers and integrating with Prebid. The decision mandates significant architectural changes to Google Ad Manager but stops short of forcing a divestiture of the company's ad tech assets.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[Judge Brinkema imposes six-year conduct decree on Google Ad Manager]]></title>
      <link><![CDATA[https://ppc.land/publisher-ad-server/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A federal court has imposed a six-year conduct decree on Google, requiring the company to ensure interoperability between its ad exchange and rival publisher ad servers. Additionally, Google must transition its billing and impression counting to a begin-to-render basis by February 2027 to improve transparency and competition.]]></description>
      <content:encoded><![CDATA[A federal court has imposed a six-year conduct decree on Google, requiring the company to ensure interoperability between its ad exchange and rival publisher ad servers. Additionally, Google must transition its billing and impression counting to a begin-to-render basis by February 2027 to improve transparency and competition.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Imagine Communications launches OSI-X for unified linear and digital ad management]]></title>
      <link><![CDATA[https://imaginecommunications.com/monetize-tv/products/traffic/osi/]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Imagine Communications has launched OSI-X, a traffic and billing system designed to unify linear and digital ad management for North American broadcasters. The platform features two-way integration with Google Ad Manager and supports TIP-compliant spot placement to automate workflows across fragmented viewing environments.]]></description>
      <content:encoded><![CDATA[Imagine Communications has launched OSI-X, a traffic and billing system designed to unify linear and digital ad management for North American broadcasters. The platform features two-way integration with Google Ad Manager and supports TIP-compliant spot placement to automate workflows across fragmented viewing environments.]]></content:encoded>
      <dc:creator><![CDATA[Imagine Communications]]></dc:creator>
      <author><![CDATA[Imagine Communications]]></author>
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    <item>
      <title><![CDATA[Dolby introduces OptiView platform for live sports personalization and monetization]]></title>
      <link><![CDATA[https://optiview.dolby.com/resources/blog/sports/ibc-2026-bringing-revenue-and-fan-engagement-together-for-live-sports/]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Dolby Laboratories has introduced OptiView, a modular platform designed for live sports streaming that integrates low-latency delivery, personalized ad insertion via Google Ad Manager, and viewer engagement analytics. The platform supports Dolby Vision and Dolby Atmos playback across devices and is scheduled for demonstration at IBC 2026.]]></description>
      <content:encoded><![CDATA[Dolby Laboratories has introduced OptiView, a modular platform designed for live sports streaming that integrates low-latency delivery, personalized ad insertion via Google Ad Manager, and viewer engagement analytics. The platform supports Dolby Vision and Dolby Atmos playback across devices and is scheduled for demonstration at IBC 2026.]]></content:encoded>
      <dc:creator><![CDATA[Dolby Laboratories]]></dc:creator>
      <author><![CDATA[Dolby Laboratories]]></author>
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    <item>
      <title><![CDATA[US Court rejects DOJ proposal to break up Google ad business]]></title>
      <link><![CDATA[https://siliconangle.com/2026/09/02/court-declines-to-break-up-googles-advertising-business-in-landmark-ruling/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[A U.S. federal court has rejected the Justice Department's request to force Google to divest its display advertising business, including AdX. While the court confirmed Google maintained an illegal monopoly, it opted for behavioral remedies rather than a structural breakup of the Google Ad Manager platform.]]></description>
      <content:encoded><![CDATA[A U.S. federal court has rejected the Justice Department's request to force Google to divest its display advertising business, including AdX. While the court confirmed Google maintained an illegal monopoly, it opted for behavioral remedies rather than a structural breakup of the Google Ad Manager platform.]]></content:encoded>
      <dc:creator><![CDATA[SiliconANGLE]]></dc:creator>
      <author><![CDATA[SiliconANGLE]]></author>
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    <item>
      <title><![CDATA[Judge Brinkema rejects DOJ proposal to break up Google Ad Manager]]></title>
      <link><![CDATA[https://www.adexchanger.com/antitrust/google-wont-have-to-break-up-its-ad-tech-business-judge-brinkema-rules/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[US District Judge Leonie Brinkema has ruled that Google will not be forced to divest its AdX exchange or DFP ad server following an antitrust monopoly finding. Instead, the court will mandate behavioral remedies, including the sharing of real-time bid data and changes to pricing rules within Google Ad Manager.]]></description>
      <content:encoded><![CDATA[US District Judge Leonie Brinkema has ruled that Google will not be forced to divest its AdX exchange or DFP ad server following an antitrust monopoly finding. Instead, the court will mandate behavioral remedies, including the sharing of real-time bid data and changes to pricing rules within Google Ad Manager.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Fluency reports 71% of ad operations teams face manual workflow risks]]></title>
      <link><![CDATA[https://ppc.land/trafficker/]]></link>
      <guid isPermaLink="false">11f3701a-3ca3-43a1-9783-0bc4be95c97b</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article provides a comprehensive overview of the ad trafficking role, detailing the technical workflows within Google Campaign Manager 360 and Google Ad Manager. It examines the shift toward automation in ad operations, the persistence of manual processes, and the industry standards for managing campaign delivery and discrepancy reconciliation.]]></description>
      <content:encoded><![CDATA[This article provides a comprehensive overview of the ad trafficking role, detailing the technical workflows within Google Campaign Manager 360 and Google Ad Manager. It examines the shift toward automation in ad operations, the persistence of manual processes, and the industry standards for managing campaign delivery and discrepancy reconciliation.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Covatic launches Smart Campaigns for live publisher-controlled ad optimization]]></title>
      <link><![CDATA[https://podnews.net/press-release/covatic-smart-campaigns]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Covatic has launched Smart Campaigns, an AI-driven engine designed to allow publishers to optimize live ad targeting in real-time based on attribution data. The tool integrates with major ad servers including Google Ad Manager and FreeWheel to provide actionable audience segment recommendations for manual review by operations teams.]]></description>
      <content:encoded><![CDATA[Covatic has launched Smart Campaigns, an AI-driven engine designed to allow publishers to optimize live ad targeting in real-time based on attribution data. The tool integrates with major ad servers including Google Ad Manager and FreeWheel to provide actionable audience segment recommendations for manual review by operations teams.]]></content:encoded>
      <dc:creator><![CDATA[Podnews]]></dc:creator>
      <author><![CDATA[Podnews]]></author>
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    <item>
      <title><![CDATA[Amazon DSP adds publisher-hosted creative support for Google Ad Manager deals]]></title>
      <link><![CDATA[https://ppc.land/amazon-dsp-gains-publisher-hosted-creatives-for-gam-deals-in-33-markets/]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Amazon DSP has introduced support for publisher-hosted creatives for programmatic guaranteed deals within Google Ad Manager across 33 markets. This technical update removes a significant hurdle for advertisers seeking to access premium broadcaster and news inventory that requires local ad server control for compliance and delivery purposes.]]></description>
      <content:encoded><![CDATA[Amazon DSP has introduced support for publisher-hosted creatives for programmatic guaranteed deals within Google Ad Manager across 33 markets. This technical update removes a significant hurdle for advertisers seeking to access premium broadcaster and news inventory that requires local ad server control for compliance and delivery purposes.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Imagine and Google executives discuss unified linear and CTV advertising models]]></title>
      <link><![CDATA[https://imaginecommunications.com/insights-and-resources/broadcast-ctv-convergence/]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Executives from Imagine Communications, LG Ad Solutions, and Google Ad Manager participated in a panel at the StreamTV Show to discuss the challenges of unifying broadcast and CTV advertising. The discussion focused on the necessity of standardized audience measurement, the shift toward selling audiences rather than specific ad spots, and the impact of fragmented pricing on the economics of content creation.]]></description>
      <content:encoded><![CDATA[Executives from Imagine Communications, LG Ad Solutions, and Google Ad Manager participated in a panel at the StreamTV Show to discuss the challenges of unifying broadcast and CTV advertising. The discussion focused on the necessity of standardized audience measurement, the shift toward selling audiences rather than specific ad spots, and the impact of fragmented pricing on the economics of content creation.]]></content:encoded>
      <dc:creator><![CDATA[Imagine Communications]]></dc:creator>
      <author><![CDATA[Imagine Communications]]></author>
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    <item>
      <title><![CDATA[Deliveroo Media launches programmatic ads on Order Tracker via Google Ad Manager]]></title>
      <link><![CDATA[https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/]]></link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Deliveroo Media has integrated Google Ad Manager to enable programmatic buying for its Order Tracker page inventory in the UK, France, Italy, and the UAE. This move allows advertisers to reach consumers through Display & Video 360, The Trade Desk, and Amazon DSP, marking a strategic shift toward automated ad inventory management for the platform.]]></description>
      <content:encoded><![CDATA[Deliveroo Media has integrated Google Ad Manager to enable programmatic buying for its Order Tracker page inventory in the UK, France, Italy, and the UAE. This move allows advertisers to reach consumers through Display & Video 360, The Trade Desk, and Amazon DSP, marking a strategic shift toward automated ad inventory management for the platform.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Optimon launches agentic AI tool for programmatic ad operations analysis]]></title>
      <link><![CDATA[https://optimon.io/blog/meet-optimon-ai]]></link>
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      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Optimon has released Optimon AI, an agentic tool designed to automate diagnostic analysis for programmatic advertising operations. The platform integrates with 26 data sources, including Google Ad Manager and Prebid, to provide automated reporting, floor price suggestions, and performance alerts.]]></description>
      <content:encoded><![CDATA[Optimon has released Optimon AI, an agentic tool designed to automate diagnostic analysis for programmatic advertising operations. The platform integrates with 26 data sources, including Google Ad Manager and Prebid, to provide automated reporting, floor price suggestions, and performance alerts.]]></content:encoded>
      <dc:creator><![CDATA[Optimon]]></dc:creator>
      <author><![CDATA[Optimon]]></author>
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    </item>

