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    <title><![CDATA[StreamingMeme — Equativ coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Equativ.]]></description>
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      <title><![CDATA[StreamingMeme — Equativ coverage]]></title>
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    <item>
      <title><![CDATA[Equativ partners with ChatGPT Ads for full-funnel contextual advertising]]></title>
      <link><![CDATA[https://www.equativ.com/press/equativ-brings-chatgpt-ads-to-brands-as-advertising-partner]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equativ has partnered with ChatGPT Ads to provide a full-funnel advertising solution for brands. The integration allows advertisers to manage contextual and native campaigns across ChatGPT's platform using the proprietary Equativ Ad Studio.]]></description>
      <content:encoded><![CDATA[Equativ has partnered with ChatGPT Ads to provide a full-funnel advertising solution for brands. The integration allows advertisers to manage contextual and native campaigns across ChatGPT's platform using the proprietary Equativ Ad Studio.]]></content:encoded>
      <dc:creator><![CDATA[Equativ]]></dc:creator>
      <author><![CDATA[Equativ]]></author>
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    <item>
      <title><![CDATA[Genius Sports partners with Equativ and StackAdapt for real-time programmatic ads]]></title>
      <link><![CDATA[https://marketingreport.one/news/genius-sports-brings-real-time-ads-to-programmatic.html]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports has integrated its Moment Engine with StackAdapt and Equativ to enable programmatic advertising that triggers dynamic creative based on live sports events. The partnership allows advertisers to automate ad delivery across CTV and mobile companion screens in response to specific game moments like scores or game-winning drives.]]></description>
      <content:encoded><![CDATA[Genius Sports has integrated its Moment Engine with StackAdapt and Equativ to enable programmatic advertising that triggers dynamic creative based on live sports events. The partnership allows advertisers to automate ad delivery across CTV and mobile companion screens in response to specific game moments like scores or game-winning drives.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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    <item>
      <title><![CDATA[Genius Sports, Equativ, and StackAdapt partner for real-time sports ad targeting]]></title>
      <link><![CDATA[https://www.geniussports.com/newsroom/genius-sports-and-equativ-bring-live-sports-moment-targeting-to-stackadapt/]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports, Equativ, and StackAdapt have partnered to integrate real-time sports data into programmatic ad-buying workflows. The collaboration allows advertisers to trigger dynamic creative based on live game events, such as scores or specific plays, across CTV and digital platforms.]]></description>
      <content:encoded><![CDATA[Genius Sports, Equativ, and StackAdapt have partnered to integrate real-time sports data into programmatic ad-buying workflows. The collaboration allows advertisers to trigger dynamic creative based on live game events, such as scores or specific plays, across CTV and digital platforms.]]></content:encoded>
      <dc:creator><![CDATA[Genius Sports]]></dc:creator>
      <author><![CDATA[Genius Sports]]></author>
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    <item>
      <title><![CDATA[Equativ survey finds 2026 political CTV spend to reach $2.6 billion]]></title>
      <link><![CDATA[https://www.adweek.com/adweek-wire/new-survey-what-voters-actually-want-from-political-ads-in-2026/]]></link>
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      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equativ released a survey of 500 US voters projecting $11.6 billion in 2026 midterm ad spending, with $2.6 billion allocated to CTV. The data highlights a credibility gap for social media, positioning CTV as a high-trust alternative for campaigns seeking to drive voter action through targeted, fact-based messaging.]]></description>
      <content:encoded><![CDATA[Equativ released a survey of 500 US voters projecting $11.6 billion in 2026 midterm ad spending, with $2.6 billion allocated to CTV. The data highlights a credibility gap for social media, positioning CTV as a high-trust alternative for campaigns seeking to drive voter action through targeted, fact-based messaging.]]></content:encoded>
      <dc:creator><![CDATA[Adweek]]></dc:creator>
      <author><![CDATA[Adweek]]></author>
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    <item>
