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    <title><![CDATA[StreamingMeme — DoubleVerify coverage]]></title>
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    <description><![CDATA[Articles mentioning DoubleVerify.]]></description>
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    <item>
      <title><![CDATA[DoubleVerify finds 94% bot fraud rate in World Cup direct deals]]></title>
      <link><![CDATA[https://doubleverify.com/blog/just-because-its-a-direct-deal-doesnt-always-mean-its-fraud-free]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify reports that programmatic guaranteed and private marketplace deals are susceptible to sophisticated invalid traffic, citing case studies where botnets like LeoTerra and BeatSting bypassed direct-to-publisher protections. The findings emphasize that premium deal labels do not guarantee fraud-free inventory and recommend that advertisers implement independent post-bid measurement and pre-bid controls.]]></description>
      <content:encoded><![CDATA[DoubleVerify reports that programmatic guaranteed and private marketplace deals are susceptible to sophisticated invalid traffic, citing case studies where botnets like LeoTerra and BeatSting bypassed direct-to-publisher protections. The findings emphasize that premium deal labels do not guarantee fraud-free inventory and recommend that advertisers implement independent post-bid measurement and pre-bid controls.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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      <title><![CDATA[DoubleVerify launches Ask Neura conversational AI for media quality analytics]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/09/18/dv-launches-ask-neura-expanding-natural-language-access-to-media-intelligence/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has launched Ask Neura, a conversational AI tool integrated into its DV Pinnacle platform that enables advertisers to query media quality and performance data using natural language. The tool supports third-party model integration via the Model Context Protocol and is designed to provide actionable insights across social, web, and streaming channels.]]></description>
      <content:encoded><![CDATA[DoubleVerify has launched Ask Neura, a conversational AI tool integrated into its DV Pinnacle platform that enables advertisers to query media quality and performance data using natural language. The tool supports third-party model integration via the Model Context Protocol and is designed to provide actionable insights across social, web, and streaming channels.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
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      <title><![CDATA[DoubleVerify detects 500 million AI slop impressions in H1 2026]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/09/14/data-ai-slop-hits-500m-impressions-in-h1-2026/]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify reported detecting over 500 million impressions of low-quality AI-generated content across 200 domains in the first half of 2026. The findings underscore growing brand safety concerns, as nearly half of UK consumers report negative brand perceptions when ads appear alongside such content.]]></description>
      <content:encoded><![CDATA[DoubleVerify reported detecting over 500 million impressions of low-quality AI-generated content across 200 domains in the first half of 2026. The findings underscore growing brand safety concerns, as nearly half of UK consumers report negative brand perceptions when ads appear alongside such content.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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      <title><![CDATA[DoubleVerify uncovers ShadowBot scheme spoofing 3 million CTV devices daily]]></title>
      <link><![CDATA[https://doubleverify.com/blog/ctv/verify/fraud-alert-your-ctv-buys-might-be-fake-ipod-touch-sessions]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify's Fraud Lab has identified a botnet operation called ShadowBot that uses Server-Side Ad Insertion (SSAI) spoofing to generate 3 million fraudulent CTV impressions daily. The scheme mimics various device profiles, including legacy hardware, to siphon ad spend, prompting the vendor to advocate for multi-signal forensic measurement.]]></description>
      <content:encoded><![CDATA[DoubleVerify's Fraud Lab has identified a botnet operation called ShadowBot that uses Server-Side Ad Insertion (SSAI) spoofing to generate 3 million fraudulent CTV impressions daily. The scheme mimics various device profiles, including legacy hardware, to siphon ad spend, prompting the vendor to advocate for multi-signal forensic measurement.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[DoubleVerify outlines five rules for designing effective incrementality tests]]></title>
      <link><![CDATA[https://doubleverify.com/blog/web/prove/five-rules-for-designing-an-incrementality-test-that-will-drive-your-business-forward]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has published a guide outlining five best practices for designing incrementality tests to measure the effectiveness of CTV and social media advertising. The framework emphasizes defining clear decision-making goals, calculating Minimum Detectable Effect (MDE) thresholds, and utilizing larger holdout groups to improve statistical reliability.]]></description>
      <content:encoded><![CDATA[DoubleVerify has published a guide outlining five best practices for designing incrementality tests to measure the effectiveness of CTV and social media advertising. The framework emphasizes defining clear decision-making goals, calculating Minimum Detectable Effect (MDE) thresholds, and utilizing larger holdout groups to improve statistical reliability.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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      <title><![CDATA[DoubleVerify reports APAC has highest brand suitability violation rates globally]]></title>
      <link><![CDATA[https://doubleverify.com/blog/web/verify/asia-pacific-why-prioritizing-brand-equity-improves-campaign-performance]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify and WARC have released findings indicating that the Asia Pacific region faces the highest global brand suitability violation rate, largely attributed to low-quality AI-generated content. The report highlights that a significant portion of consumers in the region are likely to avoid or discourage others from using brands associated with objectionable content.]]></description>
