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    <title><![CDATA[StreamingMeme — BrightLine coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning BrightLine.]]></description>
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      <title><![CDATA[StreamingMeme — BrightLine coverage]]></title>
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      <title><![CDATA[BrightLine data shows CTV QR scan rates fell 60% to 0.004%]]></title>
      <link><![CDATA[https://www.thedrum.com/opinion/andrew-tindall-if-you-re-still-putting-qr-codes-in-your-ads-sorry-you-re-a-moron]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[New data from BrightLine and Innovid shows that CTV QR code scan rates have declined significantly, reaching 0.004% by late 2025. The findings suggest that marketers are shifting away from QR-based calls-to-action in favor of alternative shoppable formats as consumer engagement remains low.]]></description>
      <content:encoded><![CDATA[New data from BrightLine and Innovid shows that CTV QR code scan rates have declined significantly, reaching 0.004% by late 2025. The findings suggest that marketers are shifting away from QR-based calls-to-action in favor of alternative shoppable formats as consumer engagement remains low.]]></content:encoded>
      <dc:creator><![CDATA[The Drum]]></dc:creator>
      <author><![CDATA[The Drum]]></author>
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      <title><![CDATA[Amazon Ads launches BrightLine interactive formats on Disney supply via DRAX]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESkgEB7keqTbon6sGDgihe7y3UAS_g2ea2F0jmTfITI-rv50oFiBqmde8R0Ddsy7l1iboNF76S3W2RSgdyszHN2R9K7Yvw1HpQIbn8zLK4khegM002XtlwE80UIlWbSNlxgWJNlFYm4OI8uDC9ckLG87Y7je5jZ2oPHWTLI2zEvBUv_U4kX1tQ4piaXIlGlilsmQStCQ==]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Amazon Ads has enabled advertisers to run interactive and enhanced ad formats from creative vendor BrightLine on Disney Advertising inventory via the DRAX programmatic exchange. The integration supports both private marketplace and programmatic guaranteed deal structures for US-based buyers on Amazon DSP.]]></description>
      <content:encoded><![CDATA[Amazon Ads has enabled advertisers to run interactive and enhanced ad formats from creative vendor BrightLine on Disney Advertising inventory via the DRAX programmatic exchange. The integration supports both private marketplace and programmatic guaranteed deal structures for US-based buyers on Amazon DSP.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[Disney and BrightLine launch State Farm advergame for The Bear]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/brightline-state-farm-cook-tv-advergame-disneys-bear]]></link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Disney Advertising and BrightLine collaborated with State Farm to launch a custom 'Beat the Clock' interactive advergame within FX's The Bear on Hulu. The campaign achieved engagement rates four times higher than the vendor's standard benchmark, highlighting a growing trend in mid-funnel, interactive CTV ad formats that leverage tentpole IP.]]></description>
      <content:encoded><![CDATA[Disney Advertising and BrightLine collaborated with State Farm to launch a custom 'Beat the Clock' interactive advergame within FX's The Bear on Hulu. The campaign achieved engagement rates four times higher than the vendor's standard benchmark, highlighting a growing trend in mid-funnel, interactive CTV ad formats that leverage tentpole IP.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Insider]]></dc:creator>
      <author><![CDATA[StreamTV Insider]]></author>
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      <title><![CDATA[Interactive CTV ad engagement drops 50% as viewer fatigue sets in]]></title>
      <link><![CDATA[https://www.emarketer.com/content/viewers-tapping-their-remotes-far-less-interactive-ctv-ads]]></link>
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      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Overall Connected TV (CTV) interactive ad engagement significantly declined by half year-over-year to 0.92% in Q1 2026, according to BrightLine data. This drop suggests viewer fatigue and advertiser oversupply in interactive CTV ad units. The trend impacts how advertising engagement should be measured, moving towards outcomes and attention rather than mere clicks.]]></description>
      <content:encoded><![CDATA[Overall Connected TV (CTV) interactive ad engagement significantly declined by half year-over-year to 0.92% in Q1 2026, according to BrightLine data. This drop suggests viewer fatigue and advertiser oversupply in interactive CTV ad units. The trend impacts how advertising engagement should be measured, moving towards outcomes and attention rather than mere clicks.]]></content:encoded>
      <dc:creator><![CDATA[EMARKETER]]></dc:creator>
      <author><![CDATA[EMARKETER]]></author>
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      <title><![CDATA[The Mouse Gone Give It to You: How Baby Yoda Ate All the Ad Spend]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/jamespearsoncv_excited-to-continue-growing-our-work-with-activity-7425548659578105856-ntEM?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGPrKIYBjfMVYfDQTWR8gTASrlXdOQ2t5no]]></link>
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      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article comments on Disney's use of its large ad-supported streaming footprint across Disney+, Hulu, and ESPN+ in combination with BrightLine's remote-native interactive ad formats. It highlights reported performance metrics such as a 36% lift in recall and purchase intent, particularly when paired with live sports on Fubo, as evidence of a broader shift in streaming advertising toward higher engagement and interactive experiences. The author frames this as part of the maturation of the streaming ad market, where engagement and interactivity become core infrastructure rather than experimental features.]]></description>
      <content:encoded><![CDATA[The article comments on Disney's use of its large ad-supported streaming footprint across Disney+, Hulu, and ESPN+ in combination with BrightLine's remote-native interactive ad formats. It highlights reported performance metrics such as a 36% lift in recall and purchase intent, particularly when paired with live sports on Fubo, as evidence of a broader shift in streaming advertising toward higher engagement and interactive experiences. The author frames this as part of the maturation of the streaming ad market, where engagement and interactivity become core infrastructure rather than experimental features.]]></content:encoded>
      <dc:creator><![CDATA[James A. Pearson]]></dc:creator>
      <author><![CDATA[James A. Pearson]]></author>
      
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      <title><![CDATA[Join Our Director of Research for Insights on Innovative Ad Types]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/freewheel_live-on-december-4-at-1-pm-est-interactivity-activity-7399450612368711680-tdQB?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEM82EB1K0jSm4Rd6RMYS1tiQRQLw_2qzk]]></link>
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      <pubDate>Wed, 26 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Andrea Wood, Director of Research and Insights, will share valuable knowledge about innovative advertising formats during a LinkedIn Live session with BrightLine and MediaScience. This webinar is essential for industry professionals looking to enhance their advertising strategies in streaming video.]]></description>
      <content:encoded><![CDATA[Andrea Wood, Director of Research and Insights, will share valuable knowledge about innovative advertising formats during a LinkedIn Live session with BrightLine and MediaScience. This webinar is essential for industry professionals looking to enhance their advertising strategies in streaming video.]]></content:encoded>
      <dc:creator><![CDATA[FreeWheel]]></dc:creator>
      <author><![CDATA[FreeWheel]]></author>
      
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