      <title><![CDATA[Ten European Media Groups Launch Ad Marketplace to Challenge Google Dominance]]></title>
      <link><![CDATA[https://ppc.land/ten-european-media-groups-launch-ad-marketplace-against-80-google-grip/]]></link>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ten European media and telecom companies have launched the European Media Marketplace to offer a unified, GDPR-compliant platform for purchasing premium CTV and digital video inventory. Built on Equativ's Maestro infrastructure, the initiative aims to increase publisher revenue share by reducing intermediary fees and utilizing consented telecom-derived identity signals.]]></description>
      <content:encoded><![CDATA[Ten European media and telecom companies have launched the European Media Marketplace to offer a unified, GDPR-compliant platform for purchasing premium CTV and digital video inventory. Built on Equativ's Maestro infrastructure, the initiative aims to increase publisher revenue share by reducing intermediary fees and utilizing consented telecom-derived identity signals.]]></content:encoded>
      <dc:creator><![CDATA[PPC.land]]></dc:creator>
      <author><![CDATA[PPC.land]]></author>
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    <item>
      <title><![CDATA[Equativ and telco coalition launch unified European ad-buying infrastructure]]></title>
      <link><![CDATA[https://www.decisionmarketing.co.uk/news/adtech-coalition-unveils-european-media-marketplace]]></link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A coalition of European media companies, telcos, and ad-tech firms—including Equativ, Deutsche Telekom, and Orange—has launched the European Media Marketplace. This interoperable infrastructure aims to unify programmatic ad buying across European CTV, video, and retail media to reduce reliance on non-European global gatekeepers.]]></description>
      <content:encoded><![CDATA[A coalition of European media companies, telcos, and ad-tech firms—including Equativ, Deutsche Telekom, and Orange—has launched the European Media Marketplace. This interoperable infrastructure aims to unify programmatic ad buying across European CTV, video, and retail media to reduce reliance on non-European global gatekeepers.]]></content:encoded>
      <dc:creator><![CDATA[Decision Marketing]]></dc:creator>
      <author><![CDATA[Decision Marketing]]></author>
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    <item>
      <title><![CDATA[Chalice AI and Equativ embed bidding agents into programmatic supply layer]]></title>
      <link><![CDATA[https://www.demandgenreport.com/industry-news/news-brief/chalice-ai-equativ-advance-containerized-ai-curation-and-activation-across-the-open-internet/53260/]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Chalice AI is integrating its containerized AI bidding models directly into Equativ's platform to enable real-time impression scoring and programmatic bid optimization. The partnership expands adoption of the IAB Tech Lab's Agentic Real-Time Framework (ARTF), helping advertisers deploy custom AI models without platform lock-in.]]></description>
      <content:encoded><![CDATA[Chalice AI is integrating its containerized AI bidding models directly into Equativ's platform to enable real-time impression scoring and programmatic bid optimization. The partnership expands adoption of the IAB Tech Lab's Agentic Real-Time Framework (ARTF), helping advertisers deploy custom AI models without platform lock-in.]]></content:encoded>
      <dc:creator><![CDATA[Demand Gen Report]]></dc:creator>
      <author><![CDATA[Demand Gen Report]]></author>
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    <item>
      <title><![CDATA[Samsung Ads opens Smart TV home screen to programmatic buying]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-06-11-26-diarra-from-detroit-gets-season-2-debut-date/]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads is opening its Smart TV home screen inventory for programmatic buying, leveraging Magnite's SpringServe technology and integrating with The Trade Desk and Google's DV360.
Separately, EDO has launched an AI-powered measurement tool, 'EDO’s Sponsored Ad Outcomes,' to provide outcomes data for live sports sponsorships, debuting with World Cup coverage.
Additionally, Spectrum Reach and Anoki AI have partnered to provide advertisers with real-time content context for their streaming TV ads using Anoki's ContextIQ technology, while Equativ and SofiaPulse are merging their technologies to streamline the ad campaign lifecycle.]]></description>
      <content:encoded><![CDATA[Samsung Ads is opening its Smart TV home screen inventory for programmatic buying, leveraging Magnite's SpringServe technology and integrating with The Trade Desk and Google's DV360.
