<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
  xmlns:atom="http://www.w3.org/2005/Atom"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title><![CDATA[StreamingMeme — Cadent coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Cadent.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Thu, 23 Jul 2026 00:00:00 GMT</lastBuildDate>
    <copyright>StreamingMeme</copyright>
    <atom:link href="https://www.streamingmeme.com/client/cadent/feed.xml" rel="self" type="application/rss+xml"/>
    <image>
      <url>https://www.streamingmeme.com/streamingmeme_logo_main.svg</url>
      <title><![CDATA[StreamingMeme — Cadent coverage]]></title>
      <link>https://www.streamingmeme.com</link>
    </image>
    
    <item>
      <title><![CDATA[Cadent President Doug Rozen advocates for unified video media buying]]></title>
      <link><![CDATA[https://mikeshields.substack.com/p/media-buying-is-stuck-in-silos-its]]></link>
      <guid isPermaLink="false">78073b6c-a357-4245-9a6a-b2fc90afd86c</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cadent President Doug Rozen argues that current agency silos and display-centric ad tech architecture are causing excessive frequency and poor viewer experiences in CTV. He calls for a unified 'total video' buying strategy that integrates linear, streaming, and YouTube metrics into a single planning framework.]]></description>
      <content:encoded><![CDATA[Cadent President Doug Rozen argues that current agency silos and display-centric ad tech architecture are causing excessive frequency and poor viewer experiences in CTV. He calls for a unified 'total video' buying strategy that integrates linear, streaming, and YouTube metrics into a single planning framework.]]></content:encoded>
      <dc:creator><![CDATA[Next in Media]]></dc:creator>
      <author><![CDATA[Next in Media]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cadent and Google Cloud unify advertising intelligence via Gemini Enterprise]]></title>
      <link><![CDATA[https://www.adexchanger.com/marketers/as-ai-tools-multiply-cadent-and-google-cloud-make-the-case-for-connected-advertising-intelligence/]]></link>
      <guid isPermaLink="false">26cad18e-edc4-41aa-974b-fcbe3e44a028</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cadent and Google Cloud have integrated Cadent's advertising intelligence tools into the Gemini Enterprise environment to unify fragmented programmatic and CTV workflows. The initiative aims to reduce operational complexity for advertising teams by providing a consolidated interface for data access and decision-making.]]></description>
      <content:encoded><![CDATA[Cadent and Google Cloud have integrated Cadent's advertising intelligence tools into the Gemini Enterprise environment to unify fragmented programmatic and CTV workflows. The initiative aims to reduce operational complexity for advertising teams by providing a consolidated interface for data access and decision-making.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      <enclosure url="https://www.adexchanger.com/wp-content/themes/adexchanger-2023/assets/images/logo.svg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Beet@20: Doug Rozen of Cadent Warns AI Won’t Replace You, but AI Experts Might – Beet.TV]]></title>
      <link><![CDATA[https://www.beet.tv/2026/05/beet20-doug-rozen-of-cadent-warns-ai-wont-replace-you-but-ai-experts-might.html]]></link>
      <guid isPermaLink="false">5ae8a05e-8c3c-4f57-9f25-05e796a5c22f</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[The article is a retrospective on Beet.TV's 20 years covering the media business and alludes to an interview with Doug Rozen of Cadent. The headline indicates Rozen will discuss the impact of AI on jobs in the media industry.]]></description>
      <content:encoded><![CDATA[The article is a retrospective on Beet.TV's 20 years covering the media business and alludes to an interview with Doug Rozen of Cadent. The headline indicates Rozen will discuss the impact of AI on jobs in the media industry.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      <enclosure url="https://www.beet.tv/wp-content/uploads/2026/05/101982-thumbnail-2-1024x576.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[ Cadent Acquires YouTube Measurement Firm VuePlanner ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/cadent-acquires-youtube-measurement-firm-vueplanner]]></link>
      <guid isPermaLink="false">29437ba8-1714-475a-91e1-9dc043e9e7e2</guid>
      <pubDate>Tue, 09 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Cadent has finalized a deal to provide advertisers with a seamless end-to-end ad platform that spans linear TV, connected TV (CTV), and YouTube. This integration marks a significant advancement for streaming video professionals seeking unified cross-platform advertising solutions.]]></description>
      <content:encoded><![CDATA[Cadent has finalized a deal to provide advertisers with a seamless end-to-end ad platform that spans linear TV, connected TV (CTV), and YouTube. This integration marks a significant advancement for streaming video professionals seeking unified cross-platform advertising solutions.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cadent acquires VuePlanner]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/12/09/cadent-acquires-vueplanner/]]></link>
      <guid isPermaLink="false">c44723fe-d2be-4def-b387-f08a5bd74341</guid>
      <pubDate>Tue, 09 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Cadent, a predictive advertising company, has acquired VuePlanner, a specialist in YouTube video ad planning and measurement, to strengthen its unified advertising platform. This move enhances Cadent's ability to address the evolving media landscape and deliver improved video ad optimization for industry professionals.]]></description>
      <content:encoded><![CDATA[Cadent, a predictive advertising company, has acquired VuePlanner, a specialist in YouTube video ad planning and measurement, to strengthen its unified advertising platform. This move enhances Cadent's ability to address the evolving media landscape and deliver improved video ad optimization for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
    </item>
  </channel>
</rss>