<![CDATA[StreamingMeme — FreeWheel coverage]]> https://www.streamingmeme.com en-us 60 Fri, 18 Sep 2026 00:00:00 GMT StreamingMeme https://www.streamingmeme.com/streamingmeme_logo_main.svg <![CDATA[StreamingMeme — FreeWheel coverage]]> https://www.streamingmeme.com <![CDATA[FreeWheel study finds streaming ads drive 2.7X higher recall than social]]> f9ef76a6-2115-44ed-abc9-d7ba2a824326 Fri, 18 Sep 2026 00:00:00 GMT <![CDATA[FreeWheel adds third-party inventory scoring to Premium Signals Packaging]]> bc815dd2-5e12-417d-94fa-7ec825e9f0f9 Fri, 18 Sep 2026 00:00:00 GMT <![CDATA[FreeWheel: Ad buyers overestimate viewer dislike of AI ads by 38%]]> d21a85c5-4c69-4743-bf01-44537d3ce632 Sat, 05 Sep 2026 00:00:00 GMT <![CDATA[Truthset finds IP-to-household accuracy as low as 6.4 percent]]> 0aee4bd6-5749-4148-a4c6-3646e52089b2 Wed, 02 Sep 2026 00:00:00 GMT <![CDATA[Comcast Advertising VP argues fragmentation reflects consumer choice in premium video]]> 3f20f8c8-76cc-4f2d-9301-7d96b85aecf6 Wed, 02 Sep 2026 00:00:00 GMT <![CDATA[FreeWheel develops programmatic specs for CTV native home screen formats]]> 62fc1969-be8b-473c-9aad-991a9d7a0e85 Tue, 01 Sep 2026 00:00:00 GMT <![CDATA[FreeWheel integrates creator content and commerce data into programmatic CTV]]> 316038de-6c2c-4c5d-80e2-eece18ee97ef Sun, 30 Aug 2026 00:00:00 GMT <![CDATA[Truthset integrates Data Rated Audiences with FreeWheel for CTV targeting]]> 0227e245-cab2-4116-b220-c316e339fe5e Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[Truthset integrates Data Rated Audiences with FreeWheel for CTV targeting]]> d99697ab-b475-4693-a619-016f7125cb13 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[Truthset integrates Data Rated Audiences with FreeWheel for CTV targeting]]> d0838a58-2a5e-42c3-86c8-2e91f1a57f49 Wed, 26 Aug 2026 00:00:00 GMT <![CDATA[FreeWheel integrates Truthset accuracy grades into CTV identity network]]> 270d1ba7-151a-4b23-8533-eb04b1a45b11 Thu, 20 Aug 2026 00:00:00 GMT <![CDATA[Covatic launches Smart Campaigns for live publisher-controlled ad optimization]]> 41c97129-a073-4562-b462-6d3ce6569371 Tue, 18 Aug 2026 00:00:00 GMT <![CDATA[FreeWheel and Acxiom integrate commerce signals for programmatic CTV measurement]]> e6050086-2e54-4aeb-8d24-bc5aa063a90e Thu, 06 Aug 2026 00:00:00 GMT <![CDATA[NBCUniversal CPO Ryan McConville critiques big tech last-click attribution models]]> c1a29c3b-89db-40b1-b0ef-f9853a006caa Thu, 06 Aug 2026 00:00:00 GMT <![CDATA[Goldvertise to take over High View ad sales from Sky Media]]> b39be32b-1c09-45d0-8a79-f5470b327bec Tue, 04 Aug 2026 00:00:00 GMT <![CDATA[FreeWheel launches Video Content Report for series-level CTV transparency]]> d906b70f-1cb1-403d-b829-9716670332ae Fri, 31 Jul 2026 00:00:00 GMT <![CDATA[FreeWheel launches show-level data as Xbox tests ad-supported game streaming]]> fcb4da96-5033-46a9-bb2b-a63d362db569 Thu, 30 Jul 2026 00:00:00 GMT <![CDATA[YouTube and NBCU strike global deal to bundle Peacock with Premium]]> b795c414-15d4-4847-8398-a4d854041392 Mon, 27 Jul 2026 00:00:00 GMT <![CDATA[NBCUniversal and Google to bundle Peacock Premium with YouTube Premium]]> d69a30ca-1604-42d5-a41c-8aeaabce9693 Mon, 27 Jul 2026 00:00:00 GMT <![CDATA[Amazon takes NFL production in-house as NBCU and YouTube strike bundle deal]]> 6dd4a242-cfd3-488b-a0a8-e2d055943028 Mon, 27 Jul 2026 00:00:00 GMT <![CDATA[NBCU and YouTube sign multiyear sports production and distribution deal]]> 80e4c245-d594-4c25-a582-ff507a8a8546 Mon, 27 Jul 2026 00:00:00 GMT <![CDATA[NBCUniversal and YouTube sign multi-year Peacock distribution and ad-tech pact]]> b8e25715-b870-44df-8d98-8c1d59c41f93 Mon, 27 Jul 2026 00:00:00 GMT <![CDATA[Peacock reports first quarterly profit of $189M as subscribers reach 48M]]> 03cca86d-fb7b-4340-bbb6-8b235747155d Thu, 23 Jul 2026 00:00:00 GMT <![CDATA[Freewheel Group launches Podtastic app to skip podcast ads for $2.99]]> 756f2523-f049-432a-bd35-bc366d3d105a