Separately, EDO has launched an AI-powered measurement tool, 'EDO’s Sponsored Ad Outcomes,' to provide outcomes data for live sports sponsorships, debuting with World Cup coverage.
Additionally, Spectrum Reach and Anoki AI have partnered to provide advertisers with real-time content context for their streaming TV ads using Anoki's ContextIQ technology, while Equativ and SofiaPulse are merging their technologies to streamline the ad campaign lifecycle.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Equativ Launches AI-Powered Platform to Optimize Ad-Tech Outcomes]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=QRc-iBoZn6g]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equative has unveiled an AI-powered end-to-end media platform designed to enhance advertising technology. The platform helps clients create, curate, measure, and optimize content, with the goal of driving outcomes in ad-tech.]]></description>
      <content:encoded><![CDATA[Equative has unveiled an AI-powered end-to-end media platform designed to enhance advertising technology. The platform helps clients create, curate, measure, and optimize content, with the goal of driving outcomes in ad-tech.]]></content:encoded>
      <dc:creator><![CDATA[YouTube]]></dc:creator>
      <author><![CDATA[YouTube]]></author>
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    <item>
      <title><![CDATA[Beet.TV Unveils Key Industry Events and Partnerships for 2026]]></title>
      <link><![CDATA[https://www.beet.tv/current-series]]></link>
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      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></description>
      <content:encoded><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      <enclosure url="https://www.beet.tv/wp-content/uploads/2013/07/beet-logo.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Different Minds Aligns Equativ, Seedtag, InMobi as Founding Partners for Launch]]></title>
      <link><![CDATA[https://channellife.co.uk/story/different-minds-names-founding-partners-for-launch]]></link>
      <guid isPermaLink="false">6eb8f229-f696-42f7-b1bf-1ab5ef21642f</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Different Minds has announced Equativ, Seedtag, and InMobi as its founding partners ahead of its formal launch. The initiative aims to raise awareness and promote support for neurodiversity within the creative industries, including advertising, marketing, and technology sectors. The partners are backing the launch to highlight the importance of diverse thinking for innovation and problem-solving in ad tech and digital media.]]></description>
      <content:encoded><![CDATA[Different Minds has announced Equativ, Seedtag, and InMobi as its founding partners ahead of its formal launch. The initiative aims to raise awareness and promote support for neurodiversity within the creative industries, including advertising, marketing, and technology sectors. The partners are backing the launch to highlight the importance of diverse thinking for innovation and problem-solving in ad tech and digital media.]]></content:encoded>
      <dc:creator><![CDATA[Channel Life]]></dc:creator>
      <author><![CDATA[Channel Life]]></author>
      <enclosure url="https://channellife.co.uk/uploads/story/2026/06/02/compatible_different-minds-names-founding-partners-for-launch.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Equativ and Titan OS open CTV home screen ads to programmatic buying]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/05/27/equativ-and-titan-os-open-ctv-home-screen-ads-to-programmatic-buying/]]></link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equativ and Titan OS have expanded their partnership to launch programmatic advertising for connected TV (CTV) home screen video. This collaboration aims to open up new inventory for advertisers by enabling programmatic buying of ad placements on smart TV home screens.]]></description>
      <content:encoded><![CDATA[Equativ and Titan OS have expanded their partnership to launch programmatic advertising for connected TV (CTV) home screen video. This collaboration aims to open up new inventory for advertisers by enabling programmatic buying of ad placements on smart TV home screens.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
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    </item>

    <item>
      <title><![CDATA[Equativ Scales Global Retail Media Footprint with U.S. Launch]]></title>
      <link><![CDATA[https://roastbrief.us/equativ-launches-retail-media-offering-in-the-u-s/]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equativ has launched its retail media offering in the U.S., expanding its global footprint. The company, an independent end-to-end media platform, aims to cater to the growing retail media market.]]></description>