      <content:encoded><![CDATA[DoubleVerify and WARC have released findings indicating that the Asia Pacific region faces the highest global brand suitability violation rate, largely attributed to low-quality AI-generated content. The report highlights that a significant portion of consumers in the region are likely to avoid or discourage others from using brands associated with objectionable content.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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      <title><![CDATA[DoubleVerify identifies KickBot fraud scheme targeting live sports on CTV]]></title>
      <link><![CDATA[https://doubleverify.com/blog/web/verify/fraud-alert-a-ctv-scheme-is-lurking-in-premium-sports-inventory]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has identified a CTV ad fraud scheme called KickBot that mimics human viewing behavior during live sports events. The bot generates fake impressions on premium inventory, causing financial losses for advertisers by terminating sessions before the end of matches.]]></description>
      <content:encoded><![CDATA[DoubleVerify has identified a CTV ad fraud scheme called KickBot that mimics human viewing behavior during live sports events. The bot generates fake impressions on premium inventory, causing financial losses for advertisers by terminating sessions before the end of matches.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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      <title><![CDATA[DoubleVerify Rockerbox launches deterministic Meta view-through attribution integration]]></title>
      <link><![CDATA[https://doubleverify.com/blog/social/prove/no-more-estimates-meta-attribution-measurement-just-got-real-data]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has launched a direct data integration with Meta to provide deterministic view-through attribution for Facebook and Instagram ads within its DV Rockerbox platform. This integration allows advertisers to track impression-level data and video touchpoints, replacing previous statistical estimation methods.]]></description>
      <content:encoded><![CDATA[DoubleVerify has launched a direct data integration with Meta to provide deterministic view-through attribution for Facebook and Instagram ads within its DV Rockerbox platform. This integration allows advertisers to track impression-level data and video touchpoints, replacing previous statistical estimation methods.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[Alphabet Meta and Amazon capture 65% of US ad spend]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417514/independent-ad-measurement-outside-of-tv-is-dead.html?edition]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Industry analyst Dave Morgan argues that independent ad measurement is declining as major platforms like Alphabet, Meta, and Amazon increasingly rely on self-reported metrics. The article highlights Nielsen's acquisition of DoubleVerify as a strategic move to maintain its position as a primary TV currency by integrating performance optimization with audience measurement.]]></description>
      <content:encoded><![CDATA[Industry analyst Dave Morgan argues that independent ad measurement is declining as major platforms like Alphabet, Meta, and Amazon increasingly rely on self-reported metrics. The article highlights Nielsen's acquisition of DoubleVerify as a strategic move to maintain its position as a primary TV currency by integrating performance optimization with audience measurement.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[DoubleVerify analysis finds news placements reduce CPMs by 17.7 percent]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/08/26/analysis-news-placements-deliver-strong-returns-for-advertisers/]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify released an analysis of 12 advertisers showing that news environments delivered 17.7% lower CPMs and 38.4% lower CPCs compared to non-news inventory. The study utilized DoubleVerify's AI-powered measurement technology to evaluate campaign performance across several major news publishers.]]></description>
      <content:encoded><![CDATA[DoubleVerify released an analysis of 12 advertisers showing that news environments delivered 17.7% lower CPMs and 38.4% lower CPCs compared to non-news inventory. The study utilized DoubleVerify's AI-powered measurement technology to evaluate campaign performance across several major news publishers.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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    <item>
      <title><![CDATA[PubMatic beats Q2 revenue estimates by 13.7% as peers report slowdown]]></title>
      <link><![CDATA[https://stockstory.org/us/stocks/nyse/dv/news/earnings/advertising-software-stocks-q2-in-review-doubleverify-nysedv-vs-peers-3]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></description>
      <content:encoded><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></content:encoded>
      <dc:creator><![CDATA[StockStory]]></dc:creator>
      <author><![CDATA[StockStory]]></author>
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      <title><![CDATA[DoubleVerify launches brand suitability measurement on TikTok Pangle network]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/]]></link>
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      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has launched brand suitability and video viewability measurement for TikTok's Pangle mobile app network across 48 markets. The integration provides third-party reporting via DV Pinnacle but excludes fraud detection, display-format viewability, and pre-bid controls.]]></description>
      <content:encoded><![CDATA[DoubleVerify has launched brand suitability and video viewability measurement for TikTok's Pangle mobile app network across 48 markets. The integration provides third-party reporting via DV Pinnacle but excludes fraud detection, display-format viewability, and pre-bid controls.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Viant reports Q2 revenue of $104.3M and eyes proprietary data M&A]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-12082026/]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></description>
      <content:encoded><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Nielsen acquires DoubleVerify for $2.5 billion to expand media intelligence]]></title>
      <link><![CDATA[https://mikeshields.substack.com/p/why-did-nielsen-buy-doubleverify]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen has acquired ad-verification and measurement firm DoubleVerify for $2.5 billion. The deal reflects a strategic move by Nielsen to expand its capabilities beyond traditional ratings into active media optimization, attribution, and algorithmic bidding for linear and streaming video advertising.]]></description>
