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    <title><![CDATA[StreamingMeme — Comscore coverage]]></title>
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    <description><![CDATA[Articles mentioning Comscore.]]></description>
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      <title><![CDATA[StreamingMeme — Comscore coverage]]></title>
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    <item>
      <title><![CDATA[U.S. JIC re-certifies Comscore, iSpot, and VideoAmp as national currencies]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/418174/joint-industry-committee-re-certifies-3-media-me.html]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></description>
      <content:encoded><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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      <title><![CDATA[Nielsen updates Big Data + Panel methodology for 210 DMA regions]]></title>
      <link><![CDATA[https://ppc.land/designated-market-area/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Nielsen has updated its Big Data + Panel methodology for the 210 U.S. Designated Market Areas (DMAs) that serve as the standard for local television transactions. While the DMA framework remains a critical regulatory and commercial coordinate system, digital platforms are increasingly shifting toward alternative measurement providers like Comscore.]]></description>
      <content:encoded><![CDATA[Nielsen has updated its Big Data + Panel methodology for the 210 U.S. Designated Market Areas (DMAs) that serve as the standard for local television transactions. While the DMA framework remains a critical regulatory and commercial coordinate system, digital platforms are increasingly shifting toward alternative measurement providers like Comscore.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[ITN integrates Comscore data into NXTv hub for local programmatic buying]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/agentic-buying-is-here-for-advertising-time-to-make-local-relationships-count/]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[ITN has expanded its NXTv programmatic hub by integrating Comscore audience data, with Dentsu and Magnite ClearLine serving as launch partners. The development highlights the industry's shift toward agentic AI buying agents and the increasing pressure on local linear TV to structure relationship-based value for automated procurement.]]></description>
      <content:encoded><![CDATA[ITN has expanded its NXTv programmatic hub by integrating Comscore audience data, with Dentsu and Magnite ClearLine serving as launch partners. The development highlights the industry's shift toward agentic AI buying agents and the increasing pressure on local linear TV to structure relationship-based value for automated procurement.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    <item>
      <title><![CDATA[Proximic by Comscore integrates transcript-level targeting with Spotify and SiriusXM]]></title>
      <link><![CDATA[https://www.comscore.com/Insights/Blog/Audio-Activated]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Proximic by Comscore has launched new transcript-level targeting and measurement integrations across audio platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The new infrastructure utilizes transcript analysis to map audio content to IAB categories and brand safety segments for programmatic ad activation.]]></description>
      <content:encoded><![CDATA[Proximic by Comscore has launched new transcript-level targeting and measurement integrations across audio platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The new infrastructure utilizes transcript analysis to map audio content to IAB categories and brand safety segments for programmatic ad activation.]]></content:encoded>
      <dc:creator><![CDATA[Comscore]]></dc:creator>
      <author><![CDATA[Comscore]]></author>
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      <title><![CDATA[Acast reports 28% Q2 revenue growth led by North American gains]]></title>
      <link><![CDATA[https://www.podcastnewsdaily.com/]]></link>
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      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The podcasting industry is increasingly integrating video and programmatic ad-delivery workflows, reflected in the IAB Tech Lab's updated measurement standards and Comscore's deployment of transcript-level ad targeting. Concurrently, streaming-adjacent companies like Acast and Lalal.AI are expanding their technical stacks to handle video distribution and automated audio refinement respectively.]]></description>
      <content:encoded><![CDATA[The podcasting industry is increasingly integrating video and programmatic ad-delivery workflows, reflected in the IAB Tech Lab's updated measurement standards and Comscore's deployment of transcript-level ad targeting. Concurrently, streaming-adjacent companies like Acast and Lalal.AI are expanding their technical stacks to handle video distribution and automated audio refinement respectively.]]></content:encoded>
      <dc:creator><![CDATA[Podcast News Daily]]></dc:creator>
      <author><![CDATA[Podcast News Daily]]></author>
      
    </item>

    <item>
      <title><![CDATA[Comscore integrates transcript-level targeting with Spotify, SiriusXM, and Triton Digital]]></title>
      <link><![CDATA[https://www.comscore.com/layout/set/proximic/Insights/Press-Releases/2026/7/Audio-at-Parity-Comscore-Launches-Transcript-Level-Targeting-and-Measurement-with-Spotify-SiriusXM-Triton-Digital-Acast-and-Libysn]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has expanded its Proximic transcript-level intelligence tools to integrate with streaming platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The integration allows advertisers to perform episode-level ad targeting and brand safety analysis by moving beyond traditional genre metadata to evaluate actual audio content.]]></description>
      <content:encoded><![CDATA[Comscore has expanded its Proximic transcript-level intelligence tools to integrate with streaming platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The integration allows advertisers to perform episode-level ad targeting and brand safety analysis by moving beyond traditional genre metadata to evaluate actual audio content.]]></content:encoded>
      <dc:creator><![CDATA[Comscore]]></dc:creator>
      <author><![CDATA[Comscore]]></author>
      