      <content:encoded><![CDATA[Equativ has launched its retail media offering in the U.S., expanding its global footprint. The company, an independent end-to-end media platform, aims to cater to the growing retail media market.]]></content:encoded>
      <dc:creator><![CDATA[Roastbrief]]></dc:creator>
      <author><![CDATA[Roastbrief]]></author>
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    <item>
      <title><![CDATA[Chalice AI and Equativ Advance Containerized AI Curation and Activation Across the Open Internet]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260519305596/en/Chalice-AI-and-Equativ-Advance-Containerized-AI-Curation-and-Activation-Across-the-Open-Internet]]></link>
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      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Chalice AI, an AI media decisioning company, announced a partnership with Equativ, an independent media platform, to integrate Chalice AI's containerized AI technology into Equativ's programmatic advertising stack. This collaboration aims to provide enhanced AI-driven ad curation and activation capabilities across the open internet, including CTV and video.]]></description>
      <content:encoded><![CDATA[Chalice AI, an AI media decisioning company, announced a partnership with Equativ, an independent media platform, to integrate Chalice AI's containerized AI technology into Equativ's programmatic advertising stack. This collaboration aims to provide enhanced AI-driven ad curation and activation capabilities across the open internet, including CTV and video.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
      
    </item>

    <item>
      <title><![CDATA[The Threat of OpenAI’s Post-Programmatic Ad Model]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/spasevski_programmatic-adtech-ai-activity-7440321222535450624-P2ic?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGVkjpcBQiuFQ051Jcp3NWWpg4J1wBBK4Ho]]></link>
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      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></description>
      <content:encoded><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></content:encoded>
      <dc:creator><![CDATA[Claude Spasevski]]></dc:creator>
      <author><![CDATA[Claude Spasevski]]></author>
      
    </item>

    <item>
      <title><![CDATA[MagentaTV Premium Inventory Now Programmatically Marketed]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/dr-j%C3%B6rg-richartz-427803151_magentatv-proudtobet-activity-7403789004887969793-X47v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGFD5FQB49TyfJzMwj38A4R9lZgHcS-VZRQ]]></link>
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      <pubDate>Mon, 08 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[MagentaTV is launching its exclusive inventory for programmatic advertising through Equativ's AdServer, enhancing reach and audience targeting. This initiative includes new FAST channels and leverages significant events like the FIFA World Cup 2026 to offer brands unique advertising opportunities.]]></description>
      <content:encoded><![CDATA[MagentaTV is launching its exclusive inventory for programmatic advertising through Equativ's AdServer, enhancing reach and audience targeting. This initiative includes new FAST channels and leverages significant events like the FIFA World Cup 2026 to offer brands unique advertising opportunities.]]></content:encoded>
      <dc:creator><![CDATA[Dr. Jörg Richartz]]></dc:creator>
      <author><![CDATA[Dr. Jörg Richartz]]></author>
      
    </item>

    <item>
      <title><![CDATA[European telcos and adtech giants launch unified premium media marketplace]]></title>
      <link><![CDATA[https://www.affiversemedia.com/european-media-marketplace-premium-ad-buying/]]></link>
      <guid isPermaLink="false">74dfd4dd-eced-4b27-b356-4a9b1bbbec82</guid>
      <pubDate>Wed, 08 Jul 2026 00:56:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A consortium involving Deutsche Telekom, Vodafone, and Equativ has launched the European Media Marketplace to offer a shared advertising framework for premium inventory. The initiative aims to simplify ad buying across Connected TV, video, and retail media in Europe by integrating first-party data and AI-powered activation.]]></description>
      <content:encoded><![CDATA[A consortium involving Deutsche Telekom, Vodafone, and Equativ has launched the European Media Marketplace to offer a shared advertising framework for premium inventory. The initiative aims to simplify ad buying across Connected TV, video, and retail media in Europe by integrating first-party data and AI-powered activation.]]></content:encoded>
      <dc:creator><![CDATA[Affiverse Media]]></dc:creator>
