<![CDATA[StreamingMeme — Monetization & Ad Tech]]> https://www.streamingmeme.com en-us 60 Fri, 24 Jul 2026 04:22:26 GMT StreamingMeme https://www.streamingmeme.com/streamingmeme_logo_main.svg <![CDATA[StreamingMeme — Monetization & Ad Tech]]> https://www.streamingmeme.com <![CDATA[Business Insider taps Magnite to power its move beyond YouTube into FAST]]> 1f1acd82-1d95-483a-80f4-b568ee507289 Fri, 24 Jul 2026 04:22:26 GMT <![CDATA[Walmart Connect and Index Exchange extend shopper data to open web]]> 138c21f3-7883-45da-b4d9-695b8191a32b Thu, 23 Jul 2026 00:00:00 GMT <![CDATA[Adwave launches Waverunner to automate small business streaming ad campaigns]]> 56e61d30-70cd-45ae-8a47-51a2b8d8fc32 Thu, 23 Jul 2026 00:00:00 GMT <![CDATA[Comscore expands Proximic into podcasting through Spotify and SiriusXM integrations]]> ab9fdcf5-13ed-4830-bb3e-63c7de0377b1 Wed, 22 Jul 2026 00:00:00 GMT <![CDATA[Adstra launches identity scoring to curb $7.4B in CTV waste]]> d3e68045-d195-4d81-b896-a2bd9ac22df9 Tue, 21 Jul 2026 00:00:00 GMT <![CDATA[Jamloop launches CTV incrementality testing with 365% ROAS performance claim]]> 3d237410-3223-4d9b-8eeb-4b54c700b441 Tue, 21 Jul 2026 00:00:00 GMT <![CDATA[Fox’s Red Seat Ventures Integrates 40+ Creator Portfolios Into Amazon DSP]]> c91f9fba-c037-429f-8d9a-8adec5602141 Tue, 21 Jul 2026 00:00:00 GMT <![CDATA[VAB expands measurement directory to 20 partners amid Nielsen currency disputes]]> 9f971d5e-ac56-47bd-b009-d915a72da83c Tue, 21 Jul 2026 00:00:00 GMT <![CDATA[Wunderkind Ads centralizes pause and home screen programmatic CTV inventory]]> bcc00f69-53f8-464f-b58f-1d46ced2344f Mon, 20 Jul 2026 00:00:00 GMT <![CDATA[U.S. FAST sector channel expansion slows to 6% as market matures]]> 13b5864c-1db5-421d-81f7-07850f40b791 Mon, 20 Jul 2026 00:00:00 GMT <![CDATA[W3C develops cross-browser Attribution API as Privacy Sandbox alternatives fade]]> 50a1bcac-7f40-4b4d-9a93-87446285289f Mon, 20 Jul 2026 00:00:00 GMT <![CDATA[YouTube ad growth slows as TikTok and Netflix capture performance budgets]]> fb57e113-6840-4511-93cb-ab04ce840dff Mon, 20 Jul 2026 00:00:00 GMT <![CDATA[IP-based CTV targeting fails 77% of the time, causing $7.4B in waste]]> c92a116a-1888-4b2e-be96-d11a6788c8cc Sat, 18 Jul 2026 00:00:00 GMT <![CDATA[DoubleVerify finds 40% of viewers receptive to repeated streaming ads]]> ddc4cdfe-8ca2-4990-9ddc-567acca173fa Fri, 17 Jul 2026 07:36:41 GMT <![CDATA[World Cup ad resonance climbs 50% via digital twin simulations]]> 1ad7dd79-7d33-4692-a436-699401155bbd Thu, 16 Jul 2026 02:09:23 GMT <![CDATA[Georgia-Pacific builds in-house programmatic team to centralize media data desk]]> dd0283c1-1583-493b-8d3f-73d34382f6ef Thu, 16 Jul 2026 00:00:00 GMT <![CDATA[Roku targets $250B search and social market via interactive Action Ads]]> 0e772984-96de-46f2-b8b5-9e8650a015d4 Thu, 16 Jul 2026 00:00:00 GMT <![CDATA[Stagwell launches AI curation platform to bypass external adtech fees]]> d2b77be9-025d-46e2-8106-c5d627b4179e Thu, 16 Jul 2026 00:00:00 GMT <![CDATA[Two in five ad buyers cite interactive gaps as CTV barrier]]> 20352d9a-770f-4741-bd54-9c8d5410327f Wed, 15 Jul 2026 00:00:00 GMT <![CDATA[Adobe Advertising pushes first-party data beyond basic retargeting and suppression]]> 787bf0fb-2d82-4df0-8e12-ea2c39e84486 Wed, 15 Jul 2026 00:00:00 GMT <![CDATA[The Trade Desk integrates 7-Eleven Japan data for omnichannel targeting]]> f646c04a-17eb-4e1e-8cff-3e4a1dea282b Tue, 14 Jul 2026 06:19:53 GMT <![CDATA[Samsung Ads to open TV home screen to programmatic native buying]]> cd16a555-8398-4890-97f7-fafc03df3a4e Tue, 14 Jul 2026 01:01:05 GMT <![CDATA[OpenAI and Google scale conversational ads with standardized measurement tools]]> 499be1e9-43d8-43ae-abcc-b4f07ce83e99 Tue, 14 Jul 2026 00:00:00 GMT <![CDATA[Google aggressive on Meridian MMM as Meta reportedly winds down Robyn]]> a9a2f467-8f26-4878-9844-74349ec632ab Tue, 14 Jul 2026 00:00:00 GMT <![CDATA[WPP