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    <item>
      <title><![CDATA[Comscore expands Proximic into podcasting through Spotify and SiriusXM integrations]]></title>
      <link><![CDATA[https://www.adexchanger.com/audio/comscore-wants-to-make-buying-podcast-ads-feel-more-like-buying-ctv-or-display]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has expanded its Proximic contextual targeting tool to include automated episode-level transcription for major audio platforms, including Spotify and SiriusXM. This integration provides advertisers with standardized brand safety and programmatic targeting capabilities across podcast inventory, similar to CTV and display channels.]]></description>
      <content:encoded><![CDATA[Comscore has expanded its Proximic contextual targeting tool to include automated episode-level transcription for major audio platforms, including Spotify and SiriusXM. This integration provides advertisers with standardized brand safety and programmatic targeting capabilities across podcast inventory, similar to CTV and display channels.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Comscore adds Spotify and SiriusXM to Proximic contextual targeting solution]]></title>
      <link><![CDATA[https://www.adexchanger.com/audio/comscore-wants-to-make-buying-podcast-ads-feel-more-like-buying-ctv-or-display/]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has integrated Spotify, SiriusXM, Triton Digital, Acast, and Libsyn into its Proximic contextual targeting platform, using AI-based transcription to enable episode-level ad targeting. This integration allows advertisers to purchase podcast inventory programmatically using the same standardized brand safety and semantic targeting tools applied to CTV and display campaigns.]]></description>
      <content:encoded><![CDATA[Comscore has integrated Spotify, SiriusXM, Triton Digital, Acast, and Libsyn into its Proximic contextual targeting platform, using AI-based transcription to enable episode-level ad targeting. This integration allows advertisers to purchase podcast inventory programmatically using the same standardized brand safety and semantic targeting tools applied to CTV and display campaigns.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      
    </item>

    <item>
      <title><![CDATA[Premium music videos drive 2.5x more attention than user content]]></title>
      <link><![CDATA[https://www.netinfluencer.com/premium-music-video-delivers-2-5x-more-viewer-attention-than-ugc-study-finds/]]></link>
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      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[UPROXX TV, Comscore, and Warner Music Group released a study indicating that premium music video content on YouTube generates significantly higher viewer attention and engagement metrics than user-generated content. The data demonstrates that this content category is driving substantial viewership on connected TV for younger demographics, positioning it as a distinct media planning segment for advertisers.]]></description>
      <content:encoded><![CDATA[UPROXX TV, Comscore, and Warner Music Group released a study indicating that premium music video content on YouTube generates significantly higher viewer attention and engagement metrics than user-generated content. The data demonstrates that this content category is driving substantial viewership on connected TV for younger demographics, positioning it as a distinct media planning segment for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[NetInfluencer]]></dc:creator>
      <author><![CDATA[NetInfluencer]]></author>
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    <item>
      <title><![CDATA[Amazon DSP integrates Comscore audience data to boost CTV addressability]]></title>
      <link><![CDATA[https://www.marketingbrew.com/stories/comscore-amazon-dsp-ctv-partnership]]></link>
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      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Amazon DSP has integrated Proximic by Comscore’s ID-free Predictive Audience segments to assist advertisers with addressability across CTV and other digital channels. This integration allows advertisers to use AI-driven contextual data to target audiences while mitigating identity fragmentation, positioning Amazon to compete more aggressively with platforms like The Trade Desk.]]></description>
      <content:encoded><![CDATA[Amazon DSP has integrated Proximic by Comscore’s ID-free Predictive Audience segments to assist advertisers with addressability across CTV and other digital channels. This integration allows advertisers to use AI-driven contextual data to target audiences while mitigating identity fragmentation, positioning Amazon to compete more aggressively with platforms like The Trade Desk.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Brew]]></dc:creator>
      <author><![CDATA[Marketing Brew]]></author>
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    <item>
      <title><![CDATA[ANA launches Aquila cross-media measurement to curb fragmented ad frequency waste]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/413876/ana-rolling-out-aquila-in-30-days.html]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Association of National Advertisers is commercially launching Aquila, its highly anticipated cross-media measurement service, within the next 30 days. The platform combines linear TV data from Comscore and streaming data from Samba TV alongside direct platform integrations to track campaign reach and frequency. Initial digital data partners include Meta, YouTube, and Amazon, aiming to reduce ad frequency waste for major advertisers.]]></description>
      <content:encoded><![CDATA[The Association of National Advertisers is commercially launching Aquila, its highly anticipated cross-media measurement service, within the next 30 days. The platform combines linear TV data from Comscore and streaming data from Samba TV alongside direct platform integrations to track campaign reach and frequency. Initial digital data partners include Meta, YouTube, and Amazon, aiming to reduce ad frequency waste for major advertisers.]]></content:encoded>
      <dc:creator><![CDATA[mediapost]]></dc:creator>
      <author><![CDATA[mediapost]]></author>
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    <item>
      <title><![CDATA[It’s no longer about how brands are searched, but how they are surfaced: Comscore’s Smriti Sharma]]></title>
      <link><![CDATA[https://bestmediainfo.com/insights/its-no-longer-about-how-brands-are-searched-but-how-they-are-surfaced-comscores-smriti-sharma-11858737]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore's Custom IQ head, Smriti Sharma, stated at Goafest 2026 that consumer brand discovery is shifting from direct searches to surfacing through AI, creators, communities, and Connected TV (CTV) interactions. This indicates an evolving landscape for brand engagement before potential customers visit company websites.]]></description>
      <content:encoded><![CDATA[Comscore's Custom IQ head, Smriti Sharma, stated at Goafest 2026 that consumer brand discovery is shifting from direct searches to surfacing through AI, creators, communities, and Connected TV (CTV) interactions. This indicates an evolving landscape for brand engagement before potential customers visit company websites.]]></content:encoded>
      <dc:creator><![CDATA[BestMediaInfo]]></dc:creator>
      <author><![CDATA[BestMediaInfo]]></author>
      