      <author><![CDATA[Affiverse Media]]></author>
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    </item>

    <item>
      <title><![CDATA[The Power Shift Toward Video in Retail Media — Equativ]]></title>
      <link><![CDATA[https://www.equativ.com/blog/the-power-shift-toward-video-in-retail-media]]></link>
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      <pubDate>Sat, 30 May 2026 05:12:10 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Equativ discusses the increasing importance of video in retail media, highlighting its ability to capture attention, boost engagement, and drive stronger business results across the shopper journey. The article emphasizes that video is becoming a performance engine, demonstrating higher conversion uplifts on product pages and increased recall and shopping intent. It concludes that successful brands will leverage video for both storytelling and measurable impact in the evolving retail media landscape.]]></description>
      <content:encoded><![CDATA[Equativ discusses the increasing importance of video in retail media, highlighting its ability to capture attention, boost engagement, and drive stronger business results across the shopper journey. The article emphasizes that video is becoming a performance engine, demonstrating higher conversion uplifts on product pages and increased recall and shopping intent. It concludes that successful brands will leverage video for both storytelling and measurable impact in the evolving retail media landscape.]]></content:encoded>
      <dc:creator><![CDATA[Equativ]]></dc:creator>
      <author><![CDATA[Equativ]]></author>
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      <title><![CDATA[Huella launches HuellaNXT to scale AI-led programmatic advertising – Indian Television Dot Com]]></title>
      <link><![CDATA[https://indiantelevision.com/itv-news/huella-launches-huellanxt-to-scale-ai-led-programmatic-advertising/]]></link>
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      <pubDate>Thu, 21 May 2026 05:10:08 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Huella, an adtech company, has launched HuellaNXT, a new live programmatic infrastructure layer designed to scale interactive, AI-enabled, and creatively richer advertising experiences across premium digital and connected TV environments. The platform integrates Huella's existing adtech products, including NEXad for interactive CTV ads, Newsroom AI for branded content, and AIgnite for AI-enabled creative scaling. HuellaNXT is live with connectivity to major programmatic environments like Magnite, Equativ, The Trade Desk, Google DV360, and Yahoo, and currently works with over 100 premium publisher supply partners.]]></description>
      <content:encoded><![CDATA[Huella, an adtech company, has launched HuellaNXT, a new live programmatic infrastructure layer designed to scale interactive, AI-enabled, and creatively richer advertising experiences across premium digital and connected TV environments. The platform integrates Huella's existing adtech products, including NEXad for interactive CTV ads, Newsroom AI for branded content, and AIgnite for AI-enabled creative scaling. HuellaNXT is live with connectivity to major programmatic environments like Magnite, Equativ, The Trade Desk, Google DV360, and Yahoo, and currently works with over 100 premium publisher supply partners.]]></content:encoded>
      <dc:creator><![CDATA[Indiantelevision]]></dc:creator>
      <author><![CDATA[Indiantelevision]]></author>
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    <item>
      <title><![CDATA[Genius Sports unveils new adtech partnerships at NewFronts event]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/03/26/genius-sports-expands-moment-engine-adtech-solution/]]></link>
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      <pubDate>Sat, 11 Apr 2026 00:56:03 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></description>
      <content:encoded><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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    <item>
      <title><![CDATA[Digital advertising leaders unite around Genius Sports’ Moment Engine for real-time activation | News | Genius Sports]]></title>
      <link><![CDATA[https://www.geniussports.com/newsroom/digital-advertising-leaders-unite-around-genius-sports-moment-engine-for-real-time-activation/]]></link>
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      <pubDate>Tue, 07 Apr 2026 05:53:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></description>
      <content:encoded><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></content:encoded>
      <dc:creator><![CDATA[Genius Sports]]></dc:creator>
      <author><![CDATA[Genius Sports]]></author>
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