integrates Open Intelligence with Index Marketplaces for sell-side decisioning]]> 25c39514-764b-4dab-8deb-13ca63d85033 Tue, 14 Jul 2026 00:00:00 GMT <![CDATA[Google and Meta Diverge on Open-Source Marketing Mix Modeling Standards]]> 3a6bcdf1-2818-43dc-ac01-6b0d99f11429 Tue, 14 Jul 2026 00:00:00 GMT <![CDATA[US CTV ad spend hits $37.95B as SSAI strategies mature]]> 36c4290f-f7a3-4636-919a-6576dd662ea2 Tue, 14 Jul 2026 00:00:00 GMT <![CDATA[Netflix leverages publisher short-form to narrow YouTube’s 2x viewing lead]]> 367246d8-9997-49d5-90b6-af20b3a0dd22 Sun, 12 Jul 2026 00:00:00 GMT <![CDATA[Only 33% of marketers fully trust connected TV performance data]]> e0459362-7172-4118-b02d-6f9cada300e1 Fri, 10 Jul 2026 02:28:12 GMT <![CDATA[World Cup streaming data shows hydration breaks drive peak ad revenue]]> 5d04f2d5-35d8-48e0-b2d8-67799cb03c48 Fri, 10 Jul 2026 00:00:00 GMT <![CDATA[Weigel Broadcasting launches MeTV Audience Intelligence for interest-based ad buying]]> 6eb7700f-361d-46d3-82e0-d01fa1f69d50 Wed, 08 Jul 2026 01:32:11 GMT <![CDATA[Samsung integrates Glance AI to transform Tizen OS into shoppable storefront]]> 08a5f0c1-fb99-4d99-a5a3-c79671269959 Wed, 08 Jul 2026 01:31:33 GMT <![CDATA[OpenAP unifies TV ad outcomes with new standardized conversion API]]> 48306cd6-653b-48c1-9172-2efa1e93049d Wed, 08 Jul 2026 00:00:00 GMT <![CDATA[IAB CEO: AI is disrupting the digital ad model for developers]]> d4021078-e1e7-4617-93f0-db7338bb087c Wed, 08 Jul 2026 00:00:00 GMT <![CDATA[InterMedia launches show-level data integration to drive live CTV optimization]]> aba8821e-9ac6-45ce-a8bd-d3465af80375 Wed, 08 Jul 2026 00:00:00 GMT <![CDATA[Brands pivot from media buyers to content commissioners to bypass ad fatigue]]> f7a174bb-944b-4740-8d75-566744c1a9e7 Tue, 07 Jul 2026 00:00:00 GMT <![CDATA[YouTube projected to hit $10.5 billion in 2026 ad revenue]]> 83f5141b-9fbf-4091-9b5f-fcb2771832ce Tue, 07 Jul 2026 00:00:00 GMT <![CDATA[Strategus launches Blueprint tool to predict CTV outcomes using historical data]]> 09a1114b-3a07-47d7-9d74-33dc440872a8 Tue, 07 Jul 2026 00:00:00 GMT <![CDATA[CTV buyers achieve show-level bidding via performance-linked content IDs]]> de3bb63e-4035-4d4b-b047-50a3a2b3b03f Mon, 06 Jul 2026 00:00:00 GMT <![CDATA[Google launches Buyer Direct to shorten programmatic supply paths for CTV]]> 881fe50f-684e-4cf0-9c76-46cf4e148ecd Mon, 06 Jul 2026 00:00:00 GMT <![CDATA[IAB Tech Lab to standardize programmatic pause ads this month]]> 524de4f1-d5d0-4cca-a70a-0640f9f88b27 Mon, 06 Jul 2026 00:00:00 GMT <![CDATA[TAG demonetizes 1,376 World Cup pirate sites via programmatic exclusion list]]> 5c0cce57-71d8-4a34-9274-ce067136f0e9 Sun, 05 Jul 2026 00:00:00 GMT <![CDATA[Spotify completes ad tech rebuild to drive second-half programmatic growth]]> b6600253-00eb-48f9-9ba6-8cecad4b7ac7 Fri, 03 Jul 2026 00:00:00 GMT <![CDATA[Electronic Arts launches in-house ad stack to rival CTV's premium reach]]> 366fa936-b478-45ad-9657-a933ffaa9d6a Fri, 03 Jul 2026 00:00:00 GMT <![CDATA[Rembrand pilots AI-driven programmatic billboard insertion for scripted TV Establishing shots]]> ee4c5cf2-0f28-4611-9b0b-01b8c0f27cd8 Thu, 02 Jul 2026 00:00:00 GMT <![CDATA[FAST viewing hours surge 55% as metadata friction hits revenue]]> e52f289b-a878-4c17-93b2-cd864411c325 Thu, 02 Jul 2026 00:00:00 GMT <![CDATA[Jamloop debuts co-managed platform to bridge CTV technical resource gap]]> ba316de4-3725-4cb4-89a9-c53cf99e5ca1 Thu, 02 Jul 2026 00:00:00 GMT <![CDATA[TVB warns Nielsen's Q1 metrics overstate streaming share of TV]]> d8ae720e-4367-4637-b9a1-1d30aba4d3a4 Wed, 01 Jul 2026 00:00:00 GMT <![CDATA[MENA sports rightsholders pivot to performance metrics as CTV maturity peaks]]> 039c47ef-ba89-4a29-9ad3-da80c8e1b3d7 Tue, 30 Jun 2026 05:06:52 GMT <![CDATA[Walmart's $1B+ Vibe.co Buy Signals Retail Media's CTV Land Grab]]> c1fb91bd-3689-4713-84ef-337544b87f39 Tue, 30 Jun 2026 00:00:00 GMT