    <item>
      <title><![CDATA[Google launches Buyer Direct beta to streamline agency booking within GAM]]></title>
      <link><![CDATA[https://www.adexchanger.com/data-driven-thinking/googles-buyer-direct-could-beat-agentic-ad-tech-at-its-own-game]]></link>
      <guid isPermaLink="false">8cba2ae3-6565-4561-b80d-ac942c67d827</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Google is beta testing 'Buyer Direct' within Google Ad Manager, a feature that allows agencies to book direct deals while bypassing traditional DSP/SSP fees. This development directly targets emerging agentic AI platforms by leveraging Google's established publisher footprint to streamline inventory sales.]]></description>
      <content:encoded><![CDATA[Google is beta testing 'Buyer Direct' within Google Ad Manager, a feature that allows agencies to book direct deals while bypassing traditional DSP/SSP fees. This development directly targets emerging agentic AI platforms by leveraging Google's established publisher footprint to streamline inventory sales.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Deliveroo opens Order Tracker page to programmatic ads via Google Ad Manager]]></title>
      <link><![CDATA[https://www.decisionmarketing.co.uk/news/deliveroo-opens-order-tracker-to-programmatic-ads]]></link>
      <guid isPermaLink="false">ce3f7a1e-e0fa-4405-a380-e5053238fc45</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Deliveroo Media has integrated its 'Order Tracker' page into Google Ad Manager to support programmatic advertising in the UK, France, Italy, and the UAE. The new features enable advertisers to utilize first-party audience segments and real-time cuisine-based contextual targeting for post-checkout ad placements.]]></description>
      <content:encoded><![CDATA[Deliveroo Media has integrated its 'Order Tracker' page into Google Ad Manager to support programmatic advertising in the UK, France, Italy, and the UAE. The new features enable advertisers to utilize first-party audience segments and real-time cuisine-based contextual targeting for post-checkout ad placements.]]></content:encoded>
      <dc:creator><![CDATA[Decision Marketing]]></dc:creator>
      <author><![CDATA[Decision Marketing]]></author>
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    </item>

