Stingray scales FAST distribution via North American Vesta Stream partnership
Stingray, a connected streaming media company, has partnered with Vesta Stream, an OTT streaming platform, to expand the distribution of its music and lifestyle FAST channels across the U.S. and Canada. This agreement makes Stingray's audio and video channels available on Vesta Stream's multi-platform ecosystem, including mobile and connected TV devices. The move aims to enhance Vesta Stream's content offerings and broaden Stingray's reach to audiences in North America.
Key Takeaways
- Eight video channels launched, including Qello Concerts, Stingray Naturescape, and the fishing-focused Stingray Hooked.
- Audio distribution includes six specialized channels such as Country Greats, Today’s K-Pop, and Nothin' but the 90s.
- Hardware coverage spans Samsung, Vizio, and Roku CTVs, alongside Harman and Forvia automotive integrations.
- Vesta Stream’s ecosystem provides Stingray access to hybrid OTT audiences using mobile and smart TV devices.
Why It Matters
This partnership reinforces Stingray’s aggressive diversification strategy, moving beyond major hardware OEMs to capture market share through specialized OTT aggregators. By integrating with Vesta’s hybrid model of ad-supported and transactional video, Stingray positions its lifestyle and ambient content to stabilize engagement metrics across fragmented viewing environments. The inclusion of automotive systems through Harman and Forvia highlights the industry's shift toward 'lean-back' content in the connected cockpit. Watch for Vesta Stream’s upcoming transactional video-on-demand (TVOD) integrations as a potential conversion funnel for Stingray’s ad-supported audio listeners in late 2026.
Additional Context
The expansion follows a productive fiscal period for Stingray, which reported a fiscal 2026 revenue increase of nearly 22% to approximately $471.6 million (CAD) as of June 2026, according to The Desk. This growth was largely supported by the company’s 2025 acquisition of the audio platform TuneIn and a reported 60% surge in FAST channel revenues during the same cycle. While top-line growth remains strong, the company recorded a $64.7 million non-cash goodwill impairment charge in late 2026, linked to its rapid ad-tech overhaul and acquisition pace, per reports from Brief Glance in June 2026.
Stingray’s multi-platform approach includes significant expansion into the automotive sector. In October 2024, the company partnered with Xperi to bring video channels to the DTS AutoStage service, specifically targeting BMW Group vehicles including MINI and Rolls-Royce, as cited by Barrett Media. This was followed by a December 2025 announcement of 'BYD Audio by Stingray,' a co-branded solution integrating karaoke and podcasts for the global electric vehicle manufacturer. Further diversifying its reach, Stingray secured a distribution deal with Anuvu in April 2026 to provide licensed audio and video content to the global cruise ship industry, marking one of the first large-scale streaming deployments in the maritime sector.
Read full article at senalnews.com
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