      <content:encoded><![CDATA[Nielsen has acquired ad-verification and measurement firm DoubleVerify for $2.5 billion. The deal reflects a strategic move by Nielsen to expand its capabilities beyond traditional ratings into active media optimization, attribution, and algorithmic bidding for linear and streaming video advertising.]]></content:encoded>
      <dc:creator><![CDATA[Mike Shields]]></dc:creator>
      <author><![CDATA[Mike Shields]]></author>
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      <title><![CDATA[Fox to acquire Roku for $22 billion as platform revenue rises 25%]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-10-2026-the-media-and-entertainment-industry-is-creating-jobs/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></description>
      <content:encoded><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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      <title><![CDATA[Nielsen to acquire DoubleVerify for $13.60 per share]]></title>
      <link><![CDATA[https://mumbrella.com.au/inside-the-multi-billion-dollar-nielsen-double-verify-deal-932593]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has agreed to acquire ad verification firm DoubleVerify for approximately $13.60 per share, aiming to consolidate audience measurement and verification capabilities. The transaction follows a trend of independent verification firms exiting public markets as market pressure shifts toward measurement within walled gardens.]]></description>
      <content:encoded><![CDATA[Nielsen has agreed to acquire ad verification firm DoubleVerify for approximately $13.60 per share, aiming to consolidate audience measurement and verification capabilities. The transaction follows a trend of independent verification firms exiting public markets as market pressure shifts toward measurement within walled gardens.]]></content:encoded>
      <dc:creator><![CDATA[Mumbrella]]></dc:creator>
      <author><![CDATA[Mumbrella]]></author>
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      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://www.forbes.com/sites/gabrielalinzainescu/2026/08/08/nielsen-to-buy-doubleverify-for-215-billion-in-ad-measurement-deal/]]></link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has entered a definitive agreement to acquire digital ad verification platform DoubleVerify in an all-cash transaction valued at $2.15 billion. The acquisition, expected to close in early 2027, aims to unify Nielsen's reach measurement with DoubleVerify’s brand safety and viewability tools, responding to industry demands for integrated cross-platform measurement solutions.]]></description>
      <content:encoded><![CDATA[Nielsen has entered a definitive agreement to acquire digital ad verification platform DoubleVerify in an all-cash transaction valued at $2.15 billion. The acquisition, expected to close in early 2027, aims to unify Nielsen's reach measurement with DoubleVerify’s brand safety and viewability tools, responding to industry demands for integrated cross-platform measurement solutions.]]></content:encoded>
      <dc:creator><![CDATA[Forbes]]></dc:creator>
      <author><![CDATA[Forbes]]></author>
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      <title><![CDATA[Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://ppc.land/what-did-the-first-week-of-august-change-in-digital-advertising/]]></link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has entered a definitive agreement to acquire ad-tech firm DoubleVerify in an all-cash deal valued at approximately $2.15 billion. This consolidation marks a significant shift as measurement and verification services integrate in response to the rise of automated, AI-driven advertising buying platforms.]]></description>
      <content:encoded><![CDATA[Nielsen has entered a definitive agreement to acquire ad-tech firm DoubleVerify in an all-cash deal valued at approximately $2.15 billion. This consolidation marks a significant shift as measurement and verification services integrate in response to the rise of automated, AI-driven advertising buying platforms.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESiQEB7keqTYeNUKUQHBF9DGhIVOk6SC1GaZHxhY52T5NVxqt5SY55yJGe9-5humrRrhQxvolpyrPNMQJk-f5ac7u4C_4S-L1f3YTnz5l4aE79-46ydwOhGOuucYhIYdGhVlRL2NC9yLIqZtUz8mF1Laaqr_1jHPxKtnqVW4rzFgxMV51F4QVpF072SA==]]></link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen has agreed to acquire independent ad verification vendor DoubleVerify in an all-cash deal valued at approximately $2.15 billion. The transaction is expected to close by the first quarter of 2027 and will remove another major verification provider from public markets.]]></description>
      <content:encoded><![CDATA[Nielsen has agreed to acquire independent ad verification vendor DoubleVerify in an all-cash deal valued at approximately $2.15 billion. The transaction is expected to close by the first quarter of 2027 and will remove another major verification provider from public markets.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in cash]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/as-nielsen-buys-doubleverify-mark-zagorski-looks-at-advertisings-next-20-years.html]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nielsen has entered into a definitive agreement to acquire media-measurement firm DoubleVerify for $2.15 billion in cash. The transaction, expected to close by Q1 2027, aims to integrate Nielsen's audience intelligence with DoubleVerify's ad verification and media quality tools.]]></description>
      <content:encoded><![CDATA[Nielsen has entered into a definitive agreement to acquire media-measurement firm DoubleVerify for $2.15 billion in cash. The transaction, expected to close by Q1 2027, aims to integrate Nielsen's audience intelligence with DoubleVerify's ad verification and media quality tools.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[DoubleVerify deploys agentic AI to counter 34% surge in bot schemes]]></title>
      <link><![CDATA[https://doubleverify.com/blog/web/verify/meet-the-dv-fraud-labs-new-special-agents?hs_amp=true]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has updated its DV Fraud Lab platform with agentic AI to combat a 34% year-over-year increase in bot scheme variants targeting mobile and CTV inventory. The new tools automate detection and evidence-gathering, reportedly reducing mitigation time for threats like ViperBot and AfterCall from days to hours.]]></description>
      <content:encoded><![CDATA[DoubleVerify has updated its DV Fraud Lab platform with agentic AI to combat a 34% year-over-year increase in bot scheme variants targeting mobile and CTV inventory. The new tools automate detection and evidence-gathering, reportedly reducing mitigation time for threats like ViperBot and AfterCall from days to hours.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[FouAnalytics launches $2 million flat-fee unlimited ad verification subscription]]></title>