    <item>
      <title><![CDATA[Google launches Buyer Direct to simplify programmatic connected TV transactions]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=8aPuY-Ry188]]></link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Google has introduced a new ad-buying tool called Buyer Direct, designed to allow advertisers to purchase CTV inventory directly via Google Ad Manager. The move is part of a broader industry effort toward supply path optimization, aiming to reduce the complexity and fragmentation of the current programmatic ad supply chain.]]></description>
      <content:encoded><![CDATA[Google has introduced a new ad-buying tool called Buyer Direct, designed to allow advertisers to purchase CTV inventory directly via Google Ad Manager. The move is part of a broader industry effort toward supply path optimization, aiming to reduce the complexity and fragmentation of the current programmatic ad supply chain.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Google launches Buyer Direct to shorten programmatic supply paths for CTV]]></title>
      <link><![CDATA[https://www.beet.tv/2026/07/google-wants-to-untangle-programmatics-spaghetti-bowl-paul-gubbins-says.html]]></link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Google has launched Buyer Direct and updated curation tools for Google Ad Manager to simplify programmatic supply paths for connected TV inventory. These solutions allow agencies to purchase inventory directly from publishers, aimed at reducing the complexity of the current programmatic ad ecosystem for CTV advertising.]]></description>
      <content:encoded><![CDATA[Google has launched Buyer Direct and updated curation tools for Google Ad Manager to simplify programmatic supply paths for connected TV inventory. These solutions allow agencies to purchase inventory directly from publishers, aimed at reducing the complexity of the current programmatic ad ecosystem for CTV advertising.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Disney launches AI ad tool beta as OpenAI expands UK access]]></title>
      <link><![CDATA[https://www.growthradars.com/p/make-ad-networks-compete]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This newsletter digest outlines the technical setup of header bidding using Prebid.js and Google Ad Manager, designed to help publishers maximize ad inventory yield. It also covers Disney's upcoming July beta for an AI-powered self-service TV ad tool and Microsoft's latest advertising updates from Activate 2026.]]></description>
      <content:encoded><![CDATA[This newsletter digest outlines the technical setup of header bidding using Prebid.js and Google Ad Manager, designed to help publishers maximize ad inventory yield. It also covers Disney's upcoming July beta for an AI-powered self-service TV ad tool and Microsoft's latest advertising updates from Activate 2026.]]></content:encoded>
      <dc:creator><![CDATA[GrowthRadas]]></dc:creator>
      <author><![CDATA[GrowthRadas]]></author>
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    <item>
      <title><![CDATA[Google Ad Manager debuts Gemini-powered chatbot to automate ad ops troubleshooting]]></title>
      <link><![CDATA[https://www.adexchanger.com/publishers/gam-launches-a-chatbot-for-troubleshooting-ad-campaigns/]]></link>
      <guid isPermaLink="false">0e469a8c-3cfb-44ab-b1c0-3bfd7163f85c</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Google Ad Manager is beta testing "Ask Ad Manager," a generative AI chatbot powered by Gemini designed to streamline ad operations and yield troubleshooting for publishers. The tool analyzes underperforming line items, compares bidder performance against industry benchmarks, and guides users through UI navigation to resolve issues. Currently in a free beta phase across web, mobile, and CTV publishers, Google plans a broader rollout later this year.]]></description>
      <content:encoded><![CDATA[Google Ad Manager is beta testing "Ask Ad Manager," a generative AI chatbot powered by Gemini designed to streamline ad operations and yield troubleshooting for publishers. The tool analyzes underperforming line items, compares bidder performance against industry benchmarks, and guides users through UI navigation to resolve issues. Currently in a free beta phase across web, mobile, and CTV publishers, Google plans a broader rollout later this year.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Transmit joins Google Ad Manager program to scale in-stream ad inventory]]></title>
      <link><![CDATA[https://martechseries.com/video/transmit-selected-for-google-ad-manager-technology-partner-program/]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Transmit has been chosen for the Google Ad Manager Technology Partner Program, enabling streaming publishers to programmatically scale dynamic in-moment ad formats. By connecting Transmit's server-side ad insertion (SSAI) technology with Google Ad Manager, clients can monetize live and VOD streams with picture-in-picture and L-Bar ad experiences.]]></description>
      <content:encoded><![CDATA[Transmit has been chosen for the Google Ad Manager Technology Partner Program, enabling streaming publishers to programmatically scale dynamic in-moment ad formats. By connecting Transmit's server-side ad insertion (SSAI) technology with Google Ad Manager, clients can monetize live and VOD streams with picture-in-picture and L-Bar ad experiences.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Series]]></dc:creator>
      <author><![CDATA[MarTech Series]]></author>
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    </item>

