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    <title><![CDATA[StreamingMeme — Future Today coverage]]></title>
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      <title><![CDATA[Future Today launches redesigned Fawesome CTV interface with in-grid ad overlays]]></title>
      <link><![CDATA[https://cordcuttersnews.com/fawesome-unveils-redesigned-streaming-experience-with-a-new-place-for-ads/]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Future Today has updated its Fawesome FAST service with new in-grid ad overlays and playlist brand takeovers within the CTV browsing interface. These formats aim to monetize the content discovery phase by placing advertisements before playback begins.]]></description>
      <content:encoded><![CDATA[Future Today has updated its Fawesome FAST service with new in-grid ad overlays and playlist brand takeovers within the CTV browsing interface. These formats aim to monetize the content discovery phase by placing advertisements before playback begins.]]></content:encoded>
      <dc:creator><![CDATA[Cord Cutters News]]></dc:creator>
      <author><![CDATA[Cord Cutters News]]></author>
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      <title><![CDATA[TiVo and Future Today use traffic cop logic to cut AI costs]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Integrating-AI-Into-CTV-Search-and-Discovery-176197.aspx]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Executives from TiVo, Future Today, and Dataxis discuss strategies for managing generative AI costs in CTV discovery by using 'traffic cop' logic to triage queries. The panel highlights the importance of balancing token consumption with latency requirements by reserving LLMs for complex requests while using vector databases and traditional metadata for simpler tasks.]]></description>
      <content:encoded><![CDATA[Executives from TiVo, Future Today, and Dataxis discuss strategies for managing generative AI costs in CTV discovery by using 'traffic cop' logic to triage queries. The panel highlights the importance of balancing token consumption with latency requirements by reserving LLMs for complex requests while using vector databases and traditional metadata for simpler tasks.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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      <title><![CDATA[Gracenote research finds ungrounded LLMs have 80% to 90% metadata hallucination rates]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/News/Online-Video-News/Sneak-Preview-Find-It-FAST-Leveraging-AI-in-CTV-Discovery-175852.aspx]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Executives from Gracenote, Hub Entertainment Research, Future Today, and Xperi will discuss AI-driven content discovery and metadata grounding at the upcoming Streaming Media Connect event. The panel will address current challenges in using LLMs for CTV, specifically the high rates of metadata hallucinations found in ungrounded models.]]></description>
      <content:encoded><![CDATA[Executives from Gracenote, Hub Entertainment Research, Future Today, and Xperi will discuss AI-driven content discovery and metadata grounding at the upcoming Streaming Media Connect event. The panel will address current challenges in using LLMs for CTV, specifically the high rates of metadata hallucinations found in ungrounded models.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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      <title><![CDATA[Beet.TV Unveils Key Industry Events and Partnerships for 2026]]></title>
      <link><![CDATA[https://www.beet.tv/current-series]]></link>
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      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></description>
      <content:encoded><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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      <title><![CDATA[Thanksgiving Gratitude at Future Today]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/future-today-inc_happythanksgiving-futuretodayinc-fawesome-activity-7399811074482483200-pc8v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGBoI4IBrbgtnPxOoGC9w9q1pyyhatm8p4E]]></link>
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      <pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Future Today expresses gratitude this Thanksgiving towards its team and partnerships, highlighting the importance of collaborative efforts in the streaming video industry. This acknowledgment fosters a positive work culture and reinforces the value of teamwork in driving platform success.]]></description>
      <content:encoded><![CDATA[Future Today expresses gratitude this Thanksgiving towards its team and partnerships, highlighting the importance of collaborative efforts in the streaming video industry. This acknowledgment fosters a positive work culture and reinforces the value of teamwork in driving platform success.]]></content:encoded>
      <dc:creator><![CDATA[Future Today Inc]]></dc:creator>
      <author><![CDATA[Future Today Inc]]></author>
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      <title><![CDATA[9 Story Media Group Partners With Future Today to Launch Scholastic AVOD App]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/katiemacisaac_scholastics-9-story-media-launches-avod-activity-7376968278726041600-DqlW?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8jtl8BHsDr2LINFyPnNjMwRuruTldrm2c]]></link>
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      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[9 Story Media Group has partnered with Future Today to launch the Scholastic AVOD app on Roku and Amazon Fire TV, providing families access to beloved Scholastic content. This initiative highlights the growing trend of ad-supported streaming in children's programming, presenting new opportunities for industry stakeholders.]]></description>
      <content:encoded><![CDATA[9 Story Media Group has partnered with Future Today to launch the Scholastic AVOD app on Roku and Amazon Fire TV, providing families access to beloved Scholastic content. This initiative highlights the growing trend of ad-supported streaming in children's programming, presenting new opportunities for industry stakeholders.]]></content:encoded>
      <dc:creator><![CDATA[Katie MacIsaac]]></dc:creator>
      <author><![CDATA[Katie MacIsaac]]></author>
      
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      <title><![CDATA[The Streaming Growth Story Hiding In Plain Sight]]></title>
      <link><![CDATA[https://www.forbes.com/sites/garydrenik/2026/04/02/the-streaming-growth-story-hiding-in-plain-sight/]]></link>
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      <pubDate>Tue, 07 Apr 2026 04:30:06 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article argues that major streaming platforms are shifting focus from subscriber growth to profitability via advertising expansion, price increases, bundling, and tighter spending. Citing Prosper Insights & Analytics survey data, it reports U.S. consumer TV access has shifted toward streaming (49% primarily streaming vs. 44% cable/satellite in 2025) while subscription cancellations remained elevated (about 21.5% as of Jan 2026), supporting growth in AVOD/FAST. It highlights Future Today as an example of ad-supported momentum, citing 2025 growth metrics for its Fawesome service and describing its privacy-first ad marketplace and CTV targeting approach without device IDs.]]></description>
      <content:encoded><![CDATA[The article argues that major streaming platforms are shifting focus from subscriber growth to profitability via advertising expansion, price increases, bundling, and tighter spending. Citing Prosper Insights & Analytics survey data, it reports U.S. consumer TV access has shifted toward streaming (49% primarily streaming vs. 44% cable/satellite in 2025) while subscription cancellations remained elevated (about 21.5% as of Jan 2026), supporting growth in AVOD/FAST. It highlights Future Today as an example of ad-supported momentum, citing 2025 growth metrics for its Fawesome service and describing its privacy-first ad marketplace and CTV targeting approach without device IDs.]]></content:encoded>
      <dc:creator><![CDATA[Forbes]]></dc:creator>
      <author><![CDATA[Forbes]]></author>
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