      <link><![CDATA[https://ppc.land/fouanalytics-prices-unlimited-ad-verification-at-2-million-a-year/]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FouAnalytics has launched a flat-fee, $2 million annual subscription for unlimited ad verification across digital and CTV formats, challenging the industry's traditional volume-based pricing model. The announcement arrived shortly after the news that Nielsen plans to acquire major verification incumbent DoubleVerify, signaling further consolidation in the ad-tech measurement sector.]]></description>
      <content:encoded><![CDATA[FouAnalytics has launched a flat-fee, $2 million annual subscription for unlimited ad verification across digital and CTV formats, challenging the industry's traditional volume-based pricing model. The announcement arrived shortly after the news that Nielsen plans to acquire major verification incumbent DoubleVerify, signaling further consolidation in the ad-tech measurement sector.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Nielsen to acquire DoubleVerify for $2.15 billion in all-cash deal]]></title>
      <link><![CDATA[https://variety.com/2026/tv/news/nielsen-acquire-doubleverify-digital-media-measurement-1236829441/]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Nielsen has announced an agreement to acquire ad-tech firm DoubleVerify for $2.15 billion in an all-cash deal expected to close in early 2027. The acquisition aims to unify linear and digital audience measurement into a single cross-platform currency to address challenges in streaming ad delivery and verification.]]></description>
      <content:encoded><![CDATA[Nielsen has announced an agreement to acquire ad-tech firm DoubleVerify for $2.15 billion in an all-cash deal expected to close in early 2027. The acquisition aims to unify linear and digital audience measurement into a single cross-platform currency to address challenges in streaming ad delivery and verification.]]></content:encoded>
      <dc:creator><![CDATA[Variety]]></dc:creator>
      <author><![CDATA[Variety]]></author>
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    <item>
      <title><![CDATA[DoubleVerify report finds 42% of EMEA consumers reject low-quality AI content]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/08/06/study-ai-slop-poses-growing-risk-to-brand-trust/]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A DoubleVerify report on media quality in the age of AI indicates that 42% of EMEA consumers have a negative perception of brands that serve ads alongside low-quality, AI-generated content. The findings emphasize a growing demand from both consumers and marketers for verified brand suitability controls and transparency as AI-generated creative and platforms become more prevalent.]]></description>
      <content:encoded><![CDATA[A DoubleVerify report on media quality in the age of AI indicates that 42% of EMEA consumers have a negative perception of brands that serve ads alongside low-quality, AI-generated content. The findings emphasize a growing demand from both consumers and marketers for verified brand suitability controls and transparency as AI-generated creative and platforms become more prevalent.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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    <item>
      <title><![CDATA[IAS identifies Papyrus mobile ad fraud scheme generating $1M monthly]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417063/ai-driving-rising-levels-of-manipulative-ad-fraud.html]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad-verification firms Integral Ad Science and DoubleVerify have identified sophisticated AI-driven mobile ad-fraud schemes, specifically the Papyrus network and AfterCall malware, which manipulate engagement metrics and generate fraudulent impressions. These operations compromise mobile apps to deceive advertisers by artificially inflating attention scores and click success rates.]]></description>
      <content:encoded><![CDATA[Ad-verification firms Integral Ad Science and DoubleVerify have identified sophisticated AI-driven mobile ad-fraud schemes, specifically the Papyrus network and AfterCall malware, which manipulate engagement metrics and generate fraudulent impressions. These operations compromise mobile apps to deceive advertisers by artificially inflating attention scores and click success rates.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[DoubleVerify launches Clean Room Integration for program-level streaming ad measurement]]></title>
      <link><![CDATA[https://doubleverify.com/blog/ctv/publisher/streaming-is-in-the-drivers-seat-its-time-to-get-transparency-in-gear?hs_amp=true]]></link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has introduced a Clean Room Integration designed to help streaming providers share program-level ad performance data without disclosing personal user identifiers. The solution aims to address advertiser demand for transparency while maintaining compliance with privacy regulations like the Video Privacy Protection Act.]]></description>
      <content:encoded><![CDATA[DoubleVerify has introduced a Clean Room Integration designed to help streaming providers share program-level ad performance data without disclosing personal user identifiers. The solution aims to address advertiser demand for transparency while maintaining compliance with privacy regulations like the Video Privacy Protection Act.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[DoubleVerify identifies AfterCall Android ad fraud generating millions of impressions]]></title>
      <link><![CDATA[https://adtechradar.com/2026/08/03/doubleverify-aftercall-ad-fraud-scheme/]]></link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has identified a fraudulent Android ad scheme called "AfterCall," which leverages system permissions to display intrusive ads immediately following phone calls. The tactic enables apps to generate hundreds of millions of impressions, creating significant brand safety and reputation risks for advertisers.]]></description>
      <content:encoded><![CDATA[DoubleVerify has identified a fraudulent Android ad scheme called "AfterCall," which leverages system permissions to display intrusive ads immediately following phone calls. The tactic enables apps to generate hundreds of millions of impressions, creating significant brand safety and reputation risks for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[AdTechRadar]]></dc:creator>
      <author><![CDATA[AdTechRadar]]></author>
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    <item>