    <item>
      <title><![CDATA[Xapads Media Seeks Ad Operations Lead for GAM 360 Monetization Growth]]></title>
      <link><![CDATA[https://www.mediabistro.com/jobs/3539615096-xapads-media-is-hiring-google-ad-manager-360-in-new-york]]></link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Xapads Media is hiring a Senior Manager, Ad Operations, based in New York, to lead programmatic monetization primarily using Google Ad Manager 360 (GAM 360). The role focuses on optimizing ad delivery and yield across app, web, and CTV environments, managing demand partners, and troubleshooting technical ad integration issues. Key responsibilities include managing SSAI/CSAI workflows and VAST protocols within CTV monetization setups.]]></description>
      <content:encoded><![CDATA[Xapads Media is hiring a Senior Manager, Ad Operations, based in New York, to lead programmatic monetization primarily using Google Ad Manager 360 (GAM 360). The role focuses on optimizing ad delivery and yield across app, web, and CTV environments, managing demand partners, and troubleshooting technical ad integration issues. Key responsibilities include managing SSAI/CSAI workflows and VAST protocols within CTV monetization setups.]]></content:encoded>
      <dc:creator><![CDATA[Mediabistro]]></dc:creator>
      <author><![CDATA[Mediabistro]]></author>
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    </item>

    <item>
      <title><![CDATA[Why live streaming is the borderless $4 billion global opportunity publishers can't ignore]]></title>
      <link><![CDATA[https://digiday.com/sponsored/why-live-streaming-is-a-borderless-4-billion-global-opportunity/]]></link>
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      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Live streaming is expected to generate an additional $4 billion in programmatic CTV ad spend globally by 2028, according to estimates from BCG and Google. The article, sponsored by Google Ad Manager, highlights the technical challenges of delivering ads to massive, simultaneous global audiences for live events, advocating for a globally distributed or edge-based ad serving architecture to minimize latency and ensure seamless ad delivery.]]></description>
      <content:encoded><![CDATA[Live streaming is expected to generate an additional $4 billion in programmatic CTV ad spend globally by 2028, according to estimates from BCG and Google. The article, sponsored by Google Ad Manager, highlights the technical challenges of delivering ads to massive, simultaneous global audiences for live events, advocating for a globally distributed or edge-based ad serving architecture to minimize latency and ensure seamless ad delivery.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS]]></title>
      <link><![CDATA[https://aws.amazon.com/blogs/media/how-sony-pictures-networks-india-delivered-personalized-ad-insertion-at-scale-on-aws/]]></link>
      <guid isPermaLink="false">ee3fbf2e-593d-46bd-86ef-a5222bd41178</guid>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Sony Pictures Networks India describes how Sony LIV used an AWS-based SSAI architecture to deliver personalized ads during Asia Cup Cricket 2025, reaching a reported peak of 10+ million concurrent viewers and serving billions of ads across 19 matches. The workflow used AWS Elemental MediaLive/MediaPackage for live ABR HLS and AWS Elemental MediaTailor integrated with Google Ad Manager (VAST) for per-session manifest ad insertion and tracking, delivered via a multi-CDN setup including Amazon CloudFront and Akamai. The case study highlights MediaTailor features such as ad-decision pre-fetch and PING-based asynchronous beaconing to manage ad-server throughput, improve fill, and maintain impression reporting at scale.]]></description>
      <content:encoded><![CDATA[Sony Pictures Networks India describes how Sony LIV used an AWS-based SSAI architecture to deliver personalized ads during Asia Cup Cricket 2025, reaching a reported peak of 10+ million concurrent viewers and serving billions of ads across 19 matches. The workflow used AWS Elemental MediaLive/MediaPackage for live ABR HLS and AWS Elemental MediaTailor integrated with Google Ad Manager (VAST) for per-session manifest ad insertion and tracking, delivered via a multi-CDN setup including Amazon CloudFront and Akamai. The case study highlights MediaTailor features such as ad-decision pre-fetch and PING-based asynchronous beaconing to manage ad-server throughput, improve fill, and maintain impression reporting at scale.]]></content:encoded>
      <dc:creator><![CDATA[AWS for Media & Entertainment Blog]]></dc:creator>
      <author><![CDATA[AWS for Media & Entertainment Blog]]></author>
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    </item>

    <item>
      <title><![CDATA[SGAI in Practice: Lessons from Dolby OptiView Deployments]]></title>
      <link><![CDATA[https://optiview.dolby.com/resources/blog/advertising/sgai-in-practice-lessons-from-dolby-optiview-deployments/]]></link>
      <guid isPermaLink="false">9aaa150d-055c-48bb-a854-ac246ad84556</guid>
      <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article examines Dolby OptiView’s Server-Guided Ad Insertion (SGAI) architecture, explaining how it blends client-side and server-side ad insertion to improve personalization, latency, playback quality, measurement, and CDN scalability for live and sports streaming. It details the system’s technical design, Google Ad Manager and VAST integrations, support for advanced ad formats, and use of client-side QoE and viewability data. Case-study results from a tier-one sports deployment are cited, including higher eCPMs, better fill and programmatic match rates, and reduced server-side infrastructure burden versus traditional SSAI.]]></description>
      <content:encoded><![CDATA[The article examines Dolby OptiView’s Server-Guided Ad Insertion (SGAI) architecture, explaining how it blends client-side and server-side ad insertion to improve personalization, latency, playback quality, measurement, and CDN scalability for live and sports streaming. It details the system’s technical design, Google Ad Manager and VAST integrations, support for advanced ad formats, and use of client-side QoE and viewability data. Case-study results from a tier-one sports deployment are cited, including higher eCPMs, better fill and programmatic match rates, and reduced server-side infrastructure burden versus traditional SSAI.]]></content:encoded>
      <dc:creator><![CDATA[THEO Technologies]]></dc:creator>
      <author><![CDATA[THEO Technologies]]></author>
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    </item>