    </item>

    <item>
      <title><![CDATA[Why Sinclair and 14 other broadcasters just bet on Comscore for local TV]]></title>
      <link><![CDATA[https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/]]></link>
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      <pubDate>Sun, 26 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has signed agreements with Sinclair and more than 14 other broadcast stations to provide local TV measurement services. The deals are driven by demand from national advertisers for cross-platform planning and measurement across linear broadcast and connected TV (CTV).]]></description>
      <content:encoded><![CDATA[Comscore has signed agreements with Sinclair and more than 14 other broadcast stations to provide local TV measurement services. The deals are driven by demand from national advertisers for cross-platform planning and measurement across linear broadcast and connected TV (CTV).]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Programmatic Isn’t Defined by Delivery. Workflow & Supply Access Are What Matter - TV News Check]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/programmatic-isnt-defined-by-delivery-workflow-supply-access-are-what-matter/]]></link>
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      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[In an op-ed response to a prior TVNewsCheck column, ITN executive Craig Sulema argues that “programmatic” for television should be defined by automated workflow and platform-based access to supply rather than impression-level ad delivery and deterministic targeting. The article cites ITN integrations with Magnite (to transact local linear TV inventory via SSP-to-DSP infrastructure alongside CTV/digital video) and Comscore (to support planning and transacting against advanced audience segments) as evidence that local linear can operate within programmatic ecosystems today.]]></description>
      <content:encoded><![CDATA[In an op-ed response to a prior TVNewsCheck column, ITN executive Craig Sulema argues that “programmatic” for television should be defined by automated workflow and platform-based access to supply rather than impression-level ad delivery and deterministic targeting. The article cites ITN integrations with Magnite (to transact local linear TV inventory via SSP-to-DSP infrastructure alongside CTV/digital video) and Comscore (to support planning and transacting against advanced audience segments) as evidence that local linear can operate within programmatic ecosystems today.]]></content:encoded>
      <dc:creator><![CDATA[TV News Check]]></dc:creator>
      <author><![CDATA[TV News Check]]></author>
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    <item>
      <title><![CDATA[The Shift to Model-First Audience Targeting: Why LLMs are the New Media Planning Baseline]]></title>
      <link><![CDATA[https://www.reddit.com/r/u_BusySeedAgency/comments/1rytqkf/modeldriven_targeting_how_llms_replace/]]></link>
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      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article argues that media planning and audience targeting are shifting from static interest segments toward real-time, model-driven inference using LLMs, emphasizing first-party data, ID-free approaches, and adaptive creative. It cites examples relevant to streaming advertising, including Viant’s integration with Wurl for scene-level CTV targeting/measurement, Yahoo DSP’s integration of Comscore ID-free audiences, and Charter Spectrum Reach’s "Architect" for automated cross-channel budget allocation, alongside publisher initiatives like Dotdash Meredith’s OpenAI licensing and The New York Times’ AI ad-planning pilot.]]></description>
      <content:encoded><![CDATA[The article argues that media planning and audience targeting are shifting from static interest segments toward real-time, model-driven inference using LLMs, emphasizing first-party data, ID-free approaches, and adaptive creative. It cites examples relevant to streaming advertising, including Viant’s integration with Wurl for scene-level CTV targeting/measurement, Yahoo DSP’s integration of Comscore ID-free audiences, and Charter Spectrum Reach’s "Architect" for automated cross-channel budget allocation, alongside publisher initiatives like Dotdash Meredith’s OpenAI licensing and The New York Times’ AI ad-planning pilot.]]></content:encoded>