Wed, 22 Jul 2026 00:00:00 GMT <![CDATA[Comcast to spin off NBCUniversal and Sky in final undoing of media-telco bundling]]> d6390d98-7805-485b-a365-bbe92cd899c6 Tue, 30 Jun 2026 00:00:00 GMT <![CDATA[Buyers Want AI Help, Not Autonomy, in Streaming TV Ads]]> d7bcb667-172e-4faa-9678-3afd9c467ed5 Mon, 29 Jun 2026 00:00:00 GMT <![CDATA[PubMatic connects independent CTV creators to programmatic and AI-driven demand]]> 315b7d78-13d2-4a73-9cd6-0729717a5bcd Thu, 25 Jun 2026 00:00:00 GMT <![CDATA[PubMatic connects independent creators to connected TV through agentic AI marketplace]]> 36bc0b80-ae81-4b5d-ae72-0504db3a934b Wed, 24 Jun 2026 00:00:00 GMT <![CDATA[Channel 4 scales programmatic reach with milestone Amazon and Yahoo partnerships]]> 7194760e-8654-42e4-af85-f31e7253a069 Mon, 22 Jun 2026 00:00:00 GMT <![CDATA[WPP leads tech titans in AI-driven video advertising standards push]]> 0973e53b-a7fc-4044-abb1-b52bf01ede46 Mon, 22 Jun 2026 00:00:00 GMT <![CDATA[Ad industry pivots to agentic AI automation ahead of Cannes Lions]]> 199c7711-92b7-484b-8bfe-dfc5d12614ab Mon, 22 Jun 2026 00:00:00 GMT <![CDATA[PubMatic launches Creator Marketplace to bridge programmatic CTV and indie creators]]> 1ac6df5f-11fc-4393-a6d4-6924c72e1df0 Mon, 22 Jun 2026 00:00:00 GMT <![CDATA[TwelveLabs bridges video-native AI with ad-tech rails for contextual targeting]]> 13e8ef02-7330-4474-b1e2-d834c2f96a95 Fri, 19 Jun 2026 00:00:00 GMT <![CDATA[PubMatic launches programmatic CTV marketplace targeting independent creator inventory demand]]> a33e55d8-7d65-41fb-9f98-264e4c9e173e Thu, 18 Jun 2026 00:00:00 GMT <![CDATA[Streaming captures 47.5% of TV viewing as programmatic advertiser count jumps 21%]]> f985f56a-8717-48d0-b968-893ae950eb7c Tue, 16 Jun 2026 00:00:00 GMT <![CDATA[Beet.TV Unveils Key Industry Events and Partnerships for 2026]]> b3c9937c-f8ad-4d5f-914f-6b25b886981f Sun, 07 Jun 2026 00:00:00 GMT <![CDATA[FreeWheel Partners Target CTV Outcome Optimization with Stagwell, Walmart Connect]]> 2dff8c7c-f59a-43d6-88d7-58e083f06035 Wed, 03 Jun 2026 00:00:00 GMT <![CDATA[Outernet Integrates Large LED Screens with FreeWheel for CTV Ad Extension]]> 9cd6adee-89ce-4d13-9b0d-3e9c50b05be8 Wed, 03 Jun 2026 00:00:00 GMT <![CDATA[FreeWheel and Outernet Integrate DOOH for Converged TV Ad Campaigns]]> 9b52f86b-9895-4604-b285-d1d28fcabb3e Tue, 02 Jun 2026 00:00:00 GMT <![CDATA[FreeWheel, Outernet Partner to Programmatize London's Large-Scale DOOH Inventory]]> 3e3bd580-b147-4c6f-a08e-b91b59e35d68 Tue, 02 Jun 2026 00:00:00 GMT <![CDATA[FreeWheel Partners With Stagwell, Walmart for CTV Outcome Optimization]]> 2a5021c3-3738-42bf-8acc-26b7bedce577 Sun, 31 May 2026 00:00:00 GMT <![CDATA[DSPolitical and FreeWheel Partner on Political CTV Ads | TV Tech]]> 70744aa0-bcb9-4800-b7f1-0cda87a1e1c6 Tue, 19 May 2026 00:00:00 GMT <![CDATA[Stagwell Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel]]> 64b7ae22-e348-448f-921a-5ef7d9dbb0fe Mon, 27 Apr 2026 00:00:00 GMT <![CDATA[FreeWheel Partner Portal Streamlines CTV Ad‑Tech Integration]]> 2d0f6d1f-bb6d-4538-a10c-fde735fecb23 Thu, 23 Apr 2026 00:00:00 GMT <![CDATA[Comcast Technology Solutions and FreeWheel Launch Context Engine]]> cb96d68e-078a-42df-b1ab-6d5c4983dd8c Mon, 20 Apr 2026 00:00:00 GMT <![CDATA[Cynopsis 04/15/26: Dan Stevens Takes Killer Role]]> 98590b73-9500-459a-976c-843cec82fed5 Wed, 15 Apr 2026 00:00:00 GMT <![CDATA[FreeWheel debuts AI Context Engine for premium video ads -]]> 13be753c-7569-4490-8d51-c1e67618e097 Tue, 14 Apr 2026 00:00:00 GMT <![CDATA[Contextual Advertising and Contextual Targeting Through Context Engine]]> 2e8e561b-c712-4ebd-9bd1-cfab7bfad798 Tue, 14 Apr 2026 00:00:00 GMT <![CDATA[CIMM East: The Future of Programmatic by 2030]]> bf303b36-47d3-43a2-baa7-75dd7510aea4 Fri, 03 Apr 2026 00:00:00 GMT <![CDATA[CIMM East Panel: The Future of Programmatic by 2030]]> 44b6cb3e-8eb2-4ec9-8861-177a95d086a4 Fri, 03 Apr 2026 00:00:00 GMT