    <item>
      <title><![CDATA[Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem]]></title>
      <link><![CDATA[https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/]]></link>
      <guid isPermaLink="false">a2b33888-7c29-4ffa-ab39-5b6eaf69b16a</guid>
      <pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Microsoft Advertising will stop providing free caching for Prebid-served video creatives after April 30, meaning many Prebid-to-Google Ad Manager (GAM) video impressions risk VAST errors and failed playback unless publishers or vendors implement alternative caching or local-cache workarounds. The change forces publishers to either pay SSPs/exchanges for caching, adopt the Prebid Local Cache (a BLOB-based local caching workaround), or reconfigure creatives — actions that may reduce AdX revenue and impose significant technical and operational lift.]]></description>
      <content:encoded><![CDATA[Microsoft Advertising will stop providing free caching for Prebid-served video creatives after April 30, meaning many Prebid-to-Google Ad Manager (GAM) video impressions risk VAST errors and failed playback unless publishers or vendors implement alternative caching or local-cache workarounds. The change forces publishers to either pay SSPs/exchanges for caching, adopt the Prebid Local Cache (a BLOB-based local caching workaround), or reconfigure creatives — actions that may reduce AdX revenue and impose significant technical and operational lift.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Certification Earned in Google Ad Manager Expertise]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/ismailsidiya_drive-advertising-revenue-with-google-ad-activity-7417581043899154432-5zXR?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGNYcr0BXG8UGlVclJlyYSgTgPHmgcFDRjk]]></link>
      <guid isPermaLink="false">fe8c4fbd-7e09-4b06-965d-e025c158c272</guid>
      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The author has successfully completed the Drive Advertising Revenue with Google Ad Manager certification, enhancing expertise in ad serving and digital monetization strategies. This achievement highlights the growing importance of advanced advertising knowledge in the competitive streaming video landscape.]]></description>
      <content:encoded><![CDATA[The author has successfully completed the Drive Advertising Revenue with Google Ad Manager certification, enhancing expertise in ad serving and digital monetization strategies. This achievement highlights the growing importance of advanced advertising knowledge in the competitive streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Ismail Mohamed Sidiya]]></dc:creator>
      <author><![CDATA[Ismail Mohamed Sidiya]]></author>
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    </item>

    <item>
      <title><![CDATA[Google Ad Manager Joins StreamTVShow as Diamond Sponsor]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/streamtv-show_streamtvshow-streamtvshow-diamondsponsor-activity-7417203970630258688-w3Xw?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBTN_MBKHdsR0Vya5VwwGFzleTVuR5VPkI]]></link>
      <guid isPermaLink="false">732a7222-b603-4392-90ef-8c1d93a27d86</guid>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Google Ad Manager has been announced as a Diamond Sponsor for the StreamTVShow in Denver, highlighting its essential role in supporting publishers and platforms in optimizing ad performance as the streaming landscape evolves.]]></description>
      <content:encoded><![CDATA[Google Ad Manager has been announced as a Diamond Sponsor for the StreamTVShow in Denver, highlighting its essential role in supporting publishers and platforms in optimizing ad performance as the streaming landscape evolves.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Show]]></dc:creator>
      <author><![CDATA[StreamTV Show]]></author>
      
    </item>

    <item>
      <title><![CDATA[Looking to Upgrade from AdSense to Google Ad Manager and AdX through an MCM Partnership?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/holuron_looking-to-upgrade-from-adsense-to-google-activity-7415402436309413888-KVF7?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGMKtIEBYqG6-1Lb6w1gnr0aX4JdrCucnrE]]></link>
      <guid isPermaLink="false">7a926ccf-6316-4c5e-bbd6-fb9761245fb7</guid>
      <pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Publishers looking to enhance their advertising strategies can transition from AdSense to Google Ad Manager and AdX through a Multi-Channel Management (MCM) partnership. This shift promises improved monetization opportunities and streamlined ad management for industry professionals.]]></description>
      <content:encoded><![CDATA[Publishers looking to enhance their advertising strategies can transition from AdSense to Google Ad Manager and AdX through a Multi-Channel Management (MCM) partnership. This shift promises improved monetization opportunities and streamlined ad management for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Holuron LLC]]></dc:creator>
      <author><![CDATA[Holuron LLC]]></author>
      
    </item>

    <item>
      <title><![CDATA[Entering 2026: The Programmatic Shifts Every Publisher Must Prepare For]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/ahmed-elghanam-hbdr_entering-2026-the-programmatic-shifts-every-activity-7407783432753295360-8w-n?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGCW3NEBPt9f18Vi-E5X6mZ7HOaLaJb9REM]]></link>
      <guid isPermaLink="false">da94260f-aef3-4ba9-976b-3cd62738e18b</guid>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[As programmatic advertising evolves in 2026, Google Ad Manager emphasizes AI-driven auction decisions, improving traffic quality, and ensuring greater transparency. Publishers must adapt to these changes to enhance inventory quality and maintain trust in a competitive landscape.]]></description>
      <content:encoded><![CDATA[As programmatic advertising evolves in 2026, Google Ad Manager emphasizes AI-driven auction decisions, improving traffic quality, and ensuring greater transparency. Publishers must adapt to these changes to enhance inventory quality and maintain trust in a competitive landscape.]]></content:encoded>
      <dc:creator><![CDATA[Ahmed Elghanam]]></dc:creator>
      <author><![CDATA[Ahmed Elghanam]]></author>
      
