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    <title><![CDATA[StreamingMeme — Criteo coverage]]></title>
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    <description><![CDATA[Articles mentioning Criteo.]]></description>
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      <title><![CDATA[StreamingMeme — Criteo coverage]]></title>
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    <item>
      <title><![CDATA[OpenAI pilots Sponsored Agents with Wayfair and Amazon DSP integration]]></title>
      <link><![CDATA[https://www.medianexis.com/tag/ad-tech/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenAI has launched Sponsored Agents and conversational ads, integrating with Amazon DSP and Criteo to enable branded commerce experiences within chat interfaces. This development signals a shift toward unobservable, agent-based ad inventory that bypasses traditional site-visit tracking.]]></description>
      <content:encoded><![CDATA[OpenAI has launched Sponsored Agents and conversational ads, integrating with Amazon DSP and Criteo to enable branded commerce experiences within chat interfaces. This development signals a shift toward unobservable, agent-based ad inventory that bypasses traditional site-visit tracking.]]></content:encoded>
      <dc:creator><![CDATA[MediaNexis]]></dc:creator>
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    <item>
      <title><![CDATA[Pubstack appoints former Microsoft and Criteo leader Yann Stadnicki as CTO]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/09/17/pubstack-appoints-ai-ad-tech-veteran-yann-stadnicki-as-chief-technology-officer/]]></link>
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      <pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[Pubstack has appointed Yann Stadnicki, formerly of Microsoft Research and Criteo, as its new Chief Technology Officer. Stadnicki will lead the technical scaling of the company's Spark platform, focusing on machine learning and data-driven inventory signaling for digital publishers.]]></description>
      <content:encoded><![CDATA[Pubstack has appointed Yann Stadnicki, formerly of Microsoft Research and Criteo, as its new Chief Technology Officer. Stadnicki will lead the technical scaling of the company's Spark platform, focusing on machine learning and data-driven inventory signaling for digital publishers.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    <item>
      <title><![CDATA[Vista Equity and Quinti Capital bid for ad-tech firm Criteo]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/416328/criteo-attracts-takeover-bids-from-equity-investm.html]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Vista Equity Partners and Quinti Capital have submitted a joint bid to acquire ad-tech firm Criteo at a premium exceeding 50%. The potential acquisition would consolidate a major retail media and performance advertising platform that recently expanded into video inventory and AI-powered ad-buying.]]></description>
      <content:encoded><![CDATA[Vista Equity Partners and Quinti Capital have submitted a joint bid to acquire ad-tech firm Criteo at a premium exceeding 50%. The potential acquisition would consolidate a major retail media and performance advertising platform that recently expanded into video inventory and AI-powered ad-buying.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Researchers compare nine deep learning models for multi-touch advertising attribution]]></title>
      <link><![CDATA[https://bioengineer.org/deep-learning-models-compared-for-multi-touch-attribution-in-online-advertising/]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Researchers from Huazhong and Zhengzhou universities conducted a comparative study of nine multi-touch attribution models using Criteo and Alibaba datasets. The study concludes that causal deep learning architectures, such as CausalMTA, significantly outperform heuristic methods by correcting user preference confounding bias, leading to more accurate conversion rate predictions and efficient advertising budget allocation.]]></description>
      <content:encoded><![CDATA[Researchers from Huazhong and Zhengzhou universities conducted a comparative study of nine multi-touch attribution models using Criteo and Alibaba datasets. The study concludes that causal deep learning architectures, such as CausalMTA, significantly outperform heuristic methods by correcting user preference confounding bias, leading to more accurate conversion rate predictions and efficient advertising budget allocation.]]></content:encoded>
      <dc:creator><![CDATA[Bioengineer.org]]></dc:creator>
      <author><![CDATA[Bioengineer.org]]></author>
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      <title><![CDATA[Vista Equity and Quinti Capital Bid for Ad-Tech Firm Criteo]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/416328/criteo-attracts-takeover-bids-from-equity-investm.html?ref=fomoera.com]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Vista Equity Partners and Quinti Capital have submitted a joint bid to acquire ad-tech firm Criteo at a premium exceeding 50%. The potential acquisition would consolidate Criteo's retail media and AI-powered performance advertising business, which serves 17,000 global clients.]]></description>
      <content:encoded><![CDATA[Vista Equity Partners and Quinti Capital have submitted a joint bid to acquire ad-tech firm Criteo at a premium exceeding 50%. The potential acquisition would consolidate Criteo's retail media and AI-powered performance advertising business, which serves 17,000 global clients.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[Criteo expands Travel Audiences for programmatic activation across DSPs]]></title>
      <link><![CDATA[https://www.criteo.com/blog/connected-commerce-where-travel-intent-goes-commerce-follows/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo has expanded its Travel Audiences capabilities, allowing marketers to activate travel intent signals through its Commerce Grid and DSP partners. The update enables brands to target consumers based on travel-related behavioral data, including booking and browsing patterns, across the open internet.]]></description>
      <content:encoded><![CDATA[Criteo has expanded its Travel Audiences capabilities, allowing marketers to activate travel intent signals through its Commerce Grid and DSP partners. The update enables brands to target consumers based on travel-related behavioral data, including booking and browsing patterns, across the open internet.]]></content:encoded>
      <dc:creator><![CDATA[Criteo]]></dc:creator>
      <author><![CDATA[Criteo]]></author>
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    <item>
      <title><![CDATA[Criteo integrates retail media ads into ChatGPT and AI shopping assistants]]></title>
      <link><![CDATA[https://www.criteo.com/blog/criteo-vs-moloco-which-platform-should-i-use/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo published a comparative analysis of its own retail media platform against Moloco, highlighting its own strengths in unified onsite and offsite monetization. The article positions Criteo as a long-term solution for retailers, while characterizing Moloco as a lightweight, automation-first tool for simpler onsite needs.]]></description>
      <content:encoded><![CDATA[Criteo published a comparative analysis of its own retail media platform against Moloco, highlighting its own strengths in unified onsite and offsite monetization. The article positions Criteo as a long-term solution for retailers, while characterizing Moloco as a lightweight, automation-first tool for simpler onsite needs.]]></content:encoded>
      <dc:creator><![CDATA[Criteo]]></dc:creator>
      <author><![CDATA[Criteo]]></author>
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    <item>
      <title><![CDATA[Meta to pay $18B over 10 years for child safety settlement]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-ttd/trade-desk/news/meta-stock-puts-trade-desk-and-magnite-in-focus-for-us-ad-in]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Meta's $18 billion settlement regarding child safety and privacy claims has prompted investor interest in independent ad-tech platforms like The Trade Desk, Magnite, and Criteo. These companies are being evaluated as potential beneficiaries of a shift away from walled gardens toward programmatic advertising on the open internet, connected TV, and retail media.]]></description>
      <content:encoded><![CDATA[Meta's $18 billion settlement regarding child safety and privacy claims has prompted investor interest in independent ad-tech platforms like The Trade Desk, Magnite, and Criteo. These companies are being evaluated as potential beneficiaries of a shift away from walled gardens toward programmatic advertising on the open internet, connected TV, and retail media.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[The Trade Desk reports $13.4B gross spend for fiscal 2025]]></title>
      <link><![CDATA[https://yespress.io/ad-tech-choice-hiding-inside-media-budget]]></link>
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      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk reported $13.4 billion in gross spend for fiscal 2025, highlighting its role as a major programmatic DSP. The article contrasts this model with Criteo's commerce-focused approach, providing a framework for streaming executives to evaluate ad-tech partners based on campaign objectives and data incentives.]]></description>
      <content:encoded><![CDATA[The Trade Desk reported $13.4 billion in gross spend for fiscal 2025, highlighting its role as a major programmatic DSP. The article contrasts this model with Criteo's commerce-focused approach, providing a framework for streaming executives to evaluate ad-tech partners based on campaign objectives and data incentives.]]></content:encoded>
      <dc:creator><![CDATA[YesPress]]></dc:creator>
      <author><![CDATA[YesPress]]></author>
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      <title><![CDATA[Ad tech firms report minimal revenue impact from agentic AI integrations]]></title>
      <link><![CDATA[https://adage.com/ad-age-video-podcast/insider/aa-ai-in-marketing-hype-vs-results-q2-2026]]></link>
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      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></description>
      <content:encoded><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></content:encoded>
      <dc:creator><![CDATA[Ad Age]]></dc:creator>
      <author><![CDATA[Ad Age]]></author>
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    <item>