      <title><![CDATA[DoubleVerify reports North American ad fraud fell 41 percent in 2025]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-ad-fraud-drops-41-in-north-america-45-in-emea/]]></link>
      <guid isPermaLink="false">10a0fe10-2dd8-47bf-9178-a9bb49c9fc43</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify's 2026 Global Insights report tracks a 41-45% year-over-year decline in ad fraud across North America and EMEA while highlighting the growing influence of AI bots in digital campaigns. The report finds that unprotected ad campaigns face significantly higher fraud and brand suitability violation rates compared to those utilizing verification safeguards.]]></description>
      <content:encoded><![CDATA[DoubleVerify's 2026 Global Insights report tracks a 41-45% year-over-year decline in ad fraud across North America and EMEA while highlighting the growing influence of AI bots in digital campaigns. The report finds that unprotected ad campaigns face significantly higher fraud and brand suitability violation rates compared to those utilizing verification safeguards.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[DoubleVerify study finds 63% of North American marketers wary of AI creative]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/416884/ai-can-silently-kill-a-brands-reputation.html]]></link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A report from DoubleVerify reveals that 63% of North American marketers are concerned about using AI in creative workflows, citing quality issues and brand safety as primary risks. While consumers show some openness to high-quality AI-driven ads, 42% report that low-quality or 'uncanny' AI content significantly damages their perception of a brand.]]></description>
      <content:encoded><![CDATA[A report from DoubleVerify reveals that 63% of North American marketers are concerned about using AI in creative workflows, citing quality issues and brand safety as primary risks. While consumers show some openness to high-quality AI-driven ads, 42% report that low-quality or 'uncanny' AI content significantly damages their perception of a brand.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[DoubleVerify identifies Android apps using AfterCall fraud for ad impressions]]></title>
      <link><![CDATA[https://www.mi-3.com.au/27-07-2026/ad-wont-hang-doubleverify-finds-dozens-android-apps-exploiting-phone-call-signals]]></link>
      <guid isPermaLink="false">74ed579e-434a-48a9-a5d1-378aa95eb7f4</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify researchers have identified a new ad-fraud method dubbed 'AfterCall,' where Android applications trigger intrusive advertisements specifically after users terminate phone calls. The firm reports that dozens of apps are using this technique to generate hundreds of millions of fraudulent impressions, creating significant costs and brand-safety concerns for advertisers.]]></description>
      <content:encoded><![CDATA[DoubleVerify researchers have identified a new ad-fraud method dubbed 'AfterCall,' where Android applications trigger intrusive advertisements specifically after users terminate phone calls. The firm reports that dozens of apps are using this technique to generate hundreds of millions of fraudulent impressions, creating significant costs and brand-safety concerns for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[Mi3]]></dc:creator>
      <author><![CDATA[Mi3]]></author>
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    </item>

    <item>
      <title><![CDATA[Butler/Till uses Claude and DoubleVerify to automate programmatic ad verification]]></title>
      <link><![CDATA[https://doubleverify.com/blog/omnichannel/optimize/from-brief-to-buy-how-butler/till-used-dv-neura-to-embed-verification-into-agentic-workflows]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Advertising agency Butler/Till is utilizing Claude as an AI buyer agent to automate campaign planning and activation by integrating DoubleVerify's DV Neura engine and PubMatic's AgenticOS. The workflow leverages interoperability standards like MCP and AdCP to embed verification, brand suitability, and fraud protection directly into the programmatic bidding process.]]></description>
      <content:encoded><![CDATA[Advertising agency Butler/Till is utilizing Claude as an AI buyer agent to automate campaign planning and activation by integrating DoubleVerify's DV Neura engine and PubMatic's AgenticOS. The workflow leverages interoperability standards like MCP and AdCP to embed verification, brand suitability, and fraud protection directly into the programmatic bidding process.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[DoubleVerify and AdExchanger analyze AI agents as legitimate high-intent advertising audiences]]></title>
      <link><![CDATA[https://www.adexchanger.com/data-driven-thinking/advertisings-next-audience-isnt-human-so-we-must-rethink-the-value-of-non-human-traffic/]]></link>
      <guid isPermaLink="false">5753bf2f-b218-48d1-84f2-94822a3ebbb1</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cloudflare data indicating that bot traffic now exceeds human web traffic has prompted industry attention on how ad tech must distinguish between fraudulent activity and legitimate AI agents. AdExchanger and DoubleVerify emphasize the need for new measurement standards to account for these agents as intermediaries in the consumer purchasing funnel.]]></description>
      <content:encoded><![CDATA[Cloudflare data indicating that bot traffic now exceeds human web traffic has prompted industry attention on how ad tech must distinguish between fraudulent activity and legitimate AI agents. AdExchanger and DoubleVerify emphasize the need for new measurement standards to account for these agents as intermediaries in the consumer purchasing funnel.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      
    </item>

    <item>
      <title><![CDATA[Invalid traffic drains 5% of digital budgets as shoppable ads gain traction]]></title>
      <link><![CDATA[https://videoweek.com/2026/07/21/week-in-charts-greg-peters-on-netflixs-live-strategy-ivt-threatens-digital-budgets-and-war-hits-publicis-middle-east-revenues/]]></link>
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      <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[VideoWeek's latest industry data report highlights that 75 percent of marketers lose over five percent of digital budgets to invalid traffic. The summary also tracks regional revenue performance for Publicis, shifts in Instagram's ad inventory, and consumer receptivity to shoppable ads in streaming content based on findings from DoubleVerify.]]></description>