      <dc:creator><![CDATA[BusySeedAgency]]></dc:creator>
      <author><![CDATA[BusySeedAgency]]></author>
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    <item>
      <title><![CDATA[ Comscore: Time Spent on Major Ad-Supported Streamers Rose 43% in 2025 ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/comscore-hours-spent-on-major-ad-supported-streaming-services-spiked-by-43-percent-in-2025]]></link>
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      <pubDate>Wed, 29 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Total time spent on streaming services rose by a modest 6% year-over-year, indicating a slowdown in growth compared to previous periods. For streaming video industry professionals, this underscores the need to innovate user engagement strategies amid evolving consumption patterns.]]></description>
      <content:encoded><![CDATA[Total time spent on streaming services rose by a modest 6% year-over-year, indicating a slowdown in growth compared to previous periods. For streaming video industry professionals, this underscores the need to innovate user engagement strategies amid evolving consumption patterns.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
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    <item>
      <title><![CDATA[Comscore Gears Up for Advertising Week New York with Key Sessions]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/comscore_awnewyork25-activity-7376961528824225792-JogV?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8s_ksBYh0CP7mvS4ubA9lafTw4YHtvuhk]]></link>
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      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Comscore will participate in Advertising Week New York with two key sessions focusing on AI and sports measurement. These discussions aim to enhance understanding of media innovation and measurement, offering valuable insights for industry professionals.]]></description>
      <content:encoded><![CDATA[Comscore will participate in Advertising Week New York with two key sessions focusing on AI and sports measurement. These discussions aim to enhance understanding of media innovation and measurement, offering valuable insights for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Comscore, Inc.]]></dc:creator>
      <author><![CDATA[Comscore, Inc.]]></author>
      
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    <item>
      <title><![CDATA[Roku and Amazon Ads announce an exclusive partnership | Amazon Ads]]></title>
      <link><![CDATA[https://advertising.amazon.com/en-us/library/news/roku-amazon-ads-partnership/]]></link>
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      <pubDate>Tue, 07 Apr 2026 08:15:57 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Amazon Ads and Roku announced an exclusive U.S. integration that makes Amazon DSP the sole access point to a shared, authenticated CTV advertising footprint across Roku and Amazon streaming audiences. The companies say the shared ad identifier enables deterministic recognition of logged-in viewers across Roku OS/devices (and associated streaming apps), targeting/measurement improvements, and frequency management at an estimated reach of 80M U.S. CTV households (over 80% of U.S. CTV households, per Comscore). Amazon states the solution will be available to all Amazon DSP advertisers in the U.S. by Q4 2025, with early tests reporting 40% more unique reach at the same budget and ~30% lower frequency to the same person.]]></description>
      <content:encoded><![CDATA[Amazon Ads and Roku announced an exclusive U.S. integration that makes Amazon DSP the sole access point to a shared, authenticated CTV advertising footprint across Roku and Amazon streaming audiences. The companies say the shared ad identifier enables deterministic recognition of logged-in viewers across Roku OS/devices (and associated streaming apps), targeting/measurement improvements, and frequency management at an estimated reach of 80M U.S. CTV households (over 80% of U.S. CTV households, per Comscore). Amazon states the solution will be available to all Amazon DSP advertisers in the U.S. by Q4 2025, with early tests reporting 40% more unique reach at the same budget and ~30% lower frequency to the same person.]]></content:encoded>
      <dc:creator><![CDATA[Amazon Ads]]></dc:creator>
      <author><![CDATA[Amazon Ads]]></author>
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