      <title><![CDATA[Criteo onboards 2,000 advertisers to OpenAI platform via API partnership]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/criteos-todd-parsons-search-is-not-dead-just-different.html]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo has integrated 2,000 advertisers into OpenAI’s platform, utilizing Model Context Protocols to bridge brand awareness and performance marketing. The company reports that 80% of traffic driven to retail partners through these AI-driven conversations is new to the brand.]]></description>
      <content:encoded><![CDATA[Criteo has integrated 2,000 advertisers into OpenAI’s platform, utilizing Model Context Protocols to bridge brand awareness and performance marketing. The company reports that 80% of traffic driven to retail partners through these AI-driven conversations is new to the brand.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Criteo and Albertsons Collective integrate sponsored products into AI shopping systems]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/criteos-sherry-smith-retail-medias-evolution-from-trade-marketing-to-media-signals-a-new-era.html]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo and Albertsons Media Collective have entered a partnership to integrate sponsored products into AI-powered shopping platforms. The collaboration aims to shift retail media strategies from traditional trade marketing toward automated, intent-based media buying frameworks.]]></description>
      <content:encoded><![CDATA[Criteo and Albertsons Media Collective have entered a partnership to integrate sponsored products into AI-powered shopping platforms. The collaboration aims to shift retail media strategies from traditional trade marketing toward automated, intent-based media buying frameworks.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[FuboTV narrows net loss to $25.7M and grows to 5.75M subscribers]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/thursday-06082026/]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FuboTV reported a narrowed quarterly net loss of $25.7 million and 5.75 million subscribers following the 2026 FIFA World Cup, while completing its technical integration with the Disney Ad Server. Meanwhile, Criteo shares fell 24% after reporting sluggish earnings and forecasting misses in its enterprise ad platform business.]]></description>
      <content:encoded><![CDATA[FuboTV reported a narrowed quarterly net loss of $25.7 million and 5.75 million subscribers following the 2026 FIFA World Cup, while completing its technical integration with the Disney Ad Server. Meanwhile, Criteo shares fell 24% after reporting sluggish earnings and forecasting misses in its enterprise ad platform business.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Amazon says conversational chat usage now exceeds search bar in US]]></title>
      <link><![CDATA[https://ppc.land/amazons-search-bar-loses-to-chat-as-75-think-about-shopping-weekly/]]></link>
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      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Executives from Amazon, Criteo, Uber, and Vudoo discussed the evolution of retail media and interactive shopping at the IAB Australia summit. Amazon reported that AI-led conversational shopping now exceeds traditional search bar usage in the U.S., while other participants highlighted the importance of feed quality, shoppable editorial content, and standardized attribution.]]></description>
      <content:encoded><![CDATA[Executives from Amazon, Criteo, Uber, and Vudoo discussed the evolution of retail media and interactive shopping at the IAB Australia summit. Amazon reported that AI-led conversational shopping now exceeds traditional search bar usage in the U.S., while other participants highlighted the importance of feed quality, shoppable editorial content, and standardized attribution.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Vista Equity and Quinti Capital bid for Criteo at 50% premium]]></title>
      <link><![CDATA[https://ppc.land/private-equity-circles-criteo-as-googles-search-grip-slips/]]></link>
      <guid isPermaLink="false">185e1616-d12f-47b7-bb06-53254a92e2cd</guid>
      <pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Private equity firms Vista Equity Partners and Quinti Capital have submitted a potential takeover bid for advertising technology company Criteo at a premium exceeding 50 percent. The offer follows Criteo's strategic restructuring toward a self-serve platform model and its formal move to a Luxembourg domicile to facilitate potential American ownership.]]></description>
      <content:encoded><![CDATA[Private equity firms Vista Equity Partners and Quinti Capital have submitted a potential takeover bid for advertising technology company Criteo at a premium exceeding 50 percent. The offer follows Criteo's strategic restructuring toward a self-serve platform model and its formal move to a Luxembourg domicile to facilitate potential American ownership.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Vista Equity and Quinti Capital Launch $3.7 Billion Criteo Takeover Bid]]></title>
      <link><![CDATA[https://digiday.com/marketing/criteo-is-subject-to-a-takeover-bid-further-proving-private-equitys-continued-interest-in-ad-tech/]]></link>
      <guid isPermaLink="false">181abdee-6dfa-44ab-9f08-b7957b04149a</guid>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Private equity firms Vista Equity Partners and Quinti Capital have made a $3.7 billion takeover bid to acquire ad tech company Criteo. The proposed acquisition focuses on Criteo's AI-driven retail media and omnichannel performance tools, which are increasingly utilized for connected TV (CTV) advertising.]]></description>
      <content:encoded><![CDATA[Private equity firms Vista Equity Partners and Quinti Capital have made a $3.7 billion takeover bid to acquire ad tech company Criteo. The proposed acquisition focuses on Criteo's AI-driven retail media and omnichannel performance tools, which are increasingly utilized for connected TV (CTV) advertising.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[Onetag recruits former Criteo executive to lead unified product strategy]]></title>
      <link><![CDATA[https://mediashotz.co.uk/alexandra-balashoiu-named-vice-president-of-product-at-onetag/?amp=1]]></link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad exchange company Onetag has appointed Alexandra Balashoiu as Vice President of Product. Balashoiu, formerly of Criteo and The MediaGrid, will oversee product strategy for the company's exchange and creative intelligence platforms following the acquisition of Aryel.]]></description>
      <content:encoded><![CDATA[Ad exchange company Onetag has appointed Alexandra Balashoiu as Vice President of Product. Balashoiu, formerly of Criteo and The MediaGrid, will oversee product strategy for the company's exchange and creative intelligence platforms following the acquisition of Aryel.]]></content:encoded>
      <dc:creator><![CDATA[MediaShotz]]></dc:creator>
      <author><![CDATA[MediaShotz]]></author>
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    <item>
      <title><![CDATA[Hollywood and Big Tech Head for Streaming Ad Revenue Showdown]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/thursday-25062026/]]></link>
      <guid isPermaLink="false">2709d583-9e5e-4823-97a6-5ad53a1efb19</guid>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[AdExchanger reports on Google testing 'Strongest match' or 'Strong match' labels on search ads to highlight relevance for high-intent queries, while also noting the growing competition between legacy media and Big Tech for streaming ad revenue and attention. The article covers multiple ad-tech developments, including Google's new search ad labels and a partnership between Albertsons and Criteo for ads within AI shopping bots.]]></description>
      <content:encoded><![CDATA[AdExchanger reports on Google testing 'Strongest match' or 'Strong match' labels on search ads to highlight relevance for high-intent queries, while also noting the growing competition between legacy media and Big Tech for streaming ad revenue and attention. The article covers multiple ad-tech developments, including Google's new search ad labels and a partnership between Albertsons and Criteo for ads within AI shopping bots.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[OpenAI targets 'intelligence economy' ads as IPO pressure mounts]]></title>
      <link><![CDATA[https://www.marketingdive.com/news/how-openai-positioning-chatgpt-ads-cannes-lions-debut/823476/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenAI has officially introduced its advertising strategy at Cannes Lions, detailing a cost-per-click model integrated with partners like Criteo and LiveRamp to target mid-funnel consumer decision-making. The company reports over 2,000 active brand advertisers and emphasizes that its 'intentional' query-based ad placement does not negatively impact user behavior.]]></description>
      <content:encoded><![CDATA[OpenAI has officially introduced its advertising strategy at Cannes Lions, detailing a cost-per-click model integrated with partners like Criteo and LiveRamp to target mid-funnel consumer decision-making. The company reports over 2,000 active brand advertisers and emphasizes that its 'intentional' query-based ad placement does not negatively impact user behavior.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Dive]]></dc:creator>
      <author><![CDATA[Marketing Dive]]></author>
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    <item>
      <title><![CDATA[Albertsons integrates Criteo to monetize AI-powered conversational shopping searches]]></title>
      <link><![CDATA[https://massmarketretailers.com/albertsons-teams-with-criteo-to-elevate-in-app-search-ads/]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Albertsons Media Collective has integrated Criteo's platform to enable sponsored product advertisements within its AI-powered conversational search interface. This partnership allows brands to display shoppable product carousels based on natural language customer queries.]]></description>
      <content:encoded><![CDATA[Albertsons Media Collective has integrated Criteo's platform to enable sponsored product advertisements within its AI-powered conversational search interface. This partnership allows brands to display shoppable product carousels based on natural language customer queries.]]></content:encoded>
      <dc:creator><![CDATA[Mass Market Retailers]]></dc:creator>
      <author><![CDATA[Mass Market Retailers]]></author>
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    </item>