      <content:encoded><![CDATA[VideoWeek's latest industry data report highlights that 75 percent of marketers lose over five percent of digital budgets to invalid traffic. The summary also tracks regional revenue performance for Publicis, shifts in Instagram's ad inventory, and consumer receptivity to shoppable ads in streaming content based on findings from DoubleVerify.]]></content:encoded>
      <dc:creator><![CDATA[VideoWeek]]></dc:creator>
      <author><![CDATA[VideoWeek]]></author>
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    <item>
      <title><![CDATA[DoubleVerify reports 24% fraud drop as geo-targeting violations climb 12%]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/]]></link>
      <guid isPermaLink="false">97ce7a16-25e3-41a7-9d87-e6f02c58eb05</guid>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify's Q1 2026 benchmarks report indicates that while fraud and invalid traffic decreased by 24 percent, ads served outside intended geographic regions increased by 12 percent. The findings provide comparative metrics for media buyers to evaluate technical performance, attention, and quality across various device types and regions.]]></description>
      <content:encoded><![CDATA[DoubleVerify's Q1 2026 benchmarks report indicates that while fraud and invalid traffic decreased by 24 percent, ads served outside intended geographic regions increased by 12 percent. The findings provide comparative metrics for media buyers to evaluate technical performance, attention, and quality across various device types and regions.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[DoubleVerify emerges as $2.6 billion M&A target amid AI content surge]]></title>
      <link><![CDATA[https://www.trefis.com/stock/dv/articles/605805/doubleverify-has-the-fingerprints-of-an-ad-tech-takeover-target/2026-07-06]]></link>
      <guid isPermaLink="false">7458b674-d525-4281-a044-9ae46f958ffc</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Financial analysis firm Trefis identifies ad-verification provider DoubleVerify as a potential M&A target due to its strong balance sheet and role in brand safety. Potential acquirers mentioned include The Trade Desk, AppLovin, and major advertising holding companies.]]></description>
      <content:encoded><![CDATA[Financial analysis firm Trefis identifies ad-verification provider DoubleVerify as a potential M&A target due to its strong balance sheet and role in brand safety. Potential acquirers mentioned include The Trade Desk, AppLovin, and major advertising holding companies.]]></content:encoded>
      <dc:creator><![CDATA[Trefis]]></dc:creator>
      <author><![CDATA[Trefis]]></author>
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    </item>

    <item>
      <title><![CDATA[DoubleVerify and LiveRamp deploy AI agents to automate media buying]]></title>
      <link><![CDATA[https://ppc.land/agentic-ad-tech-tries-to-take-over-the-buying-layer-as-ai-search-budgets-surge/]]></link>
      <guid isPermaLink="false">c12b7520-3e1c-4748-a4b9-2ea9a2b07bd8</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify and LiveRamp have introduced new AI-driven capabilities, DV Neura and the LAB program respectively, to automate campaign management and data collaboration. Parallel developments include Pixalate launching its open-programmatic OpenEPG Index for CTV measurement, and Fox Corporation acquiring Roku for $22 billion to consolidate ad-supported streaming.]]></description>
      <content:encoded><![CDATA[DoubleVerify and LiveRamp have introduced new AI-driven capabilities, DV Neura and the LAB program respectively, to automate campaign management and data collaboration. Parallel developments include Pixalate launching its open-programmatic OpenEPG Index for CTV measurement, and Fox Corporation acquiring Roku for $22 billion to consolidate ad-supported streaming.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[DoubleVerify launches DV Neura to automate ad verification and block AI slop]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-launches-dv-neura-its-ai-engine-for-agentic-ad-campaigns/]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has launched DV Neura, a cognitive AI engine designed to unify ad verification, fraud detection, and bidding optimization across its Media AdVantage Platform. The system integrates the Open-Source Model Context Protocol to support real-time campaign queries and autonomous execution agents. This launch aims to dramatically scale content classification to combat the proliferation of low-quality, AI-generated content across digital and streaming media.]]></description>
      <content:encoded><![CDATA[DoubleVerify has launched DV Neura, a cognitive AI engine designed to unify ad verification, fraud detection, and bidding optimization across its Media AdVantage Platform. The system integrates the Open-Source Model Context Protocol to support real-time campaign queries and autonomous execution agents. This launch aims to dramatically scale content classification to combat the proliferation of low-quality, AI-generated content across digital and streaming media.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Peer39 Acquires Adloox, Expanding Verification into Google and Meta Walled Gardens]]></title>
      <link><![CDATA[https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Peer39 has acquired Adloox from Scope3, integrating Adloox's MRC-accredited ad verification capabilities within Google and Meta's advertising platforms. This move allows Peer39 to extend its contextual intelligence into walled gardens, directly competing with DoubleVerify and IAS. The acquisition also reflects Scope3's strategic pivot towards agentic media buying and AI-driven advertising infrastructure.]]></description>
      <content:encoded><![CDATA[Peer39 has acquired Adloox from Scope3, integrating Adloox's MRC-accredited ad verification capabilities within Google and Meta's advertising platforms. This move allows Peer39 to extend its contextual intelligence into walled gardens, directly competing with DoubleVerify and IAS. The acquisition also reflects Scope3's strategic pivot towards agentic media buying and AI-driven advertising infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[PPC.Land]]></dc:creator>
      <author><![CDATA[PPC.Land]]></author>
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    <item>
      <title><![CDATA[DoubleVerify brings post-bid measurement to LinkedIn Audience Network - PPC Land]]></title>
      <link><![CDATA[https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/]]></link>
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      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has rolled out post-bid measurement capabilities for the LinkedIn Audience Network. This new offering provides B2B advertisers with signals for invalid traffic (IVT), viewability, and brand suitability.]]></description>