    </item>

    <item>
      <title><![CDATA[Boost Your Ad Revenue with Boostra Ads' Publisher Partnership]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/boostra-ads_h5games-html5games-chinesepublishers-activity-7403080209446547456-E9yA?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGFUjesBq0UnBEyly6j2uSwzAt6tw0JRY9Q]]></link>
      <guid isPermaLink="false">342a61c5-3ce0-4337-b02b-32023fa1e54d</guid>
      <pubDate>Sat, 06 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Boostra Ads is inviting new publishers to collaborate with Google Ad Manager and Google Ad Exchange, offering revenue share models ranging from 80/20 to 95/5. This initiative promises to significantly enhance ad revenue for web publishers with strong traffic through dedicated support and optimization strategies.]]></description>
      <content:encoded><![CDATA[Boostra Ads is inviting new publishers to collaborate with Google Ad Manager and Google Ad Exchange, offering revenue share models ranging from 80/20 to 95/5. This initiative promises to significantly enhance ad revenue for web publishers with strong traffic through dedicated support and optimization strategies.]]></content:encoded>
      <dc:creator><![CDATA[Boostra Ads]]></dc:creator>
      <author><![CDATA[Boostra Ads]]></author>
      
    </item>

    <item>
      <title><![CDATA[Your Success Starts With Quality, Not Quantity]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/shahzaman-bin-aziz-15b8162b5_asia-programmatic-advertising-activity-7400895261973250048-RYRP?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGGC6BEBcJBuBeXvQp4Y3_2slVTu3VqOB-4]]></link>
      <guid isPermaLink="false">4109c4b4-5e90-4577-8909-0d50496ba18a</guid>
      <pubDate>Sun, 30 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Publisher Declarations in Google Ad Manager provide Asian publishers with a compliant ad refresh solution, enhancing viewability and potentially increasing revenue by up to 38.66%. This feature emphasizes the importance of quality and user experience for long-term monetization success.]]></description>
      <content:encoded><![CDATA[Publisher Declarations in Google Ad Manager provide Asian publishers with a compliant ad refresh solution, enhancing viewability and potentially increasing revenue by up to 38.66%. This feature emphasizes the importance of quality and user experience for long-term monetization success.]]></content:encoded>
      <dc:creator><![CDATA[Shahzaman Bin Aziz]]></dc:creator>
      <author><![CDATA[Shahzaman Bin Aziz]]></author>
      
    </item>

    <item>
      <title><![CDATA[MSCG Engages with Google and Sports Agencies During Chicago Trek]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/michigan-sport-consulting-group_this-past-weekend-mscg-members-traveled-activity-7399461971043188736-5R9R?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGCALUQB6u9fRFP_m60mrDE0kuz-9IkBkK4]]></link>
      <guid isPermaLink="false">6d9b3dad-ad55-46c9-818e-ccd100bb8dde</guid>
      <pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[This past weekend, MSCG members engaged with key industry players in Chicago, visiting Google and sport marketing agency rEvolution, enhancing their collaboration stemming from the Google Ad Manager project. These interactions are poised to strengthen partnerships and insights essential for advancing in the streaming video sector.]]></description>
      <content:encoded><![CDATA[This past weekend, MSCG members engaged with key industry players in Chicago, visiting Google and sport marketing agency rEvolution, enhancing their collaboration stemming from the Google Ad Manager project. These interactions are poised to strengthen partnerships and insights essential for advancing in the streaming video sector.]]></content:encoded>
      <dc:creator><![CDATA[Michigan Sport Consulting Group]]></dc:creator>
      <author><![CDATA[Michigan Sport Consulting Group]]></author>
      
    </item>

    <item>
      <title><![CDATA[🚀 Hiring: Ad Tech / Google Ad Manager Software Developer]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/blocksol_hiring-adtech-googleadmanager-activity-7394376752833159168-ktoW?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGD2R38BcAd5AlYocG0YWsoASaLPQlmg_WI]]></link>
      <guid isPermaLink="false">d2990e42-62ea-4dc7-b170-d33d19cc53ac</guid>
      <pubDate>Wed, 12 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[A leading tech company is hiring a Full Stack Developer with over five years of experience, specializing in .NET and Google Ad Manager APIs. This remote position emphasizes the significance of strong integration skills in the fast-evolving ad tech landscape.]]></description>
      <content:encoded><![CDATA[A leading tech company is hiring a Full Stack Developer with over five years of experience, specializing in .NET and Google Ad Manager APIs. This remote position emphasizes the significance of strong integration skills in the fast-evolving ad tech landscape.]]></content:encoded>
      <dc:creator><![CDATA[BlockSol]]></dc:creator>
      <author><![CDATA[BlockSol]]></author>
      