    <item>
      <title><![CDATA[Adtech veteran Joshua Koran joins KERV.ai as Chief Product and Technology Officer]]></title>
      <link><![CDATA[https://adage.com/on-the-move/people-on-the-move/aa-joshua-koran/]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[KERV.ai, a company focused on redefining content engagement across CTV, streaming, and digital media, has appointed Joshua Koran as its new Chief Product and Technology Officer. Koran will lead the company's global product and technology team, bringing over 30 years of adtech leadership experience from organizations like InMarket, Criteo, and AT&T AdWorks.]]></description>
      <content:encoded><![CDATA[KERV.ai, a company focused on redefining content engagement across CTV, streaming, and digital media, has appointed Joshua Koran as its new Chief Product and Technology Officer. Koran will lead the company's global product and technology team, bringing over 30 years of adtech leadership experience from organizations like InMarket, Criteo, and AT&T AdWorks.]]></content:encoded>
      <dc:creator><![CDATA[Adage]]></dc:creator>
      <author><![CDATA[Adage]]></author>
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    <item>
      <title><![CDATA[Beet.TV Unveils Key Industry Events and Partnerships for 2026]]></title>
      <link><![CDATA[https://www.beet.tv/current-series]]></link>
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      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></description>
      <content:encoded><![CDATA[Beet.TV has announced its series of industry events and content partnerships for 2026, which will cover key topics relevant to streaming professionals. Highlighted events include the AI Media Summit, IAB NewFronts, and CES, focusing on areas like AI, commerce media, and advertising. The series features collaborations with companies such as Criteo, DeepIntent, Cuebiq, Equativ, Tatari, Swoop, Seedtag, The Trade Desk, Channel Factory, FreeWheel, Future Today, Intuit SMB MediaLabs, and Best Buy Ads.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    </item>