      <content:encoded><![CDATA[DoubleVerify has rolled out post-bid measurement capabilities for the LinkedIn Audience Network. This new offering provides B2B advertisers with signals for invalid traffic (IVT), viewability, and brand suitability.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Study: YouTube Leads Global Streaming Ad Growth | TV Tech]]></title>
      <link><![CDATA[https://www.tvtechnology.com/insights/analysis/study-youtube-leads-global-streaming-ad-growth]]></link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A study by DoubleVerify indicates that YouTube leads global streaming ad growth, with 70% of advertisers increasing their investment in the platform over the past year. Netflix also saw significant growth, with 65% of advertisers increasing their spending on the service during the same period.]]></description>
      <content:encoded><![CDATA[A study by DoubleVerify indicates that YouTube leads global streaming ad growth, with 70% of advertisers increasing their investment in the platform over the past year. Netflix also saw significant growth, with 65% of advertisers increasing their spending on the service during the same period.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
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      <title><![CDATA[Study: YouTube leads streaming ad investment growth | Advanced Television]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/05/29/study-youtube-leads-streaming-ad-investment-growth/]]></link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A study by DoubleVerify indicates that YouTube is a primary driver of streaming ad investment growth, as the global media landscape continues to be reshaped by streaming TV. The research highlights 유튜브's leading position within the evolving streaming advertising market.]]></description>
      <content:encoded><![CDATA[A study by DoubleVerify indicates that YouTube is a primary driver of streaming ad investment growth, as the global media landscape continues to be reshaped by streaming TV. The research highlights 유튜브's leading position within the evolving streaming advertising market.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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    </item>

    <item>
      <title><![CDATA[We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.]]></title>
      <link><![CDATA[https://doubleverify.com/blog/web/optimize/we-know-whats-killing-your-campaign-roi.-we-also-know-how-you-can-fix-it]]></link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has introduced DV Scibids AI™, a new tool designed to optimize social and programmatic ad campaigns. This tool aims to save optimization time while simultaneously boosting campaign ROI.]]></description>
      <content:encoded><![CDATA[DoubleVerify has introduced DV Scibids AI™, a new tool designed to optimize social and programmatic ad campaigns. This tool aims to save optimization time while simultaneously boosting campaign ROI.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    <item>
      <title><![CDATA[DoubleVerify Launches Media Quality Measurement for LinkedIn Audience Network]]></title>
      <link><![CDATA[https://www.brandinginasia.com/doubleverify-launches-media-quality-measurement-for-linkedin-audience-network/]]></link>
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      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.]]></description>
      <content:encoded><![CDATA[DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.]]></content:encoded>
      <dc:creator><![CDATA[Branding in Asia]]></dc:creator>
      <author><![CDATA[Branding in Asia]]></author>
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    <item>
      <title><![CDATA[LinkedIn expands ad performance verification]]></title>
      <link><![CDATA[https://www.socialmediatoday.com/news/linkedin-expands-ad-performance-verification/820936/]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[LinkedIn has expanded its partnership with DoubleVerify to provide post-bid assurance for advertisers. This collaboration aims to offer brands greater insight into where and how their ads are delivered on the platform.]]></description>
      <content:encoded><![CDATA[LinkedIn has expanded its partnership with DoubleVerify to provide post-bid assurance for advertisers. This collaboration aims to offer brands greater insight into where and how their ads are delivered on the platform.]]></content:encoded>
      <dc:creator><![CDATA[Social Media Today]]></dc:creator>
      <author><![CDATA[Social Media Today]]></author>
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    <item>
      <title><![CDATA[DoubleVerify Launches Global Media Quality Measurement for LinkedIn Audience Network]]></title>
      <link><![CDATA[https://www.adweek.com/adweek-wire/doubleverify-linkedin-audience-network-measurement/?itm_source=homepage&itm_medium=adweek-wire-edge&itm_campaign=1]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has expanded its integration with LinkedIn to provide global post-bid measurement across the LinkedIn Audience Network. This enhancement aims to give advertisers increased visibility into their campaigns on the platform.]]></description>
      <content:encoded><![CDATA[DoubleVerify has expanded its integration with LinkedIn to provide global post-bid measurement across the LinkedIn Audience Network. This enhancement aims to give advertisers increased visibility into their campaigns on the platform.]]></content:encoded>
      <dc:creator><![CDATA[Adweek]]></dc:creator>
      <author><![CDATA[Adweek]]></author>
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    </item>

    <item>
      <title><![CDATA[Go Addressable Turns IP Targeting's Failure Into an Deterministic Upfront Super Power | SOS. Intel Hub]]></title>
      <link><![CDATA[https://www.stateofstreaming.com/articles/go-addressable-upfront-deterministic-identity]]></link>
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      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Research commissioned by CIMM and Go Addressable found that IP-to-postal address matching is accurate only 13% of the time, revealing a significant problem for open-internet CTV targeting that costs billions. In response to this lack of deterministic identity, 78% of advertisers now consider addressable TV a factor in their Upfront negotiations, an 11-point increase from the prior year. Go Addressable, a trade organization, is working to simplify, socialize, and scale addressable advertising through education and by adding new members like DoubleVerify, Mastercard, OpenAP, Philo, and Veeva Crossix.]]></description>