    </item>

    <item>
      <title><![CDATA[Hiring: Ad Tech / Google Ad Manager Software Developer]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/blocksol_hiring-adtech-googleadmanager-activity-7394376752833159168-ktoW?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGE4tBwBlm7QocZ1jNE70iSMpBnvczBQ46M]]></link>
      <guid isPermaLink="false">37508480-7395-4864-a85a-385a56895274</guid>
      <pubDate>Wed, 12 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[A remote, monthly contract position is available for a Full Stack Software Developer with expert knowledge of Google Ad Manager API. This role is crucial for professionals in ad tech, emphasizing the demand for experienced developers in the integration of advertising systems.]]></description>
      <content:encoded><![CDATA[A remote, monthly contract position is available for a Full Stack Software Developer with expert knowledge of Google Ad Manager API. This role is crucial for professionals in ad tech, emphasizing the demand for experienced developers in the integration of advertising systems.]]></content:encoded>
      <dc:creator><![CDATA[BlockSol]]></dc:creator>
      <author><![CDATA[BlockSol]]></author>
      
    </item>

    <item>
      <title><![CDATA[Looking for Organic Publishers (Web & App)]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/riya-soni-740628265_adtech-adx-gam-activity-7389671368574820352-A7Uq?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGD2qg8BFq700yVMctG7elPCfYsEpXCtj0w]]></link>
      <guid isPermaLink="false">7a7a2b35-8bcc-4f9f-873a-d3ddb386a6f9</guid>
      <pubDate>Thu, 30 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The initiative invites organic website and app publishers to collaborate on MI approval and monetization via Google Ad Manager, emphasizing long-term partnerships that enhance revenue and ensure transparent reporting. This opportunity is crucial for professionals aiming to optimize advertising revenue streams.]]></description>
      <content:encoded><![CDATA[The initiative invites organic website and app publishers to collaborate on MI approval and monetization via Google Ad Manager, emphasizing long-term partnerships that enhance revenue and ensure transparent reporting. This opportunity is crucial for professionals aiming to optimize advertising revenue streams.]]></content:encoded>
      <dc:creator><![CDATA[Riya Soni]]></dc:creator>
      <author><![CDATA[Riya Soni]]></author>
      
    </item>

    <item>
      <title><![CDATA[Facing Viewability Issues in Google Ad Manager (GAM)?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/siva-sharma_weekend-adops-googleadmanager-activity-7385319749259399168-ictw?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAGceABsW2eOb8KF0A-iWoD-ZPEnDwpiWw]]></link>
      <guid isPermaLink="false">fed7afce-df7b-4239-85ce-4ebef64a4810</guid>
      <pubDate>Sat, 18 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[This article outlines essential strategies to address viewability challenges in Google Ad Manager, emphasizing the importance of ad placement, lazy loading, and proper tag implementation. By optimizing these factors, industry professionals can enhance ad visibility and drive higher revenue.]]></description>
      <content:encoded><![CDATA[This article outlines essential strategies to address viewability challenges in Google Ad Manager, emphasizing the importance of ad placement, lazy loading, and proper tag implementation. By optimizing these factors, industry professionals can enhance ad visibility and drive higher revenue.]]></content:encoded>
      <dc:creator><![CDATA[Siva Sharma]]></dc:creator>
      <author><![CDATA[Siva Sharma]]></author>
      
    </item>

    <item>
      <title><![CDATA[How to Enable GDPR & CCPA Compliance in Google Ad Manager]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/monetiscope_googleadmanager-gdprcompliance-ccpacompliance-activity-7379092801705345024-5E7J?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF7ngwoBW_NJL2r6MaxJQ_Vied1KpwCo_Gw]]></link>
      <guid isPermaLink="false">76c3059b-5a7d-43e3-ab69-0431716cd4e2</guid>
      <pubDate>Wed, 01 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[This guide provides step-by-step instructions for publishers and advertisers to ensure GDPR and CCPA compliance in Google Ad Manager, emphasizing the importance of user trust and adherence to privacy regulations for safeguarding ad revenue.]]></description>
      <content:encoded><![CDATA[This guide provides step-by-step instructions for publishers and advertisers to ensure GDPR and CCPA compliance in Google Ad Manager, emphasizing the importance of user trust and adherence to privacy regulations for safeguarding ad revenue.]]></content:encoded>
      <dc:creator><![CDATA[Monetiscope]]></dc:creator>
      <author><![CDATA[Monetiscope]]></author>
      
    </item>

    <item>
      <title><![CDATA[Certification Announcement in Drive Advertising Revenue with Google Ad Manager]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/nitesh-kumar-18a7a1245_googleadmanager-digitaladvertising-programmaticadvertising-activity-7379016269259468800-CJNg?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8s54sBEYOpmSJdZ2-jqE5rKIMK5m_llLg]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[The announcement of a new certification in Drive Advertising Revenue with Google Ad Manager signifies a professional enhancement in programmatic advertising skills, which is crucial for optimizing campaigns and identifying new revenue opportunities in the competitive streaming video market.]]></description>
      <content:encoded><![CDATA[The announcement of a new certification in Drive Advertising Revenue with Google Ad Manager signifies a professional enhancement in programmatic advertising skills, which is crucial for optimizing campaigns and identifying new revenue opportunities in the competitive streaming video market.]]></content:encoded>
      <dc:creator><![CDATA[Nitesh Kumar]]></dc:creator>
      <author><![CDATA[Nitesh Kumar]]></author>
      