    <item>
      <title><![CDATA[Criteo cuts ChatGPT ad minimums to $10,000 as Google adds AI analytics]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/friday-05062026/]]></link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo has reduced the minimum ad investment for ChatGPT from $50,000 to $10,000 to encourage adoption, while Google has introduced new generative AI performance reports within Search Console. These changes aim to make AI-driven ad channels more accessible and transparent for advertisers. The reports will provide metrics like impressions, pages, countries, devices, and dates for AI-driven search results.]]></description>
      <content:encoded><![CDATA[Criteo has reduced the minimum ad investment for ChatGPT from $50,000 to $10,000 to encourage adoption, while Google has introduced new generative AI performance reports within Search Console. These changes aim to make AI-driven ad channels more accessible and transparent for advertisers. The reports will provide metrics like impressions, pages, countries, devices, and dates for AI-driven search results.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Criteo Go Self-Service Campaigns Outperform Managed Service by 28%]]></title>
      <link><![CDATA[https://www.beet.tv/2026/06/marketers-are-drowning-in-choices-noise-and-ai-agents-criteos-ed-dinichert.html]]></link>
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      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Criteo Chief Customer Officer Ed Dinichert detailed the advertising industry's challenges with measurement fragmentation and excessive AI noise at the POSSIBLE conference. Criteo is addressing this with its new Criteo Go self-service platform, which utilizes agentic technology and product catalog ingestion to achieve 28% better performance than traditional managed-service campaigns. Dinichert emphasized Criteo's historical focus on performance marketing and its large commerce data assets, including a shopper graph reaching 750 million users daily.]]></description>
      <content:encoded><![CDATA[Criteo Chief Customer Officer Ed Dinichert detailed the advertising industry's challenges with measurement fragmentation and excessive AI noise at the POSSIBLE conference. Criteo is addressing this with its new Criteo Go self-service platform, which utilizes agentic technology and product catalog ingestion to achieve 28% better performance than traditional managed-service campaigns. Dinichert emphasized Criteo's historical focus on performance marketing and its large commerce data assets, including a shopper graph reaching 750 million users daily.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes]]></title>
      <link><![CDATA[https://www.adexchanger.com/marketers/criteo-faces-tough-headwinds-until-agentic-ai-ad-revenue-materializes/]]></link>
      <guid isPermaLink="false">3e6c522a-2a90-4124-9c4c-2914a771982e</guid>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Criteo's shares decreased by 20% following the announcement of Q1 earnings, which were reported as shaky and led to revised downward guidance for the remainder of the year.]]></description>
      <content:encoded><![CDATA[Criteo's shares decreased by 20% following the announcement of Q1 earnings, which were reported as shaky and led to revised downward guidance for the remainder of the year.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      
    </item>