      <content:encoded><![CDATA[Research commissioned by CIMM and Go Addressable found that IP-to-postal address matching is accurate only 13% of the time, revealing a significant problem for open-internet CTV targeting that costs billions. In response to this lack of deterministic identity, 78% of advertisers now consider addressable TV a factor in their Upfront negotiations, an 11-point increase from the prior year. Go Addressable, a trade organization, is working to simplify, socialize, and scale addressable advertising through education and by adding new members like DoubleVerify, Mastercard, OpenAP, Philo, and Veeva Crossix.]]></content:encoded>
      <dc:creator><![CDATA[Stateofstreaming]]></dc:creator>
      <author><![CDATA[Stateofstreaming]]></author>
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    <item>
      <title><![CDATA[DoubleVerify wins TikTok video viewability accreditation]]></title>
      <link><![CDATA[https://ecommercenews.com.au/story/doubleverify-wins-tiktok-video-viewability-accreditation]]></link>
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      <pubDate>Sun, 26 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify has received Media Rating Council (MRC) accreditation for its video viewability reporting on TikTok in Australia. The company is reportedly the first measurement vendor to achieve this specific certification in the Australian market. The accreditation allows advertisers to utilize DoubleVerify for third-party verification of video ad viewability on the TikTok platform.]]></description>
      <content:encoded><![CDATA[DoubleVerify has received Media Rating Council (MRC) accreditation for its video viewability reporting on TikTok in Australia. The company is reportedly the first measurement vendor to achieve this specific certification in the Australian market. The accreditation allows advertisers to utilize DoubleVerify for third-party verification of video ad viewability on the TikTok platform.]]></content:encoded>
      <dc:creator><![CDATA[ecommercenews]]></dc:creator>
      <author><![CDATA[ecommercenews]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cynopsis 03/26/26: CBS Media Ventures Sets 2026-27 Slate]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-03-26-26-cbs-media-ventures-sets-2026-27-slate/]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article highlights multiple streaming-advertising developments from IAB NewFronts, including Walmart and Vizio planning unified smart-TV account logins to link streaming identity with retail data, and Comcast Advertising launching Outcomes+ while partnering with Amazon Ads/Amazon DSP to expand SMB access to Prime Video inventory. It also notes DoubleVerify partnering with Spectrum Reach for show-level transparency in streaming TV buys, alongside other ad-tech integrations (InfoSum/Dstillery, VideoAmp/O-N-X) and MiQ’s agreement to acquire Adsmovil’s Latin America business. On the content side, TelevisaUnivision’s ViX announced new originals and Disney+ began production on a new series reimagining FX’s "The Americans."]]></description>
      <content:encoded><![CDATA[The article highlights multiple streaming-advertising developments from IAB NewFronts, including Walmart and Vizio planning unified smart-TV account logins to link streaming identity with retail data, and Comcast Advertising launching Outcomes+ while partnering with Amazon Ads/Amazon DSP to expand SMB access to Prime Video inventory. It also notes DoubleVerify partnering with Spectrum Reach for show-level transparency in streaming TV buys, alongside other ad-tech integrations (InfoSum/Dstillery, VideoAmp/O-N-X) and MiQ’s agreement to acquire Adsmovil’s Latin America business. On the content side, TelevisaUnivision’s ViX announced new originals and Disney+ began production on a new series reimagining FX’s "The Americans."]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    <item>
      <title><![CDATA[DoubleVerify and Spectrum Reach Set New Standard for Streaming TV Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/randak_spectrum-reach-partners-with-dv-to-bring-activity-7442573577368801280-NySZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGSQv0sBfW69wHxoB3-IRJ2hZ0VzL4zS0sE]]></link>
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      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DoubleVerify and Spectrum Reach announced a partnership to provide program-level, post-bid measurement and reporting for streaming/CTV ad placements. The integration is positioned as part of DoubleVerify’s Certified Transparent Streaming program and aims to move advertiser reporting beyond app-level visibility to specific shows across direct and programmatic buys, using clean-room based, aggregated and de-identified data sharing.]]></description>
      <content:encoded><![CDATA[DoubleVerify and Spectrum Reach announced a partnership to provide program-level, post-bid measurement and reporting for streaming/CTV ad placements. The integration is positioned as part of DoubleVerify’s Certified Transparent Streaming program and aims to move advertiser reporting beyond app-level visibility to specific shows across direct and programmatic buys, using clean-room based, aggregated and de-identified data sharing.]]></content:encoded>
      <dc:creator><![CDATA[Todd Randak]]></dc:creator>
      <author><![CDATA[Todd Randak]]></author>
      
    </item>

    <item>
      <title><![CDATA[DoubleVerify Launches DV Authentic Streaming TV at CES 2026]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/marketing-tech-insights_doubleverify-ctvadvertising-streamingtv-activity-7414665460983758849-hE1a?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGDj5lQBnqAGrZ1HTzVsfIYThh1KoTB-liE]]></link>
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      <pubDate>Wed, 07 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[DoubleVerify has introduced DV Authentic Streaming TV at CES 2026, a first-of-its-kind solution that combines media quality verification and AI optimization for streaming advertising. This innovation promises enhanced transparency and accountability, crucial for advertisers navigating the evolving CTV landscape.]]></description>
      <content:encoded><![CDATA[DoubleVerify has introduced DV Authentic Streaming TV at CES 2026, a first-of-its-kind solution that combines media quality verification and AI optimization for streaming advertising. This innovation promises enhanced transparency and accountability, crucial for advertisers navigating the evolving CTV landscape.]]></content:encoded>
      <dc:creator><![CDATA[MarTech - Marketing Technology Insights™]]></dc:creator>
      <author><![CDATA[MarTech - Marketing Technology Insights™]]></author>
      
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