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    <item>
      <title><![CDATA[¡Me alegra contaros que he obtenido un nuevo certificado: Aumenta los ingresos por anuncios con Google Ad Manager de Skillshop!]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/pablosebasti%C3%A1nrusso_google-ad-manager-de-skillshop-activity-7378785289521147906-PMM8?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9GkUEBqloXwrG5UvgBlgCeiWyzEPgFEdY]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[The newly obtained certification in Google Ad Manager emphasizes strategies to enhance advertising revenue. This development is significant for industry professionals aiming to optimize monetization in streaming video platforms.]]></description>
      <content:encoded><![CDATA[The newly obtained certification in Google Ad Manager emphasizes strategies to enhance advertising revenue. This development is significant for industry professionals aiming to optimize monetization in streaming video platforms.]]></content:encoded>
      <dc:creator><![CDATA[Pablo Sebastián Russo]]></dc:creator>
      <author><![CDATA[Pablo Sebastián Russo]]></author>
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    <item>
      <title><![CDATA[Achievement of Google Ad Manager Certification]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/tarun-sai-26103at_googleadmanager-digitaladvertising-programmaticadvertising-activity-7378756321644515328-lRPr?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF7rweMBBI1agT60AEKaaMZFb80-_SZR8rc]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[The successful completion of the Google Ad Manager Certification enhances understanding of programmatic advertising, enabling professionals to optimize campaigns and improve ad performance, thus maximizing revenue potential in the digital advertising landscape.]]></description>
      <content:encoded><![CDATA[The successful completion of the Google Ad Manager Certification enhances understanding of programmatic advertising, enabling professionals to optimize campaigns and improve ad performance, thus maximizing revenue potential in the digital advertising landscape.]]></content:encoded>
      <dc:creator><![CDATA[Tarun Sai]]></dc:creator>
      <author><![CDATA[Tarun Sai]]></author>
      
    </item>

    <item>
      <title><![CDATA[Entry-Level Job Search: Aditya Raikwar Pursues Ad Operations Role]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/aditya-raikwar-621a9824a_hi-recruiters-my-name-is-aditya-raikwar-activity-7370846689508687872-Zv2o?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF6PRt8BWMmCnFNQ2aCXMlvZ9vqCRHQ3Wb8]]></link>
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      <pubDate>Mon, 08 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[Aditya Raikwar, a recent PGDM graduate with a specialty in Marketing and Operations, is seeking entry-level positions as an Ad Operations Specialist, showcasing relevant certifications and ongoing training in Google Ad Manager, which highlights a growing talent pool in the digital advertising sector.]]></description>
      <content:encoded><![CDATA[Aditya Raikwar, a recent PGDM graduate with a specialty in Marketing and Operations, is seeking entry-level positions as an Ad Operations Specialist, showcasing relevant certifications and ongoing training in Google Ad Manager, which highlights a growing talent pool in the digital advertising sector.]]></content:encoded>
      <dc:creator><![CDATA[Aditya Raikwar]]></dc:creator>
      <author><![CDATA[Aditya Raikwar]]></author>
      
    </item>

    <item>
      <title><![CDATA[INVIDI and Google bringing programmatic househol-level ads to millions of unconnected STBs]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260713161079/en/INVIDI-Technologies-Collaborates-with-Google-to-Integrate-Google-Ad-Manager-for-Unlocking-Addressable-Advertising-for-Tens-of-Millions-of-Unconnected-Set-Top-Boxes-Globally]]></link>
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      <pubDate>Wed, 15 Jul 2026 00:13:16 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[INVIDI Technologies has announced a collaboration with Google to integrate Google Ad Manager and Display & Video 360 to support addressable advertising on unconnected set-top boxes. The initiative aims to enable programmatic ad delivery in linear TV environments, starting with a focus on the Indian market.]]></description>
      <content:encoded><![CDATA[INVIDI Technologies has announced a collaboration with Google to integrate Google Ad Manager and Display & Video 360 to support addressable advertising on unconnected set-top boxes. The initiative aims to enable programmatic ad delivery in linear TV environments, starting with a focus on the Indian market.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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      <title><![CDATA[AdPlayer.Pro's video ad player gets Google-validated GAM integration with gTech support]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/06/25/adplayer-pro-gains-google-ad-manager-technology-partner-status/?amp]]></link>
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      <pubDate>Thu, 25 Jun 2026 13:17:33 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[AdPlayer.Pro has been certified as a Google Ad Manager Technology Partner, confirming its video ad player's compliance with Google's ad infrastructure. The certification gives publishers enhanced support and visibility within the Google Ad Manager ecosystem, the company announced.]]></description>
      <content:encoded><![CDATA[AdPlayer.Pro has been certified as a Google Ad Manager Technology Partner, confirming its video ad player's compliance with Google's ad infrastructure. The certification gives publishers enhanced support and visibility within the Google Ad Manager ecosystem, the company announced.]]></content:encoded>
      <dc:creator><![CDATA[Exchangewire]]></dc:creator>
      <author><![CDATA[Exchangewire]]></author>
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      <title><![CDATA[LiveRamp integrates with Google Ad Manager to boost cookieless programmatic curation]]></title>
      <link><![CDATA[https://liveramp.com/blog/liveramp-integrates-with-google-ad-manager-to-power-curation-driving-value-for-marketers-publishers-and-data-sellers]]></link>
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      <pubDate>Mon, 22 Jun 2026 13:19:18 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LiveRamp has integrated its Curation service with Google Ad Manager in a closed beta to support addressable and cookieless programmatic advertising. The integration utilizes LiveRamp's RampID and Authenticated Traffic Solution to allow marketers to leverage first-party and market segment data for forecasting and targeting.]]></description>
      <content:encoded><![CDATA[LiveRamp has integrated its Curation service with Google Ad Manager in a closed beta to support addressable and cookieless programmatic advertising. The integration utilizes LiveRamp's RampID and Authenticated Traffic Solution to allow marketers to leverage first-party and market segment data for forecasting and targeting.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
      <author><![CDATA[LiveRamp]]></author>
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