    <item>
      <title><![CDATA[04/06/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/04-06-26-cynopsis-media-tech-update/]]></link>
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      <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This Cynopsis Media Tech Update compiles ad-tech announcements emphasizing agentic AI for advertising workflows, including a Swivel–Olyzon partnership enabling agent-to-agent CTV transactions via the Ad Context Protocol (AdCP), plus new agentic planning/buying products from Basis (Compass) and Kargo (Project KERA). Additional items include Criteo expanding Criteo GO self-service (including video creative tools), identity/activation partnerships affecting CTV and digital video (Deep Sync–MiQ; LiveRamp–Unity), and a Locality acquisition of planning software company Deben.]]></description>
      <content:encoded><![CDATA[This Cynopsis Media Tech Update compiles ad-tech announcements emphasizing agentic AI for advertising workflows, including a Swivel–Olyzon partnership enabling agent-to-agent CTV transactions via the Ad Context Protocol (AdCP), plus new agentic planning/buying products from Basis (Compass) and Kargo (Project KERA). Additional items include Criteo expanding Criteo GO self-service (including video creative tools), identity/activation partnerships affecting CTV and digital video (Deep Sync–MiQ; LiveRamp–Unity), and a Locality acquisition of planning software company Deben.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    </item>

    <item>
      <title><![CDATA[Recebi Nova Certificação: Criteo Programmatic Advertising Professional Certification]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/jessicafsramos_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7413939439397249024-vlwx?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGDk3WABqZU200TrRG6wIfqqJUp9JLD7UUU]]></link>
      <guid isPermaLink="false">2c475792-9f78-4716-b307-d9465478865d</guid>
      <pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement highlights the achievement of a new Criteo Programmatic Advertising Professional Certification, emphasizing the importance of continuous professional development in the evolving streaming video landscape, ultimately enhancing strategic capabilities for industry professionals.]]></description>
      <content:encoded><![CDATA[The announcement highlights the achievement of a new Criteo Programmatic Advertising Professional Certification, emphasizing the importance of continuous professional development in the evolving streaming video landscape, ultimately enhancing strategic capabilities for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Jéssica Fabiana da Silva Ramos]]></dc:creator>
      <author><![CDATA[Jéssica Fabiana da Silva Ramos]]></author>
      
    </item>

    <item>
      <title><![CDATA[New Certification Achievement in Programmatic Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/renatoantunes-lnkdn_im-happy-to-share-that-ive-obtained-a-new-activity-7410326710258323456-P9QB?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGJU3-cBA6sGw3myL-cflYHRNuuMvjSi5H4]]></link>
      <guid isPermaLink="false">a3010196-526a-4636-8202-9f5e86383db0</guid>
      <pubDate>Fri, 26 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement highlights the achievement of the Criteo Programmatic Advertising Professional Certification, underscoring its importance for professionals aiming to enhance their expertise in programmatic advertising, a critical component for effective digital marketing strategies in the streaming video industry.]]></description>
      <content:encoded><![CDATA[The announcement highlights the achievement of the Criteo Programmatic Advertising Professional Certification, underscoring its importance for professionals aiming to enhance their expertise in programmatic advertising, a critical component for effective digital marketing strategies in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Renato Antunes dos Santos]]></dc:creator>
      <author><![CDATA[Renato Antunes dos Santos]]></author>
      
    </item>

    <item>
      <title><![CDATA[Recepção de Nova Certificação em Publicidade Programática da Criteo]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/felipe-gomes-871588125_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7407057206514180096-55wX?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGHqksIBNcMEWy9Jf2HPFPFFD2i6IQV7J-o]]></link>
      <guid isPermaLink="false">fdd7daea-fcac-4a4c-9cb9-19d65f7abf1c</guid>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement reveals the attainment of the Criteo Programmatic Advertising Professional Certification, highlighting an individual's commitment to enhancing their expertise in programmatic advertising. This certification is significant for professionals in the streaming video industry, underscoring the importance of staying current with advanced advertising techniques.]]></description>
      <content:encoded><![CDATA[The announcement reveals the attainment of the Criteo Programmatic Advertising Professional Certification, highlighting an individual's commitment to enhancing their expertise in programmatic advertising. This certification is significant for professionals in the streaming video industry, underscoring the importance of staying current with advanced advertising techniques.]]></content:encoded>
      <dc:creator><![CDATA[Felipe Gomes]]></dc:creator>
      <author><![CDATA[Felipe Gomes]]></author>
      
    </item>

    <item>
      <title><![CDATA[Criteo Expands Commerce Media Access with Flaschenpost SE Integration]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/julianetietz_commercemedia-retailmedia-programmatic-activity-7404522095415742464-x0Qp?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGIpVB8BG_WnxH28RYW9olVWloPXlMZjXuI]]></link>
      <guid isPermaLink="false">4ed2dab6-afc7-491c-9089-336174b345bc</guid>
      <pubDate>Wed, 10 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Criteo has announced that audiences from flaschenpost SE are now programmatically accessible through the Criteo Commerce Grid, enabling brands to target consumers with purchase intent using first-party shopping data, thus optimizing their commerce strategies effectively.]]></description>
      <content:encoded><![CDATA[Criteo has announced that audiences from flaschenpost SE are now programmatically accessible through the Criteo Commerce Grid, enabling brands to target consumers with purchase intent using first-party shopping data, thus optimizing their commerce strategies effectively.]]></content:encoded>
      <dc:creator><![CDATA[Juliane Tietz]]></dc:creator>
      <author><![CDATA[Juliane Tietz]]></author>
      
    </item>

    <item>
      <title><![CDATA[Recebe Nova Certificação: Criteo Programmatic Advertising Professional Certification]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/joyce-m-48754a25_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7404154701627260928-mkat?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGF0CUoB9qKsSEMwMM7NtixHAgEW1FoHpsk]]></link>
      <guid isPermaLink="false">358acd12-ecac-4210-be5d-0d6c1563c259</guid>
      <pubDate>Tue, 09 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement of the Criteo Programmatic Advertising Professional Certification highlights a commitment to advancing knowledge in programmatic advertising. This certification can enhance professionals' capabilities in the streaming video industry, enabling them to leverage targeted advertising strategies effectively.]]></description>
      <content:encoded><![CDATA[The announcement of the Criteo Programmatic Advertising Professional Certification highlights a commitment to advancing knowledge in programmatic advertising. This certification can enhance professionals' capabilities in the streaming video industry, enabling them to leverage targeted advertising strategies effectively.]]></content:encoded>
      <dc:creator><![CDATA[Joyce M.]]></dc:creator>
      <author><![CDATA[Joyce M.]]></author>
      
    </item>

    <item>
      <title><![CDATA[Criteo Programmatic Advertising Professional Certification Achieved]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/giovana-abrahim_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7399451832298835968-HcJ_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEjEZwBQ-06WOGBmMbg026bItLXCuI5VOo]]></link>
      <guid isPermaLink="false">b283e637-d383-43a7-8f2e-3bd18ab1fa7e</guid>
      <pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement highlights the attainment of the Criteo Programmatic Advertising Professional Certification, reflecting a commitment to enhancing programmatic advertising skills. This certification emphasizes the importance of expertise in programmatic strategies for professionals in the competitive streaming video landscape.]]></description>
      <content:encoded><![CDATA[The announcement highlights the attainment of the Criteo Programmatic Advertising Professional Certification, reflecting a commitment to enhancing programmatic advertising skills. This certification emphasizes the importance of expertise in programmatic strategies for professionals in the competitive streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Giovana Abrahim]]></dc:creator>
      <author><![CDATA[Giovana Abrahim]]></author>
      
    </item>

    <item>
      <title><![CDATA[Criteo Programmatic Advertising Professional Certification Achieved]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/matheus-giovanni-moura-chemello_im-happy-to-share-that-ive-obtained-a-new-activity-7389665303091367936-BTTv?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGDsDCMBx3BPEwCcNpAH83PhjlAasTS7QNk]]></link>
      <guid isPermaLink="false">b545b7a7-b5d9-424a-85b5-26dfe0d968ef</guid>
      <pubDate>Thu, 30 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The recent achievement of the Criteo Programmatic Advertising Professional Certification signifies a commitment to advancing expertise in programmatic advertising, crucial for executives and strategists in the competitive streaming video market seeking to optimize advertising strategies and outcomes.]]></description>
      <content:encoded><![CDATA[The recent achievement of the Criteo Programmatic Advertising Professional Certification signifies a commitment to advancing expertise in programmatic advertising, crucial for executives and strategists in the competitive streaming video market seeking to optimize advertising strategies and outcomes.]]></content:encoded>
      <dc:creator><![CDATA[MATHEUS GIOVANNI MOURA CHEMELLO]]></dc:creator>
      <author><![CDATA[MATHEUS GIOVANNI MOURA CHEMELLO]]></author>
      
    </item>

    <item>
      <title><![CDATA[Recebimento da Certificação Criteo em Publicidade Programática]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/marcella-honorato-215b0a205_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7388939871962353664-926w?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGA44fgBg0jws4hjXws1mkc0cveM3pzOu4E]]></link>
      <guid isPermaLink="false">77ec6a48-9246-4958-9a60-83a56959a96c</guid>
      <pubDate>Tue, 28 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The announcement highlights the achievement of a new certification in Programmatic Advertising from Criteo, emphasizing the increasing importance of certified expertise in the evolving digital advertising landscape for streaming professionals.]]></description>
      <content:encoded><![CDATA[The announcement highlights the achievement of a new certification in Programmatic Advertising from Criteo, emphasizing the increasing importance of certified expertise in the evolving digital advertising landscape for streaming professionals.]]></content:encoded>
      <dc:creator><![CDATA[Marcella Honorato]]></dc:creator>
      <author><![CDATA[Marcella Honorato]]></author>
      
    </item>

    <item>
      <title><![CDATA[Vista Equity bids for Criteo as LiveRamp targets Netflix executives]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/07/08/digest-vista-backed-bid-targets-criteo-liveramp-launches-netflix-brand-campaign-outvertising-searches-for-new-ceo/?amp]]></link>
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      <pubDate>Thu, 09 Jul 2026 01:47:44 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Vista Equity Partners and Quinti Capital are reportedly pursuing a takeover of ad tech firm Criteo at a 50% premium. Additionally, LiveRamp has initiated a connected TV brand campaign on Netflix focused on data collaboration and identity solutions.]]></description>
      <content:encoded><![CDATA[Vista Equity Partners and Quinti Capital are reportedly pursuing a takeover of ad tech firm Criteo at a 50% premium. Additionally, LiveRamp has initiated a connected TV brand campaign on Netflix focused on data collaboration and identity solutions.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    </item>

    <item>
      <title><![CDATA[Retail Media Market to Surpass $200B Globally, Integrating by 2026]]></title>
      <link><![CDATA[https://www.osmos.ai/blog/retail-media-evolution-the-complete-guide]]></link>
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      <pubDate>Wed, 03 Jun 2026 07:14:23 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This Osmos guide outlines the evolution of retail media networks (RMNs) toward integrated operating systems by 2026, projecting the market to reach $203.9 billion globally. It discusses the three-layer architecture of RMNs, including ad formats, operations, and revenue strategy, and compares various platform providers like Osmos, Amazon Advertising, Criteo, Skai, Topsort, and Kevel.
The article emphasizes the financial opportunities, the role of first-party data, closed-loop attribution, and challenges in measurement and data privacy, alongside regional market trends and future predictions like AI-powered optimization and in-store media growth.]]></description>
      <content:encoded><![CDATA[This Osmos guide outlines the evolution of retail media networks (RMNs) toward integrated operating systems by 2026, projecting the market to reach $203.9 billion globally. It discusses the three-layer architecture of RMNs, including ad formats, operations, and revenue strategy, and compares various platform providers like Osmos, Amazon Advertising, Criteo, Skai, Topsort, and Kevel.
The article emphasizes the financial opportunities, the role of first-party data, closed-loop attribution, and challenges in measurement and data privacy, alongside regional market trends and future predictions like AI-powered optimization and in-store media growth.]]></content:encoded>
      <dc:creator><![CDATA[Osmos]]></dc:creator>
      <author><![CDATA[Osmos]]></author>
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    <item>
      <title><![CDATA[New ways to buy ChatGPT ads | OpenAI]]></title>
      <link><![CDATA[https://openai.com/index/new-ways-to-buy-chatgpt-ads/]]></link>
      <guid isPermaLink="false">fdeebb67-4a22-4d4d-9387-777666e1a530</guid>
      <pubDate>Thu, 14 May 2026 06:34:02 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenAI has expanded its ChatGPT advertising program by introducing new ways for advertisers to buy and manage campaigns, including a beta self-serve Ads Manager for US advertisers and the launch of cost-per-click (CPC) bidding. The company is also working with agency partners like Dentsu and Omnicom, and technology partners such as Adobe and Criteo, to facilitate ad purchases, while rolling out enhanced measurement tools like Conversions API and pixel-based tracking for performance insights.]]></description>
      <content:encoded><![CDATA[OpenAI has expanded its ChatGPT advertising program by introducing new ways for advertisers to buy and manage campaigns, including a beta self-serve Ads Manager for US advertisers and the launch of cost-per-click (CPC) bidding. The company is also working with agency partners like Dentsu and Omnicom, and technology partners such as Adobe and Criteo, to facilitate ad purchases, while rolling out enhanced measurement tools like Conversions API and pixel-based tracking for performance insights.]]></content:encoded>
      <dc:creator><![CDATA[OpenAI]]></dc:creator>
      <author><![CDATA[OpenAI]]></author>
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